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M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of you’d like to share?
Management, IT & Engineering, 8(10), 321–339.
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19 Pages ● Posted: 14 Apr 2020

Madhu Bala
DAV College for Girls Paper statistics
Deepak Verma
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ISGEC Heavy Engineering Limited
73,423
Date Written: October 1, 2018
ABSTRACT VIEWS
Abstract 137,244
This paper offers views on some current and future trends in marketing. The content is
based on recent literature and on what is happening in the business world. The paper is RANK
based on secondary data. The paper is based on extant literature and internet sources. The 28
various articles, researches, reports, newspapers, magazines, various websites and the
information on internet have been studied. We experience a radical change in India
towards the digitalization. The consumer are looking and searching more on internet to 5 Citations
find the best deal form the sellers around India as compared to traditional or conventional
methods. In this study, we acknowledged that businesses can really benefit from Digital
Marketing such as search engine optimization (SEO), search engine marketing (SEM),
29 References
content marketing, influencer marketing, content automation, e-commerce marketing,
campaign marketing, and social media marketing, social media optimization, e-mail direct
marketing, display advertising, e–books, optical disks and games and are becoming more PlumX Metrics
and more common in our advancing technology. It is demonstrated that we all are
connected through whatsapp and facebook and the increasing use of social media is
creating new opportunities for digital marketers to attract the customers through digital
platform. Awareness of consumer’s motives is important because it provides a deeper
understanding of what influences users to create content about a brand or store. Digital
marketing is cost effective and having a great commercial impact on the business. Based
on this study, it can further be argued that knowing which social media sites a company’s
Related eJournals
target market utilizes is another key factor in guaranteeing that online marketing will be
successful. The effectiveness of Internet marketing with respect to different business can be
analyzed. The study can further be extended to compare the internet marketing techniques Advertising, Marketing & Strategic
with specific to various businesses. Communication eJournal

Keywords: Internet, Marketing, Digitization, Social Media,Marketing Trends,Digital

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Marketing
Suggested Citation:
eBusiness & eCommerce eJournal

Bala, Madhu and Verma, Deepak, A Critical Review of Digital Marketing

(October 1, 2018). M. Bala, D. Verma (2018). A Critical Review of Digital
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Marketing. International Journal of Management, IT & Engineering, 8(10),
321–339., Available at SSRN: https://ssrn.com/abstract=3545505
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29 References

1. M Blažková
Jak využít internet v marketingu: krok za krokem k vyšší konkuren-ceschopnosti , p. 80 - 247 Posted: 2005

2. Chaffey
Definitions of E-marketing vs Internet vs Digital marketing
Smart Insight Blog Posted: 2013-02-16

3. Chu , Shu-Chuan
Viral advertising in social media: Participation in Facebook groups and responses
among college-aged users
Journal of Interactive Advertising , volume 12 , p. 30 - 43 Posted: 2011

4. Jiyoung Cha
Shopping on Social Networking Websites: Attitudes towards real versus virtual items
Journal of Interactive Advertising , volume 10 , p. 77 - 93 Posted: 2009

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1. QARIBU YAHAYA NASIDI

Mediating Role of Social Media on Online Shopping Behavior: Smart-Pls Approach
Paper · 7 Pages · Posted: 11 Feb 2022 · Downloads: 264

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2. Uma Anurag , Simran Kaur

Systematic Literature Review on Digital Marketing in India: Present Scenario
Proceedings of the International Conference on Advances in Management Practices (ICAMP 2021) · 13
Pages · Posted: 29 Dec 2021 · Downloads: 3,085

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3. Woraporn Napawut , Supaprawat Siripipatthanakul , Bordin Phayaphrom , Sutithep

Siripipattanakul , Pongsakorn Limna
The Mediating Effect of E-WOM on the Relationship Between Digital Marketing
Activities and Intention to Buy Via Shopee
International Journal of Behavioral Analytics, 2(2), 1–13, 2022, · 13 Pages · Posted: 8 Apr 2022 ·
Downloads: 1,295

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4. QARIBU YAHAYA NASIDI , Muhamad Fazil Ahmad , Jamilu Abdulkadir , Murtala

Garba
Analysing the Mediating Effect of Social Media on Online Shopping Using Partial
Least Square
Nasidi, Q. Y., Ahmad, M. F., Abdulkadir, J., & Garba, M. (2022). Analysing the Mediating Effect of Social
Media on Online Shopping Using Partial Least Square. Online Journal of Communication and Media
Technologies, 12(2), e202213. https://doi.org/10.30935/ojcmt/11907 · 9 Pages · Posted: 2 May 2022 ·
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