for the World ®

The Business School

P ORT F O L I O 2 0 2 3-2 0 2 4 I N S E A D. E D U

“INSEAD is embracing the transformation of learning as it meets
the broader changes, and we are putting rigor, relevance, flexibility
and personalisation at the heart of our learning.”
Sameer Hasija
Dean of INSEAD Executive Education
2 3
INSEAD Executive Education:
Developing the leaders of tomorrow today
The rules of the game are in constant flux.
Staying ahead today means staying nimble,
agile and perfectly in step with the tempo of
constant change. In these astonishing,
endlessly shifting times, navigating
uncertainty, spotting the risks and leveraging
the emerging opportunities is no longer as
simple as plotting a career path or charting a
course. To thrive, you need to build and
rebuild your knowledge, your skills, and your
capabilities; you need to purposefully and
continuously drive your own learning —
learning that is as never-ending as the
changing times we inhabit.
At INSEAD, we stay close to the most
relevant emerging issues in business today.
We leverage our ecosystem of organisations,
institutions, researchers and thought leaders
to drive and maintain a vital connection to
changing markets and realities all over the
world. We partner with businesses to
understand their evolving needs and the
skills and competencies they need on a
dynamic basis. And we channel this
understanding into the programmes we
offer to organisations — agile, future-resilient
solutions to the most complex challenges;
and into the programmes we deliver to
executives — programmes we refresh and
update systematically, to ensure you build
and rebuild the skills and aptitudes to meet
market needs, today and tomorrow and
beyond.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – F R O M T H E D E A N
At INSEAD, we understand that learning
today is a never-ending journey. And it is our
commitment to constantly anticipate and
deliver the market-focused knowledge and
competencies, the agile pedagogy, the
digital learning tools and the world-leading
expertise in leadership development to
accompany you at every step. At INSEAD, it
is in our DNA to develop the leaders of
tomorrow, today.
 Contents
Contents

BE THE DRIVING FORCE OF CHANGE07 CORE LEADERSHIP 28 STRATEGY 58 ENTREPRENEURSHIP AND FAMILY BUSINESS 84
The Leadership Transition  30 INSEAD Business Sustainability Programme  60 Corporate Venturing and Innovation  86
CUSTOM PROGRAMMES FOR ORGANISATIONS08 Collaborative Leadership NEW 31 Competitive Strategy  60 Entrepreneurship: New Business Ventures  86
Leading Teams NEW 31 INSEAD Blue Ocean Strategy  61
Leading for Results 32 Strategy Execution Programme  61
GENERAL MANAGEMENT 10 High Impact Leadership Programme 32 M&As and Corporate Strategy  62 INSEAD ONLINE 88
Advanced Management Programme  12 Aspiring Women Leaders Programme 33 Managing Partnerships and Strategic Alliances  62 Advancing Diversity and Inclusion NEW 92
Transition to General Management  13 Women Leaders Programme 33 Strategic Marketing Programme  63 Building Digital Partnerships and Ecosystems 92
Management Acceleration Programme  13 Learning to Lead 36 Strategic R&D Management  63 Business Strategy and Financial Performance 93
INSEAD Lead the Future 37 Corporate Venturing and Innovation 66 Driving Digital Marketing Strategy  93
LEAP: Leadership Excellence  37 Strategic Management in Banking  67 Developing Emerging Leaders 94
CORPORATE GOVERNANCE 16 Design Thinking and Creativity for Business  94
through Awareness and Practice Value Creation for Owners and Directors 67
International Directors Programme  18 Executive Presence and Influence  95
Leading from the Chair  19 Financial Analysis for Non-Financial Managers  95
Aspiring Directors Programme  19 LEADERSHIP 38 MARKETING AND SALES 68 Innovation in the Age of Disruption 98
Value Creation for Owners and Directors  20 Strategic Decision Making for Leaders 40 Strategic Marketing Programme  70 INSEAD Fintech Programme  99
Advanced Strategy for Directors  20 Leading Across Borders and Cultures 41 B2B Marketing Strategies  71 Leadership Communication with Impact 99
Leading Change in an Age Leading Digital Marketing Strategy  71 Leading Organisations in Disruptive Times 100
of Digital Transformation 41 Leading the Effective Sales Force  72 Strategy in the Age of Digital Disruption 101

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O N T E N T S
TOP MANAGEMENT 22 Leading Successful Change 42 Negotiation Dynamics  72 Transforming Your Business with AI  101
AVIRA: Awareness, Vision, Imagination, Negotiation Dynamics 42 Negotiation Fundamentals  102
Role, Action 24
Strategic Negotiations  103
The Challenge of Leadership 25 R&D AND OPERATIONS MANAGEMENT 74
Advanced Negotiations  103
LEAP: Leadership Excellence through COACHING 44 INSEAD Business Sustainability Programme  76
Awareness and Practice  25 Essentials of Coaching  46 Supply Chain Management  77
INSEAD Coaching Certificate  47 Strategic R&D Management  77 INSEAD LEAD THE FUTURE 104
Advanced Programme in Coaching Groups  47
INSEAD Executive Coaching 50
FINANCE 78 INSEAD CERTIFICATES  106
Virtual Executive Coaching 51
Finance for Executives  79
Advanced International Corporate Finance  80
PRACTICAL INFORMATION 122
DIGITAL TRANSFORMATION AND INNOVATION 52 Strategic Management in Banking  80
Leading Digital Transformation and Innovation  54
AI for Business NEW 55 CALENDAR 124
Leading Digital Marketing Strategy  55
Leading Change in an Age
of Digital Transformation  56
INSEAD Blue Ocean Strategy  56

Live Virtual or blended session available

4 5
 Our Mission Be the driving force
We bring together people, cultures and ideas of change.
to develop responsible leaders who transform
business and society. Today’s world is marked by change; by a blurring of boundaries between work
and home; by new modes of connecting, communicating and collaborating.
And by the complex, interconnectedness of every sphere of modern life.

At INSEAD, we understand that education needs to
change too. We understand that education has a
duty to keep pace with digital transformation; to
adapt to the evolving needs of learners and leaders;
and to empower decision-makers with the refreshed
knowledge, the understanding, the vision and the
tools to navigate all of this uncertainty with clarity
and confidence. Whenever, wherever and however
you need.
At INSEAD, we deliver programmes that are online
and on campus; synchronous and asynchronous;
virtual and face-to-face. Our programmes harness
the transformative potential of technology and the
power of the human network. They give you
flexibility to choose how, where and when you want
to learn; and the agility to blend, combine and
customise different modes of delivery to address all
of your needs, all of the time.

On campus
programmes
at INSEAD
On campus programmes are an
opportunity to step out of the
day-to-day, and to truly dedicate
time and space to your learning.
They offer an immersive and
intense learning experience that
is hugely enriched by networking,
sharing and exchanging ideas
and perspectives with diverse
peers; and by deep reflection
around new concepts and
approaches for your leadership
going forward.
Online
programmes
at INSEAD
Online programmes optimise
flexibility, giving you the option to
access your learning wherever,
whenever and at the rhythm that
adapts best to your needs. Online
programmes at INSEAD are
designed around our proprietary
Action Learning Project: a
chance to translate theory into
practice, and deploy new ideas,
concepts and techniques to a
real-world challenge facing you
or your organisation.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – B E T H E D R I V I N G F O R C E O F C H A N G E .
That’s why at INSEAD we have leveraged our full And whether you choose on campus, online or live
expertise to design and deliver next-generation virtual – or a combination of all three – one thing
learning experiences – experiences that offer the remains the same: the unique INSEAD experience.
flexibility and adaptability to meet every individual
and organisational need, without ever compromising
Live virtual on the consistency, the quality, the diversity and
programmes transformational impact that have always set
learning at INSEAD apart.
at INSEAD
Live virtual programmes fully
leverage the power of technology
to maximise learning and impact.
Integrating virtual face-to-face
interaction with faculty and
peers, virtual breakouts and
project work, they recreate the
classroom experience while
delivering the flexibility to learn
as you work; and to implement
new ideas in the real-world
environment as you go.

6 7
 Custom Programmes
for Organisations
INSEAD, as the world’s foremost international
business school, partners with global
organisations to ensure executives are equipped
to deliver in today’s environment. From our
campuses on four continents or from your
selected global location or using our cutting edge
virtual and online learning solutions, INSEAD’s
world-class faculty and thought leaders bring
insights and the latest management perspectives
to custom learning solutions.
INSEAD faculty and a highly experienced client
team partners with your organisation to create a
learning solution directly tied to your
organisation’s strategic objectives.
The INSEAD Customisation Process
DIAGNOSE DEVELOP
INSEAD Faculty will All programme elements
conduct key stakeholder are co-designed
interviews to deepen with the partner
understanding of organisation
business challenges and
development priorities
Distinctive to this process is INSEAD’s superior customer centricity. Our partnership approach to
each custom solution is centered on how your executives learn best and the immediate application
of learning on their daily work – all for maximum organisational impact.
8 9
“We have a new strategy
toolbox to analyse competitors
and markets. We have a new
framework to innovate by looking
more from the outside in. We have
used the Strategic Excellence
We center every custom programme around what Development Programme to
your executives need to learn to do differently to
promote gender, ethnic and
deliver on these objectives.
cultural diversity. All participants
Using innovative learning techniques, we design leave with a new and better
solutions for all levels of your organisation – from ability to read people and get
the board and C-suite right through multiple their arguments across. This is
leadership levels so that new behaviours and vitally important in an engineering
mindsets cascade throughout the organisation to
culture, and in a company that
enable continued transformation.
wants to lead the green transition.
The result? An energised talent pipeline to drive INSEAD has brought enormous
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C U S T O M P R O G R A M M E S F O R O R G A N I S AT I O N S
your growth and secure competitive advantage in impact to Danfoss.”
today’s and tomorrow’s global business
landscape. Ilonka Nussbaumer
Head of Human Resources Danfoss
DELIVER DEBRIEF
Delivery as experiential Post-programme
journey, rather than evaluation and
content measurement
of impact
3,500+ 125+ 165+
Organisations partner Nationalities and unique cultural World-class, thought-
with us every year perspectives leading faculty
 General
Management

To succeed, businesses need leaders who bring new perspectives, new

thinking and new ideas – and who have the skills and knowledge to
manage in an uncertain world. INSEAD offers 3 General Management
programmes that support important transitions in your career:

PROGRAMMES -A
 dvanced Management Programme
ARE ELIGIBLE
FOR THE - Transition to General Management
CERTIFICATE
IN GLOBAL - Management Acceleration Programme.
MANAGEMENT

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
10 www.insead.edu/executive-education/general-management 11
 Advanced Management
PROGRAMME
Programme
LENGTH 4 weeks
-S
 enior executives such as CEOs, COOs, CFOs and heads
PARTICIPANT PROFILE
of product divisions, geographical regions or other
major business units within the private or public sectors
-A
 n average of 12 years’ management experience, with
at least 5 years in a general management position and
clear cross-functional and profit and loss responsibility.
CONTENT
-S
 trategic leadership, change and unstoppable trends:
honing your skills to lead in a VUCAD world
-H
 igh-performance leadership, stakeholders,
engagement and results: manage the expectations of
diverse and often competing stakeholder groups while
creating value
-S
 elf-aware leadership and people: reflect upon and
develop your leadership strengths and confront the gaps
that are holding you back from being the best leader you
can be
-C
 ore elements: the ‘Personal Leadership Agenda’, the
‘Strategic Encounter’ and coaching combine to help you
develop your action plan for the months following the
programme.
-P
 articipate in a reflective process that offers you
KEY BENEFITS
insights into the way you exercise judgement
-G
 ain insights that challenge your assumptions
-D
 evelop greater confidence by testing your assumptions
and making them more robust
-A
 ctionable knowledge: harness the knowledge you
already have and turn it into workable action plans.
12
Transition to General
Management
LENGTH 2 modules of 2 weeks
-S
 enior functional or technical managers close to making
the transition to general management, or recently
appointed general managers
-A
 t least 8 years’ management experience with a strong
track record in one or more functional areas.
-A
 focus on value creation and the role of general
management and leadership in long-term business
development
-A
 n integrated and comprehensive view of business,
covering the key disciplines that underpin modern
business organisations, from organisational behaviour
to finance to operations
-A
 Leadership Development Process (LDP) that is
personalised, helping you to discover your ‘X-Factor’ as
a leader
-A
 wareness of global macro-economic trends and
disruptive forces and a better understanding of how to
manage businesses in our digital, disruptive age.
- Insights into key issues facing general managers in
today’s business environment, such as the challenges of
digital disruption
-L
 eave with an integrated view of business by
discovering key linkages across disciplines
-E
 xpand your personal leadership development through
our powerful Leadership Development Process (LDP)
-E
 mbrace diversity and develop your international
perspective
-C
 ontinue your learning and engagement through online
learning and our alumni community.
Management Acceleration
Programme
Flexible learning options: choose between a
blended session or 100% on-campus teaching
LENGTH Blended session: approx. 2 months
On-campus session: 3 weeks
-F
 unctional experts whose success depends on
understanding the business as a whole and working
effectively across functions and cultures
- Individual contributors and professionals who
aspire to gain, or have recently gained, management
responsibilities
- Typically graduates with 5 to 12 years’ work experience
and a strong track record in their own functional area.
-S
 harpening your strategic insight: principles and tools to
think strategically about every decision and action you
take to boost your competitiveness
-B
 roadening your business expertise: perspectives
from every business function to give you the ability to
recognise, create, measure and capture value
-S
 trengthening your leadership foundations: frameworks,
reflection and practice to enhance your presence,
increase your ability to lead in and across teams, and
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – G E N E R A L M A N A G E M E N T
plan your future growth
-M
 aximising your ongoing learning and development as
you return to the workplace through optional follow-up
coaching.
-B
 ecome a more competent and confident manager with
new insights, knowledge and skills
-E
 nhance your ability to lead mindfully, effectively and
responsibly, with or without formal authority
-S
 tay focused on creating value – grounded in long-term
purpose
-D
 evelop a clear plan for your personal and professional
development, and an international network of high-
potential individuals to help you achieve your goals.
13
13
 “The MAP really challenges
you to reach deep inside
yourself as a person and a
leader. Through the one-on-
one coaching you learn to
manage yourself better as
a leader in order to engage
with others and join the dots
in order to get better results

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – G E N E R A L M A N A G E M E N T
for everyone.”
Malen Chea
Bluebell Cambodia - Brand &
Marketing Manager THE PEAK
Phnom Penh, Cambodia

14 15
 Corporate
Governance

Being a board member is an exceptionally important role that resembles

no other. Even those who have excelled in senior management face new
challenges. But how do you develop new skills and knowledge at this level?
INSEAD has created 5 highly specialised programmes to bridge the gap
between senior management and corporate governance – and to give
board members the insights they need to ensure high performance and
value creation in the long and short term:

- International Directors Programme

- Leading from the Chair
- Aspiring Directors Programme
- Value Creation for Owners and Directors
- Advanced Strategy for Directors.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
16 www.insead.edu/executive-education/corporate-governance 17
 International Directors Leading from Aspiring Directors

PROGRAMME
Programme the Chair Programme

LENGTH 3,5 + 3,5 + 3 days LENGTH 3 days LENGTH 5 days

-C
 hairs and non-executive directors of listed and private -C
 hairs and vice-chairs of boards of directors -P
 rofessionals, managers or executives without

PARTICIPANT PROFILE
corporations, government organisations and not for -C
 hairs of major board committees with significant experience as board directors, that aim to serve in a
profits experience corporate governance role
-C
 -suite executives with board-level responsibilities or -C
 hairs of management boards and executive -F
 amily members and controlling shareholders of boards
exposure committees, members of regulatory governing bodies, of small & medium family companies
-F
 amily members and shareholders on boards of large and chiefs of staff from the government or military. -E
 xecutives of government and non-profit organisations
family companies and agency professionals from the institutional
-S
 enior professionals from the institutional investment investment community
community and partners of professional firms who -S
 enior Executives (CEO, COO, CFO, CIO etc.).
serve on boards.
CONTENT

-A
 focus on the knowledge and competencies expected
from directors in today’s environment, while developing
skills that help build an effective board culture and drive
performance
- Three modules: board effectiveness and dynamics;
board decision-making and oversight; director
-C
 hair responsibilities: setting and measuring board
support systems and performance, understanding
the keys to effective group dynamics and bridging the
information gap between board and management
-C
 hair competencies and skills: motivating individual
directors, facilitating effective meetings, leading difficult
- The nature of corporate governance and the principle
corporate governance systems: what are the main
institutions, roles and processes involved?
-B
 oard fundamentals and the dynamics at play:
responsibilities, effectiveness, efficiency and how best
to exercise responsibilities in the boardroom

effectiveness and development. Together, they
represent the knowledge base directors need to be
effective board members
-C
 urrent, relevant topics such as ESG (Environmental,
Social & Governance), Ethics and Digital Transformation
- Tailor-made learning methods for directors, including
360-degree survey, coaching and simulation exercises
- Inter-modular online touchpoints covering topical
subject matters.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R P O R AT E G O V E R N A N C E
discussions, mentoring and developing board members - Finance literacy for directors
and executives
-E
 xploring emerging challenges: diversity, sustainability,
-C
 risis management: how the role of the chair changes, digital disruption and more.
addressing stakeholder pressure, managing directors’
anxieties and interacting with the CEO.

-U
 nderstand the broader context in which boards operate -D
 eepen your understanding of how board and chair -U
 nderstand the broader context in which boards operate
KEY BENEFITS

and the responsibilities that come with a board mandate
-H
 one your ability to challenge executives through
positive exchanges focused on the key issues that
underpin corporate performance
-O
 ption to obtain the INSEAD Certificate in Corporate
Governance (IDP-C), which demonstrates mastery of
skills and competencies expected from board members.
roles are changing and share best practices with and the responsibilities that come with a director
international peers mandate
- Improve your ability to organise and conduct effective -G
 ain an overview of the knowledge and competencies
meetings expected from directors in today’s environment
-A
 cquire tools for coaching and developing senior -D
 evelop director-specific competencies that contribute
executives to the creation of a high-performing board.
-H
 one your ability to challenge executives and
directors on the key issues that underpin corporate
performance
-A
 ddress pressures that develop when facing a crisis.

18 19
 Value Creation Advanced Strategy
PROGRAMME

for Owners and Directors for Directors

LENGTH 5 days LENGTH 5 days

-O
 wners and directors of private and listed companies, -D
 irectors, executives and shareholders interacting with
PARTICIPANT PROFILE

including chairs of boards and shareholders in family boards in the formulation and oversight of strategy
firms, corporate structures, conglomerates and -M
 embers of the INSEAD Directors’ Network (IDN)
sovereign wealth funds
-M
 aster in business administration (MBA) alumni with
- Investors, senior professionals from the institutional board experience (board members, C-suite executives
investment community as well as strategic investment and professionals working with boards).
units
-P
 rofessionals from firms that serve boards and their
committees.
CONTENT

-D
 efinition of the concept of value: how to create it, how
to specify and assess the risk that owners and directors
are prepared to take in the pursuit of value
- The relationship between value creation and growth –
and the strategic options for achieving growth: M&As,
alliances and international expansion
-P
 resentation of an operational ownership framework to
-U
 nderstand the need to build competitive advantage,
particularly in today’s turbulent global environment
-R
 eview the key questions of disruption and substitution
-R
 ecognise the growing importance of an organisation’s
ecosystem and dynamics
-D
 eepen your understanding of the changing nature of

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R P O R AT E G O V E R N A N C E
the business environment, with an emphasis on the
facilitate effective interaction between owners, boards global and digital transformations of our world
and managers, with an emphasis on fair process in
-R
 eview the processes required for boards to address
leadership
these issues effectively.
-S
 election and performance evaluation of boards and
managers.

“It was key for all of us to understand that the independent director
-U
 nderstand the broader context in which owners and -D
 eepen your understanding of the strategic challenges
KEY BENEFITS

directors operate and the responsibilities that come with
an ownership or director mandate
-P
 rovide an overview of the knowledge and
competencies expected from owners and directors
today
-D
 evelop skills that contribute to the creation of a high-
performing board culture
-H
 one your ability to challenge other directors, investors,
executives and experts through positive exchanges
focused on the key issues that underpin value creation.
brought about by today’s global environment role comes with responsibility to set the strategy and framework
-R
 eview and explore how boards can play a role in for the CEO (and that the board of directors do not have an
anticipating and overcoming such challenges
executive role) – we must stand back. The professors were top,
-E
 ngage with topical issues such as the growing impact
of digital technology on strategy and organisations, and and provided us with international insights, case studies and in-
on the role of the board
depth knowledge and experience. The group spirit was great with
-P
 ractice formulating, implementing and evaluating
strategies in a board environment participants that are now in my close network.”
-D
 evelop your strategic competencies as a director.
Kathrin Wolff Schmandt
Past Participant, Aspiring Directors Programme

20 21
 Top
Management

Having great vision is not always enough to excel in business. You need to
become a visionary leader. You need to be able to inspire your people,
invent new possibilities and shape the future. INSEAD offers 3
programmes to take you to the next level:

PROGRAMMES - AVIRA: Awareness, Vision, Imagination,

ARE ELIGIBLE
FOR THE Role, Action
CERTIFICATE
IN GLOBAL - The Challenge of Leadership
MANAGEMENT
-L
 EAP: Leadership Excellence through
Awareness and Practice.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
22 www.insead.edu/executive-education/top-management 23
 AVIRA: Awareness, Vision, The Challenge LEAP: Leadership Excellence

PROGRAMME
Imagination, Role, Action of Leadership through Awareness and Practice

LENGTH 5 days LENGTH 4 modules of 5 days LENGTH 10 days + 5 days + 5 days

- Top executives who hold significant responsibility and -E

 xperienced senior executives in large and medium- -S
 enior executives who already occupy significant

PARTICIPANT PROFILE
who are grappling with dilemmas of organisational and sized firms, entrepreneurs and senior executives in the leadership positions, including top managers (e.g.,
personal transformation public sector CEOs, managing directors, executive vice-presidents)
- Typical participants include CEOs, managing directors, - Typically CEOs and board members – participants hold in large and medium-sized corporations
C-suite executives, executive vice-presidents, board top-level positions with extensive career experience. -S
 enior partners in professional firms, senior executives
members and chairpersons. in not-for-profit organisations, entrepreneurs, owners
of large family businesses, and board members of any
such organisations.
CONTENT

- The leader’s role in the context of ever-changing global -H

economic, political and social environments
-H
 abits of effective top executives and practices of high-
performing organisations
 ow behaviour affects the organisation, examining
conscious and unconscious behaviour, and rational and
irrational action
- Increasing managers’ ability to act, reflect and then
-A
 targeted approach to help senior leaders enhance
their leadership effectiveness through self-awareness
and practicing newly learned behavioural knowledge to
improve the way they lead

-E
 ngagement with accomplished peers and international refocus their actions, to become ‘reflective practitioners’ -L
 eadership challenges at three distinct yet connected
thinkers -C
 linical frameworks drawing upon psychoanalysis, levels: organisational, interpersonal and intrapersonal

-C
 oaching and feedback sessions that provide
an opportunity for self-awareness and a deeper
understanding of your leadership abilities and personal
development.
development psychology and cognitive theory, among - Integrated mix of plenary and group-work sessions,
others. providing opportunities to practice and get feedback
from peers, faculty and a group of experienced
coaches. Between modules, participants practice these
behaviours with the support of coaches and group

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – T O P M A N A G E M E N T
members, until they become habits.

-D
 iscuss and understand where the world is headed - Increase your confidence at the most senior levels by -G
 ain a better understanding of your leadership style, its
KEY BENEFITS

and what the implications might be for leaders and
organisations
-A
 ppreciate and learn the habits of effective leaders and
the practices of high-performing organisations
-G
 ain fresh insights into your organisation’s future
performance and depart with a concrete personal action
plan to lead and deliver more effectively
-H
 one your judgement and fine-tune your decision-
making instincts.
discovering the forces behind authority and power
-E
 volve your leadership style to improve the
effectiveness of your organisation
-B
 uild high-performance teams by diagnosing and
eliminating toxic cultures and dysfunctional processes
-A
 chieve a better work–life balance by determining when
to pull back and how to share responsibilities.
origins, and impacts on you and others
-R
 evisit your priorities – current and future – and hone
in on the professional and personal legacy you want to
leave behind
-S
 hift behaviour in ways that will amplify your strengths
and develop new capabilities through identification,
development, feedback and practice
-C
 omplement ‘doing’ with ‘reflection’, thereby enhancing
your capacity to self-learn.

24 25
 “I think for anyone looking to have
a long lasting positive impact,
there’s a real imperative to step
back, to take that time away and
to create the opportunity to fine-
tune yourself. And to be at your
most effective – to be the very
best version of yourself – you
really need to know who you are.
For me, in this world and these
critically uncertain times, that
isn’t just a ‘nice to have.’ It’s a

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – T O P M A N A G E M E N T
necessity.”
Nicolas de La Giroday
Past Participant, LEAP: Leadership
Excellence through Awareness and
Practice

26 27
 Core Leadership

INSEAD’s Core Leadership programmes equip leaders with the

fundamental skills and competencies needed to succeed in today’s
dynamic and complex business landscape. Through a combination of
lectures, case studies, and interactive exercises, participants will develop
practical strategies for leading effectively, building high-performing teams,
and driving organisational success. Join us and unlock your potential as a
core leader:

PROGRAMMES - The Leadership Transition

ARE ELIGIBLE
FOR THE - Collaborative Leadership NEW

CERTIFICATE
IN GLOBAL - Leading Teams NEW

MANAGEMENT
- Leading for Results
- High Impact Leadership Programme
- Aspiring Women Leaders Programme
- Women Leaders Programme
- Learning to Lead
- INSEAD Lead the Future

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
- LEAP: Leadership Excellence
through Awareness and Practice.

28 www.insead.edu/executive-education/leadership 29
 The Leadership Collaborative Leadership Leading Teams

PROGRAMME
NEW NEW
Transition

LENGTH 5 days + 2 days LENGTH 5 days LENGTH 5 days

-E
 xperienced, mid-career executives in upper-middle to -O
 rganisational leaders and experienced managers -P
 rofessionals leading, guiding and supporting teams,

PARTICIPANT PROFILE
senior level positions preparing to take on enhanced
leadership responsibilities within their organisations
-E
 xecutives with at least 10 years of professional
experience, including at least 6 years of people
management
-P
 articularly those who are moving from functional or
operational roles into roles that are more strategic.
across all industries and functional areas, who are departments and functions.
charged with managing teams or business units
The programme is well suited to different levels of
-D
 ecision-makers who aspire to lead more leadership, and offers the opportunity to learn to
collaboratively, who wish to gain a framework for collaborate with different stakeholders and share
implementing principles of decentralised organising perspectives from different points of view.
-H
 R professionals, internal consultants, and others
involved with organisational design and implementation.

-U
 nderstand the latest leadership models and -L
 everage the latest thinking and research to explore
CONTENT

personalize these behavioural models to you and your
organisation’s unique demands
-L
 earn the hidden dynamics of your team’s behaviours
and how to leverage them
-D
 iagnose your organisation’s political landscape
and build effective informal networks
- Through a 360-degree assessment, acquire coaching
skills and learn how to continuously seek self-
improvement for yourself and your team
-E
 xplore the new generation of decentralised organising
models and how they deliver greater productivity,
engagement and results
-U
 nderstand the principles of collaborative leadership
and learn how to put them into practice in your everyday
realities of leading teams and organisations
-E
 xamine your own personal collaborative leadership
challenges and gain self-awareness through feedback in
an experiential leadership workshop
-D
 evelop your own personalised plan for cultivating and
strengthening collaborative leadership competencies.
critical team leadership topics for fresh, evidence-based
perspectives and actionable ideas
- Understand how to recognise expertise diversity within
your teams, and utilise expert opinions more effectively
- Identify biases in team decision making, improve the
quality of judgments, and develop robust team decision-
making processes
-L
 earn about effective negotiation, conflict resolution, as
well as persuasion and influence tactics to leverage on
your team members’ social capital and navigate complex

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R E L E A D E R S H I P
-D
 evelop an individual action plan to focus and prioritise
your development needs. change initiatives.

-G
 ain valuable personal insight into your leadership style -U
 nderstand new approaches to designing organisations -U
 nderstand how the role of team leadership is critical to
KEY BENEFITS

and its impact
-D
 evelop a leadership strategy with more constructive
use of leadership power, allowing for more effective
behaviour and results as a leader
-B
 ecome a transformational change agent, facilitating an
increase in positive results from senior-level initiatives.
that can support increased empowerment, collaboration,
and agility
-M
 aster the tools and interpersonal skills needed to
develop a new, collaborative leadership style that
promotes an innovative and human-centric work
environment
-L
 earn how to lead from behind, unleashing the
collaborative potential of your teams, inspiring loyalty,
engagement, and higher performance.
the success of any organisation
-D
 evelop the critical interpersonal and influencing skills
and techniques to empower and motivate people,
overcome conflict and drive performance
-B
 ecome a more effective leader with a high-performing
team with greater influence in your organisation.

30 31
 Leading High Impact Leadership Aspiring Women Leaders Women Leaders
PROGRAMME

for Results Programme Programme Programme

LENGTH 5 days LENGTH 5 days LENGTH 3 days LENGTH 4 days

-M
 iddle or senior managers from all functional areas -M
 anagers with 3 to 6 years’ experience leading teams -D
 esigned for high-performing women executives from -D
 esigned for high-performing senior women leaders
PARTICIPANT PROFILE

who have typically made the transition from managing
individual contributors to managing other managers
-M
 ore than 6 years’ management experience, with
significant line or functional responsibilities, and with
high potential for more senior leadership positions.
who are looking for specific training in leadership and
management
-P
 articipants range from high-potentials to experienced
technical specialists who have come to leadership
positions late in their careers.
a range of disciplines from a range of disciplines and managerial backgrounds
-H
 ave 5 to 10 years professional experience (with or -H
 ave reached the office of vice-president or have an
without management experience) equivalent level of responsibility
-A
 re tapped as high-potential by their organisation, and -H
 ave been identified as high-potential leaders and have
are aspiring to move into leadership roles used that opportunity to their advantage
-P
 ossess a strong drive to develop their leadership skills -A
 re seeking to enhance their leadership skills, and
and engage in personal growth. demonstrate strong drive to reach the top of their
organisation
-H
 ave a minimum 15 years’ professional work
experience.

-U
 nderstand the characteristics of a challenging vision -L
 earn to manage formal and informal structures, realign - Accelerate your understanding of how selfhood and -E
 ngage in thought-provoking debate about the tough
CONTENT

and strategy - and importantly how to communicate
your set direction and vision
-L
 earn to design result-oriented organisational
structures, develop high-performance cultures to align
resources and sustain focus
-U
 ncover ways to create high-performance teams,
incentive systems and cultures that shape individual
and group behaviours, and leverage on behavioural tools
to influence and lead
-D
 evelop effective teams by learning how to manage
internal and external stakeholders, processes, and
information as well as how to diagnose, coach and
empower your team to achieve superior performance
influences your experience of leadership, and as a
member of the organisation
-L
 earn how to bring your whole self to work and integrate
all aspects of your identity to leverage on your skills and
identity to manage others and lead more effectively
-U
 nderstand how to navigate professional success while
challenges facing women leaders and what these key
issues means for you as individuals and professionals
-U
 nderstand what it takes to lead and have greater
impact in your organisation through case studies,
interactive discussions, and real-time personalised
feedback in our experiental leadership exercises

lead by leveraging emotions and align rewards with
performance
-D
 evelop yourself through peer feedback and expert
coaches guidance (including a 360-degree assessment),
and how to develop others through effective coaching
and mentoring.
-A
 ddress your personal weakness and develop your
leadership skills through experiential workshops,
practical coaching sessions, and peer evaluation and
feedback
-B
 uild an individual action plan to bring your learning
back into your work, and feel supported by follow-up
individual coaching sessions with your INSEAD coaches.
prioritizing fulfilment and meaning in your personal life
-L
 everage on a powerful and sustained community of
support and metabolise your learnings in a personal
context post-programme through an extended blended
journey of virtual coaching sessions and thought
leadership webinars.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R E L E A D E R S H I P
-A
 ssess how you are perceived in your work environment
and work through your current leadership challenges
through 360-degree assessments, and personalised
expert and peer coaching
-L
 earn to overcome hidden barriers to change and build a
personal development plan to prepare for the next steps
in your career.

-G
 ain clear insights into the strengths and weaknesses -U
 nderstand how organisations work and how to develop -E
 xplore the latest thinking on women leadership and -D
 evelop greater confidence and a better understanding
KEY BENEFITS

of your leadership style and use your professional network to achieve your access the tools, techniques and approaches specific to of your personal leadership style, enabling you to
objectives women leaders to leverage opportunities and overcome implement and lead change effectively within your
-A
 cquire resources for creating vision and setting
challenges business
direction to guide individuals, teams and organisations -L
 earn how to create and maintain a high-talent, high-
to create a high-performance culture energy and high-performance ‘X-team’ -D
 evelop your own personal leadership style to inspire -W
 ork with a professional coach to develop clear
and mobilise others around a shared goal or vision aims for your ongoing personal and professional
-E
 xplore frameworks for inspiring people and motivating -E
 nhance your ability to obtain results through others by
-B
 uild the resilience and the strategies to accelerate your development
them to perform better improving self-awareness, motivating your team and
influencing your organisation. career while balancing all areas of your life -A
 ccess and build a peer network of women succeeding
-L
 earn to apply tools for energising individuals, teams
- Leverage and grow a world-class network or other high- in senior leadership roles around the world.
and organisations.
potential and inspirational women from all over the globe.

32 33
 “The programme really resonated
with me and with my ambition to
work towards a common good,
to look at the systemic issues
facing women and to be part of
a network of problem-solving
together with other women.”
Mukwandi Chibesakunda

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R E L E A D E R S H I P
Past participant, Women Leaders
Programme

34 35
 Learning INSEAD LEAP: Leadership Excellence

PROGRAMME
to Lead Lead the Future through Awareness and
Practice

LENGTH LENGTH ~12 months hybrid blended LENGTH

4 days learning journey 10 days + 5 days + 5 days

-P
 rofessionals making the transition from an individual -S
 enior executives looking for diverse lenses, -S
 enior executives who already occupy significant

PARTICIPANT PROFILE
contributor status to a position of managing others for
the first time, or who have made this move within the
last 2 years
-P
 rofessionals from diverse industries and age
ranges, who share the need to develop their people-
management skills as they manage direct reports for
the first time.
perspectives, ideas and approaches to drive innovation leadership positions, including top managers (e.g.,
and find new solutions for sustainable impact CEOs, managing directors, executive vice-presidents) in
-M
 id-level leaders looking to accelerate and extend their large and medium-sized corporations
competencies and enhance the impact of their team -S
 enior partners in professional firms, senior executives
and their own leadership going forward in not-for-profit organisations, entrepreneurs, owners
-H
 igh-potential managers looking for the tools, of large family businesses, and board members of any
frameworks and knowledge to fast-track their leadership such organisations.
and deliver continuous value and impact
- Enterprising professionals looking to collaborate and
exchange expertise, experience and insights with other
motivated and visionary leaders to drive impact and change.

-M
 astering critical leadership skills such as setting -1
 2-month online learning journey expertly designed to -A
 targeted approach to help senior leaders enhance
effective goals, diagnosing motivation problems,
CONTENT

providing feedback, reinforcing good performance,
correcting undesired behaviour and providing
constructive feedback effectively
-L
 earning frameworks, tools and techniques to support
different managerial roles
- Understanding the four key aspects of a managerial role:
•D
 irector: Set effective goals and expectations within
maximise depth of understanding, actionable learning,
flexibility and impact
- The programme is built on three core pillars with core
and elective programmes carefully selected to provide
you with a rounded and integrative perspective on
effective leadership today
-S
 ensing Value: Scan the environment, identify the real
trends and shifts affecting business and assess what
really matters strategically to you
their leadership effectiveness through self-awareness
and practicing newly learned behavioural knowledge to
improve the way they lead
-L
 eadership challenges at three distinct yet connected
levels: organisational, interpersonal and intrapersonal
- Integrated mix of plenary and group-work sessions,
providing opportunities to practice and get feedback
from peers, faculty and a group of experienced
coaches. Between modules, participants practice these

your team.
•M
 otivator: Inspire and motivate high performers,
while managing low performers effectively.
•E
 nabler: Diagnose performance problems and
provide constructive feedback to resolve conflict
and roadblocks effectively.
•C
 oach: Develop and build your team through
acquiring effective coaching skills.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O R E L E A D E R S H I P
-D
 elivering Value: Reconnect structures and systems behaviours with the support of coaches and group
within the organisation, to be able to adapt quickly to members, until they become habits.
changes in the environment
-S
 ustaining Value: Evaluate and identify what brings
real long-term value and meaningful impact to your
stakeholders
-C
 ore modules are enriched by an Action Learning
Practice (ALP) that challenges you to apply new ideas to
an existing, real-life business problem.

-D
 evelop clear insights into your strengths and - Lead yourself, your team and your organisation. Master -G
 ain a better understanding of your leadership style, its
weaknesses as a leader
KEY BENEFITS

new ideas, new approaches and research-backed origins, and impacts on you and others
-A
 cquire confidence and tools to create vision and set frameworks that will empower you to navigate our -R
 evisit your priorities – current and future – and hone
team direction for greater success turbulent business world in on the professional and personal legacy you want to
- Engage with world-renowned INSEAD faculty, expert leave behind
-M
 aster frameworks and tools to inspire people and
coaches and a truly diverse, international cohort of -S
 hift behaviour in ways that will amplify your strengths
motivate them to perform better.
peers, and learn to develop yourself using actionable, and develop new capabilities through identification,
personalised feedback across plenary sessions, development, feedback and practice
breakouts and key touchpoints -C
 omplement ‘doing’ with ‘reflection’, thereby enhancing
- Advance your understanding and your personal your capacity to self-learn.
development as you continuously apply your learning in
real time to real-world business challenges and problems
for optimised impact
- Drive sustainable value and meaningful change in your
leadership and across your organisation
36 37
 Leadership

INSEAD’s Leadership programmes are designed to help leaders develop

targeted skills and expertise in specific areas of leadership. Our
programmes cover a range of topics such as innovation, change
management, decision making and diversity. Participants will benefit from
expert guidance and the latest research in these areas, as well as practical
tools and strategies for leading teams and driving results. Join us and
become a leader that can lead your organisation towards success:

PROGRAMMES - Strategic Decision Making for Leaders

ARE ELIGIBLE
FOR THE - Leading Across Borders and Cultures
CERTIFICATE
IN GLOBAL - Leading Change in an Age of Digital
MANAGEMENT
Transformation
- Leading Successful Change
- Negotiation Dynamics.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
38 www.insead.edu/executive-education/leadership 39
 Strategic Decision Making
PROGRAMME
UPDATED
for Leaders FOR 2024
LENGTH 4 days
-S
 enior executives and key decision-makers
PARTICIPANT PROFILE
- Managers responsible for building high-performing teams
-M
 anagers who frequently lead projects and want to
improve their ability to make smart, sound decisions
- In particular, executives who must frequently make
strategic decisions under high levels of uncertainty.
-E
 xplore practical frameworks drawn from management
science and psychology to improve your decision-
CONTENT
making skills, and leverage on behavioural tools to
influence
-O
 btain an edge with the introduction of NEW! methods
and tools for data-driven analytics including data
science, AI (and Generative AI) and Machine Learning
- Improve individual and team judgement through
practical application on your own real-world situations
and insightful experiments to grow technical familiarity
-D
 iscover how to manage your decision processes
better through ‘fair process’ leadership techniques and
navigate common traps encountered in the rigorous
process of decision-making
-E
 xplore how sustainable decision-making processes
can help your organisation avoid the pitfalls of a short-
term focus.
-D
 evelop your critical thinking skills and sharpen your
KEY BENEFITS
intuition to lead your organisation and build a high-
performing team in the face of risk and uncertainty
-L
 everage on the power of “nudges” - a light-touch
way to influence human behaviour, and the power of
data and AI to make better holistic decisions for your
organisation
-B
 ecome a more strategic leader by understanding the
long-term impacts your decision can have, as well as
effectively managing the rigorous decision-making
process to avoiding common traps and pitfalls.
40
Leading Across Borders
and Cultures
LENGTH 5 days
-E
 xecutives based at headquarters but who manage
international activities
-M
 anagers in charge of international outsourcing
activities, international sales, or cross-border mergers
and acquisitions
-B
 usiness development and sales and marketing experts
who negotiate deals and sell products to clients in other
countries
- Senior managers currently (or about to be) posted abroad
-G
 lobal leaders who manage the collaboration of teams
in multiple locations.
- Examine the unique dynamics and challenges of leading
in global roles, reflect on your own profile and identify
action steps to improve your capabilities
- Learn to lead in multi-dimensional and matrixed
organisations and develop your capacity to create
winning strategies, strengthen collaborations, as well as
influence and adapt across borders
- Benchmark your own leadership style based on eight
cross-cultural dimensions and learn to decode cultural
differences that affect your business success, avoid
culture traps, and bridge gaps
- Explore the unique benefits that global teams can
bring and maximise the performance of working
virtually through implementing strategies that increase
collaboration, trust and team effectiveness.
-L
 earn to lead across global organisations
-D
 evelop the skills to manage virtual teams
- Improve your ability to negotiate and motivate
internationally
-U
 nderstand cultural influences and develop strategies
for working successfully across the world.
Leading Change in an Age
of Digital Transformation
LENGTH 3 days
-S
 enior executives and senior middle managers who
lead strategic change related to digital transformation
initiatives in their organisations
-W
 hile individual participants are completely welcome,
it is beneficial for several managers within the
same organisation (up to three managers) to come
together as existing or potential members of a digital
transformation initiative team
-H
 ave a current or near future digital transformation
project that should be outlined in the application
- Understand and articulate the strategic imperatives,
vision and process of your digital transformation to
important stakeholders
- Identify your threats and opportunities, and learn what
are the most common ignition pitfalls - why do smart
people fall into them and how can you avoid them?
- Understanding the launching and scaling up process
in terms of securing, motivating and tackling your
stakeholder engagement from early adopters to resistors
- Lead your organisation through sustained success with
strategies such as reformulating informal and formal
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – L E A D E R S H I P
networks appropriately, renergising yourself and your
stakeholders, as well as knowing when to operationalise
and normalise your organisation to the new normal
- Explore case studies that illustrate core concepts and
tools, and apply your learnings to your own “live case”.
-E
 nhance your understanding of the unique aspects of
leading digital transformation change
-E
 levate key skills in change leadership relative to
people and process across all stages of digital
transformation
-L
 eave with a concrete action plan for your own digital
transformation initiative.
41
 Leading Successful Negotiation
PROGRAMME

Change Dynamics

LENGTH 3 days LENGTH 3 days

-M
 iddle to upper-middle managers with at least 8 years’ -E
 xecutives who have at least 8 to 10 years’
PARTICIPANT PROFILE

experience management experience and have gained substantial

-R
 esponsible for teams, units or larger organisational
segments – and likely to lead strategic change
initiatives
-W
 hile individual participants are welcome, applications
are encouraged from several members within the same
organisation (up to three) who are current or potential
members of a change implementation team
- Participants are required to come with a planned change
initiative to work on throughout the programme.
-D
 evelop core skills for leading and sustaining change
CONTENT
experience in conducting and supervising business
negotiations
-E
 xecutives involved in M&As or joint-venture
negotiations, those handling procurement, human
resource managers, entrepreneurs, managers in liaison
roles, such as national account managers, key account
managers, barristers and other lawyers.
“I have gained so much more
awareness and understanding of
cultural differences, and I have
learned to approach interactions with
far greater sensitivity and to manage

-U
 nderstand the process of preparing strategically,
as well as managing the non-linear dynamics of change recognising the available choices, seeking value, tensions far more effectively. I’ve
over time and sustaining the momentum for ultimate
success
communicating carefully and leading proactively learned to think and to plan ahead
-S
 trategy and implementation: learn to think and do
-U
 nderstand the five key drivers of success: initiating through a series of hands-on simulations
when I am meeting with new clients
change, propelling change, sustaining change,
-L
 earn from the experiences of others and experiment and that, in turn, has really boosted
diagnosing your change skills and creating an action
plan.
with new ideas in a safe environment to develop a style my confidence and leadership.”
of negotiating that works for you
-G
 row as an agent of change through developing your
-N
 egotiate across cultures, industries and functions.
self-awareness - examining your strengths, weakness, Walter Jacobs

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – L E A D E R S H I P
and personal leadership approach Past Participant,
-H
 one your change implementation skills in a risk-free Leading Across Borders and Cultures
environment using Change Pro, a proprietary system
that simulates a 120-day change initiative in just
a few hours

-E
 nhance your understanding of the change process - Improve your negotiation outcomes – with fewer
KEY BENEFITS

-G
 ain the skills and tools required to initiate and execute conflicts and greater confidence
change -L
 earn best practices and processes to navigate any
-C
 reate a detailed action plan for your specific change negotiation, from preparing and debriefing to predicting
initiative. what is likely to happen next
-A
 cquire hands-on practice and develop a new mindset –
enabling you to change your behaviour
-C
 ontinue to improve your performance through optional
post-programme one-on-one coaching sessions.

42 43
 Coaching
Programmes

Leadership is about performance and development, and coaching is a

fundamental activity to help develop your people into high performers,
allowing them to express themselves more effectively in their work.
INSEAD’s world-class faculty and expert coaches have worked hand-in-
hand to offer you expertly designed, transformative programmes to
support you in your leadership development journey. Benefit from
INSEAD’s expertise in coaching through our programmes:

- Essentials of Coaching
- INSEAD Coaching Certificate
- Advanced Programme in Coaching Groups.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
44 www.insead.edu/executive-education/coaching 45
 Essentials INSEAD Coaching Advanced Programme

PROGRAMME
of Coaching Certificate in Coaching Groups
A follow-up programme
to the INSEAD Coaching Certificate

LENGTH 5 days LENGTH 4.5 days + 4 days + 3 days LENGTH 4.5 days

- Individuals who either currently lead or have an -E

 xecutive coaches: professionals who wish to deepen -C
 oaches interested in improving their ability to

PARTICIPANT PROFILE
aspiration to lead people and strengthen their leadership and executive coaching recognise and work with group dynamics when
- Individuals who have an interest in people development practice coaching groups and teams
and coaching. - Internal coaches: professionals who wish to further -A
 pplicants must have completed the INSEAD Coaching
develop their coaching skills to leverage performance Certificate programme in order to be eligible.
and growth within their organisation
-L
 eaders coaching leaders: senior managers who seek to
develop competencies to effectively coach their teams
or who are transitioning into a coaching role.
CONTENT

-L
 earn how coaching can be used to intervene and drive
the best results
-D
 iscover the theory and the practice of coaching
and understand the importance of adopting different
coaching approaches
-L
 earn about ethics and philosophy in coaching,
and understand how to develop a meaningful and
-K
 ey areas: individual and group coaching fundamentals,
coaching skills development and dynamics of coaching
-S
 trong focus on learning by doing, involving active
coaching engagements, role plays, peer coaching, group
learning and supervision of practice, as well as cutting-
edge classroom sessions with INSEAD faculty
-A
 three-module learning experience with virtual
- Through experiential group learning and coaching you
analyse and explore the dynamics of group behaviour
- The conscious and unconscious forces at play and how
to harness them for effective group coaching
-C
 oaching both established, recently formed and
transient groups
-M
 anaging ambiguity: being part of and apart from the

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C O A C H I N G P R O G R A M M E S
responsible coaching practice coaching and supervision between modules. group to coach with the necessary distance
-P
 ractice coaching and understand yourself in the role of -E
 xploring your own behaviour within the group: your own
a Coach leadership and followership preferences.

-D
 evelop your essential coaching skills and your -D
 evelop yourself as a coach by gaining an -R
 econnect with a diverse group of coaches and build on
KEY BENEFITS

appreciation for the art of coaching
-E
 xplore different approaches that work in coaching
other people
-B
 uild your self-awareness and determine what you need
to let go of, and to develop as a coach of others
-D
 iscover how to hold a coaching conversation and how
to create developmental space for the person you are
coaching.
understanding of the different approaches to coaching
- Increase your awareness of how effective you are as a
coach
-E
 xplore how to define the scope of a coaching
relationship prior to taking a coaching engagement
-D
 evelop your ability to use assessment tools to support
coaching objectives
-G
 ain exposure to different schools of thought that
INSEAD leverages for our leadership development
activities.
previous learning
-L
 earn about the exercise of authority, leadership
behaviour, and team dynamics at different levels of
analysis
-G
 ain valuable insight into leadership styles and enhance
your effectiveness in harnessing group dynamics to
effect positive change in groups and teams
-D
 evelop your effectiveness in recognising, engaging and
coaching with group dynamics.

46 47
 “I think something that really
characterises the programme is
the challenge to try new things
and to be open to experimentation

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D V I R T U A L E X E C U T I V E C O A C H I N G
while being tolerant of failure.
This is something that continues
to live with me and that informs
my choices and decisions both
professionally and personally.”
François Thouret
Holder of INSEAD Coaching Certificate

48 49
 INSEAD Executive Coaching Virtual Executive Coaching
If you are considering a leadership development initiative for managers, senior Leverage the Power of Virtual Coaching &
Cascade the Results through your Organisation
executives or high potentials in your company, our centre can deliver powerful True to our DNA of being close to business, we
coaching and learning that gets long-lasting results. Our coaches and professors have developed a customised solution to support
leaders in these extraordinary times by developing
can deliver an entire Customised Programme or specific sessions on leadership
individual, on-demand virtual coaching.
within a broader learning initiative. Either way, we will tailor the activities to the
Virtual Executive Coaching provides quick and
needs of your organisation and your team. impactful access to INSEAD’s top experienced
coaches. Each of them are trained and certified
from recognised coaching accreditation
institutions, with a minimum 8 years of global
coaching experience. This diverse network has
held top management positions worldwide,
including C-suite and Board level. So you can feel
safe in the knowledge that you are partnering in
a supportive and trusted environment - ready to
tackle transformational change.

Exceptional leadership development coaches A four-step booking process

In times of chaos and fast-paced reactivity,
organisations need reflective leaders who can act
swiftly and decisively when the situation calls.
For many years, INSEAD Executive Coaching
has been developing reflective leaders who
create results-driven, adaptive and innovative
organisations by putting people first.
INSEAD Executive Coaching gathers a global
network of professionals – nearly 150 coaches,
professors and researchers – within one of the
world’s best business schools. They are all leaders
in their fields and engage with businesses and
executives worldwide.
We have developed a range of unique cutting-
One-to-one coaching sessions provide a personal and safe space to address everyday leadership challenges
whilst simultaneously preparing executives to become stronger and more confident leaders, ready to respond
to the uncertainties that lay ahead. Executive coaching benefits every professional who wants to explore
their potential and interference by evoking awareness, enabling them to achieve their goal. The sessions will
benefit to team leaders, managers, business executives and also directors at all levels: Board, C-Suite etc.
For individuals For groups

INSEAD is well known for the quality and diversity
of its coaches, all carefully selected for their
expertise in individual coaching.
They are entrusted advisors and represent:
• 40 nationalities
• 15+ average years of coaching experience
• 95% speak at least two languages
• 100% have lived and worked abroad
• 50% have experience at C-Suite or Board level
• 57% are women.
edge techniques and tools to support leadership
development of executives in organisations such
as yours – by designing and delivering highly
customised programmes focused on your needs.
Shortly after booking your sessions,
our team will be in touch with you to define
your coaching objectives
Once your objectives are defined,
we will carefully review them and select
the right coach for you
INSEAD will connect you to your coach
so you can start planning your sessions
according to your schedule
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D E X E C U T I V E C O A C H I N G
Shortly after booking, our team will be in
touch with you to diagnose the requirements
Step 1 of your leaders
Once objectives are defined, we collaborate
with you to carefully hand-pick a pool of global
coaches for your executives to tap into via a
Step 2
process dedicated to your organisation
Your executives register through
the Virtual Executive Coaching portal
Step 3 and start scheduling their one-to-one sessions

We schedule regular touchpoints to update

You connect from anywhere in the world
you on the progress of your executives’
to your virtual sessions
Step 4 individual coaching sessions

50 www.insead.edu/executive-education/insead-executive-coaching www.insead.edu/executive-education/virtual-executive-coaching 51
 Digital Transformation
and Innovation

INSEAD offers 5 programmes that focus on achieving a competitive

advantage through human-centred innovation and digital transformation:

PROGRAMMES -L
 eading Digital Transformation
ARE ELIGIBLE
FOR THE and Innovation
CERTIFICATE
IN GLOBAL - AI for Business NEW

MANAGEMENT*
*Open online programmes are not eligible
-L
 eading Digital Marketing Strategy
- Leading Change in an Age of Digital
Transformation
- INSEAD Blue Ocean Strategy.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
52 www.insead.edu/executive-education/digital-transformation-innovation 53
 Leading Digital AI for Business Leading Digital Marketing

PROGRAMME
NEW
Transformation and Strategy
Innovation

LENGTH 5 days LENGTH 5 days LENGTH 5 days

-L
 eaders and senior executives seeking the -S
 enior executives who want to understand how they can -E
 xecutives and senior managers from all business

PARTICIPANT PROFILE
comprehensive perspective needed to lead in a digital make their organisations AI-ready areas who wish to develop a strategic understanding
world: strategic understanding, organisational wisdom -L
 eaders and senior executives seeking the of digital marketing or a roadmap for digital business
and innovation capabilities comprehensive perspective they need to lead in a digital transformation in their organisations
-S
 enior managers seeking to build their own strategic, world, with a focus on the strategic, organisational and -E
 xecutives seeking to develop new sustainable business
leadership, and innovation capabilities, and develop innovation implications of AI and data technologies models in a digital world.
personalised, actionable plans -S
 enior managers seeking to build their own capabilities
-S
 enior executives wanting to understand how to lead a in strategy, leadership and innovation, while developing
digital transformation. personalised, actionable plans.
CONTENT

-A
 strategic view of digital with insights into the -U
 nderstand how AI is used to create: LLM’s, ChatGPT and -H
 ow digital tech megatrends disrupt your market – and

fundamental drivers behind digital transformation
-A
 n organisational view of what it means for companies
to become more digitally ready, including aspects such
as roles and structures, culture, teamwork, and even
personal social networks
-A
 n innovation view that uncovers how to foster the
innovation at a personal and team level to respond to a
digital world. Draws on our research involving more than
400 businesses and 16,000 executives and innovators.
generative AI
-A
 I applications across functional areas (marketing,
finance, operations, and HR/organisational development)
-G
 aining insight into the work of in-house data scientists
and effectively applying their insights
- In-depth discussion on the logistical, legal, and
ethical challenges associated with AI deployment in
management, emphasising weaknesses in machine
learning decision-making and the significance of
randomisation-based pilot testing
-S
 tudy innovative applications that use machine
intelligence either directly or indirectly, such as using
computer models to forecast how a management
intervention will unfold.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – D I G I TA L T R A N S F O R M AT I O N A N D I N N O V AT I O N
best practices for harnessing them
- The impact of digital on the competitive landscape:
threats and opportunities for business model innovation
-D
 igital strategy as a commercial driver: select and use
digital and social media channels to create novel value
-U
 sing online research and big data to make decisions
-B
 uilding your brand through content creation, curation
and dissemination
-U
 nderstanding the role of a digital organisation in
driving company profits.

-A
 cquire a concrete view of key strategic drivers of -D
 evelop a unique end-to-end understanding of -R
 ecognise digital megatrends – and rise to the
KEY BENEFITS

digital transformation in your industry
-A
 nalyse the organisational and team capabilities
needed to support a digital-ready business
-L
 earn the innovation capabilities to generate more
insights and transform these insights into new
businesses
-D
 evelop personal, actionable plans to address the
strategy, organisation, and innovation opportunities you
face.
AI, from business relevant technical aspects to
organisational, strategic, and regulatory implications
- Identify AI-enabled business opportunities and how to
implement AI projects to gain strategic advantage
-F
 ormulate and explore solutions to the AI challenges
in your organisation through extensive exchanges
with peers and faculty and real-world use cases by
guest speakers in different industries
-U
 nderstand the ethics of AI: fairness and biases in
machine learning
-L
 earn how to work effectively with data scientists and
how to build an AI-powered organisation.
challenge
-E
 nhance operations and brand-building through
digitalisation
-D
 evelop a content-driven digital strategy to strengthen
engagement with customers
-U
 nderstand the new rules of competition and the
evolving expectations of today’s customers
-L
 earn how to leverage data and measure the ROI of
digital marketing
-U
 nderstand key enablers that allow for a transformation
towards an agile customer-centric & digital organisation,
including AI and machine learning
-G
 ain a view and appreciation of the design of a digital
marketing organisation including the roles, structures,
and movements required to drive effective change.

54 55
 Leading Change in an Age
PROGRAMME
of Digital Transformation
LENGTH 3 days
-S
 enior executives and senior middle managers who
PARTICIPANT PROFILE
lead strategic change related to digital transformation
initiatives in their organisations.
-W
 hile individual participants are completely welcome,
it is beneficial for several managers within the
same organisation (up to three managers) to come
together as existing or potential members of a digital
transformation initiative team.
CONTENT
- Initial Ignition: What are the most common ignition
pitfalls, why do smart people fall into them and how can
you avoid them?
- Lift-off and Launch: Who do you need as early adopters
and how do you secure their engagement? Which
resisters should you ignore and which should you tackle?
After lift-off, how do you throttle up the enthusiasm to
gain momentum in the launch phase?
- Sustained Success: Why do transformations that achieve
successful lift-off and launch fail to reach “escape
velocity” and fall back to earth? How can you build a
sustaining coalition?
- The Live Case Application Approach: You will explore
company case studies that illustrate and illuminate core
concepts and tools, and apply the concepts and tools to
your own “live case” in real time over the course of the
programme.
-E
 nhance your understanding of the unique aspects of
KEY BENEFITS
leading digital transformation change
-E
 levate key skills in change leadership relative to
people and process across all three stages of digital
transformation - Initial Ignition, Lift-off and Launch
and Sustained Success
-L
 eave with a concrete action plan for your own digital
transformation initiative.
56
INSEAD Blue Ocean
Strategy
LENGTH 4 days
-S
 enior executives, business owners, heads of
strategy and middle managers involved in developing
new products or services
-G
 roups of up to 6 people from the same organisation
- Those seeking to break out of the ‘red ocean’ of
competition and create ‘blue oceans’ of strong profitable
growth.
- Review and critique of traditional competitive strategies,
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – D I G I TA L T R A N S F O R M AT I O N A N D I N N O V AT I O N
leading to ‘How blue is your strategy?’ – an individual
assessment and plan of action
- Foundations of Blue Ocean Strategy and how
to identify ‘red’ or ‘blue’ oceans
- Unique tools to find or create new market space
- Implementing your Blue Ocean Strategy using two key
approaches: ‘Tipping Point Leadership’ and ‘Fair Process’.
“We already listen to our customers, but now I have the
understanding and the tools to listen with a different, digital-
-D
 evelop an in-depth understanding of Blue Ocean
empowered approach. We have a long and interesting path ahead
Strategy tools and concepts developed at INSEAD of us and it’s going to be fascinating to see how it evolves.”
-L
 earn to engage colleagues in a Blue Ocean Strategy
process Past Participant, Leading Digital Marketing Strategy
-D
 evelop a Blue Ocean Strategy to break away from
the competition through ‘Value Innovation’, the
simultaneous pursuit of differentiation and low cost.
57
 Strategy

Good strategic thinking is both rigorous and structured, and challenges

assumptions to uncover opportunities for creating and capturing value.
INSEAD’s 11 Strategy programmes develop exactly this kind of thinking
and help to set your organisation’s future direction:

PROGRAMMES - INSEAD Business Sustainability Programme

ARE ELIGIBLE
FOR THE - Competitive Strategy
CERTIFICATE
IN GLOBAL - INSEAD Blue Ocean Strategy
MANAGEMENT*
- Strategy Execution Programme
*Open online programmes are not eligible
- M&As and Corporate Strategy
-M
 anaging Partnerships and Strategic
Alliances
-S
 trategic Marketing Programme
- Strategic R&D Management
- Corporate Venturing and Innovation
- Strategic Management in Banking

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
- Value Creation for Owners and Directors.

58 www.insead.edu/executive-education/strategy 59
 INSEAD Business Competitive
PROGRAMME
Sustainability Programme Strategy
LENGTH 5 days LENGTH 3 days
-S
 enior leaders who want to fully comprehend the -E
 xecutives who run a business – or who have profit and
PARTICIPANT PROFILE
business case for sustainability and how to implement loss responsibility for a geographical area – seeking to
new strategies across their organisations improve business performance
- Typical participants include CFOs, COOs, Vice -E
 xecutives and teams who need to acquire strategic
Presidents and Heads of Departments. thinking skills quickly
-B
 oard members, strategic planners, investment bankers,
consultants and financial analysts who give high-level
strategic advice.
-U
 nderstanding the challenge and need to manage -P
 redict industry, supply chain and ecosystem
CONTENT
stakeholder pressures that bring environmental and profitability and profit pools with a view to developing,
societal issues into a firm’s agenda assessing and sustaining a truly competitive strategy
- Identify business sustainability opportunities and -F
 ocus on creating and capturing customer value in
understanding the business models that align with them building your strategy
-G
 aining the knowledge to implement and operationalise - Identify or create unique strategic resources and
sustainable practices capabilities
-N
 avigating key sustainability measurement and -U
 nderstand when latecomers can challenge seemingly
reporting challenges. unbeatable competitors and when cooperating with
other companies of the same or a different ecosystem
is preferable
-D
 iscover how to compete in markets with technology
disruptors and platforms with winner-takes-all dynamics
- Integrate sustainability thinking into competitive
strategy choices, and how to align sustainability
demands and business performance.
-U
 nderstand the key forces making sustainability a - Improve strategic thinking with state-of-the-art models
KEY BENEFITS
business priority today and tools
-A
 cquire essential frameworks, models and tools -S
 harpen competitive insight and skills to achieve
to make informed decisions about how to pursue profitable growth for your business
sustainability as a foundation for your competitive -A
 pply practical tools to execute strategies.
strategy and advantage
- Identify and navigate the unique challenges in executing
sustainable business models, including circular models
-D
 eploy the skills to effectively measure, assess, report
and communicate on corporate sustainability in your
organisation.
60
INSEAD Blue Ocean
Strategy
LENGTH 4 days
-S
 enior executives, business owners, heads of
strategy and middle managers involved in developing
new products or services
-G
 roups of up to 6 people from the same organisation
- Those seeking to break out of the ‘red ocean’ of
competition and create ‘blue oceans’ of strong profitable
growth.
- Review and critique of traditional competitive strategies,
leading to ‘How blue is your strategy?’ – an individual
assessment and plan of action
- Foundations of Blue Ocean Strategy and how to identify
‘red’ or ‘blue’ oceans
- Unique tools to find or create new market space
- Implementing your Blue Ocean Strategy using two key
approaches: ‘Tipping Point Leadership’ and ‘Fair Process’.
-D
 evelop an in-depth understanding of Blue Ocean
Strategy tools and concepts developed at INSEAD
-L
 earn to engage colleagues in a Blue Ocean Strategy
process
-D
 evelop a Blue Ocean Strategy to break away from
the competition through ‘Value Innovation’, the
simultaneous pursuit of differentiation and low cost.
Strategy Execution
Programme
LENGTH 4 days + 4 days
-S
 enior managers who are new to implementing strategy,
moving into a more challenging implementation role or
simply looking for new ideas to try where others have
failed
-E
 xecutives who are accountable for outcomes and
direct control of significant resources (budgets and
groups of people)
-G
 eneral managers who lead business units, senior
managers who head significant departments or leaders
of major project teams.
-A
 two-module journey of ‘learning by doing’,
uniquely structured around your own challenges
-B
 uild the skills, knowledge and confidence to overcome
barriers, make ambitious strategies work and achieve
sustainable change
-E
 xtended learning and support to practise new skills,
including facilitated peer-to-peer networking, to maintain
momentum between modules and after the programme.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – S T R AT E G Y
-C
 ome with a heightened awareness of your strategic
aspirations and challenges, and leave with a more
realistic and actionable plan of execution
-G
 ain new insights about the hidden barriers to strategic
execution and how to overcome them
-A
 cquire a deep understanding of how to get results from
future strategic initiatives
-U
 nderstand the psychological dynamics between
strategy execution practitioners and stakeholders.
61
 M&As and Corporate Managing Partnerships
PROGRAMME
Strategy and Strategic Alliances
LENGTH 5 days LENGTH 5 days
-C
 EOs, CFOs, general managers, senior executives, board -S
 enior line managers and executives directly involved in
PARTICIPANT PROFILE
members and those responsible for corporate strategy partnerships, alliances and ecosystems
-C
 orporate development officers, heads of M&As and -E
 xecutives responsible for building and managing digital
those responsible for corporate partnerships platforms
-C
 ompany advisors, such as lawyers and investment -E
 xecutives involved in cross-company collaborations on
bankers, or private equity executives concerned with a day-to-day basis and who are directly responsible for
M&A deals. any related business outcomes
-B
 oard members responsible for alliances, partnerships
and ecosystems, who have oversight of their company
and its growth.
CONTENT
-D
 etermine the appropriate businesses to acquire, - Understand the strategic intentions of potential partners
restructure or divest through a disciplined decision- and how they can deliver value to your organisation
making process - Design powerful collaboration networks with customers,
-S
 elect the right acquisitions with the greatest potential suppliers and competitors
to create value - Learn about types of ecosystems and how they differ
-S
 tructure your acquisition intelligently to mitigate the from partnerships and alliances
various potential risk involved in these deals
- Discover how platforms can bring together partners and
-L
 earn how to achieve change and overcome human customers who seek new services, technology, talent or
barriers to integration. information
- Build management processes that foster collaboration.
-D
 efine an optimal portfolio of businesses and an -U
 nderstand how collaboration can help you deal
KEY BENEFITS
effective corporate growth strategy with the challenges of digital transformation and the
-E
 nhance M&A capabilities through acquisitions with disruption of the Fourth Industrial Revolution (4IR)
greater value creation potential, at the right price and -G
 ain insights into the role of collaboration in developing
with the right deal structure and implementing your organisation’s strategy
-D
 esign a post-M&A integration approach that fits your -D
 evelop methods for proactively building, competing
strategic objectives, while taking human constraints into with and defending platform businesses
account. - Improve your ability to design effective alliances, and
acquire frameworks for partner selection, ecosystem
development and alliance design
-G
 ain skills to create effective ecosystems of partners
from different industries and countries while building
mutual trust and capturing value.
62
Strategic Marketing
Programme
LENGTH 5 days
-M
 arketing executives who want to hone and update
their experience
-N
 on-marketing executives who have recently taken up
marketing responsibilities or who regularly interact with
the marketing function and want to build their marketing
skills
-E
 xecutives who come from a variety of industries and
career levels but share a focus on the end-user and
consumer marketing.
-M
 arketing strategy: foundations of marketing and
industry variations; branding, targeting and positioning;
decision-making, behavioural economics and consumer
psychology
- The marketing mix: translating strategy into action;
analysing brand identity; the role of market research;
managing product lines and sales funnels; allocating
resources
- Today’s big marketing challenges: the impact of social
media; low-price competition; market commoditisation
-H
 ands-on, international experience through the INSEAD-
developed DiG (Discovery, Innovation and Growth)
simulation.
-U
 nderstand the marketing process and learn how to
create a marketing plan
-D
 evelop a brand strategy and positioning – including
communication, social media, pricing and distribution
strategies
-E
 xplore the implications of serving multiple markets, the
opportunities from the emergence of new markets and
the threats from overseas entrants into home markets.
Strategic
R&D Management
LENGTH 5 days
-S
 enior managers involved in product innovation –
either directly or because this is a major focus of their
organisation
- Typically either moving from a specialised function into
a more generalist role or general managers required to
be more closely involved in R&D activities.
- Managing a portfolio of processes for different types of
innovations: going beyond financial evaluations
- Innovation strategy and execution: optimal ways for R&D
to contribute to overall company goals
- Measuring R&D performance: why many current
evaluation systems are unsatisfactory
- Developing structures for portfolio innovation and
managing globally diverse teams
- Using organisational innovativeness and idea creation:
R&D processes to foster creative organisations.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – S T R AT E G Y
-V
 iew R&D from a strategic perspective rather than as
a collection of development projects
-B
 uild tools to translate business strategy into a
portfolio of innovation initiatives and measure
performance of uncertain and long-term innovation
- Implement processes and structures that support
R&D activities for different purposes and with
different degrees of novelty.
63
 “You see things you haven’t seen
before or that you might have
taken for granted. The Strategy
Execution Programme made me
really rethink corporate politics,
and the difficulties we all have in
breaking with old strategies or old
behaviours that are no longer fit
for purpose.”
Gerrit Jan Konijnenberg
Past Participant, Strategy Execution
Programme

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – S T R AT E G Y
64 65
 Corporate Venturing Strategic Management Value Creation for Owners

PROGRAMME
and Innovation in Banking and Directors

LENGTH 5 days LENGTH 5 days LENGTH 5 days

-B
 oard members, C-suite executives -S
 enior bankers (including board members responsible -O
 wners and directors of private and listed companies,

PARTICIPANT PROFILE
-S
 enior executives involved in expanding or rethinking for retail, corporate, capital markets and international including chairs of boards and shareholders in family
the innovation strategy inside their organisation banking) as well as financial advisors and consultants firms
interested in the new strategic landscape - Investors, senior professionals from the institutional
-C
 orporate business development professionals
-F
 inancial entrepreneurs, wealth managers, Fintech investment community and managers of sovereign
-C
 hief Technology and Innovation Officers
operators and family offices wealth funds or strategic investment units
-R
 &D professionals
-P
 rofessionals from firms that serve boards and their
-B
 usiness unit executives committees.
-N
 ext-generation family business owners
CONTENT

-E
 xplore models for tapping into internal and external
innovations to build new businesses
-E
 xamine the structural context of innovation, and how it
can affect the success rate of internal ventures
-L
 earn how to partner with VCs and start-ups, and grasp
lessons learned from corporations that have engaged in
venture capital investing
-L
 earn how to build an ecosystem that attracts the best
entrepreneurial third parties
-O
 vercome the organisational challenges of corporate
venturing and consider the tactics managers can use to
overcome or circumvent these barriers.
-S
 trategic analysis of the future of the Financial Services - Definition of the concept of value: how to create it, how to
Industry, including value creation in financial markets specify and assess the risk that owners and directors are
-M
 anaging for growth and coping with disruption: prepared to take in the pursuit of value
Fintech, TechFin, digitalization, digital banking, robots - The relationship between value creation and growth –
and blockchain and the strategic options for achieving growth: M&As,
-A
 sset-liability management alliances and international expansion
-N
 ew client offerings and the challenge of reaching - Presentation of an operational ownership framework to
the mass affluent and retail with a new profitable and facilitate effective interaction between owners, boards
sustainable offering. and managers – with an emphasis on fair process in
leadership
- Selection and performance evaluation of boards and
managers.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – S T R AT E G Y
-C
 ombine the right mix of capabilities and critical -G
 ain expertise in strategic positioning, competition -U
 nderstand the broader context in which owners and
KEY BENEFITS

functions to generate and commercialise new business
ideas by leveraging corporate resources more efficiently
-D
 evelop the processes and organisational structure
required to support these activities as you master new
tactics for dealing with the uncertainty, risk-taking
and the resistances to change that can threaten new
business initiatives
-D
 eploy the right tactics to deal with stakeholders – both
internal and external – to showcase the value of your
new business portfolio, thereby ensuring the longevity of
your approach.
with new entrants and growth directors operate and the responsibilities that come with
-A
 ssess the future of the financial markets, identify an ownership or director mandate
the challenges and the opportunities and learn how to -P
 rovide an overview of the knowledge and
turn challenges into opportunities competencies expected from owners and directors
-L
 earn how to craft holistic solutions for the financial today
clients -D
 evelop skills that contribute to the creation of a high-
performing board culture
-D
 evelop new ideas to reach clients with big data and
digital offering -H
 one your ability to challenge other directors, investors,
executives and experts through positive exchanges
-E
 nhance, with the help of a simulation, your skills in
focused on the key issues that underpin value creation.
value creation and risk control
-B
 ond with leaders and experts in the financial arena.

66 67
 Marketing
and Sales

Today, more than ever, marketing executives are under pressure to deliver
results in increasingly competitive and global markets. At the same time,
they are facing higher customer expectations and a proliferation of new
media and sales channels. INSEAD offers 5 programmes that will keep you
at the forefront of Marketing and Sales practice:

PROGRAMMES -S
 trategic Marketing Programme
ARE ELIGIBLE
FOR THE - B2B Marketing Strategies
CERTIFICATE
IN GLOBAL -L
 eading Digital Marketing Strategy
MANAGEMENT
- Leading the Effective Sales Force
- Negotiation Dynamics.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
68 www.insead.edu/executive-education/marketing-sales 69
 Strategic Marketing B2B Marketing Leading Digital Marketing

PROGRAMME
Programme Strategies Strategy

LENGTH 5 days LENGTH 5 days LENGTH 5 days

-E
 xecutives and senior managers from all business areas - Senior executives at general management level or heading -E
 xecutives and senior managers from all business

PARTICIPANT PROFILE
who are interested in learning more about the essential
strategic role of marketing in order to effectively
integrate and leverage it with their business functions.
-E
 xperienced marketing professionals who are
seeking to build an agile marketing structure with the
capabilities needed to deliver results.
-S
 pecialists new to marketing or about to take up
marketing responsibilities, or whose role interacts with
the marketing function.
CONTENT
sales or marketing functions in their organisations areas who wish to develop a strategic understanding
- Executives working in professional service organisations of digital marketing or a roadmap for digital business
who wish to improve their ability to design and deliver transformation in their organisations
outstanding customer experiences -E
 xecutives seeking to develop new sustainable business
- Executives in B2B industries seeking to develop models in a digital world.
successful customer-centric strategies in today’s agile
and digital world
- Executives from all business areas who wish to develop
their strategic understanding and build a roadmap to
transform marketing within their organisations
- Executives who want to move from products to solutions
and create differentiation strategies for future growth.

-B
 uilding a competitive and sustainable marketing - Understand value for your customers: explore a strategy -H
 ow digital tech megatrends disrupt your market – and
strategy framework for sustainable growth, and understand how best practices for harnessing them
-B
 uilding an agile marketing organisation that can adapt to create value for your organisation by creating value for - The impact of digital on the competitive landscape:
to changes your customers threats and opportunities for business model innovation
-U
 nderstanding the changing environment and how it is - Co-create value for, and with customers: understand how -D
 igital strategy as a commercial driver: select and use
shaping marketing strategy and execution to leverage innovation to achieve superior growth digital and social media channels to create novel value

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – M A R K E T I N G A N D S A L E S
-L
 everaging digital to power growth and customer - Communicate value: develop a digital, content- -U
 sing online research and big data to make decisions
relationships. driven strategy that enables you to better engage -B
 uilding your brand through content creation, curation
with customers and create outstanding customer and dissemination
experiences
-U
 nderstanding the role of a digital organisation in
- Deliver value: understand the digital trends that are driving company profits.
disrupting your business and gain insight into today’s
customers and their evolving needs and expectations
- Capture value: understand how to capture the value you
create along the customer journey
- Leading and implementing change: define your roadmap
for leading your marketing team tomorrow.

-A
 ppreciate the strategic nature and importance of the -C
 reate compelling offers and develop distinctive new - Recognise digital megatrends – and rise to the challenge
KEY BENEFITS

marketing process and learn how to create a marketing
plan using customer insights and competitor analysis,
including segmentation, targeting, and positioning
-D
 evelop a brand strategy and positioning, leading to the
creation and management of communication, pricing
and distribution strategies, including a focus on digital
-A
 cquire strategic skills through rigorous teaching and
well-structured frameworks to adapt and be resilient in
the changing landscape.
70
services that generate added value
-D
 esign new business models to facilitate your
organisation’s move from products to solutions and
experiences
-D
 eploy emerging technologies such as artificial
intelligence, machine learning, augmented reality
robotics and social media to create outstanding
customer experiences across channels and
touchpoints.
- Enhance operations and brand-building through
digitalisation
- Develop a content-driven digital strategy to strengthen
engagement with customers
- Understand the new rules of competition and the
evolving expectations of today’s customers
- Learn how to leverage data and measure the ROI of
digital marketing
- Understand key enablers that allow for a transformation
towards an agile customer-centric & digital organisation,
including AI and machine learning
- Gain a view and appreciation of the design of a digital
marketing organisation including the roles, structures,
and movements required to drive effective change.
71
 Leading Negotiation
PROGRAMME

the Effective Sales Force Dynamics

LENGTH 5 days LENGTH 3 days

-M
 anagers and senior executives responsible for -E
 xecutives who have at least 8 to 10 years’
PARTICIPANT PROFILE

business development strategies and planning in either
local or international markets
-P
 articipants typically spend over half their time
managing sales force issues
-C
 ompanies are encouraged to send multiple
participants from different functions to the same
session to facilitate greater understanding of sales.
management experience and have gained substantial
experience in conducting and supervising business
negotiations
-E
 xecutives involved in M&As or joint-venture
negotiations, those handling procurement, human
resource managers, entrepreneurs, managers in liaison
roles such as national account managers, key account
managers, barristers and other lawyers.

“There was a great balance between

the big picture and the specifics.
CONTENT

-A
 joint INSEAD–Wharton marketing programme focused
on optimising the performance of your sales force, as
well as cutting costs while increasing sales
-H
 ow to generate maximum growth from your sales
force by analysing your sales calls, realigning territories,
shifting product or market emphases, reallocating
salesperson time or adjusting sales force size
-H
 ow to motivate salespeople and third-party distribution
-U
 nderstanding the process of preparing strategically,
recognising the available choices, seeking value, We covered a lot of ground and our
communicating carefully and leading proactively enthusiasm and energy was really
-S
 trategy and implementation: learning to think and do
through a series of hands-on simulations
sparked to pursue specific ideas.
-L
 earning from the experiences of others and The programme renewed my genuine
experimenting with new ideas in a safe environment to excitement about marketing in
develop a style of negotiating that works for you
general.”

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – M A R K E T I N G A N D S A L E S
channels through compensation systems and
-N
 egotiating across cultures, industries and functions.
organisational structures.
Matthias Meier
Past Participant, Strategic Marketing Programme

-G
 ain the skills necessary to make the sales force a key - Improve your negotiation outcomes – with fewer
KEY BENEFITS

source of sustainable competitive advantage conflicts and greater confidence

-D
 iscover comprehensive approaches to motivate and -L
 earn best practices and processes to navigate
compensate the sales force any negotiation, from preparing and debriefing to
-D
 evelop the skills to manage a dynamic sales force in predicting what is likely to happen next
the face of increasing product, consumer and market -A
 cquire hands-on practice and develop a new
complexity. mindset – enabling you to change your behaviour
-C
 ontinue to improve your performance through
optional post-programme one-on-one coaching
sessions.

72 73
 R&D and Operations
Management

R&D and operations innovations have proven to be the key to competitive

advantage and superior operations management is the way to sustain it.
INSEAD offers 3 programmes in these fields to help you create value in
today’s increasingly demanding, complex and dynamic global ecosystem
of supply chains, manufacturing networks and R&D alliances:

PROGRAMMES - INSEAD Business Sustainability Programme

ARE ELIGIBLE
FOR THE -S
 upply Chain Management
CERTIFICATE
IN GLOBAL - Strategic R&D Management.
MANAGEMENT

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
74 www.insead.edu/executive-education/research-development-operations-management 75
 INSEAD Business Supply Chain Strategic

PROGRAMME
Sustainability Programme Management R&D Management

LENGTH 5 days LENGTH 5 days LENGTH 5 days

-S
 enior leaders who want to fully comprehend the -M
 anagers involved in creating, optimising or redesigning -S
 enior managers involved in product innovation –

PARTICIPANT PROFILE
business case for sustainability and how to implement
new strategies across their organisations
- Typical participants include CFOs, COOs, Vice
Presidents and Heads of Departments.
CONTENT
a supply chain, who either are responsible for, or
contribute to the supply chain decision-making process
in their company
- Typically participants have experience in operations,
manufacturing, logistics, procurement, information
technology management, marketing, new product
development or distribution.
either directly or because this is a major focus of their
organisation
- Typically those moving from a specialised function into
a more generalist role, or general managers required to
be more closely involved in R&D activities.

-U
 nderstanding the challenge and need to manage
stakeholder pressures that bring environmental and
societal issues into a firm’s agenda
- Identify business sustainability opportunities and
Focusing on improving the key flows in the supply chain
by optimising business processes and organisational
structures, and deploying enabling technologies,
participants will learn to:
-M
 anaging a portfolio of processes for different types of
innovations: going beyond financial evaluations
- Innovation strategy and execution: optimal ways for R&D
to contribute to overall company goals

understanding the business models that align with them -E
 valuate the trade-offs between lean and resilient supply
-G
 aining the knowledge to implement and operationalise chains in turbulent global environments
sustainable practices - Integrate Sustainability & ESG in supply chain design to
-N
 avigating key sustainability measurement and create a positive social impact
reporting challenges. -L
 ead successful digital transformations
-D
 emonstrate the key role played by supply chains in
implementing innovative business models.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – R & D A N D O P E R AT I O N S M A N A G E M E N T
-M
 easuring R&D performance: why many current
evaluation systems are unsatisfactory
-D
 eveloping structures for portfolio innovation and
managing globally diverse teams
-U
 sing organisational innovativeness and idea creation:
R&D processes to foster creative organisations.

-U
 nderstand the key forces making sustainability a -A
 dopt value as a guiding principle to deliver superior -V
 iew R&D from a strategic perspective rather than as
KEY BENEFITS

business priority today
-A
 cquire essential frameworks, models and tools
to make informed decisions about how to pursue
sustainability as a foundation for your competitive
strategy and advantage
- Identify and navigate the unique challenges in executing
sustainable business models, including circular models
-D
 eploy the skills to effectively measure, assess, report
and communicate on corporate sustainability in your
organisation.
supply chain performance with significant business a collection of development projects
impact -B
 uild tools to translate business strategy into a
-D
 iscover tools to align core processes and achieve portfolio of innovation initiatives and measure
operational excellence performance of uncertain and long-term innovation
-U
 nderstand frameworks to manage risks and - Implement processes and structures that support
opportunities for sustainable supply chain management R&D activities for different purposes and with
on a global scale. different degrees of novelty.

76 77
 Finance

As the world economy becomes more global and increasingly disparate,

it is essential for executives to understand the many facets of finance
and banking to maximise value for their organisations. INSEAD offers
3 programmes, led by faculty recognised as leaders in their fields,
to help you integrate finance-driven approaches into your business
decision-making:

PROGRAMMES - Finance for Executives

ARE ELIGIBLE
FOR THE - Advanced International Corporate Finance
CERTIFICATE
IN GLOBAL - Strategic Management in Banking.
MANAGEMENT

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
78 www.insead.edu/executive-education/finance 79
 Finance Advanced International Strategic Management

PROGRAMME
for Executives Corporate Finance in Banking

LENGTH 8 days in Fontainebleau LENGTH LENGTH

5 days 5 days
or 7 days in Singapore

-N
 on-financial executives, including general managers -E
 xecutives and board members who want to sharpen -S
 enior bankers (including board members responsible

PARTICIPANT PROFILE
and senior functional managers outside finance
-B
 oard members and corporate customer relations
officers in financial service organisations who require a
better understanding of the financial impact of business
decisions.
CONTENT
their finance knowledge in an international context
-C
 FOs, board members, financial analysts, consultants,
finance professionals and investment bankers who
already have a good understanding of finance theories.
for retail, corporate, capital markets and international
banking) as well as financial advisors and consultants
interested in the new strategic landscape
-F
 inancial entrepreneurs, wealth managers, Fintech
operators and family offices

-R
 ecognise the impact of corporate policies and
operations on financial performance and learning how
to appraise investment opportunities
- Interpret financial information to get to the business
reality behind the numbers
-L
 earn the principles of value-based management and
how to manage resources to create shareholder value
-U
 nderstand the basics of corporate financing and
company valuation, and exploring how mergers and
acquisitions can act as potential drivers for value
creation or destruction.
-R
 efresher day on the fundamentals of company -S
 trategic analysis of the future of the Financial Services
valuation and optimal capital structure Industry, including value creation in financial markets
-A
 n overview of international valuation methods for -M
 anaging for growth and coping with disruption:
highly leveraged transactions, such as leveraged Fintech, TechFin, digitalization, digital banking, robots
buyouts or project finance and blockchain
-A
 comprehensive session on currency and country risks -A
 sset-liability management
and the use of industrial and financial strategies to -N
 ew client offerings and the challenge of reaching
avoid exposure in a way that minimises the costs and the mass affluent and retail with a new profitable and
creates value sustainable offering.
-V
 alue creation in raising capital: an exploration of the
main issues involved in raising equity capital and being
publicly traded
- Tactical issues in finance, focusing on the options for
companies that find themselves undervalued.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – F I N A N C E
- Improve understanding of key financial elements of -B
 e better prepared to deal with international -G
 ain expertise in strategic positioning, competition
KEY BENEFITS

value-based management challenges involved in corporate finance, particularly with new entrants and growth
-F
 acilitate more effective communication between political, governance and currency risks -A
 ssess the future of the financial markets, identify
managers and accounting and finance functions -A
 ccurately measure the impact of your strategic the challenges and the opportunities and learn how to
-H
 arness powerful tools to aid analysis and decision- decisions on risk and shareholder value turn challenges into opportunities
making -S
 trengthen your knowledge of global financial -L
 earn how to craft holistic solutions for the financial
-B
 enefit from a personalised review of financial markets clients
statements from your company or business unit by our - Increase your tactical finance capabilities and -D
 evelop new ideas to reach clients with big data and
expert faculty. improve your valuation skills. digital offering
-E
 nhance, with the help of a simulation, your skills in
value creation and risk control
-B
 ond with leaders and experts in the financial arena.

80 81
 “Value creation is a simple
concept that I did not think too
much about before attending
the programme. It forces you to
examine all your tasks and what
your people are spending their
time on, and how you can better
deploy your assets to deliver
greater value to the company
and its stakeholders. With my
newfound knowledge, I am now
better able to take ownership,
especially in the area of corporate
finance. Whether it’s talking to the
board or customers, I am able to
speak with more authority.”

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – F I N A N C E
Alessandro Luzi
Managing Director, ATR Eastern
Support Pte Ltd
Past participant, Finance for Executives
programme

82 83
 Entrepreneurship
and Family Business

Entrepreneurship is at the heart of every economy, with family firms

making up two-thirds of all businesses in the world and entrepreneurship
playing an increasingly important role in exploring new business ideas and
scaling ventures. INSEAD offers 2 distinctive programmes to support
these key types of enterprises:
PROGRAMMES - Corporate Venturing and Innovation
ARE ELIGIBLE
FOR THE - Entrepreneurship: New Business Ventures.
CERTIFICATE
IN GLOBAL
MANAGEMENT

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
84 www.insead.edu/executive-education/entrepreneurship-family-business 85
 Corporate Venturing Entrepreneurship:
PROGRAMME

and Innovation New Business Ventures

LENGTH 5 days LENGTH 5 days

-B
 oard members, C-suite executives -L
 eaders of high-growth start-ups who are ready to take
PARTICIPANT PROFILE

-S
 enior executives involved in expanding or rethinking their venture to the next level.
the innovation strategy inside their organisation -E
 xecutives/Senior managers who want to learn how to
-C
 orporate business development professionals be more entrepreneurial and/or build an entrepreneurial “During the programme, you hear
business culture.
-C
 hief Technology and Innovation Officers real stories about entrepreneurs
-E
 xecutives/Senior managers leading a venture within
-R
 &D professionals
an organisation – executives charged with driving being bold and courageous and
-B
 usiness unit executives
-N
 ext-generation family business owners
intrapreneurial business development.
you’re encouraged to think about
- Investors and consultants working with start-ups and/or
entrepreneurial business ventures. what you’d do in their shoes. Since
-C
 orporate entrepreneurs, employees or executives in I’ve left INSEAD, I’ve consciously
family businesses, those involved in private equity,
corporate venture capitalists, or working for business
changed the way I run my business.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – E N T R E P R E N E U R S H I P A N D F A M I LY B U S I N E S S
incubators. Among other things, I’ve taken bolder
steps to connect with people in my
industry and really start pushing for
CONTENT

-E
 xplore models for tapping into internal and external
innovations to build new businesses
-E
 xamine the structural context of innovation, and how it
can affect the success rate of internal ventures
-L
 earn how to partner with VCs and start-ups, and grasp
lessons learned from corporations that have engaged in
venture capital investing
-L
 earn how to build an ecosystem that attracts the best
entrepreneurial third parties
-O
 vercome the organisational challenges of corporate
venturing and consider the tactics managers can use to
overcome or circumvent these barriers.
-D
 iscover where good ideas come from and how to
generate new concepts. transparency and greater regulation
-L
 earn how to build a great team that maps to the needs
of specific ventures.
in mining for gems. I’m working with
-L
 earn to determine the right investors for your venture industry leaders and finding new ways
and how they can best create value.
to help drive change by pivoting and
-D
 iscover how to build a great team that maps to the
needs of specific ventures finding new angles for growth.”
-L
 earn how to scale your venture both internally and
externally, from operations and supply chains to new Thelma West
types of customers. Founder, Thelma West Diamonds
-B
 uild on and transform your selling skills by practice- Past participant of the Entrepreneurship:
pitching new ventures to a live audience. New Business Ventures programme

- Combine the right mix of capabilities and critical functions -E

 xplore how to generate, identify and test new business
KEY BENEFITS

to generate and commercialise new business ideas by ideas.

leveraging corporate resources more efficiently -L
 earn how to attract and build a great team to drive your
- Develop the processes and organisational structure venture.
required to support these activities as you master new -B
 uild and transform your networking and relationship
tactics for dealing with the uncertainty, risk-taking and building skills to interact effectively and confidently with
the resistances to change that can threaten new business investors and partners.
initiatives
-D
 iscover how to organise, scale and grow your ventures.
- Deploy the right tactics to deal with stakeholders – both
-G
 ain the knowledge to sell your idea effectively through
internal and external – to showcase the value of your new
pitching.
business portfolio, thereby ensuring the longevity of your
approach.

86 87
 Open Online
Programmes

INSEAD Online leads the world in executive education by providing its

signature real-world mix of human interaction, cutting-edge technology
and rigorous learning experiences from anywhere, without compromise.
Connect to the new generation of open programmes that give leaders and
businesses what they need to make an immediate impact and maintain
their competitive edge.

INSEAD - Advancing Diversity and Inclusion

ONLINE
CERTIFICATE:
-B  uilding Digital Partnerships and
LEADING IN A Ecosystems
TRANSFORMING
WORLD - Business Strategy and Financial
Performance
- Driving Digital Marketing Strategy
- Developing Emerging Leaders
- Design Thinking and Creativity for Business
- Executive Presence and Influence
- Financial Analysis for Non-Financial
Managers

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4
- Innovation in the Age of Disruption
- INSEAD Fintech Programme
- Leadership Communication with Impact
- Leading Organisations in Disruptive Times
- Strategy in the Age of Digital Disruption
- Transforming Your Business with AI
- Negotiation Fundamentals
- Strategic Negotiations
- Advanced Negotiations
- INSEAD Lead the Future.

88 www.insead.edu/executive-education/open-online-programmes 89
 What does a typical week on an
INSEAD Online programme look like?
Our online programmes combine a number of
learning elements to create a balanced blend
of learning, interactions and application in the
learning journey for participants. The platform
allows participants to learn at their own pace
during each week, by viewing the content,
completing assignments and engaging in
discussions.
Participants earn points as they go, with a
‘leaderboard’ featuring the most engaged
participants each week. Every week, questions are
posted by participants for the INSEAD faculty, who
then respond through just-in-time videos and live
calls. On average, the programme takes 4-6 hours
per week*.
Action Learning
Project (ALP)
These guided ‘real-world assignments’ are a
core element of INSEAD’s Online programmes,
designed to increase business impact, and to
enable you to take newly acquired skills and apply
them within the context of your actual job and
organisation.
Each online programme centres around a specific
There are three phases to the ALP process: First,
you will agree on the scope of your ALP with
the learning coach, to make sure it aligns with
the learning objectives of the programme and
culminates in a concrete end goal.
Second, in each of the content weeks, you will
apply the tools and concepts from that week to

URS 1
H Action Learning Project related to the learning your ALP.
O objectives of that programme, allowing you to

OU
Third, at the end of the content weeks, you
H

test ideas in a risk-free environment, then devise

2

will synthesise elements from your weekly

R
a realistic strategy plan that can immediately be
1-

Video lectures:
executed once you return to work. Working with submissions to propose concrete strategic
course
fundamentals the learning coach, you will design an ALP that recommendations for your organisation, and
Videos lectures: is right for your organisation and your personal submit them for peer review. In the final week of
examples from Quizzes the programme, the peer review will take place,
learning objectives. For those attending the
various industries where every participant will review 2 to 4 other
programme with a group of colleagues from
the same company or organisation, the learning submissions and provide peer feedback.
Cases & Exercises coach can help you structure a more ambitious

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
team ALP to collaborate and work on together.
ONE TYPICAL
WEEK ON AN
Discussion Forums
INSEAD ONLINE
PROGRAMME

Readings
Learning coaches, led by INSEAD alumni, are available throughout the
programme to help you achieve your learning objectives, as well as help
move the discussion forward and exchange ideas with you. Experienced
Learning and successful business professionals from diverse industries, our learning
coach coaches guide you in your learning journey, especially your ALP, to bring the
learning alive in your business context. They work closely with you and help
Action Learning Projects (ALP) you design an ALP that focuses on your personal development goals, provide
for individuals or teams feedback and keep you moving in the right direction.

2 - 3 H OU R S *
*This is the recommended number of hours per week however please note that working on the Action Learning
Project (ALP) may require up to two additional hours/week.

90 91
 Advancing Diversity Building Digital Partnerships Business Strategy Driving Digital Marketing
PROGRAMME

NEW
and Inclusion and Ecosystems and Financial Performance Strategy

LENGTH 5 weeks LENGTH 5 weeks LENGTH 7 weeks LENGTH 5 weeks

-E
 xecutives who are in traditional leadership positions – -D
 esigned for senior executives and general managers -H
 igh-potential individuals looking to accelerate their -E
 xecutives and senior managers from all business areas
PARTICIPANT PROFILE

of teams, business units, products or functions – and
who are committed to driving diversity, and inclusion in
their area
-A
-S
 enior executives who are responsible for driving the
diversity, and inclusion agenda of their organisations
-A
 lso relevant for human resources, and diversity, and
inclusion specialists.
CONTENT
who want to learn how to collaborate with partners and
develop the skills needed to build ecosystems
 lso valuable for members of the boards of directors,
whose job increasingly shifts from ensuring compliance
to challenging top management’s growth and
transformation strategies.
development as business leaders
-E
 xecutives in functions such as HR and IT looking to
improve their ability to act as business partners within
their organisations
- Those responsible for B2B client relationships looking
to deepen their customer understanding and to position
themselves as strategic partners.
and professionals who thrive to develop a strategic
understanding of digital marketing strategy
- Team leaders and managers seeking to develop and
integrate cutting-edge digital marketing practices into their
business processes and corporate culture
-E
 xecutives seeking to develop new sustainable, data-driven
business models, manage change and extract value out of
changing markets in a digital world.

-U
 nderstand Barriers to Advancing Diversity and -U
 nderstand what digital transformation is and -D
 evelop the big picture perspective: strategic thinking -E
 mbrace the three transformational shifts in marketing
Inclusion organisational and strategy challenges associated with involves linking individual decisions and actions to strategy by delivering powerful customer experiences and
-C
 reate Impactful Diversity and Inclusion Strategies digital transformation the overarching organisational objective of enhanced, data-driven business models
-B
 uild Foundations for an Inclusive Climate -D
 efine and examine alliances and learn an alliance sustainable performance -U
 nderstand the importance of moving from a product-
-D
 esign Inclusive Processes jigsaw tool to approach innovation opportunities across -L
 earn the value approach to managing a business: centric perspective to customer-centric perspective
-F
 oster Inclusive Interpersonal Interactions. partners effective strategic thinking capabilities are grounded -L
 earn the steps to build a customer-centric digital

-U
 nderstand different types of ecosystems and the
process to generate ideas with partners
-U
 nderstand the meaning of a digital business model and
how to move a traditional business model to a digital
one.
in having a fundamental understanding of what drives
financial performance, in terms of the ability of a
business to create and capture value
-E
 xplore strategy execution from a financial perspective:
the success of a strategy initiative can be measured by
tracking key financial metrics. Sound strategic thinking
abilities combine successful execution with superior
financial performance.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
marketing organisation and leverage digital solutions to
improve marketing speed and efficiency
-L
 earn when and how you can leverage “big” data to
generate customer insights and embed these insights into
your products and services strategy
-G
 ain a view and appreciation for the design of a digital
marketing organisation including the roles, structures, and
movements required to drive effective change.

- Identify and address the challenges that block diverse - Understand

 the key drivers of digital transformation -D
 evelop your ability to think strategically and see the -L
 earn how to create and deliver value and secure
KEY BENEFITS

and inclusive culture - Master

 the key elements you need to design and build big picture so that you can align an organisation’s sustainable competitive advantage
-F
 ormulate game-changing strategies to accelerate future-resilient digital platforms internal resources and capabilities with its evolving -A
 cquire basic analytical skills around “big” customer data
progress external environment to inform marketing strategy effectiveness throughout the
- Accelerate
 skills in alliance portfolio building
-C
 hallenge cultural roadblocks and shift mindsets -L
 earn to take a value approach to navigating business customer funnel
- Discover
 how to build high performing digital
- Implement inclusive processes and interpersonal decisions and driving sustainable competitive -S
 trategically create and monitor online content to
practices that inspire and reward positive change ecosystems
advantage generate stronger engagement with customers and create
-L
 ead tangible and quantifiable change across the - Leverage
 new digital opportunities with your existing outstanding customer experiences, and effectively manage
-U
 nderstand the impact of management choices on
entirety of your organisation. partners. online crises
company financials to develop a strategy execution
plan for superior financial performance and -E
 ffectively implement and execute a digital marketing
sustainability. strategy in your organisation by recognising and utilising
key drivers.

92 93
 Developing Emerging
PROGRAMME
Leaders
Premium Journey Available
LENGTH 5 weeks
-P
 rofessionals across industries who are progressing
PARTICIPANT PROFILE
from being in an individual contributor role to leading a
team of individual performers
-E
 merging leaders who have to adapt to the demands of
managing people and forming collaborations.
CONTENT
-L
 ead yourself: the first step in your leadership journey is
learning how to lead yourself. Only when you have learnt
to understand and monitor yourself will you be able to
become a mindful and effective leader
-L
 ead others: your behaviour affects how others in your
team and environment perceive you. Exceptional leaders
exhibit certain behaviours that make people want to
work for them
-L
 ead teams: a digital world calls for a different style of
leading and forming collaborations. Effective leaders
adapt to the dynamic nature of the digital age and
create an environment that fosters meaningful and
positive collaboration.
-L
 earn to monitor and mould your own behaviour and
KEY BENEFITS
grow your awareness of how it affects others
-D
 iscover how to create a workspace that motivates your
team members to give their best while becoming skilful
at providing feedback and having difficult conversations
-B
 uild successful teams by forming meaningful
collaborations in a digital organisation.
94
Design Thinking and
Creativity for Business
LENGTH 5 weeks
-S
 enior executives who want to strengthen their ability
to lead innovation and enhance their organisation’s
innovation capability
- Team leaders and managers seeking to develop and
integrate cutting-edge creative practices into their
business processes and corporate culture
-E
 xecutives seeking to learn new problem-solving
approaches to innovation, building upon creativity
research, design thinking and lean startup.
-D
 evelop the fundamental creative skills to become a
‘catalyst of innovation’ able to address today’s business
challenges and innovate in any organisational context
-E
 xperience the value of using structured methods for
creativity management, relevant across organisational
areas in which having creative problem-solving
capabilities provides a competitive advantage
-C
 ollaborate throughout your learning journey with
INSEAD Design Coaches, who have a strong background
and training in industrial design.
-M
 aster the skills you need to sustain creative and
design thinking capabilities
-A
 cquire the mindset and managerial levers you need to
develop an innovative organisational culture
-E
 quip yourself with a methodology to put design
thinking into action
-L
 earn how to solve problems creatively in any setting by
collaborating with design coaches
-A
 ction Learning Project to apply the learning in your
personal or organisational context.
Executive Presence
and Influence
LENGTH 5 weeks
The programme is designed for:
-E
 xecutives in leadership positions at all levels looking to
empower others and drive meaningful change through
enhanced presence and influence
-E
 xecutives in client-facing roles and organisations
who want to build strong long-term relationships with
external stakeholders.
-C
 ommunicating your ideas and storytelling: The first
step in having greater presence and influence is to look
at the concepts that help craft relevant, memorable and
impactful messages.
-U
 nlocking your Executive Presence: Body language is
a universal medium of communication and influence.
Commanding attention, and conveying competence and
trustworthiness is contingent as much on how you say
things as it is on what you say.
-B
 uilding Trust: Strong long-term relationships and
business outcomes are built on trust. But trust needs to
be earned – and losing it can be highly costly.
- The Science of Influence and Charisma: Develop and
apply interpersonal persuasion skills and understand
the importance of strategy formulation, inspirational
and charismatic leadership, managerial agility, and
emotional intelligence.
-L
 earn tactics to unlock your own executive presence
such that your stakeholders have confidence, respect
and trust in your competencies and reliability
-D
 iscover evidence-based strategies that are effective,
practical and ethical to influence other people without
imposing your power
-M
 aster when and how to employ these influence
strategies with different stakeholders and in different
contexts in your personal leadership challenges
-U
 nderstand the psychology of trust, and how to
establish trust to build fruitful long-term business
relationships with your teams, managers, and with
clients.
Financial Analysis
for Non-Financial Managers
LENGTH 5 weeks
The programme is designed for executives who require a
better understanding of the financial impact of strategic
choices, typically:
-D
 ecision makers within an organisation overseeing
significant resources
-M
 id- to senior-level executives without extensive training
in accounting or finance
-F
 rom functional areas outside of Finance, including:
Operations; Marketing; Research and Engineering; Legal;
Strategy and General Management.
-E
 stablish your financial acumen. Learn what is Balance
Sheet, Income Statement and Statement of Cash Flows
and how they connect to each other
-U
 nderstand how to link financial and non-financial
performance measures to your project’s or overall
organisation’s strategy and objectives
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
-D
 evelop a method for identifying relevant information
for every type of organisational decision
-L
 earn why is the metric Return on Invested Capital
(ROIC) important and how to use it to evaluate
productivity
-U
 nderstand how does ROIC relate to free cash flow and
valuation and what are the preferred methods we can
use to make strategic decisions based on forecasts of
ROIC and value.
-E
 nhance your literacy of financial statements and
terminology
- Improve your understanding of how strategic
decisions impact financial metrics
-G
 ain insights into how revenues, costs and profits are
allocated to products, customers and divisions
-L
 earn methodologies of financial decision making
based on rigorous, but intuitive, frameworks including
net present value (NPV), Internal Rate of Return (IRR),
and Economic Value Added (EVA).
95
 “I took away a different mindset
after completing the Innovation
in the Age of Disruption
programme. It taught me to really
look at things from a customer
centric perspective and to apply
cutting-edge techniques like

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
design thinking to my processes
as a leader.”

Past Participant, Innovation in the Age

of Disruption

96 97
 Innovation in the Age INSEAD Fintech Leadership Communication

PROGRAMME
of Disruption Programme with Impact

LENGTH 5 weeks LENGTH 5 weeks LENGTH 5 weeks

-P
 rofessionals who want to build their capabilities to The programme is designed for: -E
 xecutives in leadership positions at all levels, looking

PARTICIPANT PROFILE
innovate, and translate these skills into a competitive -B
 usiness leaders, executives, and entrepreneurs to improve their impact and performance through more
advantage for their organisation interested in understanding the business case for and effective leadership communication.
-E
 xecutives who are impacted by digital disruption against various FinTech trends.
-L
 eaders who want to help their organisation become
agile, transforming it into a vehicle of innovation.
CONTENT

-D
 evelop an innovative mindset (People): understand
what makes innovative people innovative by delving into
research about the sources of creativity and innovation
that help develop an innovative mindset
-S
 olve problems and experiment (Process): acquire
insights from lean start-ups, design thinking, agile
methodologies and business model innovation to
develop a single, end-to-end framework for testing
innovation ideas
This programme focuses on five core areas of FinTech,
covering different topics related to that area:
- Technology and Consumer Banking: The Payment
System
- Technology and Credit: Lending and fundraising
- Technology and Money: Cryptocurrency
- Technology and Contracting: Blockchains
- Technology and Investing: Trading and Investment
Advisory.
-D
 evelop your communication style: the first step in your
journey to becoming a more effective communicator
is to consider your personal communication style and
preferences
-D
 evelop your communication intelligence: exceptional
leaders communicate in a way that inspires others and
makes people want to work with them – and can adjust
their communication approach for different situations
and needs

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
-F
 oster innovation in organisations (Philosophy): learn -D
 evelop your message and presence skills: through
how to successfully lead an innovative project and effective communication skills, successful leaders
adapt to the uncertainty it brings. can inspire their teams to embrace the digital era’s
opportunities and encourage high performance, with
agility and clarity.
KEY BENEFITS

-U
 nderstand the meaning of innovation and disruption, -U
 nderstand the main verticals of FinTech and their -D
 iscover the inner strengths of your communication
and learn about what kind of people lead innovation in underlying key technologies potential by harnessing your communication intelligence
today’s business world -D
 iscover the incumbent/challenger ecosystem in each -L
 earn about your communication approach and how
-A
 cquire the tools and frameworks to develop a process vertical to adjust your communication style to increase your
for innovation and successfully translate your ideas into -E
 xplore the disruptive power and limitations of key influence as a leader
action technologies from a business point of view -B
 uild skills in creating compelling and relevant
-H
 elp your organisation foster innovation to forge ahead -E
 valuate business opportunities or threats arising from messages as well as displaying an impactful leadership
of competitors. FinTech and formulate appropriate strategies. presence
-E
 xpand your communication capacity to motivate
and inspire people, as well as successfully connect
organisational vision, strategy and execution
-C
 reate dynamic ways to continually hone and improve
your communication skills into the future.

98 99
 Leading Organisations
PROGRAMME
in Disruptive Times
Premium Journey Available
LENGTH 6 weeks
-S
 enior executives and general managers, facing a
PARTICIPANT PROFILE
transformation or a change challenge in their organisation,
and who are in a position to set and implement the
strategic direction.
-E
 xecutives preparing to transition into such roles in the
near future.
CONTENT
- Understand why making decisions is the core work of
leadership and recognise how decision-making in today’s
“empowered” workforce is less about “telling” than it is about
guiding and facilitating an effective decision-making path
- Understand in more detail why change in the context of
digitisation can be so difficult and discover ten pillars of
research-backed good practices for leading organisational
change
- Develop an understanding of how to pinpoint and define
something as seemingly abstract as organisational culture
and gain insights into how to shape such a culture and
navigate its politics
- Explore why people often have ambivalent reactions to
power and influence, even in “rational” organisations and
understand the difference between hard and soft power, and
why developing the latter is important.
-U
 nderstand the key challenges senior leaders face in
KEY BENEFITS
leading more complex organisations
-M
 aster and deploy practical tools (including the Fair-
Process Leadership approach) for helping teams make
critical decisions
- Improve your ability to manage large, formal change
management processes
-L
 everage power and influence dynamics in organisations,
including effective network development
-A
 cquire skills for discerning the organisational culture you
really have – not just the one you wish for – and how to
shape that culture
-M
 anage through contradictory forces that firms inevitably
face in fast-paced environments.
10 0
Strategy in the Age
of Digital Disruption
Premium Journey Available
LENGTH 5 weeks
This programme is a meeting place for two groups.
It is designed for:
-E
 xecutives who are in traditional leadership positions – of
business units, products and functions – who need to
better leverage digital in their current leadership activities
-E
 xecutives who already have a deep expertise and passion
for digital and whose roles and projects are becoming
increasingly strategic for their organisations.
Given the strategic orientation of the programme,
participants should typically have at least 10 years’
professional experience.
-U
 nderstand how digital is transforming the business
landscape and how to adapt
-C
 reate value and capture your share: to thrive in a
disruptive environment, you need to have a robust business
model that supports value creation, and more importantly,
value capture
-B
 uild a sustainable competitive advantage: in a digital
world, businesses need strategic agility and the flexibility
to respond quickly, but success still depends on having
a long-term plan, which is only possible by integrating
execution with formulation and analysis.
-D
 emonstrate how digital is transforming the industry value
chain, patterns of demand and competitive pressures that
impact your industry
-L
 everage digital to develop compelling value propositions
that help you to turn a threat into an opportunity
-E
 xecute on digital strategies by aligning key activities
across your organisation with new value propositions and
by balancing strategic agility for a digital world with the
longer-term sustainability required to build key resources
-G
 ain an understanding of AI and its value creation power
and explore key challenges in executing AI strategies
-A
 cquire insights directly from leading executives on how
they are adapting to digital in their own organisations.
Transforming Your Business
with AI
LENGTH 5 weeks
-S
 enior executives who want to understand how they can
make their organisations AI-ready
-L
 eaders and senior executives seeking the comprehensive
perspective they need to lead in a digital world, with a focus
on the strategic, organisational and innovation implications
of AI and data technologies
-S
 enior managers seeking to build their own capabilities
in strategy, leadership and innovation, while developing
personalised, actionable plans.
-U
 nderstand what AI is and the AI applications across
various sectors.
-M
 anage the implementation of AI and Machine Learning
based projects within the organisation.
-L
 earn how to implement AI with external expertise.
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
-C
 ompare two approaches of machine learning - correlation
and causation, discuss important tools for each and
develop frameworks for when to use each.
-D
 evelop a point of view on the challenges and risks, both
logistical and ethical, that the advancement of AI poses.
-U
 nderstand the issues around privacy and ethicality
(fairness) and the implications for organisation designs.
-G
 ain solid, jargon-free understanding of AI, Machine
Learning and the opportunities for your organisation
-E
 xplore how different applications work across functional
areas
-M
 aster the skills and vocabulary to work effectively with
data scientists
-U
 nderstand the risks and limits of relying blindly on
algorithms
-L
 earn how to build AI capabilities for your organisation
-W
 ork on individual or group Action Learning Projects, with
feedbacks from Learning Coaches, to solve real business
problems within the context of your actual job and
organisation.
101
 Negotiation Strategic Advanced

PROGRAMME
Fundamentals Negotiations Negotiations
On-Demand

LENGTH 6-8 hours LENGTH 5 weeks LENGTH 4 weeks

-P
 rofessionals who want to master the fundamentals -E
 xecutives who need to interact with others to get -P
 rofessionals looking to acquire highly advanced skills

PARTICIPANT PROFILE
of negotiations and build a strong foundation, to
complement further studies on the subject
-E
 xecutives who want to increase emotional intelligence,
decision-making, and leadership skills
-P
 articipants who wish to complete an official Certificate
in Negotiation with INSEAD.
results, including those involved in mergers, acquisitions
or joint-venture negotiations, project managers, human
resources managers, sales and procurement managers,
audit and compliance managers and key-account
managers
-S
 uitable for past participants of the Negotiation
Fundamentals on-demand online programme who
wish to complete the INSEAD Online Certificate in
Negotiation.
in negotiation and train for specific scenarios, such as
negotiating virtually, multiparty negotiation and cross-
cultural negotiations
-L
 eaders who wish to advance their ability to drive
consensus and alignment in complex workplace
negotiations
-P
 articipants who wish to complete an official Certificate
in Negotiation with INSEAD.

-C
 omplete two mandatory electives - Critical Moments
CONTENT

-G
 ain a solid understanding of science-based negotiation -W
 in-win, win-lose, value and power concepts and
knowledge and fundamental parameters in every communication strategies and Difficult Behaviours - that will ground you in the
negotiation -E
 xamine the risks and rewards of different negotiation dynamics of expert negotiation
-E
 xamine the elements that allow for a transition from choices -C
 hoose 3 of 6 additional electives to customise your
the foundation of bargaining to more sophisticated -D
 efine success in ways that can make your negotiation learning
negotiation processes, the challenging aspects of easier or harder to succeed • Virtual Negotiation or Internal Team Negotiations
collaborative negotiations and how to ask questions •N egotiation Conflict (Emotions, Difficult Conversations

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
-S
 trategically framing negotiations. Relationship building
well mistakes in negotiation, efficient and positive short and and Mediation) or Cross-cultural & Gender
-D
 evelop knowledge and tactics that allow for a long-term relationship building strategies Negotiations
transition from the foundation of bargaining to more •N egotiation Power & Power Differences or Multiparty
-A
 dvanced value creation and claiming techniques.
sophisticated negotiation processes Negotiation, Conscientious Building & Stakeholder
- Improve negotiation listening and advocacy abilities. Management.

-M
 aster the essentials of evidence-based negotiation -E
 xpand your ability to address negotiation challenges -M
 aster the intricacies of successfully negotiating
KEY BENEFITS

frameworks with practical application
-B
 uild your self-awareness as a negotiator to customise
your approach and fully leverage your strengths
-D
 evelop the core negotiation skills every negotiator
should have, but few actually do
-S
 tart your journey to a Certificate in Negotiation with
INSEAD Executive Education.
with a strategic mindset advanced challenges. Select the electives to suit your
-B
 ecome able to diagnose and embrace a probabilistic needs.
approach to maximise value and reduce risks -L
 everage direct personalised feedback from our expert
-A
 ccelerate your efficiency, build better relationships negotiation coaches to accelerate your skills and
with fewer conflicts, drive more engagement and gain understanding
more confidence to deliver superior outcomes -C
 onsolidate the learnings from the previous two
-L
 everage hands-on practice to address weak points negotiation programmes to become a well-rounded
and optimise strengths. negotiator expert
-C
 ome away with an official INSEAD Certificate in
Negotiation.

10 2 10 3
 INSEAD Lead the Future Learning Journey
Advance your leadership. Participant profile ~12 months hybrid blended learning journey supported by regular live virtual interactions
Reshape the future. to further facilitate the learning and networking

INSEAD Lead the Future convenes a carefully selected

Lead the Future is INSEAD’s transformational flagship and exclusive cohort of mid to senior executives and
online programme that accelerates leadership leaders from diverse roles, industries and geographies.
capabilities for an increasingly complex and rapidly Participants benefit from the heterogeneity of the Welcome and introduction
changing world. ONBOARDING to the programme
learning community. Half day
Live virtual
Leveraging INSEAD’s pioneering expertise in leadership Typical participants are:
development, the INSEAD Lead the Future Certificate • Senior executives looking for diverse lenses,
gives you what you need to broaden your business perspectives, ideas and approaches to drive CORE MODULE 1 CORE MODULE 2 CORE MODULE 3 CORE MODULE 4
understanding while sharpening your focus, to adapt innovation and find new solutions for sustainable Fostering Innovation Strategy Leadership Mastering
to changing contexts and deliver unprecedented impact in an Age of Disruption in a Digital Age in Disruptive Times Financial Analysis

results. • Mid-level leaders looking to accelerate and extend

Online Online Online Online

Designed for optimal impact, INSEAD Lead the Future their competencies and enhance the impact of their Asynchronous with live Asynchronous with live Asynchronous with live Asynchronous with live
touchpoints and group and touchpoints and group and touchpoints and group and touchpoints and group and
is a transformative 12-month online learning journey. team and their own leadership going forward individual assignments individual assignments individual assignments individual assignments
Each module is geared to enable you to respond to • High-potential managers looking for the tools, 5 weeks 5 weeks 6 weeks 4 weeks

volatility and ambiguity, to look beyond short-term frameworks and knowledge to fast-track their
gains for the wider context, and to create sustainable leadership and deliver continuous value and impact
value for all your stakeholders. • Enterprising professionals looking to collaborate and INTRODUCTION
Effective Decision Making
for Leaders TO ELECTIVES
You explore critical business areas from strategy to exchange expertise, experience and insights with
Live virtual Live virtual
finance to organisational behaviour in the context of other motivated and visionary leaders to drive impact
disruption and uncertainty, continuously rethinking and change. Synchronous programme Presentation and selection
what it means to you to lead. The programme Three half days of elective programmes

challenges you to translate theory into practice as you From participants to INSEAD Alumni** Half day

progress through your learning journey. You have the Upon completion of the programme graduates of

opportunity to apply the ideas and frameworks we
explore online to the actual challenges and problems
within your own context, and bring your learning back
for reflection and analysis within your cohort.
And as you progress through the programme, you
can tailor your learning to your specific needs and
objectives through selective courses that reflect for
you the most pressing and relevant business issues.
Key benefits
•L
 ead yourself, your team and your organisation.
Master new ideas, new approaches and research-
backed frameworks that will empower you to
navigate our turbulent business world
•E
 ngage with world-renowned INSEAD faculty, expert
coaches and a truly diverse, international cohort of
peers, and learn to develop yourself using actionable,
personalised feedback across plenary sessions,
breakouts and key touchpoints
•A
 dvance your understanding and your personal
development as you continuously apply your learning
in real time to real-world business challenges and
problems for optimised impact
•D
 rive sustainable value and meaningful change in
your leadership and across your organisation
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – O P E N O N L I N E P R O G R A M M E S
Lead the Future will gain alumni status for a period
Core Presentations
of 3 years, with the option to maintain membership
Project Presentations ELECTIVE 1 ELECTIVE 2 ELECTIVE 3
and gain access to benefits thereafter for a minimum and closing of Core Modules On-demand Online On-demand Online On-demand Online
annual membership fee. Only graduates of our world-
Live virtual
famous degree programmes including the MBA,
Executive MBA and PhD programmes, together with Half day Participants choose 3 out of 12 electives
selected Executive Education programmes, are eligible
5 weeks per elective and run in parallel
for this status. The elite worldwide network consists of
64,000 alumni in more than 180 countries, many with
very active National Alumni Associations. CAPSTONE
Fontainebleau
campus
Upon successful completion of all programme Workshop & Graduation
activities, participants will become a full member of 2 days workshop / live case
the INSEAD Alumni community** and are awarded Half day sector workshops
an official INSEAD Lead the Future Certificate Half day graduation
of completion 3 days
Engagement, interaction and support throughout INSEAD Lead the Future
Webinars and live virtual sessions Events and networking sessions Virtual Cocktails INSEAD Lead the Future Townhalls
Learning partner groups Leader Forums and Live Forums with practitioners and INSEAD Alumni

10 4 105
 INSEAD Certificates

Navigating the next normal calls for keeping pace with

continuous disruption.

At INSEAD, we understand that education needs to evolve

and adapt to our changing times and the changing needs

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D C E R T I F I C AT E S
of learners at every point in their careers. That’s why we
offer new learning pathways – pathways that give you the
flexibility, the autonomy and the choice to lead your
learning and development wherever you are in your career.

INSEAD Certificates give you the option to choose a

strategic learning journey, selecting and combining the
programmes that best address your different goals at
different inflection points in your career, opening up a
world of possibilities for future advancement.

10 6 10 7
 INSEAD Certificate
in Global Mangement
The INSEAD Certificate in Global Management is a formal recognition of continuous
professional development in the areas of global management and leadership. The certificate
allows you to strategically plan your development needs at a pace that fits your career
progression. Simply complete 3 programmes, totalling 15 days minimum, over a 4-year period.
1st class education
The Certificate in Global
Management provides you with a
credential and formal recognition
from the top global business
school in the world. Learn from
world-class thought leaders and
gain fresh perspectives on the
latest business trends.
1 2
Assess
your needs
Identify the skills that you would
like to develop or reinforce and
build your personalised learning
development plan under the
close guidance of our team of
advisors.
10 8
Alumni status
Join our elite worldwide
network of 65,000+ alumni in
180 countries and benefit from
lifelong networking, professional
development opportunities and
preferential rates for all Executive
Education programmes.
Select your
programmes
Select and attend at least 3
programmes, totalling 15 days
or more, over a 4-year period.
OPTION 1
Complete 1 core programme
+ 2 specialised programmes
OPTION 2
Complete 2 core programmes
+ 1 specialised programme
OPTION 3
Complete 3 core programmes
OPTION 4
Complete 1 customised or
partner programme (minimum
3 days)
+ 2 programmes (core or
specialised)
Flexibility
Within a 4-year period, you have
the time to identify and select the
programmes that best address
your development needs as your
career evolves.
3
Enrol
Fill in the application form for
the first programme you want to
attend. A programme advisor will
then be in touch to review your
options and help you with the
application process. Alternatively,
you can contact a programme
advisor to discuss the enrolment
process.
For more information:
Email: CGM_Contact@insead.edu
Choose your core programmes
These programmes have been selected for their focus on international management or leadership and will
provide you with wide-ranging skills to manage globally.
- Advanced Management Programme
- Transition to General Management
- Management Acceleration Programme
-A VIRA: Awareness, Vision, Imagination, Role,
Action
- The Challenge of Leadership
-L EAP: Leadership Excellence through Awareness
and Practice
- INSEAD Coaching Certificate
- Learning to Lead
- High Impact Leadership Programme
Choose your specialised programmes
Go deeper into key fundamental business areas.
Corporate Governance
- International Directors Programme
- Aspiring Directors Programme
- Leading from the Chair
- Value Creation for Owners and Directors
- Advanced Strategy for Directors
Leadership
- Strategic Decision Making for Leaders
-L
 eading Change in an Age of Digital
Transformation
- Leading Successful Change
Coaching
- Advanced Programme in Coaching Groups
- Essentials of Coaching
Strategy
- Competitive Strategy
- INSEAD Blue Ocean Strategy
- M&As and Corporate Strategy
- Managing Partnerships and Strategic Alliances
-A
 I for Business
- Leading for Results
- The Leadership Transition
- Women Leaders Programme
- Leading Across Borders and Cultures
- Strategy Execution Programme
- Leading Digital Transformation and Innovation
- INSEAD Business Sustainability Programme
- Aspiring Women Leaders Programme
- Collaborative Leadership
- Leading Teams
E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D C E R T I F I C AT E I N G L O B A L M A N A G E M E N T
Marketing and Sales
- Strategic Marketing Programme
- B2B Marketing Strategies
- Leading Digital Marketing Strategy
- Leading the Effective Sales Force
-N
 egotiation Dynamics
R&D and Operations Management
- Supply Chain Management
- Strategic R&D Management
Finance
- Finance for Executives
-A
 dvanced International Corporate Finance
- Strategic Management in Banking
Entrepreneurship and Family Business
- The Family Enterprise Challenge
- Corporate Venturing and Innovation
- Entrepreneurship: New Business Ventures
INSEAD Online Certificates: Leading in a
Transforming World (4 specialisations)
- Online Certificate in Business Essentials (5 days)
- Online Certificate in Digital Transformation (5 days)
- Online Certificate in Innovation (5 days)
- Online Certificate in Negotiation (3 days)
10 9
 ”The INSEAD Certificate in Global
Management opens the door not
just to one group but to rather a
community that is widely diverse.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D C E R T I F I C AT E I N G L O B A L M A N A G E M E N T
Because you build your own
learning journey and that journey
is spread out over time and
across your different needs and
objectives, the experience is just
that much broader and deeper.
It’s a unique window into a world
of opportunities that you are not
even conscious about yet.”
INSEAD Certificate in Global Management

110 111
 INSEAD Online Certificates:
Leading in a Transforming World List of Online Certificates:
2 years to complete your certificate and build your leadership skills INSEAD Online Certificates give busy executives the choice to select
for a transforming world. a track that best meets their development needs.

INSEAD Online Certificates for Leading in a Transforming World

offer a formal recognition of continuous professional development
in the leadership skills needed today to succeed in a transforming
disruptive landscape.
Our certificates allow you to strategically plan your development
needs at a pace that fits your career progression and financial
investment. Simply complete 3 programmes over a 2-year period.
We are pleased to announce that INSEAD Online Certificates for
Leading in a Transforming World now count towards the Certificate
Offered online through a comprehensive development journey, simply choose
from one of the following Certificates:
• INSEAD Online Certificate in Innovation
• INSEAD Online Certificate in Digital Transformation
• INSEAD Online Certificate in Business Essentials
• INSEAD Online Certificate in Negotiation.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D O N L I N E C E R T I F I C AT E
in Global Management as a Specialised programme and totalling
either 5 or 3 eligible days. For more information about the INSEAD
Online Certificate please visit www.insead.edu/executive-education/
insead-online-certificate-leading-transforming-world

Assess Build your Enrol

your
needs
Build your personalised
learning development plan
under the close guidance of
our experienced team
of advisors.
development
plan
Select and attend Contact our Programme Advisor
3 programmes over a period to start the enrolment process:
of 2 years. ioc_contact@insead.edu.

112 113
 INSEAD Online Certificate Choose One Core Online
Strategy Programme
+ One Core Online
Leadership Programme
+ One Online
Elective Programme

in Innovation 1 2 3

Leading in a Transforming World Strategy in the Age

of Digital Disruption
Developing Emerging
Leaders
Design Thinking
and Creativity
OR OR for Business
Change is happening at rapid speed. To stay ahead and ensure competitive Business Strategy Leading Organisations OR
advantage, leaders must continually review and reinvent new products and and Financial in Disruptive Times Innovation in the in Innovation
services and build with agility. INSEAD’s Online Certificate in Innovation Performance Age of Disruption
will help you understand and develop the skills needed to innovate, thrive
and drive sustained success.
5 or 7 5 or 6 5
weeks weeks weeks

INSEAD Online Certificate Choose One Core Online

Strategy Programme
+ One Core Online
Leadership Programme
+ One Online
Elective Programme

in Digital Transformation 1 2 3
Strategy in the Age Developing Emerging Building Digital
Leading in a Transforming World of Digital Disruption Leaders Partnerships and Ecosystems
OR OR OR INSEAD Fintech
Programme
Today’s rapidly changing and disruptive digital environment offers
Business Strategy Leading Organisations
OR Transforming in Digital
and Financial in Disruptive Times
unlimited opportunities - but equally unlimited pitfalls. To navigate this on- Performance
Your Business Transformation
going digital revolution, leaders need to be able to anticipate and develop with AI

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C E R T I F I C AT E I N N E G O T I AT I O N
a deep understanding of the opportunities and to capitalise on them.
INSEAD’s Online Certificate in Digital Transformation helps executives 5 or 7 5 or 6 5
bring about new digital capabilities and to drive their organisation forward. weeks weeks weeks

INSEAD Online Certificate Choose One Core Online

Strategy Programme
+ One Core Online
Leadership Programme
+ One Online
Elective Programme

in Business Essentials 1 2 3
Strategy in the Age Developing Emerging INSEAD
Leading in a Transforming World of Digital Disruption Leaders Online Certificate
OR OR
Business Strategy Leading Organisations
To succeed in today’s complex and disruptive digital landscape where
and Financial in Disruptive Times
in Business
business ‘unusual’ is the new normal, leaders must develop essential Performance Essentials
skills to create value and to drive change. INSEAD’s Online Certificate in
Business Essentials helps executives to develop a deep understanding of
and a set of tools to leverage digital opportunities and essential soft skills
needed to become a strong and more effective leader.
5 or 7 5 or 6 5
weeks weeks weeks

INSEAD Online Certificates in Innovation and Digital Transformation count towards the Certificate in Global
Management as a specialised programme and totalling 5 eligible days.
Participants are granted 2 years to complete the full certification from the date of purchase.

114 115
 INSEAD Online Certificate 6-8 5 4
in Negotiation hours weeks weeks

1 2 3
This fully online learning path is designed specifically for busy executives
and teams, giving you the flexibility to develop your skills at your own Negotiation Strategic Advanced
pace, through an innovative online platform, and a rich blend of content -
including videos, quizzes, reflections and discussions tailored for the online
Fundamentals Negotiations Negotiations
format. You will complete carefully crafted Action Learning Projects (ALPs), Online Online Online
while being guided by specialised Learning Coaches ensuring you achieve 100% On-Demand with live interactions with live interactions
your personal development goals.

Learn the basics Expand your ability to address Learn the intricacies and how
of evidence-based negotiation negotiation challenges to successfully negotiate
knowledge with practical with a strategic mindset advanced challenges
application

Advanced Certificate 6-8 3 or 5 4

in Negotiation hours days weeks

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – C E R T I F I C AT E I N N E G O T I AT I O N
1 2 3
This hybrid learning path is designed for executives and teams who
want to push their negotiation skills to the maximum. Offering a flexible Negotiation Negotiation Advanced
learning journey including a mix of online, on-campus and live virtual
learning platforms with content and teaching styles best matched to suit
Fundamentals Dynamics Negotiations
each. Enhance your learning path with rich, live interactions with INSEAD Online On-campus Online
faculty and international participants during the Negotiation Dynamics 100% On-Demand or with live interactions
programme. Live Virtual

Learn the basics Become a confident Learn the intricacies and how
of evidence-based negotiation and effective negotiator to successfully negotiate
knowledge with practical with a personal style advanced challenges
application

INSEAD Online Certificates in Business Essentials and Negotiation count towards the Certificate in Global Management
as a specialised programme and totalling 5 and 3 eligible days, respectively.
Participants are granted 2 years to complete the full certification from the date of purchase.

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 INSEAD Certification INSEAD Certificate in Corporate INSEAD Advanced Certificate in

for Directors Governance

Maintaining competitive advantage and leveraging emerging
opportunities in today’s fast-moving business panorama means
equipping board members with the insights, tools and
This certificate offers directors an opportunity
to prove – and improve – their effectiveness
and excellence. The Certificate in Corporate
Governance is designed to be a global credential
for board members operating internationally.
It aims to be the first of its kind offered by an
academic institution, and underlines our desire to
be part of this educational area, complementing
our activities in management education.
Participants build on the skills and knowledge they
acquired through successfully completing the
International Directors Programme. Holders of the
Corporate Governance
This advanced certificate is designed for holders of
the Certificate in Corporate Governance who wish
to further pursue their development across core
competencies that are key to effective directorship.
It provides participants with a personal
development plan at board level over multiple
years (up to a maximum of five years) that is both
stimulating and engaging. Directors gradually
master the different technical and leadership
competences and skills needed in the boardroom,
better equipping them to address their duties
and responsibilities. Directors can choose from a

frameworks to deliver effective governance – and steer your Certificate in Corporate Governance understand
the foundations of corporate governance.
selection of INSEAD open programmes that focus
on key areas that bring value to the boardroom,

organisation towards sustainable value creation. As one of the Furthermore, the certificate attests to a director’s including leadership, strategy and value creation.

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D C E R T I F I C AT I O N F O R D I R E C T O R S
commitment to continuously develop their In addition, active board membership is required

world’s foremost actors in global business education, INSEAD is effectiveness and excellence. to be able to explore and demonstrate effective
application of theory and concepts in practice.

uniquely positioned to help your business meet this need. Holders of the Advanced Certificate in Corporate
Governance convey confidence and authority in
their professional circles.

We offer two types of certification for These two certificates complement

directors: the Certificate in Corporate
Governance and the Advanced
Certificate in Corporate Governance.
each other: participants who obtain
our Certificate in Corporate
Governance can then attend a
selection of INSEAD open Become an INSEAD
certified director
programmes to obtain the Advanced
Certificate in Corporate Governance. Demonstrate your ability to
assume board roles by completing
programmes that focus on four
core competencies: director
effectiveness, leadership, strategy
and value creation.
Deliver value
to your board work
Improve your performance
and make a positive difference
as a director, and show your
commitment to your own
development and to
your organisation.
Join our global network
of directors
Benefit from lifelong networking
and learning opportunities
through the INSEAD Directors’
Network and INSEAD’s worldwide
community of more than
65,000+ alumni.

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 INSEAD Master Programmes
INSEAD has a complete educational offering through our Degree
Programmes, catering to learners with pre, post and executive level
experience and professionals with a wide range of backgrounds,
interests and goals. Participants gain tools and insights to lead in a
fast-moving business environment and change the world.

Master in MBA Executive MBA Executive Master Executive Master

Management Empower your future Experience real-time in Finance in Change
transformation Transforming self
Launching global careers The INSEAD MBA is an Preparing financial
accelerated 10-month Designed for experienced and organisations
leaders

E X E C U T I V E E D U C AT I O N P O R T F O L I O 2 0 2 3 - 2 0 2 4 – I N S E A D C E R T I F I C AT I O N F O R D I R E C T O R S
The INSEAD Master in
programme that develops executives wishing to take
Management (MIM) is a The Executive Master in
successful, thoughtful leaders their leadership skills to the For more than half a century,
14 to 16-month full-time Change integrates business
and entrepreneurs who create next level, the Global Executive INSEAD has been developing
programme designed to equip education with a range of
value for their organisations MBA allows participants to ambitious finance professionals
pre-experience students with psychological disciplines. This
and communities. Be it a career make an immediate impact with a unique global
a holistic set of skills to launch modular 18-month programme,
switch, advancement or new at work. This 14 to 17-month perspective. This 18-month
a successful global career. offered on the Europe and Asia
business venture, the INSEAD programme takes place across programme prepares the next
Conducted across the INSEAD Campuses, enables participants
MBA helps our graduates realise all three INSEAD campuses. generation of leaders to drive
Asia and Europe Campuses, to create a fit between people,
their professional aspirations. Each class has an unparalleled the finance industry into the
with field trip options to the their organisation and their
With no dominant nationality diversity of nationalities and future. It hones participants’
Middle East, China and the USA, corporate goals, with the aim
in the classroom, it opens up business backgrounds, enabling leadership and management
the INSEAD MIM combines an of significantly contributing to
a world of new perspectives. participants to learn from each skills and deepens their
innovative learning approach any business. In the process,
Thanks to partnerships with other and build a close-knit yet knowledge of the sector. It is
with problem-solving practical participants will transform
schools such as Wharton, globally distributed network. primarily taught on the Asia
applications. The programme themselves into powerful
Kellogg and CEIBS, INSEAD For those aiming to acquire an Campus.
empowers the next generation agents of change.
students can exchange with in-depth understanding of the
of well-rounded and agile
globally renowned institutions. Chinese context, the Tsinghua-
thinking individuals to make
The ten months go by quickly - lNSEAD Executive MBA dual
a positive impact in today’s
but their impact lasts a lifetime. degree programme is the
society.
perfect opportunity to do so.

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 Practical Information

CONTACT US CAMPUS INFORMATION

Whether you are looking for open programmes for INSEAD is unique among leading business schools in
yourself or your managers, or customised programmes having a 3-campus structure spanning Europe, Asia and
for your organisation, our programme advisors are on the Middle East. Each campus is highly cosmopolitan and
hand to offer you one-on-one consultation and advice has its own world-class faculty in residence. Executive
about what is most suitable for you. They will also be Education programmes run at 1, 2 or even all 3 locations,
happy to provide you with further information or answer while customised programmes can be held anywhere in
any questions you may have about INSEAD and Executive the world.
Education.
EUROPE CAMPUS
INSEAD Europe Campus INSEAD’s 8-hectare Europe Campus is situated on the
Boulevard de Constance edge of the beautiful, historic town of Fontainebleau,
77305 Fontainebleau Cedex, France France. It nestles in the vast Forest of Fontainebleau
Tel: +33 1 60 72 42 90 yet is less than 1 hour from the centre of Paris and
Email: execed.europe@insead.edu international airports. Facilities are of the highest
standard and include 29 lecture theatres, many
INSEAD Asia Campus classrooms, study areas, 2 restaurants, a bar, a
1 Ayer Rajah Avenue bookshop, extensive library resources, a fully equipped
Singapore 138676 gym and 2 on-campus hotels with a total of 158 rooms.
Tel: +65 6799 5288
Email: execed.asia@insead.edu ASIA CAMPUS
The Asia Campus in Singapore occupies a 1.94-hectare
INSEAD Middle East Campus site in the heart of the city’s Buona Vista ‘knowledge hub’
Al Khatem Tower, ADGM Square, Al Maryah Island – just 30 minutes from the airport and 15 minutes from
P.O. Box 48049, Abu Dhabi, United Arab Emirates the financial district. Its state-of-the-art facilities include
Tel: +971 2 651 52 00 12 amphitheatres, 6 flatrooms, classrooms, study areas,
Email: execed.mena@insead.edu 2 dining areas, 2 bars, a 24-hour library, a fitness centre
and 133 hotel rooms for participants.
NSEAD San Francisco Hub for Business Innovation
224 Townsend St., San Francisco, MIDDLE EAST CAMPUS
CA, 94107 United States of America The INSEAD Middle East Campus is based in Abu Dhabi’s
Email: execed.usa@insead.edu recently established international financial centre,
ADGM Square on Al Maryah Island. Abu Dhabi’s dynamic
For the latest information about INSEAD Executive business district is home to luxury hotels, boutiques
Education activities, please visit www.insead.edu/ and a wide array of dining experiences. With a flexible
executive-education and contemporary design, this new, 3,500 square metre
facility has 3 amphitheatres, 16 breakout rooms and a
VISIT OUR WEBSITE FOR MORE INFORMATION: creative lounge.

SAN FRANCISCO HUB

Our first official center in North America, the San
Francisco Hub in Business Innovation further
consolidates INSEAD’s global footprint and translates
global insights and perspective to organisations and
business leaders from the US and around the world. This
state-of-the art facility with two teaching amphitheaters
and a large open multi-use space has been designed
for the immersive and active learning experiences that
characterise INSEAD’s teaching methodologies.

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INSEAD Europe Campus
Boulevard de Constance
77305 Fontainebleau Cedex, France
Tel: +33 1 60 72 42 90
Email: execed.europe@insead.edu

INSEAD Asia Campus

1 Ayer Rajah Avenue
Singapore 138676
Tel: +65 6799 5288
Email: execed.asia@insead.edu

INSEAD Middle East Campus

Al Khatem Tower, ADGM Square, Al Maryah Island
P.O. Box 48049, Abu Dhabi, United Arab Emirates
Tel: +971 2 651 52 00
Printed by INSEAD on FSC © certified paper

Email: execed.mena@insead.edu

INSEAD San Francisco Hub for Business Innovation

224 Townsend St., San Francisco,
CA, 94107 United States of America
Email: execed.usa@insead.edu

www.insead.edu/executive-education