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How to make a brochure?

A brochure, also known as a brochure, is a type of printed document used


to provide concise and visually appealing information about a product,
service, company, or event.

The main objective of a brochure is to effectively communicate the key


points of what is being promoted, using short texts, eye-catching images
and graphic elements to capture the reader's attention.

It may contain details about the characteristics of the product or service,


prices, schedules, location, benefits, testimonials, among others.

What should a brochure have?

A brochure, whether printed or digital, must contain the following elements:

❖ Attractive design: use a visually appealing design, with a harmonious


combination of colors, legible typographies and eye-catching
graphic elements.
❖ Clear and concise information: present information clearly, using
short, direct and easy-to-understand texts.
❖ Corporate identity: reflect the identity of the company through the
logo, color scheme and design styles consistent with the image of the
brand. In this case your names.
❖ Key messages: highlight key points about the company, its products
or services, and the benefits it offers to customers.
❖ High-quality images: include attractive, high-quality images that
visually represent the company, its products or services.
Interactive elements (in the digital version): take advantage of the
interactive capabilities of the digital format, such as links to web
pages, contact forms, action buttons, and multimedia elements.

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