When you begin writing your (4) Select a descriptive title to in-
Webdesigning For The Future article, avoid using your standard
by Shelley Lowery
If you’re looking for a powerful
way to get free publicity and build
your credibility at the same time,
then writing articles may be your
answer.
If you’ve been on the Internet
for a while, you’ve probably sub-
scribed to a few ezines. Many ezine
publishers will include an article
written by a guest author. At the
end of the article are a few lines of
text about the author referred to as
bylines or resource box. These lines
of text are basically just an adver-
tisement for the writer. They usu-
ally contain a couple of lines about
the author and a web address.
The writer gives the publisher
permission to publish their article,
free of charge, in exchange for the
publisher including the author’s
bylines.
By writing articles and allowing
them to be freely published, your
articles will have the potential to be
viewed by millions of Internet us-
ers. They may be published by sev-
eral ezines with subscriber bases of
a few hundred to several thousand.
In addition, they may be displayed
in ezine archives or on high traffic
websites.
Article Formatting
Most ezine publishers prefer short
articles between 500 and 750 words.
Short “tip” articles of just a couple
of paragraphs are also very popular.
Articles should be formatted to 65
characters per line or less, including
spaces, and written in short para-
graph sections.
1
trigue your readers. Use a powerful
word processing programs, as they headline that demands attention
do not allow for proper format- and try to keep it all on one line.
ting. Instead, use a text editor such
as NotePad. It should already be (5) Use proper grammar and spell-
installed on your desktop. ing. Publishers will not take the
time to edit your article. Make sure
When you begin typing your arti- you read your article several times
cle, use a hard carriage return (hit and use spellcheck.
enter) when your text reaches 65
characters, including spaces, and (6) Avoid articles that are nothing
leave a space between your para- more than a sales letter. Publishers
graphs. This will enable publishers want quality content and will sim-
to easily copy and paste your article ply delete an article that is written
into their publication. By taking the like a sales letter.
time to properly format your arti-
(7) Avoid referring readers to an
cle, you will increase your chance of
affiliate URL. Articles containing
being published significantly.
affiliate links may make your article
Getting Your Article Published
appear to be biased and untrust-
worthy.
Most publishers receive many arti-
cle submissions each week and only
(8) Write your articles with a
select a few to be published. Here
sincere desire to teach and inform.
are some basic guidelines to assist
Talk to your readers and share your
you in getting published:
expertise.
(1) Make sure you follow the pub-
Developing a List of Publishers
lishers’ submission guidelines. Ar-
Once you’ve written your article,
ticles submitted to publishers that
you’ll need to develop a list of
don’t follow the submission guide-
publishers that may be interested
lines will most likely be deleted.
in publishing it. The best way to
accomplish this is to display your
(2) Make sure your article is prop-
articles on your website. Place a
erly formatted. Publishers won’t
subscription box on each of your
take the time to format your article.
article pages to enable your visitors
They’ll simply delete it and move
to subscribe. This list should be
on to the next article submission.
used to send your new articles to
your list of publishers.
(3) Keep your bylines down to 6
lines or less. Publishers will not
publish articles that contain exces-
sively long bylines. Copyright © Shelley Lowery
 Creating Graphics Basics
by Shelley Lowery

Graphic design is an intimidating sub- Graphic Interchange Format, better

ject for many Internet entrepreneurs.
However, most of us must learn some
basic design techniques in order to
avoid the high costs of hiring a profes-
sional designer.
In order to create or edit your graphics,
you’ll need to invest in a good graph-
ics-editing program. The most popular
program used by Internet marketers is
Paint Shop Pro. This powerful program
is the only program you’ll need to
design professional looking graphics.
You can download a free 30-day trial
and register the software for only $99.
http://www.jasc.com/
Image Formats
The most popular image formats used
on the Internet are GIF and JPEG.
Interlacing
known as GIF, uses a maximum of 256
colors and is best suited for images
Images saved in the 89a GIF format
such as logos, buttons and bullets.
can be saved as interlaced. This will en-
able your image to display as it is being
GIF images can be saved in two differ-
loaded into a web page. The image will
ent formats:
gradually become clearer as the page
loads.
- 87
- 89a
The 89a format is the preferred GIF
format, as it has the following benefits:
Transparency
Images saved in the 89a GIF format
can have a transparent background.
This will enable the canvas of an image
to be transparent and enable the back-
ground to show through.

Animation Editing Images Resizing Images

Images saved in the 89a GIF format
can be used to create animated images.
Animated images are simply several
GIF images compiled into one GIF im-
age file that loops. In order to create an
animated image, you’ll need a special
editing program.
Joint Photographic Expert Group, bet-
ter known as JPEG, is the best format
for photographs. JPEG images can
contain millions of colors and allow
you to specify the degree of compres-
sion.
Although there are many graphics pro-
grams available on the Internet, this
tutorial will focus on using Paint Shop
Pro 7.01. If you are using a different
version of Paint Shop Pro or another
When working with images in Paint
Shop Pro, you will have the ability
to save your image in PSP format.
This format will enable you to begin
working on an image, save it in PSP
format and finish the image at a lat-
er time. It will preserve all of your
work without any changes.
If you would like to edit an image
that has been previously saved
in the GIF format, you must first
increase the image’s colors to 16
million. If you don’t, your colors
will be limited. Go to “Colors” -
“Increase Color Depth”- “16 mil-
lion colors (24 bit)” to increase
your image’s colors.
If you’d like to resize an image in
JPEG format, you can do so in
one of two ways -- through your
graphics program or within your
HTML. You can resize your image
within your HTML by changing the
HEIGHT and WIDTH values. To
retain your images original charac-
teristics, make sure you adjust the
height and the width equally. In
other words, if your original image
dimensions are 50x100 (width 50
and height 100), to reduce your im-
age to one half the size, change the
width to 25 and the height to 50.

2

We all know the importance of
a powerful headline. However, writ-
ing a great headline isn’t as easy as
it sounds.
An effective headline will literally
force your potential customers to
learn more. It will instantly ignite a
certain emotion and intrigue them
to read on.
In order to write an effective head-
line, you must learn how to use
specific words to achieve a specific
reaction.
Before writing your headline, you
must first learn a little bit about the
basic human motivators. According
to psychologist Abraham Maslow,
human behavior is always the result
of one or more of five basic needs.
He listed these needs in a sequence
that he refers to as “the hierarchy of
human needs.”
He believes that until a less import-
ant need is met there won’t be any
desire to pursue a more important
need. Below are the five human
motivators, beginning with the
basic needs and continuing to the
most important needs.
3
Secrets for Creating
Headlines That Sell
by Shelley Lowery
Physiological - Basic human needs
include hunger, thirst, shelter,
clothing and sex.
Safety (Security) - Human need for
physical, emotional and financial
security.
Social (Affiliation) - Human need
for love, affection, companionship
and acceptance.
Esteem (Self Esteem) - Human
need for achievement, recognition,
attention and respect.
Self-actualization - Human need to
reach their full potential.
When you are aware of the basic
human needs, you can incorporate
these needs into your writing. A
great headline will appeal to your
potential customers’ emotions.
Youmust feel their needs, wants and
desires and write your headlines
with passion and emotion.
When writing your headlines,
keep in mind, you only have a few
seconds to grab your potential
customers’ attention. If your head-
line doesn’t immediately catch their
attention, they’ll simply move on
and never return.
Below are several different formulas
used by professional copywriters to
write compelling headlines.
How to
“How to Increase Your Sales Up to
500% by Using This One Simple
Strategy”
Headlines beginning with ‘how to’
are very successful, as the Internet
is all about information. Internet
users have a strong desire to learn.
A headline beginning with ‘how to’
immediately grabs your potential
customers’ attention and forces
them to read on.
Question
“Are You Sick and Tired of Working
For Someone Else?”
Headlines written in the form of a
question are very effective, as they
appeal to your potential customers’
emotions. When they read a head-
line written as a question, they’ll
answer the question in their mind.

If you’re looking for a lucrative home-
based business, direct marketing may
be just what you’ve been looking for --
offering you the possibilities of making
your dreams come true.
WHAT IS DIRECT MARKETING?
Direct marketing is offering a product
or service directly to the consumer
via mail order, Internet sales, personal
sales, etc., with no middleman in-
volved. Many direct marketing compa-
nies are now being operated right out
of the home. Home based business is
the waive of the future and can offer
you a wonderful opportunity to actu-
ally be able to compete with the large,
well established companies with large
bank accounts. That’s what is so won-
derful about the Internet. You don’t
have to have a large bank account to
succeed. You just have to have a little
“know how.”
* 10 Steps to insure your success
4
10 Steps to Sucess
by Shelley Lowery
Set your goals, write them down and
set a target date for reaching them. Set
short term reachable goals and long
term higher goals, yet don’t set them
too high. This will cause you to be-
come discour aged if you don’t achieve
them. Work consistently towards
accomplishing your goals each day,
each week and each month until you
reach your short term goals. When you
have attained your short term goals, set
them a little higher each time. Ulti-
mately you will achieve your long term
goals. Goal-setting is a must in every
area of life.
2. BE SELF DISCIPLINED
Get up early each day. Get ready for
your job as if you were working out-
side your home. Have a list of all the
things you want to accomplish during
the day. This will give you an organized
approach to each day. It’s amazing how
much you can get done using a “To
Do” list.
3. BE SELF MOTIVATED
Set up a schedule and stick to it. Be
Enthusiastic. Enthusiasm generates its
own energy. Energy and good health
are synonymous with motivated, happy
people -- achievers.
4. BE ENTHUSIASTIC
Positive thinking will literally be your
key to success. You have to convince
yourself that you can succeed at what-
ever you desire, because you can.
5. DO NOT ALLOW YOURSELF TO
BECOME DISCOURAGED
Remember... The more “NO’s” you get,
the closer to a “YES” you become.
6. SCHEDULE YOUR TIME WISELY
A schedule is your roadmap to success.
If you have no direction, you’ll travel
in circles and ultimately never reach
your goals. Plan your work then work
your plan.
7. HAVE A POSITIVE ATTITUDE
Success is 90 percent attitude and 10
percent aptitude. Learn the art of posi-
tive thinking. You can do whatever you
put your mind to. It’s mind over mat-
ter. Your attitude will either guarantee
your success or guarantee your failure.
Remember ... you’re only a failure if
you give up.
8. SET UP AN OFFICE AREA
Most direct marketers work from their
own homes, but it is still essential
to set up a specified work area. Take
pride in your business to ensure your
success.
9. HANDLE YOUR MONEY WISELY
Set up a written budget. Set aside a
percentage of your business income to
put back into your business. This is a
must. Failure to reinvest your money
will result in the failure of your busi-
ness.
10. TAKE CARE OF YOURSELF
Get plenty of sleep, eat right and take
some time to stop and smell the roses...
Be Persistent... Persistence Pays Off...
Don’t Give Up... Most Businesses fail
Just At The Moment They Are About
To Succeed...
Sales is one of the highest paid of all
professions. “Give a man a fish and
he’ll eat for a day. Teach a man to fish
and he’ll eat for a lifetime.”
Copyright © Shelley Lowery