INSTITUTO SUPERIOR SAN MARTIN

TECNICATURA SUPERIOR EN
MARKETING

TRABAJO INTEGRADOR FINAL INGLÉS

II

Profesora: Barrientos Yanet

Fecha de entrega: 22-11-2023

INTEGRANTES: Donna Dgiouroff Vateff

CICLO LECTIVO 2023

Task: Students will develop a new product for today`s market.
Students should provide information regarding:

● Brainstorming stage
● New product development
● SWOT Analysis
● Marketing strategies
● Media strategy
● Publicity
● Sales/promotions
● Logo
● Container
● Price
● Availability

Brainstorming
 Mug coffee 
 Mug whit electric heater
 Mug to take away recyclable or mug of ceramic, or stainless steel. 
 Mug personalize whit design of season of year, sings zodiacal or design of series tv like
Hp Gilmore Girls, Disney characters, sanrio characters, designs of cartoon characters
retro like snoopy, Garfield, Betty Boop. 
 Combine whit a shirt whit the same design of his mug. 
 Combo mug + t-shirt personalize named own of Sunday best.
 Importer coffee ground from other regions in packs to make it in home for coffee

machine the packed must are characteristic from each region. 

 Mug to season such as summer, can be a mug glass whit design before mentioned or
design 

New product development

For coffee fans and cartoon collectors, I present a lovely product: a Ceramic Coffee Mug with
relief featuring beloved cartoon characters like Snoopy. This unique item is launched with a
different theme every month.
It's a versatile product that can be used in various settings, whether at home for everyday use
or as part of daily routines, such as during breakfast, snack time, or at work. You can enjoy
your meals and beverages while appreciating the magical design.
Product features:
 Made of high-quality ceramic, the bowls are durable and easy to clean.
 Microwave and dishwasher safe, making them convenient for everyday use.
 Comes in a variety of designs so you can find the perfect one to suit your style.
 400ml capacity.
Commercialization date: we lunch in 1st of December of 2023.

Analysis SWOT
Strength
 Offering high-quality products.
 Presence of a physical store.
 Ability to make decisions collectively.
 Unique, eye-catching, and versatile products.

Weaknesses
 Insufficient capital.
 Low-impact recognition and positioning.
 Potential delays in product shipment.
 No warranty for damage to the product received.

Treats
 Budget cuts.
 High Market Competition, Competition with a significant market share.
 Establishment of an unsettled pricing structure.
 Economic crisis.

Opportunities
 Introduce a new line of products similar to our signature mugs, maintaining the same
design aesthetic.
 Ship to mail all country.

Marketing strategies
Objective: Increase the company's visibility and positioning through marketing and
advertising.
Target market: get to supply wholesalers.
Strategies:
1. Create onminichannel in both stores and communication channels, that mean keep the
design, the color palette, the same purchase procedure for stores, and the type of
communication.
2. We retail the products in our physical store, including our website, we also distribute the
products nationwide.
3. Add literature to our products, such as product care tips, and recipes/tips for creating
amazing drinks.
Media Strategy
Target audience: We are aimed at people who love cartoon characters products, from all ages
from children to adults, located in Argentina, to young women and men who use our products
in their daily lives, during work, or in the comfort of their home.
That's why we thought of advertising in YouTube, tiktok, for children, and for the young
Instagram and Facebook, and web site. Most of the campaign's time and money will go to
social media.
Strategies:
4. We promote on our social networks Instagram and Facebook with paid advertising
5. Create content for social media, reels, and stories for Instagram and Tiktok, for example,
display the same as in the literature.