Professional Documents
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Luyan
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BUSINESS PLAN
(ENTREPRENEUR 263)
PREPARED BY:
(MS20220211438)
(MS20220211449)
LECTURER NAME:
www.yaayannpearl.com.my
Yaayann Pearl,
Lot PT 15683,
Kawasan Perindustrian Jakar II,
24000 Chukai Kemaman,
Terengganu
Tel : 013-5210970
Manager Director
Pn. Sharifah Nawaitul Masdinar Binti Syed Abdul Rahman
Business Financial,
Yayasan Yang Entrepreneur,
5th Floor, Menara Persiaran Coast,
Jalan Kubu ,20200 Kuala Terengganu
Tel: 09 – 676 4647 5 November 2023
Dear Madam,
Referring to the subject mentioned above, I, Muhammad Khairul Nizam Husien bin Abdul Manan from Yaayann
Pearl, wish to apply sponsor from Yayasan Yang Entrepreneur for talent to start a business pearl accessories.
For your information, I made jewelry using pearls and started selling the jewelry online for 3 years. Over the last few
months, I getting the response of the public then I started my own business to meet demands and wishes of regular
costumer.
However, I do not have a sufficient amount of capital to run the business. At this time, I only have an amount of
RM3,153.00 . Therefore I would like to apply for a sponsor from Yayasan Yang Entrepreneur for an amount of
RM1000.00. With this loan I would like to promote my business at media social and pay for ads that related to my
business on tiktok, instagram, facebook, twitter and whatsaap.
Attached with this letter is my business plan which backs up my application. I can be contacted at 013-5210970 if
you wish to discuss any of the above points. I will gladly furnish you with additional materials with regards to this
matter if required. Finally, I would like to express gratitude for the cooperation and look forward to a long, mutually
beneficial relationship. I really appreciate the opportunity to discuss the matter further.
Thank you.
Your faithfully,
…………….
(Muhammad Khairul Nizam Hisuien bin Abdul Manan)
Yaayan Pearl
Abstract
Yaayan Pearl aims to become the leading provider of pearl accessories in Terengganu and serve
as a reference for Bumiputera entrepreneurs. The company aims to provide high-quality pearl
accessories at competitive prices, addressing the long-standing demand in Kemaman for such
items.
Our company will operate in a housing area in Kemaman, focusing on providing high-
quality Yaayan Pearl to families, particularly women and schoolchildren. We aim to capitalize
on the area's limited competition and reach out to current residents to maximize our business's
potential.
Yaayan Pearl will operate five days a week under experienced management, led by Sir
Muhammad Khairul Nizam Husien bin Abdul Manan. The company will have two experienced
pearl quality assurance personnel and plans to hire a Finance and Customer Service Manager.
This document highlights the necessity of a business in Kemaman and its potential for
success. It serves as a roadmap for planning and implementation. The anticipated financing is
RM1000.00 for a total start-up cost of RM4153.00, ensuring a timely start and taking advantage
of Eid holidays. Repayment will be made through cash and transfers on a scheduled basis.
The company anticipates sales of RM38,500.00 this year, RM48,000.00 for the second
year, and RM54,000.00 for the third year, based on competitor sales history. The pricing strategy
aims for reasonable profit and customer retention with a focus on friendly service that exceeds
expectations.
ITEM PAGE
1.0 Introduction
1.1 Name of business
1.2 Nature of business
1.3 Industry profile
1.4 Location of the business
1.5 Date of commencement
1.6 Factors in selecting the proposed venture
1.7 Future prospect of the business plan
2.0 Purpose of preparing a business plan
3.0 Business/company background
3.1 Name of business
3.2 Main business activities
3.3 Telephone number/Fax number/E-mail address
3.4 Form of business
3.5 Main business activities
3.6 Date of commemcement
3.7 Date of registration number
3.8 Name of bank and account number
4.0 Background of owner
4.1 Personal particulars of owner
5.0 Background of proposed project
5.1 Physical location
5.2 Price of premise
5.3 Distance from source of raw material
5.4 Availability of manpower
5.5 Transportaion facilities
5.6 Distance from customers
5.7 Basic amenities
6.0 Organizational/management/administration plan
6.1 Organization,s mission, vision and objectives
6.2 Organizational chart/structure
6.3 Manpower planning
6.4 Schedule of task and responsibilities
6.5 Remuneration plan
6.6 List of office equipments and supplies
6.7 Administrative budget
7.0 Marketing plan
7.1 Description of products or services
7.2 Target market
7.3 Market size
7.4 Competitors
7.5 Market share
7.6 Sales forecast
7.7 Marketing strategy
7.8 Marketing budget
8.0 Operational plan
8.1 Operational objectives
8.2 Business hours
8.3 Operational layout
8.4 Operational process
8.5 Amenities and facilities
8.6 Permanent assets and required items
8.7 Estimation of purchase of three years
8.8 List of raw material, quantity and cost for a month
8.9 Material suppliers
8.10 Cost estimation of service/order
9.0 Financial plan
9.1 Project implementation cost schedule and sources of finance
9.2 Pro forma cash flow satements
9.3 Pro forma income statements
9.4 Pro forma balanced sheet
10.0 Comclusion/summary and recommendation
11.0 Appendices
1.0 Introduction
Yaayan Pearl
Pearl accessories is a business that produces bracelets, necklaces, and rings for
customers based on lifestyle or purpose. Despite being difficult to find in urban areas,
demand is high due to the growing number of women seeking specialized accessories in
compact environments. City dwellers also look for pearl accessories during festive
seasons like Chinese New Year, Raya, Deepavali, and Christmas to complete their new
accessories.
Yaayann Pearl, Lot PT 15683, Kawasan Perindustrian Jakar II, 24000 Chukai
Kemaman, Terengganu. The location is strategic because it is at the centre of a housing
area.
I have decided to establish Yaayan Pearl, a pearl accessories business, in Kemaman due
to the potential for profit, the business's location, and several other factors that attracted
them to the area. Altogether, I explains three reasons for establishing Yaayan Pearls.
Firstly, Kemaman area lacks pearl accessories and its offering a great opportunity
for the company to become the customer's preferred choice. By introducing pearl
accessories first, this business aims to attract many customers.
Secondly, I assume that many women in the area need pearl accessories to show
off and share with others. From this reason can show that they may need my services to
produce many accessories.
Yaayan Pearl plans to expand the company once it is financially stable and plans to
open new branches in new residential areas. Yaayan Pearl intends to improve the quality
of service and employees by hiring experienced employees who have completed
training programs such as at Yayasan Yang Entrepreneur.
Finally, this business will be a welcome event in Kemaman due to the high
demand and meeting the needs of customers.
2.1 This business plan is a guide for managing a pearls accessories business venture. It
outlines the business's plans and strategies to achieve its goals and is prepared to obtain
a working capital loan from Yayasan Yang Entrepreneur for RM1000.00. This guide is
crucial for understanding the nature of the accessories business and its working
components, making it an essential tool for new entrepreneurs.
3.0 Business/company background
3.2 Business Address : Lot PT 15683, Kawasan Perindustrian Jakar II, 24000
Chukai Kemaman, Terengganu.
Fax Number :-
Name of The Owner : Muhammad Khairul Nizam Husien bin Abdul Manan
Age : 22
(d) Ceramic
Yaayann Pearl is located at Lot PT 15683, Kawasan Perindustrian Jakar II, 24000
Chukai Kemaman, Terengganu that was strategically located at the center of a housing
area.
5.2 Price of premise
Yaayan Pearl rents commercial business premises from his own family, resulting in a
lower rent than the market rate, with a monthly expenditure of approximately RM500.
Wholesale Pearl Manufactor, a supplier located in Sabah, is our primary source of raw
materials and they always ensuring their quality and reliability.
The business requires skilled workers, so the manpower search needs to expand to other
areas. The plan i want to maintain the initial workforce and seek more staff from local
training institutes.
Our premises are easily accessible by various modes of transportation, including buses,
taxis, motorcycles, grabs, and cars, and are also conveniently located for our suppliers
to deliver raw materials.
Our company is conveniently located 2 km from the nearest residential area, making it
easily accessible.
Our office is furnished with essential amenities like water, electricity, internet
connection, and telephone lines to enhance worker efficiency and productivity.
(a) Our vision is to offer authentic pearl jewelry in gold frames, handcrafted by
artisan hands, and sea pearl detailing crafted from natural processes from sea
Company’s Vision pearl shells.
(b)This initiative aims to boost entrepreneurship by offering marketing facilities, high
quality jewellery, and commercial sector development.
(a) Our mission is to offer a wide range of pearl jewelry at competitive prices,
featuring delicate gold and pearl frames, crafted by skilled craftsmen who ensure
Company’s Mision the authenticity of the pearls and the amount of gold used.
(b) The company aims to be a leading national company specializing in
entrepreneurship, jewelry business and commercial sector services.
Yaayan Pearl operates with a manager, designer / salesman, and finance department /
clerk as illustrated in Table BP 2.2.
Table BP 2.3 outlines the tasks and responsibilities of each position, identifying the
functions and responsibilities that will be assigned to each individual to ensure business
smooth operation.
Table BP 2.3 Schedule of tasks and responsibilities of employee
6.5.1 Salary
The employment contract stipulates that basic wage or salary will be paid monthly
through online banking, debited to workers' accounts on the 28th of each month.
Management decides any wage increments, and all employees receive salaries
based on their qualifications and experience, with payments made at the end of the
month.
The company will deduct EPF contributions from all workers' salaries and
contribute 5% to SOCSO, a part of the workers' basic salary.
Yaayan Pearl employees are required to work nine hours a day, Monday through
Friday or Saturday with lunch hours from 12:30 pm to 1:30 pm.
6.5.6 Insurance
The insurance policy will cover all employees, purchased or rented premises,
buildings, and transportation means.
6.5.7 Bonus
6.5.9 Holidays
All workers are entitled to at least one or two rest days on Saturday and Sunday
every week.
Workers receive 16 days of annual leave, including 15 days for sick leave,
provided by medical practitioners. Hospitalizations exceeding 15 days result in
wages not being paid.
Yaayan Pearl has purchased office equipment and supplies as per the information
provided in Table BP 2.5.
No. Type of Equipment Quantity Price Per Unit (RM) Total Amount (RM)
1 Pearl drilling machine 1 304.23 304.23
2 Pearl drilling holing machine 1 286.90 286.90
Total 9792.93
Table BP 2.6 outlines the administrative budget, which encompasses rent, water,
electricity, telephone bills, transportation costs and promotional expenses.
Administrative Expenditure
RM RM
Fixed assets / capital expenditure
Other Expenditures
Promotion 150.00
Total 4933.43
Yaayan Pearl, a service industry company, is leveraging the expanding economy to cater to
the growing number of working women in the community by offering pearl-made jewelry
services and competing with other Kemaman-based businesses by providing high-quality
service.
Table BP 2.7 provides an overview of Yaayan Pearl's products or services, along with
their respective prices or rates.
Yaayan Pearl targets Kemaman residents and government and private sector workers in
Terengganu and Pahang housing areas.
The pearl accessory market is estimated at 3,500 families in the area and estimated
purchases in RM300.00 per month with a monthly income of RM1,050,000.00.
Table BP 2.10 Displays our sales forecast for three consecutive years.
Sales forecast for three consecutive years (RM)
Month
First Year Second Year Third Year Total sales Remarks
January 1,000.00 2,600.00 10,000.00 13,600.00
February 1,400.00 3,800.00 14,000.00 19,200.00
March 1,300.00 6,160.00 16,000.00 23,460.00
April 3,280.00 7,800.00 20,000.00 31,080.00
May 2,200.00 7,500.00 18,000.00 27,700.00 EID
June 2,860.00 6,600.00 14,000.00 23,460.00
July 2,300.00 5,800.00 15,000.00 23,100.00
August 3,100.00 6,300.00 17,800.00 27,200.00
September 2,600.00 6,240.00 13,700.00 22,540.00
October 2,420.00 5,600.00 15,800.00 23,820.00
November 1,240.00 4,800.00 15,200.00 21,420.00
December 1,300.00 3,600.00 10,500.00 15,400.00 Christmas
Total 25,000.00 65,000.00 180,000.00 270,000.00
7.7 Marketing Strategy
Criteria Description
Production strategy • We consistently strive to ensure high-quality product products.
and service strategy • The company offers services like repairing damaged jewelry within an
hour or two.
Pricing strategy • Our products and services are consistently priced to maintain affordability
for our customers.
• The business monitors competitor rates to ensure customers are not
undercharged or overcharged by tracking changes in accessories prices.
Distribution • Our business is strategically situated near several housing areas.
(location) strategy • The area is home to several government and private agencies where the
majority of residents work.
Promotion strategy • Our promotional strategy will involve the use of flyers and business cards.
• Currently, we primarily rely on 'word of mouth' promotion from existing
customers as it is cost-effective and effective in attracting new customers.
Table BP 2.6 indicates that the marketing budget is included in our administrative
expenditure.
The operational plan is a crucial aspect of a business, aiming to ensure high-quality services
and satisfy customer needs. A systematic operational plan is formed to ensure smooth
operations and achieve business objectives, ensuring the company's success.
Total 7003.93
Edison pearl
Wholesale Pearl Manufactor
Tahition pearl
1 AR Amanjaya , Cash
Stand pearl
91000 Tawau, Sabah
Akoya pearl
Wni Pearl Enterprise Tahition pearl
2 B130, Tingkat 1 , Jalan Air Putih Loose pearl Cash
25300 Kuantan , Pahang Paired pearl
Pearl Quarry sdn bhd
Fresh water pearl
3 Jln Meru Bistari B5, Cash
South sea pearl
31200 Ipoh , Perak
Working capital
(per month) 4,000.00
Other expenses
Registration 50.00
Deposit 15.00
Total 1,000.00
The pro forma cash flow and finance statement for Yaayan Pearl can be found in Table
BP 2.21, 2.22, 2.23 and 2.24.
Table BP 2.21 Pro forma statement of profit or loss for the first year
YAAYAN PEARL
PRO FORMA STATEMENT OF PROFIT OR LOSS FOR THE FIRST YEAR
30 DECEMBER 2020
Sales 38,500
Less: Cost of sales (good sold)
Opening Stock 6,000
Purchases
Goods available for sales
Less: Closing Stock 6,000
Operational expenditure
Other expenditures
Registration 50
Table BP 2.22 Pro forma statemement of profit or loss for the second year
YAAYAN PEARL
PRO FORMA STATEMENT OF PROFIT OR LOSS FOR THE SECOND YEAR
30 DECEMBER 2021
Sales 48,000
Less: Cost of sales (good sold)
Opening Stock 6,000
Purchases
Operational expenditure
Financial expenditure
Diminishment (15%) 2,962
Payment interest (75) 1,100
Other expenditures
Registration
Table BP 2.23 Pro forma of profit or loss for the third year
YAAYAN PEARL
PRO FORMA STATEMENT OF PROFIT OR LOSS FOR THE THIRD YEAR
30 DECEMBER 2022
Sales 54,000
Less: Cost of sales (good sold)
Opening Stock 6,000
Purchases
Financial expenditure
Diminishment (15%) 2,962
Payment interest (75) 1,500
Other expenditures
Registration
Table BP 2.24 Pro forma statement of profit or loss for three consencutive years
YAAYAN PEARL
PRO FORMA STATEMENT OF PROFIT OR LOSS FOT THE CONSECUTIVE YEARS
YEAR I II III
Sales 38,500 48,000 54,000
Less: Cost of sales (good sold)
Opening Stock 6,000 6,000 6,000
Purchases
Operational expenditure
Financial expenditure
Diminishment (15%) 2,962 2,962 2,962
Payment interest (75) 1,050 1,100 1,500
Other expenditures
Registration 50
Table BP 2.25 The financial statement for Yaayan Pearl for the first year
YAAYAN PEARL
THE FINANCIAL STATEMENT FOR THE FIRST YEAR
YEAR 2020
ASSETS
Fixed assets (non-current assets) 13,850
Furniture & fixtures
Operational machinery
Renovation
Signboard
Current assets
Cash in hand and bank 45,000
Other assets
Deposit 900
Long-term liabilities
Term loan 13,000
Current liabilities
Accounts payable
Revenue
TOTAL EQUITY & LIABILITIES 60,500
Table BP 2.26 The financial statement for Yaayan Pearl for the second year
YAAYAN PEARL
THE FINANCIAL STATEMENT FOR THE SECOND YEAR
YEAR 2021
ASSETS
Fixed assets (non-current assets) 15,000
Furniture & fixtures
Operational machinery
Renovation
Signboard
Current assets
Cash in hand and bank 40,000
Other assets
Deposit 900
Long-term liabilities
Term loan 20,000
Current liabilities
Accounts payable
Revenue
TOTAL EQUITY & LIABILITIES 90,000
Table BP 2.27 The financial statement for Yaayan Pearl for the third year
YAAYAN PEARL
THE FINANCIAL STATEMENT FOR THE THIRD YEAR
YEAR 2022
ASSETS
Fixed assets (non-current assets) 18,000
Furniture & fixtures
Operational machinery
Renovation
Signboard
Current assets
Cash in hand and bank 45,000
Other assets
Deposit 900
Long-term liabilities
Term loan 23,500
Current liabilities
Accounts payable
Revenue
TOTAL EQUITY & LIABILITIES 97,650
Table BP 2.28 The financial statement for Yaayan Pearl for the consecutive year
YAAYAN PEARL
THE FINANCIAL STATEMENT FOR THE CONSECUTIVE YEAR
YEAR 2020 2021 2022
ASSETS
Fixed assets (non-current assets) 13,850 15,000 18,000
Furniture & fixtures
Operational machinery
Renovation
Signboard
Current assets
Cash in hand and bank 45,000 40,000 45,000
Other assets
Deposit 900 900 900
Long-term liabilities
Term loan 13,000 20,000 23,500
Current liabilities
Accounts payable
Revenue
TOTAL EQUITY & LIABILITIES 60,500 90,000 97,650
11.0 Appendices
− The competitor's price list is provided.
− Promotional brochures or advertisements are used to advertise a service.
− The document provides a copy of an individual's identity card.
− The permit, license, letter of authority, or letter of support from another agency.