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  • CB Model

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    hoodahritim5778
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    The document discusses the ABC model as it applies to attitudes towards Nike Air Jordan shoes. It explains that the affective component refers to feelings about the brand, the behavioral component refers to how attitudes influence behavior like purchasing decisions, and the cognitive component refers to beliefs about the brand's qualities and associations. Together these three components form an individual's overall attitude towards Nike Air Jordan shoes according to their feelings, actions, and beliefs.

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    CB MODEL

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    The document discusses the ABC model as it applies to attitudes towards Nike Air Jordan shoes. It explains that the affective component refers to feelings about the brand, the behavioral component refers to how attitudes influence behavior like purchasing decisions, and the cognitive component refers to beliefs about the brand's qualities and associations. Together these three components form an individual's overall attitude towards Nike Air Jordan shoes according to their feelings, actions, and beliefs.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    5 views1 page

    CB Model

    Uploaded by

    hoodahritim5778
    The document discusses the ABC model as it applies to attitudes towards Nike Air Jordan shoes. It explains that the affective component refers to feelings about the brand, the behavioral component refers to how attitudes influence behavior like purchasing decisions, and the cognitive component refers to beliefs about the brand's qualities and associations. Together these three components form an individual's overall attitude towards Nike Air Jordan shoes according to their feelings, actions, and beliefs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Sure, let's apply the ABC model to Nike Air Jordan shoes:
    1. Affective Component: This is how you feel about Nike Air Jordan
    shoes. For example, you might feel excited and positive when you think
    about the brand and its products. You might associate the shoes with
    feelings of comfort, style, and high quality.
    2. Behavioral Component: This is how your attitude towards Nike Air
    Jordan shoes affects your behavior. For example, you might choose to
    buy Nike Air Jordan shoes over other brands. You might also follow the
    brand on social media, recommend the shoes to your friends, or wear
    them frequently.
    3. Cognitive Component: This is what you believe or know about Nike Air
    Jordan shoes. For example, you might know that the brand is associated
    with Michael Jordan, a famous basketball player. You might believe that
    the shoes are well-made, stylish, and worth the price.
    These three components together form your attitude towards Nike Air Jordan
    shoes. Your feelings (affective), actions (behavioral), and beliefs (cognitive) all
    contribute to your overall attitude.

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