Business communication: writing a SWOT analysis

2 What is a case study?

Figure 1 What is a case study?

View description - Figure 1 What is a case study?

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Business communication: writing a SWOT analysis

Case studies are widely used in the study of business and

management and you will learn more about them in the following
activity.

Activity 1

Read the following sentences which describe what a case study is.
Which of them are true and which are false? Write True or False in
the box next to each sentence.

True or
False
Case studies are used in business and management to help you learn
and think about a particular aspect of business and management. Provide your
answer...

A case study can be presented in a range of different formats including

written text, video or audio. Case studies can include interviews, TV Provide your
programmes, academic papers and newspaper articles. answer...

A case study is a representation of a real-life or lifelike situation

facing a business or business sector. Provide your
answer...

A case study may describe a simple situation or a highly complex one.

Provide your

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Business communication: writing a SWOT analysis

answer...

A case study can be based on fact or it can be fictional, i.e. completely

invented. Provide your
answer...

View answer - Activity 1

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