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P&OM FINAL M22bbau0207
P&OM FINAL M22bbau0207
M22bbau0207
Section- C
Professor-Raunak Mishra Sir
ACKNOWLEDGEMENT
Once again, thank you for entrusting me with this distinctive opportunity. I am
privileged to have had the chance to learn under your guidance and to produce
a report that reflects the knowledge and skills acquired under your guidence.
Your mentorship has been a cornerstone of my academic development, and I
look forward to applying the insights gained from this experience in my future
endeavours.
Sincerely,
Uday Mathur
M22bbau0207
Table of contents
PARLE
Parle, a venerable name in the Indian food and beverage industry,
boasts a rich history dating back to its establishment in 1929 by the
Chauhan family during the era of British India. Over the decades,
Parle has evolved into a household name, leaving an indelible mark
on the nation's culinary landscape. At the core of its success lies a
diverse and extensive product portfolio that spans biscuits, cookies,
and confectionery items. Among its flagship brands, Parle-G stands
out as an iconic symbol, often referred to as the "common man's
biscuit" for its widespread popularity and affordability.
FLAGSHIP PRODUCT
The flagship product of Parle is undoubtedly "Parle-G," short for Parle Glucose.
Parle-G is an iconic biscuit brand that has achieved legendary status in India.
Launched in 1939, Parle-G has stood the test of time and has become a
household name across the country.
Parle-G is known for its distinctive rectangular shape, golden color, and the
embossed "Parle-G" logo on each biscuit. It has been a staple in Indian
households for generations, transcending socio-economic barriers. The biscuit is
often associated with nostalgia, and its simple yet delicious taste has made it a
favorite among people of all ages.
One of the key factors contributing to the success of Parle-G is its affordability.
Priced to suit the budget of the common man, it has become a go-to snack for
millions of Indians. The biscuit's versatility is another aspect of its popularity—
it can be enjoyed on its own, with tea or coffee, or as an ingredient in various
recipes.
Parle-G's widespread acceptance has not been confined to India; it has also
found a place in the hearts of consumers in other countries. The brand's global
reach has contributed to the promotion of Indian snacks and biscuits on an
international scale.
Parle-G's endurance as a flagship product reflects Parle's ability to understand
and cater to the diverse tastes and preferences of consumers. The brand has been
a constant presence in the market, adapting to changing consumer trends while
maintaining the core qualities that have made it a beloved choice for decades
ADVANCE FEATURES
The advance features present in Parle’s business are as followed-