Xi a ee 1 Pig WCcre OCW | ual: ssa" WESTON leo} el3 LEVEL 3 YEAR 1 TV, FIDM AND CREATIVE PRODUCTION: EXTENDED DIPLOMA (2023/24) Tutors: Aimee Gourlay, Richard Simms, Gina Hele and Mel Edmonds PROJECT 3: MUSIC PROMOTION PACKAGE | Unit 5: Investigating Audio Production and Technology Unit 6: Investigating Visual Production and Technology Unit 7: Investigating interactive Media Production and Technology Launch Date: 27/11/23 End Date: 09/02/24 PROJECT AIM: To produce a promotion package for an upcoming or existing music artist consisting of a Music video, a Digipak CD Cover and Social Media Campaigns.- impact on the used to promote media products prior to their rel jease and can have a grea Martine a power dt ducts prior to thel hi ss of a product. You need to ensure you make the fi hts decisions throughout ( fue duct. Vi e the rigl the production process in order to attract an audience, it . Music Videos are the Music Promotion is just one example of how important marketingis in ities telah 20billion ‘Most popular videos on YouTube, with the current highest viewed Music now avid Users oft least ong wiews and counting. Furthermore, the majority of the world’s population are tool for promoting products ig Social media channel, which means the importance of interactive media as $s insane aa ti more crucial now than ever. It will be extremely beneficial to learn how to utilise tools to support a successful marketing campaign. The best way for you to learn ap é i how to create a successful marketing campaign is by producing your own ‘marketing materials for a spe ‘cific music artist. WHAT ARE YOU BEING ASKED TO DO? 'n groups you must develop, Your choice. You will create including a Music video, plan and produce a promotion package for an upcoming or ae it of a range of marketing materials typically used to promote music cor 2 Digipak cover and 2 social media campaigns. Although you are working in a team, you will be assessed on your individual contributions that un evidenced on your online journal and from observations by your tutors in class. You will be assessed on four areas of criteria: Context, Research, Practical Skills and Reflection and Evaluation. TASK Lust 1. Group Pre-production Folder—Each Production group will provide Context for their project by compiling and completing necessary pre-production Paperwork submitted in the form of a pre- Production folder. DEADLINE: Friday 12" January 2024 XN Group Presentation - On screening day, Presenting their finished music promoti their tutors and peers, DEADLINE: each group will provide Context for their project by lon package to a panel of industry professionals consisting of Wednesday 7" February 2024 » Music Video - You will evidence your Practical Skills by producing existing or original song, DEADLII 8 an Original music video for an INE: Monday 5" February 2024 s Digipak and Social Media ~Yo 2024 » Online Journal - You will ui rt your music Promotion package ideas, You 0 regu online journal that evaluates each production DEADLINE: Friday 9" FebruarGRADING CRITERIA Limited understanding of subject context, lacking clarity in aims and purpose. CONTEXT SATISFACTORY | GOOD Work submitted meets | Work submitted meets all of the assessment all assessment criteria criteria and is of a and is of a high satisfactory standard | standard Understanding of Good understanding subject context used _| and knowledge of appropriately to make | subject context used to judgments, describe | make sound judgments, aims and clarify articulate ambitions purpose. and clarify purpose. Comprehensive understanding and knowledge of subject context used to communicate complex concepts, articulate ambitions and clarify purpose. | 1) Pre-production folder - Produce a Group Pre-production Folder to support the development of your Documentary. Your folder should consist of: Proposal Treatment Script Shot List Storyboard Location Recces List of Contacts/ Permission forms (Location Risk Assessments Contributors and individual) |____ Contingency Plans Shooting Schedule Call Sheets Budget (Industry and Equipment List Actual) Submit your folder via hand-in and upload a copy of each document to the context section of your Online Journal. DEADLINE; Friday 12" January 2024 @ 4:30pm 2) Group Presentation —Each group will present and display the final outcome of their music promotion package. In the presentation, you should articulate your ambitions, decisions and actions which lead to the production of these materials. Each member should be involved in the presentation and indicate the work they have contributed. — The presentation should include: A PowerPoint, the final Digipak design inserted into a CD jewel case, a copy of the digipak template printed, Active links for 2 Social media pages and the final music video DEADLINE; Wednesday 7" February 2024 @RESEARCH SATISFACTOR' GooD ‘EXCELLENT. Work submitted meets | Work submitted meets Work: st allofthe assessment | all assessment criteria | all gssessmen criteriaandisofa | and is of ahigh ind i satisfactory standard | standard a . 2 Uittle orno evidence | Sufficient relevant Thorough and sustained | Independently presented or information has been | research and identified, thorough information does not Gathered, documented | investigation of relevant | and sustained research relate sufficiently to | and used in the sources, interpretation | and investigation of a Sees development of ideas. | and synthesis of range of relevant information used to _| sources, insightful inform, support and _| interpretation and develop ideas. synthesis of information used to inform, support and develop ideas. 1) Online Journal - You should include a wide Tange of research to support the production of your Documentary idea. You should have evidence at primary and secondary research in three areas: Content Research * Codes and Conventions (Genre, Style, Performance etc.) Background information on your chosen Artist and Song Inspiration and influences - Similar Artists, Son ‘yric, Digipak and Social Media Analysis Market Research . . \gs and Music Videos etc. . Primary Research — Questionnaires, Surveys, focus groups ete, ‘Secondary Research - existing music videos, An outline of your target audience *° Distribution — Format and Platform digipak/ social media designs, trends etc. Production Research * Production techniques — Camera, Sound, Editing etc, * Moodboards, Themes, Artwork and Colour Schemes + Mise-en-scene=| 5, cost . Remember JOW that research is useful (E.g WHAT did you | for your Promotional Products?) via Teams AssignmentsPRACTICAL SKILLS SATISFACTORY Work submitted meets all of the assessment criteria and is of a satisfactory standard GOOD Work submitted meets all assessment criteria and is of a high standard sei Consistent and appropriate processes, skills and knowledge applied to extend enquiry and develop creative solutions in depth understanding and aesthetic awareness, imaginative and flexible processes, skills and knowledge applied in extensive enquiry to develop creative solutions. Adequate range of processes, skills and knowledge demonstrated. Competent execution processes demonstrated, judgement and ‘execution of techniques is poor. and application of techniques used to develop ideas. 1) Music Video - Working in a group you will plan, song from an upcoming or pre-existing artist: and edit your own original Music Video for 2 film ‘The song can be any genre/style of your choosing, but your video must include the elements below: + It must be minimum 3 minutes in length. «As wellas the music track, it must also contain 2 30 se concept and narrative. It must also contain at least 2 different audio sound, Sound effects etc. + It must also contain at least 90: a clear story .cond introduction that conveys Foley elements e.g. Dialogue, 6 of original footage filmed by your group. ‘music Videos must be submitted onto the Course Dropbox in by the deadline DEADLINE: Monday 5" February 2024 @ 4:30pm uce original promotional material in the form of a 2) Digipak and social media - You will also prod to promote the chosen artist and song. Digipak Cover and 2 social media campaigns Your artwork and social media should match the theme, tone, colours and style of your Artist and must include the following elements: ‘© Design 4 panels (front cover, back cover, template provided. Your 2 social media pages should each contain atleast 6 unique and different posts. ‘All images and artwork used for your digipak and social media must be original and self-produced. insert page and disc tray) for your digipak cover using the Your digipak should be printed and inserted into CD: Jewel case for display. Copies of the template and 1es must be submitted to a Teams Assignment by the deadline links to your social medio * DEADLINE: Monday 29" January 2024 @ 4:30pm aes will have a designated production window for production of these products. 1e production window dates are: Monday 15" January ~ Monday Sth February 2024sa i ished and | Insufficient evidence of | Clearly communicated Effective : ces ongoing evaluation, lack | evidence of valid ‘communication of p en cof or only basic analysis | evaluation and realistic | analysis and commun ek wi and little or no analysis independently | interpretation, perceptive at lysi justification for ideas. | used to inform and independent synthesis | interpretation, FS) REFLECTION AND EVALUATION GOOD nS wed meets | Work submitted mee bine ee “| all assessment criteria ctiteria and is of a and is of a high sun itly standard a {Ase develop ideas. of information and demonstrating dark, application of reasoned | and sophistication in ; decision making to ‘thinking and maturity in inform development of | decision making to ideas. progress ideas. 4) Production Diary - You should reflect and evaluate your progress regularly considering what you \earnt/did towards your project. There should be approx. 8-10 reflection points in this section. Your reflections should be continuous, purposeful and evidence maturity in your decision making to progress your ideas. You should ensure that your document reflections throughout the following stages of your production: * Idea Development and Research + Pre-Production * Production + Post- Production Remember it is useful to consider and explain WHAT, WHY and HOW you did some-thing, (E.g WHAT did you do? WHY did you do it? HOW did/could it benefit you?) Final Evaluation - Upon completion of your Music Promotion Package you will participate in a screening for all the films, where you will receive and provide constructive feedback. This feedback will help you to summarize the whole production process in a final evaluation reflecting upon the following: Did you meet all the requirements outlined in the brief? Did you meet your original intentions? Were you happy with the final outcome and why or why not? What was the constructive and positive feedback received by your Peers & Tutors? Based in this experience, is there anything you would do differently in the future? Bs dy Naa vidi