1

AMITY GLOBAL BUSINESS SCHOOL MUMBAI

REPORT ON

SOCIAL MEDIA MARKETING AND ITS

EFFECTIVENESS

Submitted by – EKANSH SHAHU

Enrollment number- A30206420053

Course- BBA (2020-2023)

Under the guidance of

Prof. SULEKHA MUNSHI
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DECLARATION

I, EKANSH SHAHU , of BBA 2020-2023, declare that the project work

entitled, “SOCIAL MEDIA MARKETING AND ITS EFFECTIVENESS”

is solely done by me. The project work is a record of original work under the

guidance of Prof. SULEKHA MUNSHI , a faculty member of AGBS. This

report has been created as per the guidelines provided by the university. All the

information and work have not been copied from any online/offline platform.

EKANSH SHAHU
A30206420053
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CERTIFICATE

This is to certify that the work incorporated in the research paper, “SOCIAL

MEDIA MARKETING AND ITS EFFECTIVENESS ," submitted by

Ekansh Shahu , was carried out by the candidate under my supervision. I have

obtained such material, and the report has duly acknowledged sources.

Name: EKANSH SHAHU

Signature:

Date: 24-08-2022

Name: Prof. SULEKHA MUNSHI

Signature:

Date:
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ACKNOWLEDGEMENT

The Research Paper I worked on, “SOCIAL MEDIA MARKETING AND

ITS EFFECTIVENESS”, was an excellent learning and professional

development opportunity. Therefore, I consider myself fortunate as I was

provided with an opportunity to research it.

I am using this opportunity to express my deepest gratitude and special thanks

to my faculty Guide Prof. Sulekha Munshi for providing me with valuable

guidance.

I would also like to thank Prof. Pankaj Shukla (Director) of Amity Global

Business School, Mumbai, for allowing me to work on the topic, which has

enhanced my knowledge and helped me develop an interest in research work.

I am grateful to all the online references, book references, the people who

responded to the survey, and my faculty guide, who helped me throughout in the

proper direction.
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ABSTRACT

The "best prospects" currently accessible to a brand for communicating with

potential customers are social media platforms. Social networking is a tool for
connecting with people and expanding your consumer base. Customers trust
these new media because they have a deeper connection with them. Since early
last year, social media marketing has become the new standard for many brands.
More than ever, marketers are taking note of the many diverse social media
opportunities available to them and starting to put new social initiatives into
action. Both social media marketing and the companies that use it have
advanced. If a competition is causing a stir with its goods and services, it is
unaffordable to be absent from social media. That phenomenon's exponential
growth is mind-boggling, and the explosion of social media is even more so.
Global and well-known businesses have acknowledged social media marketing
as a possible marketing platform and have used it to power their advertising
campaigns. This essay examines the ideas of social media and social media
marketing, as well as other topics including their development and advantages,
their function and importance in marketing, and their tactics. An outline of
social media marketing in India is also provided.
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INDEX

S.No. Title Page No.

1 INTRODUCTION 7

2 Literature Review 10

3 Objective of the Research 12

4 Hypothesis 12

5 Social Media Marketing 13

6 Growth of social media marketing 14

7 A key finding 15

8 Benefits of SMM 16

9 Understanding the relevance of SMM 17

10 Pervasiveness of SMM 19

11 Role of SMM 19

12 Why businesses needs to consider SMM services 20

13 Barriers to implementation of SMM at companies 21

14 Social media marketing in India-An Overview 22

15 SMM Strategies 23

16 Questionnaire 26

17 Conclusion 29

18 References 30
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INTRODUCTION

The relationships between networks of individuals can be characterised as the

social media.
Social media is currently popular. Additionally, it offers organisations a
marketing opportunity that bypasses the conventional middleman and puts them
in direct contact with clients. This is why almost every company in the world is
looking at social media marketing initiatives, from global brands like Starbucks
and IBM to small local ice cream shops. Businesses were unsure about social
media a year ago. Social media marketing is becoming a permanent fixture, and
businesses are quickly embracing it. Social networking is the next marketing
trend, just as email and websites were the first to empower businesses. Social
media marketing includes advertising on blogs, social networks, online forums,
and other platforms. It's the newest marketing "buzz." One of the earliest
adopters of social media marketing was certainly India. Nowadays, the
organisational cause has taken the place of the social cause as businesses
attempt to connect with their customers through internet channels.
That phenomenon's exponential growth is mind-boggling, and the explosion of
social media is even more so. The foundation of social networking is trust and
kindness, and while promoting on social media, these essential ideas must be
upheld. It is perhaps the only marketing channel that promotes trustworthy
communication and accountability between buyers and vendors. Global
businesses have used social media marketing to power their advertising
campaigns by recognising it as a possible marketing platform and utilising it
with innovations. Online shoppers are interacting with social media. Wikipedia
defines social media as internet-based tools for information sharing and
discussion among people. The main purpose of social media is networking,
namely networking that promotes trust between the parties and communities
engaged. Any website that stimulates interaction and community development,
allows users to exchange their information, opinions, and viewpoints, can be
categorised as a social media. Facebook, YouTube, Twitter, Digg, MySpace,
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StumbleUpon, Delicious, Scribd, Flickr, and other well-known social media

platforms are just a few examples.

The two words that make up the term "social media" can be used to deduce its
meaning. Media, in general, refers to advertisements and the dissemination of
information or ideas via publications or channels. Social refers to how members
of a group or community interact with one another. Together, social media
simply refers to platforms for communication and publication that are created
and maintained by people interacting with one another through a particular
medium or instrument. According to Wikipedia, social media is the
democratisation of information, turning users from content consumers into
content creators.
It is the transition from a broadcast method to a many-to-many paradigm that is
based on interactions between authors, individuals, and peers. Social media
connects information in a collaborative way by utilising the "wisdom of
crowds." Social media can exist in a variety of formats, such as blogs, wikis,
podcasts, picture galleries, and message boards on the internet. User-driven
websites with a particular purpose are the foundation of social media. Digg is
used for news, and Del.icio.us is used for bookmarking. Sometimes, the draw is
the community itself (Facebook and Myspace = networking).
Social media are platforms for social engagement that make use of widely
available and adaptable publication methods. Web-based technologies are used
by social media to transform communication into interactive conversations.
Social media are "a series of Internet-based applications that build on the
theoretical and technological foundations of Web 2.0, which allows the creation
and exchange of user-generated content," according to Andreas Kaplan and
Michael Haenlein.
The means of social interaction are social media. They quickly spread
knowledge and information to a large number of individuals via web-based
technology. User-generated material can be produced and exchanged thanks to
them. Social media refers to websites like Facebook, Twitter, Instagram, Hi5,
Orkut, and other social networking platforms together. Social media is an
example of a free tool that combines technology and verbal communication
with social interaction. The majority of these technologies are web- or mobile-
based, such as Twitter, Facebook, MySpace, and YouTube.
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There are two advantages of social media for businesses, and they are as
follows:
1. Cost reduction by a reduction in staff hours.
2. An increase in the likelihood of generating income.

Companies can use social media to:

 Share their knowledge and skills.
 Tap into the knowledge of their customers.
 Enables customers to assist other customers.
 Prospects are engaged through customer evangelism.

As a result, social media has many advantages, such as increased brand

recognition and consumer interaction through transactions, recommendations,
and reputation management.
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Literature Review

Dependent Variable

Customer Engagement

Customer engagement refers to the commercial relationship that develops via multiple
channels of communication between customers and a firm or brand. Customers and
businesses can connect in both online and physical settings through responses, interactions, or
overall customer experiences. Customer-to-customer communication about a good, service,
or brand is referred to by this word. However, a business-to-consumer connection that
occurred later on started to spread subliminally.

Online customer engagement differs from physical customer engagement because the nature
of the customer contact with a firm, brand, and other customers differs on the internet. Online
customer interaction is a social phenomenon that gained traction with the widespread use of
the internet in the late 1990s, which has accelerated technological advancements in
broadband speed, connection, and social media. These variables encourage customers to
participate in online communities centred on product categories and other consuming themes,
either directly or indirectly. This process results in a customer's positive engagement with the
firm or service, as well as the behaviours associated with various levels of customer
engagement.
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Independent Variable

Quality of Content

Understanding your clients is the first step in generating content that engages them and

accentuates the message your company is attempting to communicate with them. Content

quality is critical since it fosters trust.

Frequency of visit

Frequency of visit is how frequently people visit your site and how long they wait between

visits may assist to gauge visitor loyalty and find behavioural characteristics separating

frequent users from random ones.

User Experience

The total experience of a person visiting a website or a social network, particularly in terms

of how easy or attractive it is to use, is referred to as user experience on a digital platform.

People will just go if a website or social site lowers the user experience significantly.
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Objective of the Research

This study aims to comprehend the legitimacy of social media marketing. Because it is
crucial to delve further into the psychological factors that influence the minds of the
consumers who the products are aimed at. The businesses must be able to see the
opportunities. Utilize the chance and protect consumers' perceived value. Understanding the
media vehicles that marketers are employing, whether they are sufficient for their purposes,
and if not, why, is equally crucial.

Hypothesis

The effectiveness of a company's social media marketing is determined more by how its
followers interact than by the number of followers they have. with a brand, including how
they interact with the firm's content, how they refer the company to their friends, how many
followers and fans it can accrue and maintain, among other things.
So, i had to understand how each of these things functioned. In order to demonstrate the
usefulness of social media, we presented the following claims:

1. Engagement among consumers and the effectiveness of social media

marketing are positively associated.

2. Customer engagement is positively impacted by the quality of the

content, the user experience, and the frequency of visits.
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SOCIAL MEDIA MARKETING

Using social media to try to convince customers that one's business, products,
and/or services are valuable is known as social media marketing. Social media
marketing includes advertising on blogs, social networks, online forums, and
other platforms.

According to Lazer and Kelly (1973), social marketing is "involved with using
marketing knowledge, ideas, and tactics to advance both social and economic
goals. Analysis of the social effects of marketing policies, decisions, and
activities is another area of focus "

The main page of Digg or any other social news website is not the only goal of
social media marketing. Establishing the company's influence, reputation, and
brand within groups of potential consumers, readers, or supporters is a smart
and methodical process.
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GROWTH OF SOCIAL MEDIA MARKETING

Economic hardships are cited as the primary driver for social media's explosive
growth in a recent report titled "The State of Small Business Report," which
was sponsored by Network Solutions, LLC and the University of Maryland's
Robert H. Smith School of Business. According to the study's findings, small
business owners now utilise social media more frequently than ever before—
from 12 to 24 percent in just the past year—and nearly one in five actively
incorporates it into their marketing plans. Only 23% of marketers used social
media continuously in 2009. Right now, that percentage is 31%.
Here is a breakdown of the top social media marketing strategies that small
businesses cited:
 75% of businesses have pages on social networking sites.
 69% of people change their statuses or share interesting items on social
media.
 57 percent of users create networks on websites like LinkedIn.
 54 percent keep track of customer reviews of the company.
 39 percent of people run blogs.
 Approximately 26% of tweets refer to areas of expertise.
 Twitter is used as a service channel by 16% of users.
The study found that different industries are embracing social media marketing
at varying rates. While several businesses have begun utilising social media
marketing in an effort to reach more consumers, many have not yet made it their
main priority.

According to a study, charities continue to use social media more frequently

than businesses and academic institutions. According to 2008 research, a
startling 89% of non-profit organisations use social media, including blogs,
podcasts, message boards, social networking, video blogging, and wikis. The
majority of the organisations (57 percent) blog. Social media is reportedly
highly crucial to the fundraising approach of 45% of those surveyed. Although
these organisations are most recognised for their non-profit status and their
fundraising efforts, they have a keen knowledge of the significance of Web 2.0
tactics in achieving their goals, which awareness is continually expanding.
Marketers' perspectives on the cost of social media marketing have changed
only recently. This was recently confirmed by the American Marketing
Association and Duke University's Fuqua School of Business in their new
study, "The CMO Survey."
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A KEY FINDING

Budgets for social media marketing are still increasing. The findings show that
firms currently devote 6% of their marketing resources to social media, with an
expectation that this percentage will rise to 10% in one year and 18% in five.
Marketers had previously intended to invest more money in social media as
early as August 2009.

In contrast, marketers stated in February 2014 that they intended to devote one-
fifth of their marketing spending to social media marketing during the following
five years. This is definitely more than what was anticipated in 2009. The study
includes the comparison between August 2009 and February 2014.

These findings suggest that marketers believe social media marketing is here to
stay and will play an increasingly essential role in their work in attracting and
maintaining customers in the future, even though many are still experimenting
with and learning how to use social media platforms.
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BENEFITS OF SOCIAL MEDIA MARKETING

Social Media Marketing (SMM) offers three key advantages that set it apart
from traditional marketing approaches.
One benefit is that it gives marketers a window to hear customers' complaints
and suggestions in addition to simply presenting products and services to them.
Two, it makes it simple for marketers to locate various peer groups or
influencers within various groups who, in turn, can end up endorsing a brand
and aid in its natural expansion.
Three, because the majority of social networking sites are free, all of this can be
done for practically no money (as opposed to traditional client outreach
programmes).

Social media marketing aids in:

 Increasing brand awareness for companies.
 A rise in visitors and subscribers.
 Creating new business alliances.
 An improvement in search engine results.
 Creating qualified leads as a result of improved lead generating
initiatives.
 Increasing sales of goods and services.
 A decrease in overall marketing costs.
 Western businesses are investing more money in SMM to connect with
their customers.

To better understand their customers' demands and develop better products, they
engage in continual communication with them. The best method to discover
your own flaws and your clients' requirements is to listen to them.

However, unlike traditional advertising, SMM is a very individualised kind of

advertising and promotions may only be directed at certain people who are
interested in a particular subject.
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UNDERSTANDING THE RELEVANCE OF SOCIAL MEDIA

IN MARKETING

Social media's purpose in marketing is to be used as a communication medium

that makes businesses visible to people who are unfamiliar with their products
and accessible to those who are interested in them. It should be used as a tool to
give their brand a personality and forge connections that they might otherwise
never make. This fosters both client loyalty and repeat purchases. Social media
is, in actuality, so diversified that it can be employed whichever best serves the
requirements and interests of the business. According to the 2014 Social Media
Marketing Industry Report, the majority of marketers (76 percent) spend 6 or
more hours each week on social media, and over one-third spend 11 or more.
The top four social media platforms that marketers employed were, in
descending order: Twitter, Facebook, LinkedIn, and blogs. Significantly, 81
percent of marketers intend to use blogs more frequently.
Small firms were significantly more likely to utilise social media than larger
ones, and the majority of marketers are using it for marketing goals. At least 4
hours per week are dedicated to social media marketing by 76% of marketers.
Building a loyal customer base and including them in decision-making is
increasingly important for businesses in the current environment.
According to Softpedia, 86 percent of US internet businesses had a Facebook
profile in the fourth quarter of 2009. It was anticipated that this percentage
would quickly approach 99 percent.
E-marketer noted that 65% of the online shops it surveyed at the time were
Twitter users. Another 26% intended to use Twitter as part of their strategies.
According to eMarketer, all online businesses will have a Facebook profile and
99 percent of them will be Twitter-ready by 2018.
At the moment, there are more than 700 thousand active business Facebook
pages. Additionally, there are already about 80.000 web sites that connect to
Facebook.
Social media provides a platform for communication between marketers and
their peers, clients, and potential customers. It helps you convey the idea in an
informal and conversational manner while also personalising the "brand."
Companies that produce adult beverages, exotic car makers, and pastry shops
have all used social networking. Pepsi Coke, Nokia, and many other well-
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known companies have used social media to their advantage in order to

accomplish business goals.
Several businesses that have engaged in social media include:
Absolut Vodka has a Top Bartender fan page on Facebook and a YouTube
video channel.
BMW has set up a Rampenfest Page for fans and is promoting their 1-Series
Road Trip on Facebook.
Dunkin Donuts - They have created a Twitter account for microblogging
because they see the potential in social media.
General Motors - GM uses social media to strengthen the brand's online equity
and give customers a sense of greater connection.
Social media effectively operated as another consumer outreach activity for
businesses until relatively recently, primarily increasing brand recognition and
generating leads. However, social media use is increasingly becoming more
popular as a way to increase sales. Social media is already undergoing a
paradigm change toward being a dedicated interaction channel.
According to an engagementdb.com analysis by Wetpaint and Altimeter, the
most successful businesses on social media kept profiles on seven or more
channels.
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THE PERVASIVENESS OF SOCIAL MEDIA

According to the most recent PEW Research, up to 70% of the economically

active population is well-versed in social media, proving that the term "social
media" is no longer a catchall. Similar data, albeit from a different source,
eMarketer, supports this idea further; 46 percent of those in the 44–62 age range
and about 61 percent of those in the 27–43 age range are social networkers.

ROLE OF SOCIAL MEDIA IN MARKETING

Political campaigns, national security plans, public policy, public relations,

brand management, and even internal company communication are now all
increasingly reliant on social media. Social marketing is crucial to marketing
since it serves as a tool for informing customers about the company's products,
who they are, and what they have to offer.

 Social media can be used to give information about businesses, their

offerings, and their identities.
 Social media aids in building connections with people who might not
otherwise be aware of the goods or services offered by the companies or
what they stand for.
 Social media helps customers see businesses as "real" entities. They must
share their personality with them as well as the most recent product news
if they want people to follow them.
 Using social media, one can connect with colleagues who may be
servicing the same target market.
 Social media can be utilised to interact with customers and facilitate
communication.
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WHY BUSINESSES NEED TO CONSIDER SOCIAL MEDIA

MARKETING SERVICES

SIZE: Over 250 million people use Facebook internationally. An average of

70–100 tweets are sent every second. On Facebook, a typical user has 120
friends. Social networking platforms promote this level of immensity, and with
it comes the freedom to communicate forcefully. However, there is a chance
that anything could go wrong when such a vast number of people are engaged,
and when it does, it will likely be very bad. To make the greatest decision for
the company, a specialist should be employed.

TRANSPARENCY: There is no cheat code used. Black hat tactics are not
permitted. Everything that occurs on social networking sites is secure.
Businesses cannot pretend to be honest in an effort to increase participation.
Members have the option of joining the company or not. The more authoritative
the companies become, the more seriously people take the opinions expressed
on social networking sites.

REACH: Social networking services can help you swiftly and worldwide
establish yourself.

BOOST WEBSITE TRAFFIC: The quickest and most straightforward

method of driving traffic to a company's website is likely social networking.
The company can easily direct all profile visitors to their website by including
the URL in their profile, and a portion of that traffic will eventually convert.
This is "word-of-mouth" in a digital context.

BRANDING: Even if you may have always bought sweets on the spur of the
moment, if it is spoken about on social media, even candy may start to become
brand conscious. Building brands is a wise use of social media. Social media
platforms are recognised as one of the most effective and quick ways to build a
brand. Some well-known brands, including Coke, Ford, Dell, IBM, and Burger
King, have made effective use of social media platforms to promote their
products.
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BARRIERS TO IMPLEMENTATION OF SOCIAL MEDIA AT

COMPANIES

However, the social media usage scenario for small enterprises is more positive.
Small businesses used social media at a rate of 24 percent last year, up from 12
percent, according to the State of Small Business Report. Furthermore, social
media is actively used by roughly 20% of small businesses as a key component
of their marketing plans.
In actuality, social media currently accounts for 6% of small firms' marketing
budgets. This is anticipated to increase to roughly 10% by 2011 and to around
18% during the following five years. Some poll results are especially
encouraging from the perspective of business via social media, such as the
following:
 75% of small firms have a presence on a social networking site.
 54% are monitoring comments.
 69% post updates or interesting content on social media sites.

Those are truly staggering numbers, especially in light of how deeply social
media has permeated major corporations. But the most startling finding from the
two surveys is that almost 70% of the Fortune 100 companies are essentially
dormant. Similar numbers of small businesses, though, are humming with
activity on social media. Nevertheless, numbers aside, it is past time for
businesses of all sizes to develop a social media strategy that includes the three
Cs:
(1) a company-wide engagement strategy.
(2) a means of ensuring conversations with customers; and
(3) a means of fostering user loyalty across social networks.
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SOCIAL MEDIA MARKETING IN INDIA - AN OVERVIEW

71 million people in India actively use the internet. In India, social media is
definitely making headway. According to the 2010 Regus Global Survey on
Business Social Networking, 52 percent of Indian respondent companies
reported that they have gained new clients through social networks, compared to
35 percent of American companies. India has the highest activity index, 127,
significantly greater than the US'97. Today, a lot of businesses are investing
heavily in social media optimization for their goods and services. Social media
was utilised to sway Indian voters during the 2009 election. Brands like Tata
Docomo, MTV India, Channel V, Clear Trip, Tata Photon, Axe deodorants,
Microsoft, Naukri, Shaadi, and many more engage in social media marketing in
India. Additionally, a large number of Indian celebrities use the SMM platform
to advertise their films, music, and events on Twitter, Facebook, and individual
blogs. Public relations industry is also growing because to social media
marketing. Numerous PR firms in India carry out brand-building initiatives for
businesses, products, and celebrities. To the surprise of many of us, however,
organisations in the not-for-profit sector have benefited the most from SMM
thus far. On social networking sites, a number of campaigns, like "Bell Bajao"
and "Jaago Re," have been highly successful [3]. These campaigns have used
Facebook, Twitter, and blogs to spread the news about their cause.
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SOCIAL MEDIA MARKETING STRATEGIES

SMM is currently developing. Although the majority of online retailers

recognise its benefits for brand exposure and promotion, they are still in the
early phases of adoption. The following are some reasons why social media
marketing (SMM) is a crucial marketing tactic and how it can benefit a business
willing to invest in it:

 The era of customer satisfaction is now. It is more about interacting than

it is about selling. The customers can teach us a lot of things. Social
media may be used to track down clients, hear their opinions, and use that
information to innovate and improve goods and services.

 SMM is not a form of mass marketing. It can be used to locate peer

groups and target advertising to them. Social media may assist in locating
influencers, and it is possible to use them to persuade potential customers
to make a purchase.

 SMM demands innovative advertising strategies because the internet

population has a very short attention span. The phenomenon of
multitasking is largely to blame for this. While viewing a YouTube video,
a person may also be reading one blog, updating another, and viewing
Facebook photos of friends.

The advertisement needs to be creative and engaging to capture prospects'

interest and keep it while they are surrounded by distractions.

 Additionally, the message must compel the recipient to take some sort of
action, such as asking for a thorough description of the good or service,
recommending it to a friend, or making a purchase. Therefore, if an
advertisement is aiming to sell something, it should be strategically
 24

positioned with links so that the potential customer can buy with the least
amount of effort.

 Similar to how social media may be used to boost client retention, it can
also be used to increase customer loyalty through customer care services.

 Brands can utilise social media marketing to combat any unfavourable

press. However, the brands must exercise caution because going beyond
could further infuriate their stakeholders and customers. Companies that
use conventional marketing strategies (such as surveys, focus groups, and
test marketing) frequently invest millions of dollars to identify their target
customers. They can identify the social media platforms where potential
clients are present by developing a social media strategy. Companies can
use Facebook to look for relevant groups and Fan Pages, create accounts
on social bookmarking sites like Digg or StumbleUpon, and monitor who
is referring to your website to see who is interested.

Without spending a lot of money on market research, social media enables

small-budget firms to learn what people are saying about them (and others) in
their field. The business will be the first to know if its product is working or if
modifications need to be made because it keeps an eye on social media.

The following considerations must be made in order to successfully implement

one's SMM strategy:

 The business shouldn't simply join the bandwagon because others are
doing it. To determine if their brand would truly gain from SMM, the
market should be examined first. It ought to investigate whether SMM
tactics are appropriate for its brand.

 The corporation shouldn't anticipate results right away. SMM is an

ongoing tactic. It won't happen immediately. Three to six months may
pass before the consequences are apparent.
 25

 SMM is not a stand-alone marketing tactic. It must be utilised in addition

to all other traditional marketing techniques.

Social networking has numerous benefits for businesses.

The firms must consider their goals for the year and how social media fits into
those goals in order to develop a strategy for using it. The ability to adapt the
available tools for their own needs is one advantage of a social media strategy.

The businesses can decide to focus their efforts on the locations that appear to
give the best return on investment while adopting a "wait and see" attitude
toward the rest
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Questionnaire

I prepared a questionnaire with the following questions which was responded by

41 people and the results are shown as per following:

1. I relate to the advertisement I see on social media.

NOTE: - NO ONE STRONGLY DISAGREE ON THIS POINT

2. I think advertisements that lack innovation loses the trust of the audience.

NOTE: - NO ONE STRONGLY DISAGREE ON THIS POINT

 27

3. I feel that viral marketing is effective for social media marketing.

NOTE: - NO ONE STRONGLY DISAGREE ON THIS POINT

4. I frequently visit those pages which updates their information regularly.

5. I think I can get motivated to buy a product if I like the Ads.

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NOTE: - NO ONE STRONGLY DISAGREE ON THIS POINT

6. I frequently clicks on the link of the Ads I like.

CONCLUSION
 29

These days, neither individuals nor businesses can avoid social media. Social
media and the internet world are now inextricably linked. In addition to taking
place in homes, small enterprises, and corporate boardrooms, the social media
debate is also expanding into the non-profit, education, and health sectors. It is
no longer regarded as a Web 2.0 fad. More and more people are speaking of
social media as just another channel or method, as opposed to feeling
excitement, novelty, confusion, and overwhelm.

Blogging may be highly beneficial for the branding & development of your
business. According to a HubSpot survey, consumers who have blogs generate
68% more leads than those who don't. It is crucial to recognise the exponential
potential of social media nowadays.

They are a part of a large online community of people that participate in

discussions, leave comments, exchange content, and create.

An internet presence and an ongoing dialogue with your people are a minimum
requirement regardless of whether you are a person, a start-up, a small business,
or a huge organisation. This will demand time and experience. Businesses are
shifting their focus and re-evaluating their conventional communication
techniques. We shall enter a new era of knowledge, accessibility, and
experiences unconstrained by location, time, or physical barriers as the social
media wave evaporates into the enormous ocean of connected experiences and
the phrase itself enters dictionaries and encyclopaedias. It is past time for any
company to utilise social media and treat it seriously.
 30

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