3/26/2022

CSC577
SOFTWARE ENGINEERING: PRINCIPLES AND THEORY
LAB: 011 - SOFTWARE ENTREPRENEURSHIP

2/13

AGENDA
 What is Software Entrepreneurship?
 Why Software?
 Why Become an (Software) Entrepreneurship?
 The Software Entrepreneurship Process

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SOFTWARE 3/13

ENTREPRENEURSHIP IS…
 …the process of turning an idea into a
real software product or
service.

4/13

WHY SOFTWARE? 1/2

 What do the following people have in
common?
 Bill Gates
 Larry Page
 Steve Jobs
 Paul Allen
 Mark Zuckerberg
 Elon Musk
 Jeff Bezos
 Bernard Arnault

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5/13

WHY SOFTWARE? 2/2

 What do the following people have in
common?
 Bill Gates - Microsoft
 Larry Page - Google
 Steve Jobs – Apple/NeXT
 Paul Allen – Microsoft
 Mark Zuckerberg – Facebook
 Elon Musk – Tesla/SpaceX
 Jeff Bezos – Amazon
 Bernard Arnault - LVMH

6/13

Is all software done?

Geeks have inherited the
world (wealth)!
Is there anything new to do?

Source: IEEE

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WHAT DO YOU THINK?

 The system likes you to be a…
 Software Designer
 Software Developer
 Software Tester, etc…
 Software Engineers,
 Works in diverse fields
 Change job every 2-3
years
 Geeks
 Contractors/Self
employed

8/13

WHICH ONE IS BETTER?

 Turnover RM500k  Salary 2k – 2.5k per
 Profitability 10-30% month

Then, you should be an

ENTREPRENEUR!

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THE STAGES 1/2

 Research
 Analyze your competitions and get to know your
customers. Find out as much as possible about the
product's market.
 From idea to product
 Release a product with minimal effort. Focus on
delivering the basic functionalities to test the
assumptions.
 Getting traction
 Invest in marketing to get your first users. Make the
customers talk about your product. It will attract new
customers.

Source: https://clockwise.software/blog/5-stages-of-startup-development/

10/13

THE STAGES 2/2

 Keep improving your product
 Analyze your current results, listen to user feedback,
and think of possible improvements. Never stop
working on the product.
 Aiming for maturity
 Measure everything you do. Calculate your ROI,
customer acquisition cost, etc., and focus on
improving these numbers.

Source: https://clockwise.software/blog/5-stages-of-startup-development/

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11/13

INNOVATION & FUNCTIONALITY

12/13

CREATIVITY & FUNCTIONALITY

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THANK YOU…