SCS0977 ASSIGNMENT: BUSINESS PLAN PROJECT – Part I

Your task is to write a business plan for your own small business. Choose a type of business that
has a physical location (other than an individual’s home) and multiple employees. It should sell
a product or service.

Some examples of business that might work well for this assignment: Restaurant, store selling
goods, company that manufactures a product, service professional such as Doctor, Real Estate
Agent, etc.

Professions not likely suitable for this assignment: Gig economy (uber, Airbnb), work at home
computer programmer, social media influencer, professional athlete, movie star, musician.

PART 1: INTRODUCING THE CONTEMPORARY BUSINESS WORLD (10 Marks)

Executive Summary
Skyline Beauty Studio will be located in Dayton Texas in a street called Winfree the beauty
studio provide customers with a variety of different services.

The mission of skyline beauty studio is to provide the customers with quality services while
satisfying their individual needs and wants. Also to create an intimate relationship with the
customers.

Skyline Beauty Studio will offer a variety of services and products like;
Hair cuts both male and females
Makeup
Hair styling
Manicure/penicure
Hair coloring
Face and hair treatment.

Our ideal customers are many. Some will be the old, middle-class and young children. These
customers will visit our studio for its reasonable prices and convenience. Our other customers
will be youths who may drop in for a quick cut and or a full hair treatment.

Skyline beauty studio has an excellent position in the streets of Winfree Dayton Texas and the
services offered at skyline will be unique since it will be rendered by professionals and at a very
affordable price

The business will be owned by a sole proprietor who is also going to be the manger of the
business and will also work as on of the barbers of the business.

The future of skyline beauty studio is to open a second branch Houston after 3 years of existence
so as to have a wider market share in the beauty industry and make more profit in the years to
come .

Business Name
Skyline Beauty Studio (SBS).

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Description of Business
Skyline Beauty Studio is a premier destination for personalized beauty experiences, dedicated to
redefining beauty through a fusion of artistry, innovation, and indulgence. Situated in the hearts
of Dayton Texas, our studio welcomes individuals seeking a sanctuary for self-expression and
transformation rituals.

Form of Business Ownership

The business will be a sole proprietorship, this is because I want to be the sole owner of the
business and since I have a shaving experience it will be an upper advantage and will not need to
employ two but one barber for the studio and the other departments will be handled by workers I
will employ.

Ideal Customer
Our ideal customers are many. Some will be the old, middle-class and young children. These
customers will visit our studio for its reasonable prices and convenience. Our other customers
will be youths who may drop in for a quick cut and or a full hair treatment. We will have special
promotions focused on each of these groups of customers that will be discussed later.

Our Advantages
Skyline Beauty Studio possesses several advantages that can serve as compelling reasons for
customers to choose it over competitors. Here are some reasons why customers may opt for
Skyline Beauty Studio:
 Personalised beauty experienced: SBS offers customized consultations and individualized
treatments, customers feel valued and confident that their beauty needs are been
understood.
 Also SBS prides it self on embracing the lattes trend of hair styles, makeup and pioneer
styling techniques. This ensures customers that they are receiving a straight and forward
moving services.
 Expert team and consolation: SBS boast a team of team skilled professionals known for
their expertise and commitment to understand each clients desire.
 Community Engagement and Inclusivity: again SBS has a strong sense of community and
inclusivity, encouraging customers to engage in events, workshop, discussion focused on
promoting confidence and holistic wellbeing.
 Lastly SBS also prioritize the use of high quality sustainability beauty products,
demonstrating a commitment to ethical and environmentally conscious practice.

Ethical Issues
Other beauty studious focus on the way their services are offered but with SBS we will be a little
different because in as much we need to provide our customers with the best services but we will
focus more on the products we use to provide these services, they will be of high quality and that
which will not bring harm (after effect ) to the customers. Also the other that’s follow by us and
our customers is that which is fair that is first come first to be served. To add our opening and
closing time is that which is strictly respected by both customers and employees.

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Social Responsibility
Skyline beauty studio is located in Dayton Texas in a community which is life a family the social
responsibility of SBS is to contribute in event, be or take part in all events or activities in the
community. SBS also strive to protect the environment from pollution like waist products from
the studio which will also be eco-friendly and will be properly dispose off so as to avoid littering.
Also all the employees of SBS will be from the community so as to help reduce unemployment
in the community, there by boasting the confidence of our customers since they are been served
by one of their own.

Global Issues
Skyline beauty studio is a local business for now, so in the main time we do not foresee there
being any global issues we will need to address.

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 PART 2(a): THE BUSINESS OF MANAGING (15 Marks)

Mission Statement
Skyline Beauty Studio is not only out for profit or serving the community but also on a mission
to satisfy the desires of our clients, treat them like kings and queens, provide them with quality
services, served by professionals in a friendly environment (community).

Business Goals
The first year goals of SKYLINE BAEUTY STUDIO is to;
1. Win the hearts and trust of both customers and employees.
2. Break even. OR even a 20% profit realization.
3. Establish a potential market share (structure).
Long-run or nearest future goals;
To gain more market share
To expand, open one other branch in Houston.

SWOT Analysis
SWOT Analysis for Skyline Beauty Studio.

Strengths Weaknesses
Organisational

 Qualified professional team members.  Insufficient money for start-up.

 Ideal location of the studio, which is in
an easy access location.
 Cheap but quality raw materials use.
 Flexible opening and closing hours.
 Social media marketing.
 Flexibility of staff working hours.
 Located in a small town, not easily
reached by drop-in customers.
 Difficulty in getting professional
workers.

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Opportunities Threats
 Online marketing  Competitors (other beauty salons).
Environmental

 One-on-one interaction with customers.  Economy instability.



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Management
Skyline beauty studio will have two managers as follows;
The general manager also the owner and a barber at the studio.
The floor manager

Organization Chart
The organization chart for Skyline Beauty Studio is quite simple given that it contains only one
level of management. As the business grows, further levels of management and more employees
may be added.

GENERAL MANAGER
(OWNER)

Floor Manager
(hairstylist)

Barbers Makeup/Nails Hairstylist

artist.

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