Website Evaluation

A comparative analysis of
Dominos and Pizza Hut
ICEBREAKER
Before we start with the ppt, let's warm up a
little with this icebreaker question:

What was the last thing you purchased online?

What's your morning diet?
What’s a random act of kindness you did for a Craving for
deliveryman? pizzas and
What's your favorite dessert? drinks
 UserFriendliness
Domino pizza website, its more
userfriendly because while
Placing the order you can Change the
delivery address on the same page while
in pizza Hut you need to choose the
address before choosing the order.
Domino's

Pizza Hut
Appearance
For appearance pizza hut
website more efficient to use.

The design and interface on

pizza hut website is more
organised to every section
compare to Dominos website
Customization
Both the websites of pizza hut
and Dominos have the feature
of having an account on the
site.
 Commerce

Both websites have provision for online purchase and

mode of transaction can be changed to case on
delivery.
They gave message to consumers that their
information is safe.
Community and connect

Pizza Hut and Dominos

doesn't have the platform for
user interactions on their
websites.
They doesn't give link to
other websites.
POSITIONING :
DOMINO'S
Brand tag line

Domino's pizza has remained focused on

delivering great tasting pizzas and
sides,super quality,exceptional guest care
and value for money.
We have endeavored to establish a
reputation for being a home delivery
specialist capable of delivering pizzas within
30 minutes.
2008-Launched new positioning Unveils new positioning 'yeh hai rishton
'khusiyon ki home delivery' which was ka time' to take the emotional
the reflection of role that Domino's engagement with consumers to the
players consumers life. next level.
Your Your
Brand Competitor

Your
Competitor
POSITIONING :
PIZZA HUT

Restaurant dinning
experience
Conversation
memories
Laughter
Togetherness
 REPOSITIONING IN 2008
By adopting the enhanced
dine in concept we well
distincly position ourselves
in the casual dining segment
and differentiate us from fast
food and fine dining
segments.
 Conclusion
It's quite evident that pizza hut is more superior to Domino's pizza when it comes
to taste,while Domino's pizza boasts its affordability and average but satisfying
product.

Since Dominos has a lot of branches worldwide,one can easily spot a

Dominos outlet compared to pizza Hut this tend people to go for what is
closest.
Presented by: Anjali sinha
Food technology department of
Lady Irwin College, Delhi
University
THANK
YOU! Have a
great day
ahead.