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    Marketing Plan For Final Project

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    api-707421151
    This document outlines marketing ideas to promote a new line of Lululemon scrubs for healthcare workers. Some of the key ideas proposed include: 1. Sending gift packages of Lululemon scrubs to influencers in healthcare fields like podcasters, YouTubers and bloggers to encourage reviews and word-of-mouth promotion. 2. Surprising healthcare workers with free scrubs to show appreciation for their hard work and promote the new line. 3. Hosting pop-up events near colleges and with food trucks to raise awareness about the comfortable scrubs. 4. Leveraging seasonal and color-specific scrubs to engage different audiences each month.

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    Marketing Plan For Final Project

    Uploaded by

    api-707421151
    110 views4 pages
    This document outlines marketing ideas to promote a new line of Lululemon scrubs for healthcare workers. Some of the key ideas proposed include: 1. Sending gift packages of Lululemon scrubs to influencers in healthcare fields like podcasters, YouTubers and bloggers to encourage reviews and word-of-mouth promotion. 2. Surprising healthcare workers with free scrubs to show appreciation for their hard work and promote the new line. 3. Hosting pop-up events near colleges and with food trucks to raise awareness about the comfortable scrubs. 4. Leveraging seasonal and color-specific scrubs to engage different audiences each month.

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    This document outlines marketing ideas to promote a new line of Lululemon scrubs for healthcare workers. Some of the key ideas proposed include: 1. Sending gift packages of Lululemon scrubs to influencers in healthcare fields like podcasters, YouTubers and bloggers to encourage reviews and word-of-mouth promotion. 2. Surprising healthcare workers with free scrubs to show appreciation for their hard work and promote the new line. 3. Hosting pop-up events near colleges and with food trucks to raise awareness about the comfortable scrubs. 4. Leveraging seasonal and color-specific scrubs to engage different audiences each month.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    110 views4 pages

    Marketing Plan For Final Project

    Uploaded by

    api-707421151
    This document outlines marketing ideas to promote a new line of Lululemon scrubs for healthcare workers. Some of the key ideas proposed include: 1. Sending gift packages of Lululemon scrubs to influencers in healthcare fields like podcasters, YouTubers and bloggers to encourage reviews and word-of-mouth promotion. 2. Surprising healthcare workers with free scrubs to show appreciation for their hard work and promote the new line. 3. Hosting pop-up events near colleges and with food trucks to raise awareness about the comfortable scrubs. 4. Leveraging seasonal and color-specific scrubs to engage different audiences each month.

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    Download as PDF, TXT or read online from Scribd
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    of 4

    Marketing Ideas 1.

    75M
    Creative content: Script and Mockups

    ❖ Hospital Food Trucks


    ➢ April - Oct
    ❖ Blogs/Online Articles
    ➢ A Nanny’s Life
    ➢ Scrubauthority
    ➢ scrubsmag
    ❖ Podcasts
    ➢ [Nanny/Mom] send a note saying we see how hard they work, and talk about how the
    scrubs can work for their busy life. Send a pair of pants
    ■ Life in Scrubs
    ● 4600 followers
    ◆ $69
    ■ Dental a team
    ● 4,443
    ◆ $66
    ■ The Mom Hour
    ● 12.8K
    ◆ $192
    ■ A Nanny’s Life
    ● 3200
    ◆ $48
    ❖ Youtube
    ➢ Send a PR package with a pair of scrubs to them. Get them to do what they usually do on
    their channel whether that be a DIL, Day in life, or a Scrub Review
    ■ Kathryn Mueller (Dental School)
    ● Scrub Review
    ● 187K subscribers
    ■ Miki Rai
    ● Day in my life
    ● 1.04M subscribers
    ❖ Instagram
    ➢ Theedemillionaires
    ■ 6,228 followers
    ● Rad tech & icu nurse
    ● Instagram reel
    ❖ College Popup
    ➢ Late summer/week before school starts
    ■ Also before the start of Spring Semester
    ➢ Do it for the weekend
    ➢ Bring scrubs made for the schools
    ❖ SEO
    ➢ When people look scrubs or comfortable scrubs, have paid search for Lululemon
    ❖ Specific Colored Scrubs for different months
    ❖ Photoshoot
    ➢ Product: Studio
    ■ Flatlay
    ■ Hospital (Surprising Healthcare workers w/scrubs)
    Quality + Comfort Outline

    1) Care/Gift Packages
    a) Consists of sending out gift packages of the Lululemon scrubs to
    influencers on digital platforms to promote the brand.
    i) Podcast
    ii) Youtube
    iii) Instagram
    iv) Blogs/Online articles
    b) Heavily uses WOM, to get the word out about the quality & the
    comfort of the scrubs, and reinforcing the branding of Lululemon
    in this new field.

    = Care Outline

    1) This will be events to show appreciation to Healthcare workers in their


    specific fields
    a) Surprise a HC Worker
    i) For a HC worker in need they will receive a free pair of
    Lululemon scrubs. This will serve as a way to show that we
    care for them, and see the hard work that they do. This pop
    up/surprise event will go on after the launch of the scrubs,
    and will serve as a way to keep buzz around LLL and the new
    line.
    b) Food/Care Trucks
    i) A
    c) College Pop up
    d) Month Specific Scrubs

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