Identification of aims of the site, target audience

The aim of the site

Target audience of the site

Identification of important issues

Discuss the good and bad of the website

Screen capture of the good site

- Navigation
This website is easy for user to be able to explore and enjoy the website. Easy to find the
content that user wanted to search for. Without the good navigation system in the website,
users will struggle and leave, possibly never returning. “A well designed website program
must make its structure and design as clear as possible. Users don’t want to waste

Good

 In Razor Website, it is easy to navigate around the website for users; it tells where the user is
on the website. It is also easy for users to get interested in the products that are being sold
on the website. Lastly, it also provides easy access to information, whether the user wants to
learn about the website or product.

Bad
 In The Room website, it is hard to navigate. The not-well-organized information on the
website makes it hard for the user to understand what this website is about. The navigation
bar is not in a box for the user to easily tell which one is text and navigation bar. Some
random images and text on the website link to other pages in another tab; they should’ve
opened in the same tab.

- Screen Design

Screen design can be understood to be the conceiving and creating of the graphical user
interface. The arrangement of the elements which can be seen on the screen is of greatest
importance. Elements such as navigation, text, headings, sub-headings, image, videos, icons
and other contents of user interface.

Good

 In the Razor website, the general layout is well organized, as is the information that it is
trying to deliver to the users. The typography, color scheme, and design pattern are well
arranged to appeal to the user’s eyes, which attracts users.

Bad

 In the The Room website