Professional Documents
Culture Documents
RP GR 3
RP GR 3
Class: 62NNA4
I) INTRODUCTION
Group 3 performed and introduced their brand new product that was a bottle of
water with new edition as well as improvement from the old one, launched on
12st of September. The purpose of this report is to point out Group 3’s preparation
and several crucial changes from their presentation; feedback for each member
as well as their score based on my point of view are also included. Furthermore,
the report comprises recommendation and conclusions as well.
II) BODY
a) Content
Before giving main parts of the presentation, the group had provided the fruit of
vocabulary which can help us to catch up with the content much easily. They also
provided us a new word revision game that was an excellent point; however, they
organized the offline game which was a greater point than the previous groups.
Showing images, and writing the vocabulary related to them; the host ran as a
competition. By doing so, myself and my peers as well could remember the words
much longer.
In terms of the main content, in my opinion, they did give us proper reasons for
changing over the old one. Full of information as well as comparisons between
old and new goods absolutely satisfied myself. The most unique point was they
chose to be Californians to create a sense of stimulation for the launch. What is
more, there were some alterations appealed me such as they tended to change
the name Kristal into Essenka, which is easier for the native to remember and
read, and it was also formed from both words “Essential” and “Alaska”, where the
water resource was from. Not to mention that, in terms of water resource, the
whole team still maintained the resource thanks to their consumers’ familiar
taste engaging me pretty much. Additionally, shifting the slogan was impressive;
from “There is no purer drink in the world” to “By your side”. They assumed that
the brand new slogan would be briefly to memorize, refresh their brand and
attract the clients as well; the meaning of the slogan still means water, especially
their water brand, would be by their customers every time they need thanks to its
convenient size and healthy ingredients. Furthermore, the way they promote
their brand was truly fascinating too. Besides advertising on social platforms,
they also invited a KOL and Youtuber called Lavendaire, who is famous for
making videos about healthy life; they organized a bike roadshow so as to
publicize their bottle of water brand to all the residents in the country. What is
more, installing recycling machine in all the malls or convenient stores so that the
citizens could collect a bunch of points to receive a gift by recycling plastic
bottles.
On the other hand, there were some mistakes during the presentation. Despite of
providing convincing pieces of information, the group did not give basic
background of the former water. They should have introduced for a while so that
everybody could follow and get the content smoothly. Besides, instead of claiming
that their water could make “Youthful skin” in the advantage of drinking water,
they ought to provide that water is a supportive factor for beautiful skin.
Additionally, the prize for two sizes of the bottles were a problem. They
demonstrated that in terms of a 1-litter bottle costs 2$ while the 20-litter one
costs only 6.5$ although this bottle is three times bigger than the 1-litter one.
b) General Performance
Having performed the presentation, the whole team could illustrate that they
prepared well. Their hugest strength was giving clear and forceful reasons of
changing the product. In addition, a video and colorful images included made the
launch much more attractive; moreover, they presented their brand new product
with creative slogan, bright color and meaningful name attracting us pretty much.
What is more, their answers for some questions raised were truly excellent and
satisfying without any discussion.
Nevertheless, plus, the whole team’s information was their weakness. There were
a bunch of knowledge that were not completely persuasive such as the purple
color of the bottle demonstrates the consumers’ faithfulness, the 20 – litter bottle
costs only 6.5$ or even their water could make a youthful skin. From my point of
view, they should have done a research far more carefully before giving the
official launch.
c) Presenters’ assessment
III) CONCLUSIONS
To conclude, in my opinion, they did an excellent job and tried their best to
provide us helpful knowledge as well as information. In spite of a few drawbacks,
they could launch a demo for their product change persuasively and interestingly
in terms of new name, new material, new sizes of bottle and even remarkable
ways to promote. The materials and information pleased me so much. At the end
of the presentation, a bingo game given was amazed me with adorable gifts and
beautiful memories.