Maximus

ONE STOP PLATFORM FOR

ADVANCED MARKETING ANALYTICS
01 02 03 04 05
Uncover Maximize Optimize Decipher Predict
sales drivers marketing media customer results
ROI budgets journey
SALIENT FEATURES

A web application that can be accessed from any browser

Fast, interactive, and user friendly
Client data is not saved on the cloud
Written with advanced algorithms and math functions
Do not require a data scientist to apply data science
Beautiful and interactive graphs
Generates useful reports on the spot
Easy step-by-step flow
Run-through tutorial on every page
MARKETING MIX MODELING

Analyze historic activities, calculate contribution to sales and ROI per activity and predict future results

MULTI TOUCH ATTRIBUTION

Generate predictive attribution modeling based on the transition between channels and customer journey

BUDGET OPTIMIZATION

Reach desired sales goals and maximize your media ROI by reallocating budgets

MARKET SIMULATION

Analyze the amount of switching between brands based on market share and set budgets and CPA

AB TESTING

Compare two versions of a campaign against each other to determine which one performs better
 MARKETING MIX MODELING
Analyze historical activities, calculate contribution to sales and ROI per activity and predict future results

• Data exploration and summary statistics

• Data correlation and analysis of trends and patterns
• Data processing and transformation (dummy variables, halo
effects, advertising ad-stock, lagged variables, moving
average, log transformation…)
• Auto modeling and manual modeling with the help of
recommender based on best fit tests. Compare between
multiple models and easily add or remove variables
• Group variables under categories such as media, promotion,
seasonality
• Tabulated report and charts of contribution to sales
• Return versus spends and marketing ROI
• Forecast single and multiple points
• Response curves
 MULTI TOUCH ATTRIBUTION
Generate predictive attribution modeling based on the transition between channels and customer journey

• Predictive attribution modeling based on Markov Chains,

and comparison between Heuristic (first touch, last touch,
linear) and predictive modeling
• Channel exclusion such as ‘Direct’
• Takes into consideration the customer path in the journey
and splits between unique and multi-channel attribution
• Attribution comparison charts
• Transition matrices between channels with and without
same channel conversion, and matrix including channels
leading to no conversion
• Customer journey analysis and time-lapse distribution
between first contact and conversion, and last contact and
conversion
 BUDGET OPTIMIZATION
Reach desired sales goals and maximize media ROI by reallocating budgets across campaigns

• Media optimization based on S-curve estimation

• Control S-curve and set minimum ROI required per
campaign
• Spend increment level by campaign
• New spend estimation to reach desired sales goals
• Recommended spends and sales return data by media and
campaign
• Comparison tables between current and recommended
spends
• Spend comparison chart
 MARKET SIMULATION
Analyze the amount of switching between brands based on market share and set budgets and CPA

• Expected switching in the market based on market share

• Propensity probability distribution of brands. Percentage of
customers who will cost more to be acquired
• Spend and penetration plot
• Spend and ROI plot
• Propensity to purchase versus the cost of acquisition
 AB TESTING
Compare two versions of a campaign against each other to determine which one performs better

• Campaign Planning:
• Suggested campaign action size
• Probability of possible outcomes
• Campaign Evaluation:
• Set actions/impressions, success/clicks, and success values
• Set wish price (average market price and target value)
• Estimated campaigns values
• Probability that each campaign exceeds the target value-per-
action
• Scale factor and compare for larger campaigns
 Thank You!
For a quick demo pls contact rabih.soueidi@sapience.ae

Copywrite: Rabih Soueidi – 2021