LET'S TALK ABOUT

IN E PO P U LA R C U
LIPP LTU
HI RE
P PRESENTED BY: GROUP 3
 LET US GO THROUGH SOME OF THE MAJOR AREAS OF PHILIPPINE POPULAR CULTURE

Pre-Colonial

Spanish Colonization American Colonization Japanese Colonization

Period Period Period

1950 1960
LET US GO THROUGH SOME OF THE MAJOR AREAS OF PHILIPPINE POPULAR CULTURE

1960 1970 1980

1990 2000-PRESENT
Categories In Popular
Culture
Komiks
Films
Radio
Popular Magazine
Popular Music
KOMIKS
During the period of martial law, the government use komiks to
convey development ideas like as the Green Revolution, family
planning, and housing initiatives.
Komiks arereading materials that are cheap and accessible for
Filipinos and are a substitute for serious literature
The komiks' content signifies dreams, hopes, ideals, a life vision,
an escape from reality, and challenges and remedies
Artists that value the public voice and dreams produce komiks.
Komiks has a broad reach and grasp, making them completely
"of the people."
Komiks
“KENKOY” WAS THE FIRST FILIPINO COMIC STRIP
ITS FIRST APPEARANCE WAS IN 1929
Its main character was created by Antonio Velasquez. It was only made with four frames and was used as a filler for a
weekly popular magazine Liwayway.
In 1931, Kenkoy was joined with other characters and they are:

Kulafu-He roamed the mountains of Luzon similar with Tarzan who did Africa.
Huapelo-He is a Chinese store owner.
SaryongAlbularyo- He is a barriodoctor with alast name thatactually meant “quack”.
Goyo and Kikay-They are the local counterparts of Jiggs and Maggie. Jiggs and Maggie are the
main characters in an American comic strip named Bringing Up Father.
Dyesebel-She is a mermaid created by Mars Ravelo, the same legendary cartoonist who created
Darna.
Darna-She is a Filipino super heroine created by the legendary cartoonist Mars Ravelo.
Valentina-She is the arch enemy of Darna, also created by Mars Ravelo.
Petra-He is a horse-bodied character.
Karina-A magical agent of good with a flying kariton (pushcart).
Phantomanok-A character who is a combination of a phantom and a rooster.
 Film
Cinematrografo are short-featured films that were first shown in the Philippines.
The first feature films that were produced locally were in 1909, featuring the life of Jose Rizal.
Jose Nepomuceno’s “Dalagang Bukid” was the first full-length feature film shown in 1919.
“Ang Aswang” was the first talking picture made in 1932 by Musser.
There were a total of 214 movie houses in the Philippines in 1924.
The Philippine movie industry moved from the big-studio syndrome to the present proliferation of
small independent producers with challenges such as high taxes, high production costs,raw
material scarcity,no aid from the government, little or no professional training for actors and
technical staff, and the greatest challenge was the competition from foreign movies.
Despite all of these challenges, the Filipino film did have an audience.
The movie houses were filled especially with stars like Dolphy, Nora Aunor, Vilma Santos, Sharon
Cuneta, Fernando Poe, Jr., and a lot more.
Radio
Radio stations in the 20s were owned and operated by an electrical supply
company and organized by an American named Henry Hermann.
In the 30s, radio stations were owned by department stores for advertisement
of their commodities.
In 1932, radio advertising was begun by companies other than the radio
station owners.
In the Second World War,during the Japanese occupation, all radio stations
were closed except for KZRH, which was then renamed to PIAM. Short-wave
reception was prohibited but many have risked their lives to listen to the
broadcasts of “The Voice of Juan de la Cruz” and the“Voice of Freedom”from
Corregidor and the Voice of America.
Radio
At the end of the Second World War, came the birth of Philippine radio. There were 30
operating radio stations five years after the war. The Bolinao Electronics Corporation
was formed in 1961.It was the largest broadcasting chain in the Philippines which then
becamet he Alto Broadcasting System, then the Chronicle Broadcasting Network, which
then became the Kanlaon Broadcasting System after the Martial Law.
After the Second World War,programming in radio was mostly American.However,
DRZH launched the first local shows.
The transistor radio became a revolution in 1959 and President Carlos P. Garcia asked
CARE for the donations of such radios to the barrios to fight subversive elements. The
transistor radio brought news of the government and of the city as well as pop music,
thus bringing popular culture into the rural domain.
Two central forms of popular culture communicated by radio are popular music and the
radio soap opera.
Popular Magazine
The Philippine Magazine was the first magazine circulated in the Philippines in 1905. However,
it was not popular yet because it was in English, since the teaching of English has just begun in
1901, so it has not reached the majority of the Philippines.
The Philippines Free Press which should be named the first magazine.
Although it was in English, it was printed on cheap newsprint and it was read by the English-
speaking Philippine public by the time its publication ceased in 1972.
A real popular magazine would have been printed in the vernacular and the one “true” popular
magazine was Liwayway.
Its publication began in 1923. It had sister publications in different vernaculars,namely Bisaya for
Cebuano Visayan, Hiligaynon for Ilonggo, Bannawag for Ilocano, and Bicolnon for Bicolano.
Liwayway short stories, poems, and novels are part of literary studies, not popular culture studies.
There are also women’s magazines in the discipline of popular culturist. They are seen as “escape
literature” by housewives, clerks, office girls, school girls, teachers, and for the other types of women.
Popular Music

At thebeginning of the70s, Philippine popmusic was certainly

American.

Philippine popular music was also present in the

form of the folowwing:
Kundiman
Love Songs
Zarzuelas
Street Songs
 Popular Music

Philippine pop culture was basically American, from pop, to rock, and even
Broadway, to variety shows in television.
Pinoy rock emerged in 1973 through Joey Smith.It has a Western rock sound but in
Pilipino lyrics.
Hot Dog came, which is another group, with a slow and melodious beat in Taglish
lyrics.
The Pinoy trendemerged when Rolando Tinio, a poet, translated an album of
American songs into Pilipino for Celeste Legaspi.
Radio stations were required to play three Filipino songs every hour, proving that the
dominant music culture was certainly American.

REFERENCE
https://www.studocu.com/ph
/document/university-of-
southeastern-
philippines/philippine-
popular-culture/philippine-
popular-culture/27884703
Group 3
Naomi Yvonne Benin
Gina H. Orobia
Daisy Luya
Jeric Paloyo
Rochelle Pamplona
Jenny Gil Tulonghari
Vierna Zanne E.Viado
Lance Adrian Videna
Thank you for listening!