ABSTRACT
E-commerce is an online platform for purchasing and selling gout
aly of the transactions are done through the intemet ‘Transaction costs will be significantly’
ewit of electronic commerce. B2B, B2C, and C2C E-commerce are some of the several categories of
F-commetce
B2B E-commerce is becoming more popular. B2B E-commerce companies require
pesuisive communication with their customers. Because commerce is conducted online, identifying
instvorthy Estakeholders is difficult. In B2B E-commerce, game and queing theory is applied to identity
trustworthy F-stakeholders.
Information fiom E-stakeholders 1s gathered for specific products, Game theory is utilised to
identify trustworthy and genuine E-stakeholders. A dataset is created as a resule of this. Based on specific
parameters, queuing theoryis applied'to Getermine the lead time of E-stakeholders. B2B Bot assists in
the identification of trustworthy and genuine E-stakeholders,Sigh anit Implementation of B28 Bot using
Game and Quening Theory
LITRETUARE SURV
‘pis chapter gives information about the jo
ng
Uurnals tind papers re ferred.
implementation of Chabot in ontine comme:
ree, and open innovation
Authors: ia D. Mlese; no, Noel Vicente Lopez, Nuno Afonso Gone:
Description:
This. study describes the chatbor joumey. and) focuses on its: implementation within the dig
mnrketing strategy in the first part of a company's sales fannél. The main goa! was to apply chatbor via
Favebook Messenger s
the
ipported by the Many Chiat plattorm to inerease the number of leads, compari
churbot with the previous strategy used by the company to obtain contact information: This research work
lakes a step further and show's that implement
if & chatbot through the Many Chat platform hy @ company
that markets online has @ positive impact on the capturing of leads [1] A chatbots platform used with the
hatention of obtaining leads s
ems to be an agile and powerful tool: in fact; the main conclusion of this work
ps that inchiciing this method can be one of the main axes of obtaining information about co:
sumers with the
‘of performing marketing actions ii a two-way communication that facilitates sales by companies
dvantages
* Full implementation of the chatbot to help highlight the brand and offer a linked value proposition.
* The chatbot was implemented successfully and its functions include immediate response
Lead achievement was increased by 25%, which represents an improvement of 5% with respect to
the sevond objective set
advantages
* Facebook changed its restrictions on the use of its Messenger application APL
“OLISE, SNNCE, Shimogajectronie market ang
a
# lysis using game theory
i J. Tarokh , 8. Sohrabi, H. Shatiag}
ors: M:
pestiption:
In te explosive growth-of Business to Business (aan
) Electronig Trades, electronic markets have
ied pent deal oF attention recently Th abisined proftat tradins B2B market encourages market
aivoipants to remait it the market. Market partici: llers, buyers, snd market owner. In this
ints consist of:
pete exposed profit unetion for cach market partcipans
has been defined in a neutral market based on
ouble auction, Also, the model is simulated and
jase t0 exhibit the capability of the proposed rnd to support the de io making process. Then the
spiel cxesip fed 823 Glesronic: market isthe cline scexat tbat ttn
lates the transactions between
fusiesios to eXchange their fabric and products
‘Thee are extensive studies analyzing the design
and implementation of electronic marker
BEB E-commerce was accurately predicted by Wang and Lin (2009) for
saull'and medium enterprises, They suggested that the implementation of
coasuming and the lone-t
siecbanisms, The sucess off
B2B E-commerce is time
erm impact on ai organization mia
Wy be unclear forsome time. In the research by.
Wang und Beparoch (2004),
& mathematical med] is intieduced that compared the condition of buyers and
(electronic) market and offline (traditional) market
silles in both online (
Advantages
posed the expected profit in an electronie market that ses « double gusto.
The proposed model has a scties of separated but related expected profit finetions for the selfers,
Sujets and market owner (auctioneer)
‘The proposed fictions have the
Farc\pants profit in/a separated fametion but related to other market participants expected profit.
Same varables that lielp the analyzer to consider each market
Dshdvantages
* The meds|caniiox be applica soame cayes,uttors: Dink Son
scription:
‘The requirements of lients are n
tightened sehedule duc to
ore Complex With higher expectations a
4 development of science and technology, In the context of eoncur
t and ylobal economy, satisfaction
ments is an important key in the engines
ag product-service design process, One of the
ats and
squirements'from customers is to reduce the costs, including cost of development, materia
ion cost. Thus, cost reduction has become an i
portant challenge in product-service design while
pe satisfaction of the customers’ requircnents is still ensured. An approach based on the queuing theaty is
roposed in this paper to solve these’ problems [5]. A ma
hematical mode! analysis to determine the
nportant parameters as the mean waiting time, number of service plicforms, and probability of customer
ting an quene is presented th the paper, The service designer can use.them to find the optimized solution
ibe designed service. Thus, the Waiting time of customers is «very important factor influencing om the
lity of designed service, Need to find out a complei¢ answer for the following scientific questions:
jow to develop 2 mathematical model expres
ssing the Waiting time of customer ina service’?
jow fo optimize the waiting time according to the requirements of customers?
vefore, a mathematical model using the quewing theory to calculate the watting time of customer in the
igned service will be developed. In addition, a method to minimize the waiting time regarding to
strains front the requirements of custorey Will be presented in the paper As a resull, an application of
siomer service design in a bank company 1s also presented
namtages:
* Reduced the waiting time of customer and cost of service is minimized
* Application of queuing thoury in service design will help designers Select the best solution satisfying
the needs of the customer by: minimizing the waiting time of customers and ‘operating costs of
desipned service,
advantages
* Castomer arrival rate in each day of the week is different, even in each hour.
* Customer service time should be continuous.
SUSE, INCE, Shimogepy1 Queue is Sed 10 find the Leng tp,
ne
Of the K,
40 calculate the fy
mils: 1 Utilization factor wathe ine
“Stakeholders
ad Lime of
MsilY / Utilization
neu NOM parameter Bugy period
soar the MATES Which i use
-stakcholders
fean arrival rate ; = mean ge
wwnere = M H= mean service pate
test > +n Single Server model ony
y that exactly ze
probability tha exactly 260 nis are inthe sya
yatem Pot / 4
probability that exactly ‘n’ units in the sy
peobabilit sin the system Py= Bua. /y yn
(LS Wy
J rbebity that n OF more units inthe system Pas yy Ch uy
more than *n” means n should be ns
Expected number of umits in the queue / queue length
Ly 02 / win 2)
Expected waiting time in the queue W.= Ly.
Expected number of units in the system L= Ly
Expected waiting time in the system W=W, + 1/
Expected number of units in queue that from time to time — (OR) non « enpty queue size
D=p/(u-2)
Probability that an arrival will have to wait in the queue for service
Probability = 1 — Po
Probability that an arrival will have to wait in the queue more than w ( where w > 0), the waiting
time in the queue
Probability = (2./ ye?
Probability that an arrival will have to-wait more than v(y > o) waiting (ime in the system is
ie
, sie for service =P
Probability that an arrival will not have to wait in the queue for service = PoIileseas-Manzano, Noe} Vicente 1
» and Open Tnovatjon
PS,
fine Commerce, NY Afonso Gon,
“Implementation of Chath
SPAMMEH OF f25 aa
4120 Altri, Spun; 2991 "eM OF Economica ang Business, Universidad de
‘ owe
| Bottan, E,, Centobell, P., Gallo, M, Kevioni, M4, sun Ve and
id vlte co-eteation in B2B. saleg Asti, sag, 2 ~And Marino, T, “Artificial intelligence (Aty
a rs esurces
gysems, Vol. 119°No. 4, pp. 638-718 in 9919
g} Bubara Roberts. “Stakeholder p,
Thdustrial Management a (ata
ower ih E-business Adoption with a G
ing and Develo,
HM 1. Tarokh .S. Sohrabi, H. Shahviari, “BoB
taesor, Dep, of Inchisivial Engineering, KN Teo,
aiversiy of South Austratia, Marker,
lame Theory Perspective
Septed on S January 2009,
eetronie market analysis using game theory”
Pent Uni,
Associate
1 University of Technotopy, Tehran dean, Received: 24
15 September 2009,
“Application of Qucting Theory in Service: Desi
Technology, The University of Danang,
syed 2009; Revised: 15 June 2009: accepted:
{S)Dinh Son Nguyen,
versity of Science and
Danang, Vietnam, 2007
SLL Chanefu and Liu Zhenvu, “Research of transaction request hhandfing queuing systems in the E-
Asness" environment based on quewing theory School of Managemient Xiamen Univesity
219,
J]. He Sun,
Xiamen, Fl,
“Analysis on the problems in Online Shopping Under Prisoners Dilemma” Advance in
Semmics, Business and Management’ Research, Volume 178, Published in Proceedings of
Bilniemational Conference on Enterprise Management and Economic Development on 2021 ’
Niiiya Zheng and Li Welgang, “A Game theory based Model for Analyzing —
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Mao Akingbesots, M,O Adigun, $.S Xulw, ortment of Computer Science University of Zulu
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Di
bsss using Non Preemptive Queuing Model’, Dep
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bs ns
BGreg “Phe Value Propositio'
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