Group # Team or Company Name: Date:

The Business Plan

SERVICES AND LOCATION COMPETITIVE CUSTOMER YOUR CUSTOMERS
ACTIVITIES ADVANTAGE RELATIONSHIPS

RESOURCES MARKETING

COSTS INCOME
SWOT ANALYSIS – Business perspective
1. Strengths (e.g. unique product/service, prime location, successful brand image, latest technology, highly skilled labor, no competition, enough
cash flow, community support etc.)

2. Weaknesses (e.g. poor management, poor choice of location, inappropriate packaging, wrong choice for marketing mix, untrained labor, cash
flow problems, use of outdated technology etc.)

3. Opportunities (e.g. Niche market, new market segments to explore, grow abroad, diversification, specialization, government support and
subsidy in future, sponsorship and investment etc.)

4. Threats (e.g. competition, government laws and policies, economic conditions of the country, taxes, export/import problems, fast technology
upgrades etc.)