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Final Ipapasa 2 Preliminaries
Final Ipapasa 2 Preliminaries
approval.
YOLANDA D. VISTAL, MM
Chairman
ACKNOWLEDGEMENT
appreciation to the following persons who extended deep concern and generous
immeasurable support and assistance that she has given to the researchers;
and assistance and for giving her insights about the study;
PROF. MA. LINDA R. FERNANDEZ, their critic reader, for giving her
time in checking the study and for imparting her knowledge and ideas,
The researcher’s FAMILIES and FRIENDS, for showering love and care
Above all to ALMIGHTY GOD, for all the blessings and graces.
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DEDICATION
to our loved ones who became our inspiration during the hard times of
-The Researchers
iv
PROJECT SUMMARY
Food Hub is the name of the business, and it will offer six delicious and
affordable duck specialty dishes. The menu will consist of Duck Shanghai, Duck
Caldereta, Duck sisig, Duck Veggies Salad , Fried Itik and Adobong Laman-
Loob. The proponents conducted this study in the locale of Angono, Rizal, during
v
The business will be registered as a partnership; the owners are Gem D.
Salvador, Jhonnel Vertucio, and Patricia Noreen Angeles. The starting capital of
the business is ₱210,000 to be provided by the proponents. This starting fund will
as the tools, equipments, furniture and fixtures for the office and production area,
Operation days will be from Monday to Sunday, from 10:00 a.m. to 9:00
p.m., located at 127 Quezon Ave Angono, Rizal. The target market is the tourists
in Angono, Rizal, especially the residents. The products, will be priced using
value based on pricing value and will be advertise in social media, tarpaulins,
Food business is one of the essential thing in life, all humans need food to
survive and energized to carry out their daily activities. But starting a restaurant
business is not just about serving food, but rather about serving a well-prepared
However, this can be resolved by the strategy to introduce the product to a larger
must improve the quality of their products, adhere to market preferences, and
innovate in processes to produce effective results that will appeal to existing and
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TABLE OF CONTENT
Page
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
DEDICATION iv
ABSTRACT v
LIST OF TABLES x
Chapter
vii
Project Implementation Timetable 16
3 MARKETING 18
Demand 18
Supply 21
Pricing 23
Marketing Program 31
Channel Distribution 31
Promotion 32
Projected Sales and Quantity 33
7 SOCIAL DESIRABILITY 74
Contribution to the Government Revenue 74
Contribution to the Growth of Related Industry 75
Contribution to Foreign Exchange 75
Contribution to Philippine Household 76
Contribution to Philippine Workforce 76
APPENDICES 82
A Business Logo 83
B Survey Questionnaire 84
C Application Form for Registration 86
D Requirements for Business Permit 87
E Business Permit and Certificate 88
F Sanitary Permit 89
G DTI Permit 91
H Documentary Stamp 92
I Fire Inspection Certificate 93
J Mayor’s Permit 94
K Capture Form for TIN Card 95
L Barangay Business Clearance 96
M Application for Registration 97
N Payment Form 98
O SSS Contribution Table 99
P PhilHealth Certification Table 100
Q Pagibig Form 101
LIST OF TABLE
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Table Page
2.1 Personnel during the Pre-Operating Period, Their Duties 12
and Responsibilities
2.2 Personnel Workforce during the Operating Period 14
2.3 Project Implementation Timetable 17
3.1 Projected Number of Tourist Arrival in Angono, 19
Rizal in 5 years
3.2 Projected Demand of Duck Specialty for 20
the Next 5 Years
3.3 Yearly Supply of Competitors 22
3.4 Demand Supply Gap 22
3.5 Quantities of Main Ingredients for 1 day 24
Spicy Duck Caldereta
3.6 Quantities of Main Ingredients for 1 day 25
Duck Sisig
3.7 Quantities of Main Ingredients for 1 day 26
Duck Shanghai
3.8 Quantities of Main Ingredients for 1 day 27
Duck Veggies Salad
3.9 Quantities of Main Ingredients for 1 day 28
Fried Itik
3.10 Quantities of Main Ingredients for 1 day 29
Adobong Laman-Loob
3.11 Market Price of the Product 30
3.12 Competitor’s Price 30
3.13 Projected Sales and Quantity from Year 1 to 5 33
3.14 Projected Sales from Year 1 to 5 34
4.1 Production Schedule 44
4.2 Facilities Description 45
4.3 Cost of Equipment 54
4.4 Cost of Furniture and Fixtures 55
4.5 Cost of Supplies 55
4.6 Cost of Utilities 56
x
LIST OF FIGURES
xi
Figure Page
xii
LIST OF FIGURES
Figure Page
2.1 Internal Organization Structure 14
3.1 Consumer’s Willingness to Buy Duck Specialty 17
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