2019-20 Code: 1406

MBA/MIB/MBF/MHA Examination

Part I (I-Semester)

Marketing Management

(MBA-1C06/MIB-1C06/MBF-1C06/MHA-1C06

MM: 70

Q1. Enumerate the evolution of the marketing concepts detail how holistic marketing concept
integrates interdependencies, reconciling scope and complexities of marketing activities.

Q2. Discuss the six major environmental forces, marketers must monitor, in the rapidly changing
global picture.

Q3. Identify the major segmentation variables and profile distinctive group of buyers, for
customizing marketing programs.

OR

Q3’. Describe the six steps procedure a company follows, in setting its pricing policy

Q4. Case Study is compulsory and comprises two questions with equal marks.

Case Study – The Ritz Carlton

Few brands attain such a high standard of customer service as the luxury hotel, the Ritz Carlton. The
Ritz-Carlton dates back to the early 20th century, and the original Ritz-Carlton Boston, which
revolutionized the way U.S. Travellers viewed and experienced customer service and luxury in a
hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each
guest room, fresh flowers throughout the hotel, and an entire staff dressed in formal white tie, black
tie, or morning coat attire.
 2019-20 Code: 1431

MBA(IB)

Part I (I-Semester)

Global Strategic Management

(MBA-IB 2C02)

MM: 70

Q1. Describe the most important forces for global integration as well as the most important forces
for local responsiveness

OR

Q1’. Strategy includes the determination and evaluation of alternative paths to an already
established mission or objective and eventually choice of the alternatives to be adopted. On the
basis of the preceding statement explain the process of strategy formulation.

Q2. Write a detailed note on Corporate Governance.

Q3. With the help of example explain Diversification and integration strategies.

OR

Q3.’ Discuss Porter’s Five Forces with the help of examples.

Q4. Write a note on McKinney’s 7’S Framework.

Q5. Conduct a PESTLE analysis for an upcoming Small Car company.