Individual Assignment on Advanced Marketing Management

Deadline: July 20/2020

Instruction; Answer the following Question in a very short and précised way?
1. Taking Mekelle city, What things do you think can be marketed? Explain with sufficient
explanations.
2. Describe the types of demand by giving practical examples
3. Explain the types of needs by giving practical examples.
4. What are customer value, satisfaction, and loyalty, and how can companies deliver them?
5. What is the lifetime value of customers, and how can marketers maximize it?
6. How can companies attract and retain the right customers and cultivate strong customer
relationships?
7. What are the pros and cons of database marketing?
8. By taking five business organizations, show the six market segmentation steps for each
business organization’s products.
9. What are the characteristics of products and how do marketers classify products? Explain by
giving practical examples.
10. How can companies differentiate products? Explain by giving practical examples.
11. How can a company build and manage its product mix and product lines? Explain by giving
practical examples.
12. How can companies combine products to create strong co-brands or ingredient brands?
Explain by giving practical examples.
13. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?
Explain by giving practical examples.
14. How do we define and classify services and how do they differ from goods? Explain by
giving practical examples.
15. How do we market services? Explain by giving practical examples.
16. How can we improve service quality? Explain by giving practical examples.
17. How do service marketers create strong brands? Explain by giving practical examples.
18. How can goods marketers improve customer support services? Explain by giving practical
examples.
19. What types of pricing strategies are there for a marketer? Under what conditions is each
strategy suitable? Explain by giving practical examples.
20. For each of the selected products of five companies (in above of Chapter-3 Question), apply
the steps of price setting activities
21. What is a marketing channel system and value network? Explain by giving practical
examples.
22. What work do marketing channels perform? Explain by giving practical examples.
23. How should channels be designed? Explain by giving practical examples.
24. How should companies integrate channels and manage channel conflict? Explain by giving
practical examples.
25. What are the key issues with e-commerce and m-commerce? Explain by giving practical
examples.