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5 weeks | Online and Live Virtual

Rethinking Global Strategy – Online

BUILD AND LEAD GLOBAL BUSINESS GROWTH

The dynamics of globalisation have undergone profound transformation with recent global events reshaping
the way businesses operate on an international level. As a result, business expansion decisions have become
more complex, requiring a deeper understanding of the road ahead. Organisations must adopt modern
strategic approaches to navigate the evolving global environment and capitalise on emerging opportunities.

The INSEAD Executive Education Rethinking Global Strategy – Online programme is developed to equip you
with the practical skills and knowledge to analyse the forces of globalisation and identify winning business
strategies that transcend borders. You will gain a holistic understanding of contemporary business drivers
such as global open innovation and sustainability, providing you with the confidence to challenge and
reimagine traditional models of global strategic thinking.

This comprehensive five-week programme has been expertly designed by faculty with unparalleled expertise
in global strategic management, business and innovation. Utilising industry-agnostic frameworks, award-
winning case studies authored by the programme director and insights from video interviews with the case
protagonists, you will learn to lead a global business and build a competitive advantage not only through
expansion but also by applying proven innovation and knowledge-sharing methods.

Rethinking Global Strategy – Online 1

 WHY THIS PROGRAMME?
The Rethinking Global Strategy – Online programme explores and simplifies today’s redefined world of
business, preparing you to thrive in the paradox of globalisation and anti-globalisation. It includes access to
the faculty’s proprietary framework for addressing the key considerations of globalisation, along with
insights from the programme director's book on global strategic management and best practices for
succeeding at global strategies. In particular, the programme will help you:

Harness the power of strategic location choices, both at home and abroad, and leverage global
business clusters for a competitive advantage
Master foreign market entry modes, unlocking competitive strengths and mitigating potential liabilities
in international markets
Embrace global open innovation and knowledge sharing as critical drivers of business advantage
Deepen your understanding of the unique capabilities, mindsets and challenges faced by multinational
corporations (MNCs) from emerging markets compared to those from developed countries
Discover how innovation and sustainability can be integrated into your global business model, aligning
your organisation with changing market demands
Navigate the latest market disruptors and their impact on global business and expansion across
various industries.

KEY TAKEAWAYS
Besides exploring the core strategic considerations of global strategy, the
programme will empower you to make strategic decisions using
the right levers to take your business global. You will:

Develop a game-changing approach to global strategy using

executive frameworks
Explore the complex forces that shape the global business landscape
and their impact on decision-making and business strategy
Consider the unique aspects of various global markets and how to
leverage them to facilitate business expansion
Identify organisational transformation strategies to realise the
potential of global open innovability
Analyse key characteristics, motivations and strategies in fostering
global innovability, knowledge sharing and worldwide partnerships.

"A new phase of (de-)globalisation is changing the business landscape, and organisations
that fail to adapt risk being left behind. Organisations often struggle to expand into global
markets because they lack a clear understanding of the business environment and how to
succeed in it. This programme delves into the drivers of global strategy and ways to tackle
the challenges of doing business internationally while developing global innovation
capabilities. You will emerge with a detailed road map to establish your organisation's
global presence, enhance competitiveness and achieve sustainable growth worldwide.”

— Felipe Monteiro
Programme Director for the Rethinking Global Strategy – Online;
Senior Affiliate Professor of Strategy; Academic Director of the Global Talent Competitiveness Index

Rethinking Global Strategy – Online 2

 PROGRAMME STRUCTURE
The cutting-edge curriculum consists of five modules to elevate your understanding of global strategic thinking
beyond traditional paradigms. The modules are delivered via online video lectures with one live faculty session
and require a weekly commitment of four to six hours.

How and why MNCs

can achieve global
open innovation to
access global
Foreign vs knowledge, sharing
home business and innovation,
locations and including digital
pros and cons​ MNCs​
M1 M3 M5

M2 Expanding to
M4
Understanding How to drive
globalisation foreign locations innovation and
trends and a – best practices, sustainability in
framework to challenges and your MNC​
create your growth factors​
global strategy ​
Action Learning Project (Playbook) activities across modules ​

Rethinking Global Strategy – Online 3

 PROGRAMME MODULES

5 weeks | Online and Live Virtual

Module 1 - Global Strategy in a New Era of (De-) Globalisation

The programme commences with an introduction to the fundamentals of globalisation, its current status
and the benefits it offers. You will examine six key considerations in global strategy, from globalisation
drivers to sustainability, using the GOLMIS framework. In addition, you will evaluate the factors that propel
industry globalisation to become familiar with the ever-changing global landscape.

Module 2 - Where to Compete: Home Base Advantages and Foreign Location Choices

The second module explores the dynamics of home and foreign location choices in the context of global
business strategy. Multiple real-world examples are used to demonstrate the power of product clusters and
the emergence of engineered clusters in locations such as Brazil and the United Arab Emirates. This
module also introduces the comprehensive CAGE framework to understand cultural, administrative,
geographic and economic distances and overcome the liability of foreignness.

Module 3 - Why, How and When: Foreign Direct Investment Motives, Entry Modes
and Sequence of Internationalisation

This module covers the intricate aspects of foreign direct investment, entry modes and internationalisation.
You will learn what motivates organisations to expand operations globally and connect these motivations
with entry strategies. Next, you will compare the growth trajectories of organisations headquartered in
emerging markets to those in developed countries.

Module 4 - Global Open Innovation

In this module, you will deep dive into the concept of global open innovation for creating metanational
advantage. The module content focuses on leveraging the collective knowledge of organisations from
around the world to solve business problems and bring new products to the market, making it of paramount
importance in the context of global strategy and globalisation.

Module 5 - Integrating Innovation and Sustainability Globally

The programme concludes by exploring how to integrate innovation and sustainability at a global level. It
brings together the concepts from previous modules, preparing you to navigate the complexities of
globalisation, overcome hurdles that stand in the way of innovability and successfully create an innovative
and sustainable culture within your organisation.

*Session topics are subject to change.

Rethinking Global Strategy – Online 4

 CASE STUDIES
The programme learnings are accentuated by award-winning global business case studies and real-world
examples from a variety of organisations and sectors, including TAG Heuer and Enel. Participants will gain
access to the full case studies as part of the programme.

ACTION LEARNING PROJECT

A key interactive component of the programme is an application workbook that guides participants to reflect
on the concepts presented in the curriculum and translate them into meaningful action. These will be available
with every module.

KEY PROGRAMME ELEMENTS

The programme features:

Exclusive interviews with industry leaders who share the latest insights in the world of global business
Hands-on practice with models and tools for each stage of a global business strategy
Time-tested strategy frameworks that work for any industry
Access to self-study material from a global strategic management book
Optional try-it activities, quizzes and topics for peer discussions related to each module
One required Action Learning Project activity per module.

PARTICIPANT PROFILE

The Rethinking Global Strategy – Online

programme is primarily designed for:

Senior executives and functional heads looking

to understand how to drive business growth
and expansion in the changed global
environment, including experienced executives
preparing to step into a global leadership role
and new executives wanting to make an
impact with broader responsibilities
Managers and business consultants looking to
gain confidence in global business growth
decisions in order to inform and execute the
strategic vision of their organisation.

Rethinking Global Strategy – Online 5

 MEET THE PROGRAMME DIRECTOR
The Rethinking Global Strategy – Online programme is developed and taught by award-winning INSEAD faculty
member and published thought leader Felipe Monteiro, Senior Affiliate Professor of Strategy and Academic
Director of the Global Talent Competitiveness Index. Professor Monteiro is widely acclaimed for his teaching,
having received the INSEAD Deans’ Commendation for Excellence in MBA Teaching eight times and the “Goes
Above and Beyond the Call of Duty” Teaching Award for educational excellence in the MBA core curriculum at
The Wharton School, University of Pennsylvania, for four consecutive years.

Professor Monteiro’s research focuses on global open innovation and the role of boundary spanners. It appears
in top journals including Organization Science, Strategic Management Journal, Research Policy and Journal of
International Business Studies. Professor Monteiro is the recipient of distinguished awards from the Academy of
Management, the Academy of International Business and the Strategic Management Society. He is also the
author of several award-winning case studies and the co-author of a recent book, Global Strategic Management,
which you will gain access to in this programme.

Felipe Monteiro
Programme Director for the Rethinking Global Strategy – Online;
Senior Affiliate Professor of Strategy;
Academic Director of the Global Talent Competitiveness Index

Rethinking Global Strategy – Online 6

 Delivered by our partner

ABOUT INSEAD
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and
ideas to develop responsible leaders who transform business and society. Our research, teaching and
partnerships reflect this global perspective and cultural diversity. With locations in Europe (France), Asia
(Singapore), the Middle East (Abu Dhabi) and now North America (San Francisco), INSEAD’s business education
and research spans four regions. Our 165 renowned faculty from 42 countries inspire more than 1,500 degree
participants annually.

ABOUT INSEAD EXECUTIVE EDUCATION

INSEAD Executive Education offers over 60 Open Programmes, including over 15 Open Online Programmes, and
delivers over 400 Customised Programmes per year. These programmes are well received by more than 11,000
participants from over 3,500 companies every year. Since 1967, over 220,000 executives have participated in
INSEAD Executive Education programmes, while our portfolio of Open Online Programmes has welcomed more
than 50,000 participants since it was launched in 2014.

PROGRAMME FEE: €1,990 CONTACT US

Email: learner.success@emeritus.org
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