PRODUCTPLAN CHECKLISTS

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 PRODUCTPLAN CHECKLISTS

S C A L I N G C U STO M E R - C E N T R I C I T Y
Help customers win by promoting a culture of customer-centricity
within the product development organization and beyond.

Continuously message the importance of customer insight.

Have product managers work support cases and respond to tickets at
least once a week.

Create rituals and routines.

n Create customer panels.

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• C
 reate product development and engineering-specific panels during which team
members can ask real customers questions about their business.
CUSTOMER-CENTRICITY
Establish a customer advisory board composed of forward-thinking and
active users.

Promote accountability.
Make customer conversations a mandatory part of the process.
n  uild in a minimum number of customer conversation requirements in the early
B
stages of the development process.

• Conduct interviews.
s
Interview 10 customers to understand the problem they’re hoping to solve.

 I f validated, then conduct another 10 interviews to shop solutions for

s

that problem.

n Track the amount of time each week your team spends with customers.

• C
 onduct a Slack poll asking, “How many hours did you spend with customers this
week?” with an emoji reaction (1-3-3-4 emojis) and tabulated in a Google Sheet.

Promote customer-centric thinking and push for more customer

conversations by promoting this as a key product principle.

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S C A L I N G C U STO M E R - C E N T R I C I T Y

Get your product team to industry events.

At the events, ask:
“Can you talk to me a little bit about what you do here?”

“This is how our product works, how would this potentially

work in your organization?”

“Hey, do you mind if I show you some designs for a new

feature we’re working on?”

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Tag along on to customer visits.
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 PRODUCTPLAN CHECKLISTS

ABOUT PRODUCTPLAN

ProductPlan makes it easy for teams of all sizes to build beautiful roadmaps. Thousands
of product managers worldwide–including teams from Nike, Microsoft, and Spotify–
trust ProductPlan to help them visualize and share their strategies across their entire
organization. With our intuitive features, product managers spend less time building
roadmaps and more time shipping products.

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