MANUSCRIPT

What is Campaign?
 A campaign is a broader term that refers to a series of organized activities with a
specific goal.

 campaign is like a planned series of actions.

 In essence, a campaign involves strategic and planned actions to achieve a

desired outcome, and the nature of the campaign depends on the context in
which the term is used.

What is Lobbying?
 lobbying typically refers to efforts to influence political candidates or policymakers
in order to shape their views on specific issues or to gain support for particular
policies.

-Now we are going to discuss the two languages

used in making a campaign.
-So, do you have any Idea what is the two
languages used in campaign?
-Anyone who can give me an answer?
- Ok it is Literal and figurative language
-Now what is literal and figurative
 Ok literal language is Literal language refers to the use of words in their most
basic or usual sense, without metaphor or allegory.

 figurative language uses words in a way that goes beyond their literal
interpretation to add richness, depth, and nuance to expression. Figurative
language often involves metaphorical or symbolic elements that contribute to a
more imaginative and evocative form of communication.
 Ang "figurative language" ay gumagamit ng mga salita sa paraang lumayo sa
kanilang literal na interpretasyon upang magdagdag ng kasaysayan, lalim, at
kahulugan sa pahayag. Madalas, ang "figurative language" ay kasama ang mga
elementong metapora o simbolismo na nag-aambag sa isang mas malikhaing at
mabisa anyo ng pakikipagtalastasan.