BE NATURAL

GREEN ENTREPENEUR

Created by
o Cortez Aceves Alondra.
o Flores Reyes Jocelyne N.
o Frutos Chaves Cristina.

GRUPO: 5BV

DOCENTE: Tania Trujillo Reyes.

What is the Vision an Mision for our Company?

Our Mision is create a product that promotes natural

cosmetics that helps the environment an not toxic makeup, we
also want to innovate the concept of lip tints.

Our Vision as a company is that we want our product to be all

over the word, nacional and internacional, we also want our
product be innovated and accesible at the same time.

Goals

Our costumers begin to use natural and friendly products for

our planet, also that people realize how toxic makeup can be,
with all the chemicals brand use in them.

Objectives

 Promote responsible consumption.

 Raise awareness about the toxic makeup industry.
 Our company want to promote the use of our product
(lip tint) through the social media.
 Our company’s justification

Define the problem

After a extensive research on the cosmetics market, we have
noticed that many of the ingredients in the formulas of some
products are toxic to our skin and health, that is why our
brand focuses on creating natural products.

Provide the problem

The OCU warned about the presences of this type of toxic
substances after analyzing children’s and adult lip balms. As
they explained, the fundamental problem is not in the
colorants, but in the base of the lipstick.
The reason is simple, to reduce costs, and for this, mineral oils
from petroleum are used.

Propose a solution
The solution for this problem is that we create a better
product, a product that is non toxic and eco friendly, it has
quality in its ingredients, it’s also made of natural ingredients
that are good for you.
 Our customer segments, customer relationship and
channels

Customers
Those in the industry of makeup and the people that consumes
this type of product.

Channels
Through social media such as emails, instagram and
Facebook.

Relationships
A costumer-company relationship, that can be respectful, with
confidence in our product and ingredients, also in the service
that we offer. A relationship where the costumer can be free
without fear because believe in the company.

Our value proposition

This lip tint is the best option if you want to do a change in
the world, because the ingredients are natural and no toxic,
you can used with confidence and look pretty.

Conclusion
This product in addition to be formulated with quality product
that will provide you with many benefits, when purchasing it,
you not only get a product you also contribute to the well
being of you planet.