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Case Study Scenario Intro
Case Study Scenario Intro
Case Study Scenario Intro
Another thought we’ve had, based on the location and size of the land, is that we could also
build a large car park, say 500 extra spaces to be used as a Park & Ride for central Bristol.
One of my team has identified that as a great opportunity to turn a nice profit based on the
location, so we’re keen to explore that further. We would probably get the holding company
to incorporate a new company for that and not brand it as part of the hotel, and we’d need
to think carefully about the layout to make sure the hotel still looked nice. But that extra
revenue stream would really help with the business case!
I attach a plan of the location with a star on the land – sorry it runs off the page a bit, I’ll try
to send you a better map next time. On the image, I’ve circled a track that runs from
Hollywood Lane to the main site. It looks like a strip of public land, plenty big to provide
access for the main entrance. The rest of the site is effectively derelict – apparently it was a
sheep farm some years ago but it’s not really been used for ages. There was some waste
building material dumped in the north corner a few years ago, but otherwise it’s just unused
space, quite near the motorway, by a thriving city – hopefully a perfect location for us!
This is a new challenge for us as none of the company’s management has been involved with
a proper construction project before. We need someone to guide us through the legal and
practical aspects of the entire process. Please let me know if this is something you can assist
with, and how your fees would be structured.
Yours sincerely,
Zara
Zara Abidi‐Harris
Commercial Director
T: 0111 111 1111
E: pcpmodule@uwe.ac.uk
SleepGood Hotels Ltd, 1 Pillow Place, Bedfordshire, B3D N0W