10/19/23, 4:18 PM SA Tourism showcases South Africa as a golfing destination at International Golf Travel Market

| The Star

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SA Tourism showcases South Africa as a golfing

destination at International Golf Travel Market

South African Tourism’s information counter at IGTM in Lisbon Portugal. Picture: Supplied

| Published 1h ago

South African Tourism is currently showcasing South Africa as

destination for golf tourism at the International Golf Travel Market
(IGTM) in Lisbon, Portugal.

The event, which runs from October 16 - 19, is a bespoke trade show for golf
destinations, resorts and courses and provides them with the opportunity to
connect with leading global golf travel agents and tour operators who help grow
the world’s outbound tourism market.

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10/19/23, 4:18 PM SA Tourism showcases South Africa as a golfing destination at International Golf Travel Market

The IGTM also serves as a prime platform for South Africa to showcase the
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country’s burgeoning golf tourism industry.
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Zinhle Nzama, Acting Chief Conventions Bureau Officer at South African Tourism,
said that participating in the IGTM is a testament to their commitment to
promoting South Africa as a premier golf tourism destination.

“Our country’s unique blend of world-class golf courses, stunning landscapes

and rich cultural experiences make it an ideal choice for golf enthusiasts, and we
are thrilled to engage with industry professionals from around the globe,” she
said.

Nzama also added that South African Tourism has diligently worked towards
positioning the country as a golfing destination.

“With a diverse range of golf courses encompassing coastal links and those
nestled against picturesque mountains and savannahs, South Africa offers a
golfing experience unparalleled elsewhere,” said Nzama.

She also said that the country’s mild climate ensures year-round playability, with
the summer months, from November to March, being particularly popular among
golfers.

“Golf tourism significantly contributes to the local economy by attracting tourists

who spend on accommodation, food, transportation, and other services.

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10/19/23, 4:18 PM SA Tourism showcases South Africa as a golfing destination at International Golf Travel Market

“This increased revenue supports local businesses and creates job opportunities,
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enriching the entire tourism value chain,” said Nzama.
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SA Tourism said that the significance of this participation is underscored by the
remarkable growth in tourist arrivals recorded in South Africa.

The entity highlighted that between January and August 2023, a total of
5,473,927 arrivals were recorded, reflecting an astounding 63.4% increase
compared to the same period in the previous year, which highlights South
Africa’s resilience and magnetic appeal as a travel destination.

“We are immensely grateful for the collaboration exhibited by the tourism sector
in growing our industry.

“We continue to welcome this spirit of partnership with the industry as we

collaborate to provide visitors and domestic travellers with the best our country
has to offer through our quality-assured accommodations, high service
excellence across various experiences, and our award-winning restaurants and
culinary offerings,” said Nzama.

RELATED TOPICS:

SA TOURISM SOUTH AFRICA PORTUGAL TOURISM GOLF AFRICAN TRAVEL

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