PRINCESS SUZETTE D.

IDICA
G11-
MINI MARKETING PLAN

Executive Summary
- We will offer all different types of shoes like sneaker. sandals. boots. etc.
- Sell shoes for an average price that will give us profit and enough money for
promotion
- New department, already has a good number of customers, competition in
regional shopping mall

 Objective: Sell enough products to make a healthy profit

 Marketing Strategy: sell to our current target market of the department to
keep an agenda with what we need to accomplish every day/week/month

Situation Analysis
- We have to compete with the regional shopping mall, 5 miles away from us.
- We already have customers in our department store, so we’ll just inform them
of the new shoe department

Marketing Strategies
- Our target market will be kids ages 3-11 and their parents
- We will sell high quality products to make sure the products are better than
the ones sold at the shopping
- We will offer our products in store and online.
- Our prices will be at least 500 below less than the products at the mall so
people are more attracted to our company. but we still make a profit
- We will promote our products with T.V commercials, newspaper ads.
Magazine ads, and billboards
Implementation
- Two employees will track how many shoes we sell each month. They will
make sure we reach at least 500 shoe sales at the end of every month
- We will have at least three employees working the department at all times.
One to work in the back and retrieve the shoe in the customers desired size,
one to work the cash register, and one to attend to customers.
- At the end of each week, we will have a quick meeting to make sure we are
making good profits and making sure the business is running smoothly.
- The manager or assistant manager will track budget and make sure we don’t
spend over 25,000 a month on things like promotion, in store decorations.
And uniforms etc.
Evaluation and Performance
- We expect our shoe department to be pretty popular when it first opens and
then become more popular overtime.
- We would evaluate our marketing objectives by making sure our target market
is enjoying our products and is receiving enough information about our new
department.
- We would evaluate financial objective by keeping track how much we spend
and earn.