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Made by – Uday Mathur

M22bbau0207
Section- C
Professor-Raunak Mishra Sir
ACKNOWLEDGEMENT

I extend my heartfelt gratitude to Prof. Raunak Mishra for providing me with


the unique and enriching opportunity to work on this individual report. Your
guidance and encouragement throughout the process have been invaluable,
and I am truly appreciative of the trust you placed in me to delve into this
significant research endeavour.

Your unwavering support and constructive feedback have been instrumental in


shaping the trajectory of this report. Your dedication to fostering a learning
environment that encourages curiosity and independent thinking has left a
lasting impact on my academic journey. I am thankful for the time and
expertise you generously shared, contributing to the refinement of my ideas
and the overall quality of this work.

Once again, thank you for entrusting me with this distinctive opportunity. I am
privileged to have had the chance to learn under your guidance and to produce
a report that reflects the knowledge and skills acquired under your guidence.
Your mentorship has been a cornerstone of my academic development, and I
look forward to applying the insights gained from this experience in my future
endeavours.

Sincerely,
Uday Mathur
M22bbau0207
Table of contents

S.no Particulars Page no.


1 Acknowledgement 1
2 Company overview 3-4
3 Flagship product 5
4 Advance features 6-7
5 Share price details 8

PARLE
Parle, a venerable name in the Indian food and beverage industry,
boasts a rich history dating back to its establishment in 1929 by the
Chauhan family during the era of British India. Over the decades,
Parle has evolved into a household name, leaving an indelible mark
on the nation's culinary landscape. At the core of its success lies a
diverse and extensive product portfolio that spans biscuits, cookies,
and confectionery items. Among its flagship brands, Parle-G stands
out as an iconic symbol, often referred to as the "common man's
biscuit" for its widespread popularity and affordability.

The heart of Parle's operations lies in its commitment to delivering


high-quality products. The company's biscuits, known for their
distinctive taste and quality, have become staples in Indian
households. Parle-G, in particular, has transcended generations,
earning a special place in the hearts of consumers across diverse
socio-economic backgrounds. Beyond the familiar Parle-G, the
company's product lineup includes a variety of offerings such as
KrackJack, Monaco, Hide & Seek, Milano, and Magix, each catering
to different tastes and preferences.

Parle's influence extends beyond the borders of India, as its products


have gained recognition and acceptance in international markets.
Parle's global reach has contributed to the promotion of Indian snacks
and confectionery on the world stage, enhancing the country's
culinary footprint. This expansion underscores the company's
adaptability and ability to resonate with diverse consumer preferences.

With an extensive network of manufacturing facilities strategically


located across India, Parle ensures a consistent and efficient supply
chain to meet the demands of its vast consumer base. The company's
commitment to quality control and adherence to stringent
manufacturing standards has played a pivotal role in maintaining the
trust of consumers.
In the dynamic landscape of the food and beverage industry, Parle has
displayed resilience and adaptability. The company has not only
weathered market fluctuations but has also proactively diversified its
product portfolio. In addition to biscuits and confectionery, Parle has
entered other segments of the food and beverage market, including
snacks and beverages, demonstrating a forward-thinking approach to
evolving consumer preferences.

Parle's success is not solely measured in financial terms; the company


recognizes its social responsibility and impact. Parle-G's reputation as
an affordable and accessible snack has contributed to its widespread
adoption, making it a common choice in community initiatives and
relief efforts. Beyond the realm of business, Parle's engagement in
corporate social responsibility initiatives reflects a commitment to
giving back to the communities that form the backbone of its success.

As a prominent player in the competitive Indian market, Parle


continues to navigate challenges and explore new avenues for growth.
The company's ability to balance tradition with innovation,
affordability with quality, and local roots with global outreach
positions it as a dynamic force in the ever-evolving food and beverage
sector. To stay updated on Parle's latest developments and initiatives,
one can refer to the company's official communications, financial
reports, and corporate announcements, ensuring a comprehensive
understanding of this stalwart in the Indian food industry.

FLAGSHIP PRODUCT
The flagship product of Parle is undoubtedly "Parle-G," short for Parle Glucose.
Parle-G is an iconic biscuit brand that has achieved legendary status in India.
Launched in 1939, Parle-G has stood the test of time and has become a
household name across the country.

Parle-G is known for its distinctive rectangular shape, golden color, and the
embossed "Parle-G" logo on each biscuit. It has been a staple in Indian
households for generations, transcending socio-economic barriers. The biscuit is
often associated with nostalgia, and its simple yet delicious taste has made it a
favorite among people of all ages.

One of the key factors contributing to the success of Parle-G is its affordability.
Priced to suit the budget of the common man, it has become a go-to snack for
millions of Indians. The biscuit's versatility is another aspect of its popularity—
it can be enjoyed on its own, with tea or coffee, or as an ingredient in various
recipes.

Parle-G's widespread acceptance has not been confined to India; it has also
found a place in the hearts of consumers in other countries. The brand's global
reach has contributed to the promotion of Indian snacks and biscuits on an
international scale.
Parle-G's endurance as a flagship product reflects Parle's ability to understand
and cater to the diverse tastes and preferences of consumers. The brand has been
a constant presence in the market, adapting to changing consumer trends while
maintaining the core qualities that have made it a beloved choice for decades

ADVANCE FEATURES
The advance features present in Parle’s business are as followed-

1-Supply chain optimization- Many successful companies in the


food industry leverage advanced technologies to optimize their supply
chain. This includes implementing sophisticated inventory
management systems, demand forecasting models, and logistics
solutions to ensure efficient production and distribution.

2-Technology Integration in Manufacturing- Advanced


manufacturing technologies, such as automation and robotics, can
improve production efficiency and product consistency. Companies
often invest in cutting-edge machinery to enhance the quality and
speed of their manufacturing processes.

3-Data Analytics for Decision-Making- The use of data analytics


tools and technologies allows companies to gather insights from
various sources. This data-driven approach aids in making informed
decisions related to production, marketing, and distribution.

4-Digital Marketing and E-Commerce- To stay competitive,


companies often embrace digital marketing strategies and e-
commerce platforms. This includes having a strong online presence,
engaging with customers through social media, and providing
convenient online purchasing options.

5-Quality Control and Assurance- Advanced quality control


measures, often supported by technology, are crucial in the food
industry. Companies may implement automated inspection systems
and quality assurance processes to maintain the highest standards for
their products
SHARE PRICE DETAILS
OF PARLE
Parle Industries Ltd is currently in a Bullish trading
position according to technical analysis indicators.

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