Duty Free

Corporation
Duty Free Philippines Fiestamall
Ninoy Aquino Avenue, Brgy. Sto. Niño, Parañaque City
 History/Description

The Duty Free Philippines Corporation (DFPC) has a rich history dating back to 1977 when it was
granted an exclusive franchise through Presidential Decree No. 1193 and Letter of Instruction No. 595.
Although this franchise was revoked in 1986, DFPC's journey restarted with Executive Order No. 46,
allowing the Department of Tourism to establish duty-free shops for tourists and revenue generation.
On March 1, 1987, a task force was created, and rules for duty-free stores were laid down through
Customs Administrative Order No. 3-87. DFPC officially began operations on May 2, 1987, at Ninoy
Aquino International Airport, initially offering a range of products. Over the years, DFPC expanded its
outlets across the Philippines, including its flagship store, Fiestamall, inaugurated in April 1997. The
Tourism Act of 2009 reorganized DFPC, leading to the operation of off-airport stores like Fiestamall
and Luxe Duty Free, as well as international airport outlets at various terminals and locations.
 Mission & Vision
MISSION
In the service of Philippine
Tourism, the DFPC is committed
to make duty and tax free goods
and local goods available to
international travelers and
Balikbayans, by operating retail
outlets in international points of
entry and other major tourism
areas.
VISION
By 2027, DFPC will be operating
and franchising world-class,
sustainable retail outlets in key
international gateways and tourist
destinations reaching 15% of the
international travelers.
Back to Agenda
Primary Function
The primary function of Duty Free Philippines Corporation (DFPC) is to run a
system of duty-and tax-free shops in the Philippines. These shops are meant to
enhance the experience for tourists by offering products without import taxes or
duties, making them more affordable.

At the same time, DFPC's operations contribute significantly to the country's

foreign exchange earnings and government revenue. Essentially, they help bring in
money from international visitors who shop at these stores, which benefits both
tourists and the Philippine government.

This function was established by Executive Order No. 46, and it plays a crucial role
in boosting tourism and the economy by providing a unique shopping experience
for travelers while supporting the country's financial well-being.
Functions related to tourism & Hospitality

1. Providing 2. Supporting 3. Boosting Tourism

Convenience to Balikbayans: Revenue:
Travelers :
By offering duty and tax-free goods,
DFPC also caters to "Balikbayans," or
DFPC operates retail outlets in DFPC helps attract more tourists to
returning Filipinos living abroad. These
international points of entry, such as the Philippines. Tourists are more
individuals often seek local goods and
airports and seaports, making it likely to make purchases when prices
products when they come back to the
convenient for international travelers to are lower due to waived import taxes
Philippines. DFPC's duty-free stores
shop for a wide range of products and duties. This, in turn, contributes to
offer them access to these items,
without the burden of import duties the growth of the tourism industry and
promoting a sense of connection to
and taxes. generates revenue for the country.
their home country.

Back to Agenda
 4. Showcasing Local
Products:
DFPC's duty-free shops also serve
as a platform to showcase and sell
Philippine-made products and crafts
to international visitors. This not
only supports local artisans and
manufacturers but also promotes
the rich culture and heritage of the
Philippines.
5. Enhancing Hospitality
Services:
In major tourism areas, DFPC's retail
outlets create opportunities for local
businesses, such as hotels and
restaurants, to collaborate and offer
exclusive deals to tourists. This
fosters a collaborative ecosystem
within the hospitality industry,
benefiting both travelers and local
businesses.
Back to Agenda
If you were the head of your assigned agency, what
action will you do to improve the service of the said
agency relating to tourism and hospitality?

1. Develop a user-friendly online shopping platform

2. Expand product range to include local and unique items.

3. Partner with hotels and travel agencies for exclusive packages.

4. Educate tourists about Philippine culture within stores.

5. Promote sustainability with eco-friendly products.

6. Gather feedback for continuous improvement.

7. Personalize offers using data analytics.

8. Host cultural events in DFPC outlets.

9. Boost digital marketing efforts.

10. Ensure easy access to DFPC stores in key tourist areas.