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    kharisma.kproject
    These documents examine how green marketing approaches impact consumer green purchase intentions and behaviors. Specifically, they investigate the mediating roles that green brand image, consumer beliefs about the environment, brand trust, green brand associations, and green brand attitudes play in the relationship between green marketing and purchase decisions. Moderating factors like green psychological benefits are also explored.

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    SS Journal Rank

    Uploaded by

    kharisma.kproject
    6 views3 pages
    These documents examine how green marketing approaches impact consumer green purchase intentions and behaviors. Specifically, they investigate the mediating roles that green brand image, consumer beliefs about the environment, brand trust, green brand associations, and green brand attitudes play in the relationship between green marketing and purchase decisions. Moderating factors like green psychological benefits are also explored.

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    These documents examine how green marketing approaches impact consumer green purchase intentions and behaviors. Specifically, they investigate the mediating roles that green brand image, consumer beliefs about the environment, brand trust, green brand associations, and green brand attitudes play in the relationship between green marketing and purchase decisions. Moderating factors like green psychological benefits are also explored.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    6 views3 pages

    SS Journal Rank

    Uploaded by

    kharisma.kproject
    These documents examine how green marketing approaches impact consumer green purchase intentions and behaviors. Specifically, they investigate the mediating roles that green brand image, consumer beliefs about the environment, brand trust, green brand associations, and green brand attitudes play in the relationship between green marketing and purchase decisions. Moderating factors like green psychological benefits are also explored.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green

    Brand Image and Consumer Beliefs towards the Environment – Majeed et al. (2022) - Sustainability
    Journal 2022

    Investigating the Impact of Green Marketing Components on Purchase Intention: The Mediating Role of
    Brand Image and Brand Trust – Tan et. al (2022) - Sustainability Journal 2022
    The Influence of Enterprises’ Green Marketing Behavior on Consumers’ Green Consumption Intention—
    Mediating Role and Moderating Role

    The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand
    Associations and Green Brand Attitude – Chen et. al 2020 - International Journal of Environmental
    Research and Public Health
    Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’
    Green Attitude, Value and Purchase Intention – Liao et al (2020) – Sustainability

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