Akshay Gupta

+91-8238927779 akshgup1221@gmail.com LinkedIn.com/in/akshay-gupta122 Mumbai

PROFILE
Business leader with 7+ years of experience in Sales Operations, Process Improvement and Sales Strategy across
Agribusiness, Retail, and Healthcare domains. Proficient in Revenue optimization and P&L Management

PROFESSIONAL EXPERIENCE
Manager - Operations (Strategic Projects), 11/2021 – present | Mumbai
CEO's Office, QI Lifecare
Growth Strategy:
Product Management: Developing and implementing offline and digital marketing strategy of Backgood
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ergonomic products across platforms and channels. Responsible for full product lifecycle: Procurement, supply
chain and sales planning, and after sales
New Product Development and GTM: Led new product development for new product line of SpineQure
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Nutraceuticals and Orthopedic Mattresses

New Business Development and Projects: Leading business expansion by opening new centers. End-to-end project
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ownership including- Catchment Analysis, Property Sourcing for new locations, Negotiating with owners, Legal
due diligence and executing contracts

Sales process optimization:

Business operations: Streamlining facility management and admin operations by designing processes, reporting,
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and monitoring systems to improve TAT, and enhancing customer experience

Process improvement: Optimizing capacity utilization at the individual doctor level, minimizing wastages, and
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addressing peak demand, no-shows, cancellations, escalations, and appointment metrics

Revenue optimization: Driving pan-India revenue metrics, correcting gaps in underperforming centers and
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horizontal deployment of best practices with clinic teams, implementing BI dashboards, leading financial Plans
and implementing controls
Leadership and People Management: Mentoring, motivating, and aligning clinic leadership to organizational goals.
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Making critical personnel decisions to build a performance and progress oriented culture

Accomplishments:
Delivered all time high revenue by improving RPC by 65%, Product Revenue by 40%, and RPP by 45%
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Launched 3 new locations across Delhi, Bangalore and Hyderabad

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Implemented live dashboard and ticketing system with organization-level visibility, faster resolution processes,
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and approval workflows

Streamlined product supply planning process & reduced longtail through sales incentivization and product
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promotions

Lead- Sales and Analytics, Ajio.com B2B, Reliance Retail 07/2019 – 11/2021 | Mumbai

Sales Strategy:
Sales Planning: Developed retailer-level Annual Operating Plans (AOP), maximizing Average Order Value (AOV),
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Daily Active Users (DAU), and Monthly Active Users (MAU)

Performance Management: Enhanced field force productivity by 40% through training, coaching, rewards, and
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best practices promotion

Data Analysis: Conducted detailed analysis of extensive datasets using SQL, Tableau and Advanced Excel,
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revealing trends, customer preferences, and implementing data-driven sales strategies

Customer Acquisition and Key Account Management:

Onboarding: Achieved E-KYC compliant onboarding of new retailers across Maharashtra & Goa, with the lowest
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MID rejection rate (~3%) in 2019. Onboarded over 32,000 outlets across 114 towns in Maharashtra and Goa
Key Accounts: Acquired ~200 Wholesalers and Distributor accounts, cultivating strong business relationships
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Leadership and Cluster Management: Led a team of 18 Territory Sales Managers and 180+ Sales Officers, overseeing
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10,000 retailers
 Accomplishments:
Established and scaled the business in Maharashtra to a monthly revenue of Rs 30 Cr
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Set benchmark of Rs 6 Cr Sales Revenue in a single day

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Maintained lowest Return to Origin (RTO) rate of 6%

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Introduced ~100 new brands and categories, in private labels, exclusive brands, Trends, and marketplace brands
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through market analysis and customer needs assessment

Manager - Sales, Animal Feeds, Godrej Agrovet 06/2016 – 06/2019 | Indore

Sales and distribution strategy:

•Business Management: Led the Cattle Feeds Division in Madhya Pradesh and Maharashtra, managing a team of 9
Sales Officers. Responsible for the business's top-line and bottom-line
•Channel Management: Supervised a network of 500+ Dealers & 65+ Distributors spread across 2 states and steered
a monthly sale of 1000+ metric tonnes
•Production Planning: Managed factory operations and finished goods production. Introduced new initiatives in
raw material procurement, and outbound logistics to reduce inventory, wastages, and production lead time
•Branding and Marketing: Planned and executed numerous ATL and BTL marketing campaigns to maximize
market share and customer awareness

Accomplishments:
Attained a 2X increase in premium category product line sales
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Launched and managed the product lifecycle of 3 new products

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Onboarded 16 new Distributors, 150+ Dealers, and 3 B2B Channel Partners, including Mother Dairy and gained a
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leading position in 13 districts

INTERNSHIPS
CDD Society 11/2015 – 01/2016 | Bengaluru
Financial modelling and marketing strategy for FSTP project funded by Bill & Melinda Gates Foundation & BORDA

Charutar Arogya Mandal 06/2015 – 08/2015 | Anand, Gujarat

Market research to capture VOC and improve healthcare service delivery and community outreach

Malabar Dairy Cooperative (MILMA) 10/2014 – 12/2014 | Wayanad, Kerala

Capability assessment of tribal communities in Wayanad for dairy development grants

Birlasoft India Ltd 06/2013 – 07/2013 | Noida

Designed ASP.NET web application for an e-commerce website

INMAS, DRDO 06/2012 – 07/2012 | Delhi

Created touchless interface for Augmented Reality Applications using Microsoft Kinect sensor

EDUCATION
Institute of Rural Management (IRMA), PGDRM 2014 – 2016 | Anand, Gujarat

Delhi Technological University (formerly DCE), B Tech 2010 – 2014 | Delhi

CERTIFICATES
Google: Data Analytics Professional Certificate (Using Spreadsheets, SQL, R, and Tableau for Data
Analytics and Data Visualization)

SKILLS
Business Process Improvement | Sales Strategy | Data Analytics (Advanced Excel, SQL and BI tools)
Product Management and GTM | Budgeting and Forecasting | Cross-functional Team Leadership
Project Management | Sales Operations & Planning | CRM