Ni Eat Tse Tara Final

LOGO OF SCHOOL
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Senior High School Community
Accountancy, Business and Management
INTRODUCTION
Business is an organization where people work together. As many people would
say, “Nobody knows our businesses as well as we do.” In establishing a business, we
should know how to handle it and expect the entire possible outcome. The success of our
business depends on many aspects. To come up with unique products is just one factor.
We need to include in the list most qualities of the entrepreneurs like disciplined,
competitive, and strong determination. These qualities will help us in facing and
surpassing the reality that many challenges will come along the way.
Eating is one of life’s pleasure and pride as well as cooking and serving good
food to others. For this reason we decided to establish a food business and named it as
“EAT tse TARA!”. The proposed name comes from the word etcetera (etc.). We come up
with this name because we will have different kinds of food to offer. The word “TARA”
on our name also connotes an invitation for customers to come and eat with us. This
business will be put up in General Marcos Street, Barangay 9, Cuenca Batangas. This is
equally owned and will be managed by Grade 12 ABM students of Viva Senior High
School, namely Lewis Alfred Tenorio, Bal David, Jay Jay Helterbrand, Michael Daiz,
klay Thomson, Steph Curry, Megan Young, Nathalie Heart, Lovie Poe, Julia Barreto, and
Kathryn Bernardo.
Eat tse Tara will offer products that were designed to meet the customer needs
and expectations. First is "Habapatata." This is made from combination of mashed
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potatoes and sweet potatoes formed like French fries but is much longer and it will be
deep fried. Second is called "Jellynut", it is a mix of gelatin and young coconut or buko.
To make it more unique and special, we will add milk, strawberry and chocolate syrup.
Our next product is called "BettyCorn" that is made of heart-shaped corned beef patty
and deep fried to make it crispy and crunchy. We will also have what we will call
“Cheekiron", a Filipino snack made by frying dried noodles called mikiron. To make it
unique, we will offer this in different flavors like cheese, barbeque and sour cream.
Lastly, we will have "Whitey Chick” to be served with rice. This is made from cut
chicken fillet and cooked with milk sauce to add moistness and flavour.
The optimal location for establishing this business will be at the covered court of
Viva Senior High School since our target customers will be the students, faculty and staff
of the school. Rest assured that the products that we will offer are safe and clean and we
will prepare and cook them during business hours.
The owners decided to contribute equally the amount of Php500 with a total of
Php5,500 for the initial capital. Other resources to be used will be contributed by the
owners as well.
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EXECUTIVE SUMMARY
Entrepreneurship is the process of designing, launching and running a new
business, which is often initially a small business. The people who create these
businesses are called entrepreneurs. https://en.wikipedia.org/wiki/Entrepreneurship
Eat Tse Tara is a business that will be managed by Senior High school students.
This stall is located inside the campus of Viva Senior High School and will offer variety
of food, to be served during break time. We will offer products with good quality and
affordable price. We are confident that students will like our products and some of them
will be our regular customers. As we are about to venture in this business, the following
will be our guiding path to reach our success.
Mission
 To provide a remarkable and excellent service for our customers through
innovative ideas
Vision
 To be known as the highly productive food stall here in Batangas
Objectives
 To build a good relationship with our customer always;
 To keep the variable and overhead expenses as low as possible;
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 To increase our production by 10% daily;
 To provide outstanding and courteous service to the customers;
 To maintain the cleanliness and orderliness of our stall every day.
Eat Tse Tara is a food business that will be managed by Viva Senior High School
_____, ______, __________, __________, ___________, _________. Each member will
be positioned base on the knowledge and skills so all of them will focus on their
responsibilities. Business will not exist without the initial capital. As a food business, Eat
Tse Tara will have Php 5,500.00. This amount will be from the contribution of each
member.
As an entrepreneur, we are going to offer new products that have a good quality
and affordable price. We are going to sell Habapatata which is a long stick of potato with
some sweet potato; Jellynut that is made from gulaman and buko with syrup; BettyCorn,
a heart-shaped patty that is made from corned beef; Chekiron which is mikiron with
cheese flavor Cheekiron; and lastly, the Whitey Chick, a simple chicken fillet with a
special milky sauce. We will make innovation for our business to have a beautiful
outcome.
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Figure 1: Business Model Canvas of Eat Tse Tara
Starting a food business is not that easy. We will determine first the things that
cost money in order to know how much will be our contribution to start the business. We
need money for the ingredients of our products, transportation, utilities and other
expenses. The second thing is we need to know how we can pass the customers’
satisfaction. In order to have a good start in our business, we will have a promo and we
will give the fast service that the customers always want. Besides, we will use social
media to update our customers about our business and also for the advertising. We will
start our business, Eat Tse Tara, with the capital amounting to Php5,500.00. Each
member will give Php500.00. Even if our contribution is not a big amount, we are
confident that we will still gain profit.
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Our stall will be open from 9:00am-1:00pm. We will open it during student’s
break time. Our primary goal is to serve our customers in a good and friendly manner.
We also want to have a profit so we will have a marketing strategy. We make a plan to
determine our target market as well as the best products to sell. Eat Tse Tara will use
mark-up pricing to maintain the profit of the business.
This business plan contains also detailed information about how much are we
going to produce, how much sales we intend to achieve and our projected income. This
can be found in our Production plan and Financial Plan.
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CHAPTER I
MARKET AND INDUSTRY ANALYSIS
This analysis presents information regarding the market in which we will be
operating, including the segmentation, targeting and positioning of our business as well
as the SWOT analysis.
We have done market research about the brand awareness and loyalty tracking of
the customers. We customize and tailored fit our market intelligence services depending
on our customer's wants and business objectives.
1.1 Trends in the Industry
Building a business is hard, but conceptualizing the type of business we are going
to build is harder. Many Filipino people are food lover. Most of us are food lover that is
why we decided to build a food business.
Food never runs out of trend, but the preferences of the customers change also as
there are many new products being introduced. The taste preferences of the customesr are
very important in choosing what product we are going to sell. However, the business has
the power to influence or change the preferences of the consumers.
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In conceptualizing the products, we take into consideration the food trends. Like
for example, as a customer, we know that almost everyone loves fries. Many small
businesses commonly start their business in selling fries. Just like in Cuenca, there is a
business called “Burger Place” where they are selling burger with some fries. There is
also Captain Nemo, Insta Fries and other small stalls located in different areas in Cuenca.
This is a factor that influences us to come up with product similar to fries and we call it
“Habapatata”.
Customers, particularly of our age, prefer almost all types of food: sweet, salty
and spicy. It is for this reason that we come up with other products like our Jellynut
which is the combination of ‘buko’ and ‘gulaman’ and Cheekiron which is a flavored
Mikiron.
Eat tse Tara is located at what is arguably one of the best locations to establish a
business inside the school where our primary customers are the students. In this kind of
business, having new products with a unique idea will be a big help to have more
customers. Customers particularly the students want to try products with new taste and
new look to satisfy them.
1.2 Marketing STP
This process allows a business owner and marketing consultants or employees to
formulate a marketing strategy that ties company, brand and product benefits to specific
customer market segments.
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1.2.1 Market Segmentation
Demographic
Eat tse Tara is for all gender. The age of the high school students in Cuenca that
is in range of 12 years old up to 20 years old. This is also open for teachers and staff of
schools in Cuenca.
Psychographic
The product is affordable so everyone can afford it. Students will buy and they
can easily buy without thinking twice because of low price.
Figure 1.2.1 Market Segmenting (Demographic and Psychographics)
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In this graph, we will notice that NAME OF SCHOOL is the biggest because
when it comes in buying foods, students are not always thinking about the price, they just
focus on the taste of the product. Besides, it is accessible for them to go and buy in our
stall since our business is located inside NAME OF SCHOOL While students in
Kalayaan Christian School can afford to buy our product but the location of our business
stall is not accessible for them. In Cuenca National High School, most of the students are
just being practical. Even the product is affordable, some will choose to save money.
Fermin La Rosa National High School does not have a Senior High School and it will not
also be accessible for them if we make them as our target customer. As a result, the main
customers of Eat Tse Tara are the students in NAME OF SCHOOL That is why NAME
OF SCHOOL has the biggest graph.
1.2.2 Targeting
Based on the result of the segmentation, we decided to establish our business in
NAME OF SCHOOL and we will focus with all students, faculty and staffs as our target
market. In this regard, we will make sure that our products are not only with high quality
but also we will give emphasis on the affordability of the prices.
1.2.3 Market Positioning
Eat tse Tara would like to be recognized by the market, particularly the students,
as an establishment that offers high quality but affordable products.
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Figure 1.2.3.a Market Positioning of Eat Tse Tara
1.3 SWOT Analysis
This analysis enables you to look at the internal strengths, weaknesses and at the
same time the external opportunities and threats of Eat tse Tara.
1.3.1 Strength
1. Affordable products
The price of Eat Tse Tara will range from Php 5.00 up to
Php 30 pesos. The products are affordable for the students.
2. Cleanliness of the store
Since our business will be offering food products,
cleanliness and orderliness will always be observed.
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3. Fast service
Customers are the most important element of any business
so Eat Tse Tara will give them fast service so they will not give us
negative feedback and complaints.
4. Good quality of food
The quality of food is one of the things that seller should
focus on. It will develop customer loyalty and therefore lead to
consistent high sales. We will make sure to provide high quality
food.
1.3.2 Weaknesses
1. Limited amount of space of the stall compared to the population in
the area
If there are many customers, the stall will be occupied so
other customers might go to the other stalls.
2. Shortage of supply of products
If there is a shortage of supply, it will have a big impact to
our business because we will not be able to assure the quality and
the taste of some of our products.
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1.3.3 Opportunities
1. Building a good relationship with customers.
Having a good relationship is a good start to have a regular
customer.
2. Direct innovation of products
If the entrepreneur is serious about his/her product, he/she
can make another product from the excess ingredients that he/she
will sell.
3. Little competition
Few competitors mean more chances that customers will
buy in our stall.
1.3.4 Threats
1. Weather condition
Eat Tse Tara has a product which is the Jellynut, a cold
drink. The sales of this product might decrease because it will not
suit with the cold weather.
2. Customers’ attitude
People have different attitude. As a salesperson you should
have a friendly and good attitude to have a regular customer.
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3. Availability of ingredients
It’s hard to make a product with lack of ingredients, so the
ingredients that you should use are always available.
4. Presence of Competitors
More competitors mean small chances for a bigger share of
the market.
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CHAPTER II
ORGANIZATIONAL PLAN
This chapter involves developing objectives and goals for the business and then
outlining steps to achieve the goals. It also entails staffing and resource allocation and is
one of the important responsibilities of a management team. This includes the
information regarding the responsibilities of each member.
2.1 Ownership
Eat Tse Tara is a general partnership and will be managed by eleven Grade 12
students from Accountancy, Business and Management strand of Viva Senior High
School The owners will contribute equal amount as the initial capital of this food
business. As a general partnership type of business, the owners agreed to have equal
share on the distribution of profits and losses. Other agreements are stated in the
partnership agreement found in this business plan.
2.2 Organizational Chart
As part of this business, our goal is to have a good standard and quality. To
achieve that goal, we hire educated and well-experienced people as our employees. We
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will give them a position that suits their ability and strength. The following are the Eat
Tse Tara’s qualifications:
 People who has an experience in the business industry.
 People who have enough knowledge in business.
 Well mannered.
In general, the employees in Eat Tse Tara are the people who have all the
qualifications that the business needs. We do believe that employees are the asset of the
business and it doesn’t matter if they are many of few but unity and cooperation matters.
As the General Manager, Ms. ________ will be in charge in setting policies,
operations, maintaining budgets, and coordinating daily operation of the business.
(https://m.snagajob.com) Ms. _____________ will be the Head Server who will assess
customer satisfaction, assign task to other servers and recommending special menu items.
(https://www.jobhero.com) Our Head Chef will be Ms. ____________ and she will be
responsible for creating innovative cuisine and providing a satisfying culinary experience
for customers. (https://jobs.telegraph.com) Mr. ________________, as assigned Marketing
Manager, will be responsible for managing the marketing resources of a product or
business. (www.businessdictionary.com) Together with him is the Marketing Assistant, Mr.
______________. Mr. _______ will support the work of marketing managers and
executives on projects directed at maximizing business profits and developing sales
strategies or marketing campaigns. (https://targetjobs.com) Ms. _______________ will be
under the supervision of Ms. Panotes and will be assigned as the Cashier. She will work
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directly at a cash register, ringing up the customer's purchases and collecting their
payment. (www.businessdictionary.com) Together with Ms. Bautista is our server, Ms. Jenny
Rosse Lunar who will be working as frontliner and taking orders of the customers,
serving food and drinks, and removing dinnerware from the table in timely manner.
(https://www.indeed.com) Cleaning of the stock and supply designated facility area will be
assigned to Mr. Ralph Dominic Patron. (https://www.jobstreet.com.ph.) The sous-chef de cuisine,
second-in-command in the kitchen, will be Mr. _________ who is responsible in
reporting to the head chef and overseeing the preparation in cooking of food.
(https://m.snagajob.com) The Line Cook in our business will be Mr. _________ and Mr.
___________. They are responsible for the preparation of food before and after cooking
with regards to the standards and recipes. (www.linecookjobdescription.com)
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2.3 Organizational Structure
A business prepares various budgets to plan for its future operations. This chapter
will include the sales budget and the production budget which both contribute
significantly in the preparation of the business's master budget. Eat Tse Tara will include
the materials and ingredients in this chapter. The production schedule will also be shown.
3.1 SALES BUDGET
Sales budget is used in this chapter to set department goals, estimate earnings and
forecast production requirements. The tables below show the Eat Tse Tara’s estimate of
sales for a future financial period.
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3.1.1 Habapatata
Eat Tse Tara

SALES BUDGET
HABAPATATA
FOR THE YEAR ENDED December 31,2019
1st Qtr. 2nd Qtr. 3rd Qtr. 4th Qtr. Total
Forecasted Sales (in 3,000 1,000 3,000 3,300 10,300

units)
15 15 15 15 15
Selling price per unit
45,000 15,000 45,000 49,500 154,500

Total Sales
Table 3.1.1 Sales Budget for Habapatata
3.1.2 Jellynut
Eat Tse Tara

SALES BUDGET
JELLYNUT

units)
12 12 12 12 12
36,000 12,000 36,000 18,000 102,000

Total Sales
Table 3.1.2 Sales Budget for Jellynut
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3.1.3 BettyCorn
Eat Tse Tara

SALES BUDGET
BETTYCORN

units)
27 27 27 27 27
81,000 27,000 81,000 89,100 278,100

Total Sales
Table 3.1.3 Sales Budget for BettyCorn
3.1.4 Cheekiron
Eat Tse Tara

SALES BUDGET
CHEEKIRON

units)
10 10 10 10 10
30,000 10,000 30,000 33,000 103,000

Total Sales
Table 3.1.4 Sales Budget for Cheekiron
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3.1.5 Whitey Chick
Eat Tse Tara

SALES BUDGET
WHITEY CHICK

units)
32 32 32 32 32
96,000 32,000 96,000 105,600 329,600

Total Sales
Table 3.1.5 Sales Budget for Whitey Chick
3.2 PRODUCTION BUDGET
Production budget is use in this chapter to calculate the number of units of
products that must be manufactured. Eat Tse Tara present the production budget in a
quarterly format.
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3.2.1 Habapatata
Eat Tse Tara

PRODUCTION BUDGET (IN UNITS)
HABAPATATA
FOR THE YEAR ENDED December 31, 2019
Expected Sales in Units 3,000 1,000 3,000 3,300 10,300
Add: Desired Inventory (in

0 0 0 0 0
units)
Total Production Requirement 3,000 1,000 3,000 3,300 10,300
Less: Beg. Inventory (in units) 0 0 0 0 0
Products to be Manufactured
3,000 1,000 3,000 3,300 10,300
(in units)
Table 3.2.1.a Production Budget (in Units) for Habapatata
Eat Tse Tara

PRODUCTION BUDGET (IN PESOS)
HABAPATATA
Estimated Purchases in units 3,000 1,000 3,000 3,300 10,300
Multiplied by cost per piece 8 8 8 8 8
Products to be Manufactured
24,000 8,000 24,000 26,400 82,400
(in pesos)
Table 3.2.1.b Production Budget (in Pesos) for Habapatata
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3.2.2 Jellynut
Eat Tse Tara

JELLYNUT

3,000 1,000 3,000 1,500 8,500
Expected Sales in Units
Add: Desired Inventory (in 0 0 0 0 0

units)
3,000 1,000 3,000 1,500 8,500
Total Production Requirement
0 0 0 0 0
Less: Beg. Inventory (in units)
Products to be Manufactured 3,000 1,000 3,000 1,500 8,500

(in units)
Table 3.2.2.a Production Budget (in Units) for Jellynut
Eat Tse Tara

JELLYNUT
3,000 1,000 3,000 1,500 8,500

Estimated Purchases in units
6 6 6 6 6
Multiplied by cost per piece

(in pesos)
Table 3.2.2.b Production Budget (in Pesos) for Jellynut
3.2.3 BettyCorn
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Eat Tse Tara

BETTYCORN

3,000 1,000 3,000 3,300 10,300

units)
3,000 1,000 3,000 3,300 10,300
0 0 0 0 0

(in units)
Table 3.2.3.a Production Budget (in Units) for BettyCorn
Eat Tse Tara

BETTYCORN
3,000 1,000 3,000 3,300 10,300

15 15 15 15 15

(in pesos)
Table 3.2.3.b Production Budget (in Pesos) for BettyCorn
3.2.4 Cheekiron
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Eat Tse Tara

CHEEKIRON

3,000 1,000 3,000 3,300 10,300

units)
3,000 1,000 3,000 3,300 10,300
0 0 0 0 0

(in units)
Table 3.2.4.a Production Budget (in Units) for Cheekiron
Eat Tse Tara

CHEEKIRON
3,000 1,000 3,000 3,300 10,300

5 5 5 5 5

(in pesos)
Table 3.2.4.b Production Budget (in Pesos) for Cheekiron
3.2.5 Whitey Chick
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Eat Tse Tara

WHITEY CHICK

3,000 1,000 3,000 3,300 10,300

units)
3,000 1,000 3,000 3,300 10,300
0 0 0 0 0

(in units)
Table 3.2.5.a Production Budget (in Units) for Whitey Chick
Eat Tse Tara

WHITEY CHICK
3,000 1,000 3,000 3,300 10,300

22 22 22 22 22

(in pesos)
Table 3.2.5.b Production Budget (in Pesos) for Whitey Chick
3.3 PRODUCTION SCHEDULE
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Eat Tse Tara will buy raw materials and raw ingredients the day before selling the
products. The preparation will be shown in the table below.
Time Activity Location
7:00 am Preparing and organizing raw materials and Cooking area
ingredients
7:30 am Cooking of products Cooking area
8:20 am Packing the products Cooking area
8:45 am Putting finished goods in their designated area Front view
9:00 am Selling the products for break time Front view
9:50 am Preparing the ingredients Cooking area
10:00 am Cooking of products Cooking area
10:45 am Packing the products Cooking area
11:00 am Putting finished goods in their designated area Front view
11:15 am Selling the products for lunch Front view
1:00 pm Cleaning the stall and the used utensils Cooking area
3:30 pm Buying and ordering of raw materials and Market
ingredients
Table 3.3.1 Production Schedule
3.4 Variable Cost (Ingredients)
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The table below shows the list of ingredients in quarterly format that will use in
Eat Tse Tara’s products.
Materials Quantity Unit Cost Total Cost
Corned Beef 600 pcs. Php 6 800.00 Php 20 400.00
Egg 1 000 pcs. Php 800.00 Php 4 000.00
Bread Crumbs 400 kg. Php 3 000.00 Php 6 000.00
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Carrots 10kg. Php 65.00 Php 650.00
Bell Pepper 10kg. Php 90.00 Php 900.00
Oil 200 bottles Php 5 000.00 Php 5 000.00
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Gulaman 600 pcs. Php 2 000.00 Php 6 000.00
Buko 200 kg Php 7 000.00 Php 7 000.00
Chocolate/Strawberry 350 ml. Php 11 600.00 Php 23 200.00

Syrup
Milk 154 ml. Php 4 400.00 Php 4 400.00
Sugar 500 g. Php 5 400.00 Php 5 400.00
Chicken 200 kg. Php 32 000.00 Php 32 000.00
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Flour 500 g. Php 9 800.00 Php 9 800.00
Milk 370 ml. Php 8 800.00 Php 8 800.00
Nestle Cream 250 ml. Php 11 200.00 Php 11 200.00
Potato 200 kg. Php 16 600.00 Php 16 600.00
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Sweet Potato 200 kg Php 6 000.00 Php 6 000.00
Mayonnaise 220 ml. Php 15 400.00 Php 15 400.00
Ham 50 kg Php 13 800 .00 Php 13 800.00
Salt 500 g. Php 1 000.00 Php 1 000.00
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Miki 400 packs Php 9 200.00 Php 18 400.00
Cheese 10 kg. Php 3 800.00 Php 3 800.00
Table 3.4.1 List of Ingredients
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CHAPTER IV
OPERATIONAL PLAN
This chapter is a highly detailed plan that provides a clear picture of how the team
or a member will contribute to the achievement of our business goals. This includes the
stall layout, sales process and also the evaluation of suppliers.
4.1 Stall Layout
Figure 4.1.1 Stall Layout
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4.2 Sales Process
Figure 4.2.1 Sales Process
Since our business is fast food, cooking is the first in sales process. The head
chefs together with the sous chef and line cooks are going to prepare and cook the food.
After cooking the food, the head server with her assistant is going to put the product in
the stall. Then the cashier will get the order from the customers who are in the left side of
the stall. The customer will pay first before claiming the order in the right side of the
stall. After claiming the food, the customer can go and eat the food.
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4.3 Evaluation of Suppliers
Suppliers are our key partners in the business. We choose our supplier not only
based on their popularity. In choosing, we considered the quality of products and services
they provide. Most of our suppliers are operating their business for the longest time.
Fely & Fedie Store will be our supplier of rice, they will deliver us 2 sack of
Maharlika rice every month and it costs Php 4,800.00. They assure us that they can
deliver on time. Fely & Fedie Store is our primary supplier of rice, if there will be a
problem with the delivery; we still have Vic & Marlyn Store as our supplier.
The supplier of our chicken is Joan Meat shop, located inside the Cuenca Public
Market. We choose Joan to be our supplier because she proves us that we can trust her
when it comes to business. She assures that she will give us fresh products. In case that
Joan Meat shop will fail in delivering the ordered supplies on time, we will contact the
Emmanuel Cooperative immediately.
Our supplier for the ingredients such as potato, cheese, mayonnaise, etc., will be
Lourdes General Merchandize. We notice that a lot of people trust the products and
services that they give. So we decided to make them as the supplier of our ingredients. If
there will be a problem in negotiation with Lourdes General Merchandize, we still have a
second option which is the Baby’s Store. We will consider them as our supplier because
we know that they can also provide us with good quality products.
Below is Carter’s 10 C’s which will help us to analyze and evaluate our suppliers.
This evaluation will serve as our basis for choosing them as our supplier.
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Carter’s 10C’s Criteria for Fely & Ferdie Joan Meat Lourdes
Evaluation Store Shop General
Merchandise
Will it be easy
to keep in touch
1. Communication YES YES YES
with them?
Are the
organization and
2. Competency NO NO NO
people
competent?
Do they
consistently
3. Consistency YES NO YES
offer quality
products?
Can they control
4. Control their processes YES YES YES
well?
Do they have a
5. Cash strong enough YES YES YES
financial base?
Is the product
offered at a
6. Cost YES YES YES
competitive
price?
Do they
effectively
7. Commitment YES YES YES
monitor and
manage quality?
Are their
cultures
8. Culture YES YES YES
compatible to
their buyers?
Are they ethical
9. Clean and funded YES YES YES
legitimately?
Do they have the
resources and
10. Capacity YES YES YES
materials you
need?
Table 4.3.1 Suppliers’ Evaluation
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CHAPTER V
MARKETING PLAN
This chapter includes the "Seven Ps Formula" that we will use to continually
evaluate and reevaluate our business activities. These seven are: product, price, place,
promotion, people, process, physical evidence. As products, markets, customers and
needs change rapidly, we will continually revisit these 7Ps to make sure we're on track
and achieving the maximum results possible for us in today's marketplace.

(https://www.entrepreneur.com/article/70824)
5.1 Products
Eat Tse Tara come up with the following products to provide the needs and
satisfaction of our target customers:
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NAME OF SCHOOL
PRODUCTS DESCRIPTION
Habapatata - Long stick of potato
mixed with some
sweet potatoes.
Jellynut - Mix of jelly and

buko; to make it
special we add milk,
strawberry syrup
and chocolate syrup.
BettyCorn - Heart-shaped and

flat patties made
from a common
corned beef and
covered with bread
crumbs.
Cheekiron - Common mikiron
but we add flavors
to make the taste
different. Flavors
are cheese, barbeque
and sour cream.
Whitey Chick - A common chicken

fillet dish with
special sauce to give
it a unique taste.
Table 5.1.1 List of Products
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NAME OF SCHOOL
5.2 Price
Eat Tse Tara will be using Mark-up Pricing to make sure that we will capture
most of the target customers. The markup pricing is in the range of 20% - 50% for all
products. We make sure that our pricing strategy will be a big help for us to have many
customers. Below is the table of our product prices per serving:
NAME OF PRODUCTS PRODUCT COST SELLING PRICE
(Per Unit) (Per Unit)
Habapatata Php 8.00 Php 15.00
Jellynut Php 6.00 Php 12.00
BettyCorn Php 15.00 Php 27.00
Cheekiron Php 5.00 Php 10.00
Whitey Chick Php 22.00 Php 32.00
Table 5.2.1 List of Product Prices
5.3 Place
The place is an important factor in the business. It is of great advantage for the
business to be located near the target customers. Fortunately, Eat Tse Tara will be
situated inside the school so students can have direct access to the products we are about
to sell. The business will be accessible both to Junior and Senior High school students of
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NAME OF SCHOOL
Cuenca Institute. Production and selling will took place inside the school which is also
near the source of raw materials which is the Cuenca Public Market.
5.4 Promotion
As part of our promotion, Eat Tse Tara will first create a Facebook page so we
can use it for advertisement, to encourage potential customers to buy our products and
give updates of our business. This will be our way also to introduce our online facility for
reservation through messaging.
We will also encourage customers by giving promotional discounts of our
products. Besides, several customers will get another promo, we will have “Pick 1-Take
1” and 50% off for the specific products only. They will just pull out a folded paper from
the box and see if they are the lucky one.
5.5 People
The business includes the owners, the employees and the target customers. The
owners who at the same time the employees are the people behind the business and the
ones who will be working directly in the company. They are very important to make sure
that high quality and satisfaction will be achieved by another important aspect of the
business, the customers.
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NAME OF SCHOOL
The business will establish good relationship not only among the employees but
more so with their customers. This is to develop loyalty from them and thereby achieve
success.
5.6 Process
From the fresh ingredients purchased from the market, these will be processed to
respective products, and prepared by the owners of the business. This will then become
available for sale to the customers. The payment which will be collected will form part of
the sales. We promise to provide our customers with high quality products.
5.7 Physical Evidence
As to our physical evidence, we will make sure that we keep our stall clean and
organized at all times. Our staff will be wearing hairnets and gloves to make sure that our
products are clean and safe. Our products will have proper labeling and design. And
lastly, we will design our booth modernly so our customers will be attracted and
interested to buy from us.
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NAME OF SCHOOL
CHAPTER VI
FINANCIAL PLAN
This chapter contains information such as amount of capital needed to start the
business, the source of funds needed, projected income and expenses.
6.1 Sources of Funds
NAME OF THE OWNERS AMOUNT CONTRIBUTED
NAME OF STUDENT Php 500.00
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NAME OF SCHOOL
TOTAL CONTRIBUTIONS Php 5,500.00
Table 6.1 Source of Funds
6.2 Operating Expenses
NAME OF THE
POSITION SALARY
OWNERS
NAME OF STUDENT General Manager Php 14,000
NAME OF STUDENT Head Server Php 12,000
NAME OF STUDENT Head Chef Php 12,000
NAME OF STUDENT Marketing Manager Php 12,000
NAME OF STUDENT Cashier Php 10,000
NAME OF STUDENT Server Php 10,000
NAME OF STUDENT Cleaner Php 10,000
NAME OF STUDENT Sous Chef Php 10,000
NAME OF STUDENT Line Cook Php 10,000
NAME OF STUDENT Line Cook Php 10,000
NAME OF STUDENT Marketing Assistant Php 10,000
TOTAL Php 120,000
Table 6.2 Proposed Salary of Employees of Eat tse Tara
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NAME OF SCHOOL
6.3 Projected Financial Statement
Eat tse Tara

Projected Statement of Comprehensive Income
For the Year Ending December 31, 2019
SALES 1,074,000.00
Cost of Sales (Cost of Goods Sold) 680,000.00
Gross Profit 394,000.00
Operating Expenses
Permits & Licenses 1,500.00
Rent Expense 4,000.00
Salaries Expense 120,000.00
Utilities Expense 4,000.00
Supplies Expense 100,000.00
Advertising Expense 1,000.00
Total Operating Expenses 230,500.00 230,500.00
Income before taxes 163,500.00
Taxes 63,375.00
Net Income 100,125.00
Other Comprehensive Income 0.00
Comprehensive Income for the year 100,125.00
45
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NAME OF SCHOOL
46
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NAME OF SCHOOL
APPENDICES
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NAME OF SCHOOL
ARTICLES OF PARTNERSHIP
OF
____________________________EAT TSE TARA____________________________
(Partnership Name)
KNOW ALL MEN BY THESE PRESENTS:
That we, the undersigned partners, all of legal age, residents and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a general partnership under the following terms and conditions and subject to
existing and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:

ARTICLE I. Partnership Name: That the name of this partnership
shall be EAT TSE TARA
and shall transact business under the said company name.
ARTICLE II. Business Purpose: That the purpose/s for which this partnership
is formed is/are:
ARTICLE III. Principal Place of Business: That the principal place of business
of this partnership shall be located at: General Malvar St., Brgy. 3, Cuenca, Batangas
ARTICLE IV. Term of Existence: That this partnership shall have a term of
_________ years from and after the original recording of its Articles of Partnership by
the Securities and Exchange Commission.
ARTICLE V. Partners’ Circumstances: That the names, nationalities and

complete residence addresses of the partners are as follows:
Name Nationality Complete Residence Address
Name of Student Filipino Barangay 3 Cuenca, Batangas

Name of Student Filipino Labac Cuenca, Batangas
Name of Student Filipino A. Bonifacio St. Ibabao Cuenca,
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NAME OF SCHOOL
Batangas
Name of Student Filipino Pinagtung Ulan San Jose Batangas
ARTICLE VI. Capital Contributions: That the capital of this Partnership shall be the
amount of Five Thousand Five Hundred Pesos (PHP 5,500), Philippine Currency,
contributed in cash by the partners, as follows:
Name Amount Contributed
Name of Student Php 500.00
That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be allowed
or permitted to be recorded in the proper books of the partnership.
ARTICLE VII. Sharing Ratios: That the profits and losses of this partnership
shall be divided and distributed proportionately on the ratio of the capital contribution of
each partner.
ARTICLE IX. Management: That this partnership shall be under Princess
Kim Magpantay, as General Manager, who shall be in charge of the management of the
affairs of the company. He shall have the power to use the partnership name and in
otherwise performing such acts as are necessary and expedient in the management of the
firm and to carry out its lawful purposes.
ARTICLE X. Undertaking to Change Name: That the partners undertake to
change the name of this partnership, as herein provided or as amended thereafter,
immediately upon receipt of notice or directive from the Securities and Exchange
Commission that another corporation, partnership or person has acquired a prior right to
the use of that name or that the name has been declared as misleading, deceptive,
confusingly similar to a registered name, or contrary to public morals, good customs or
public policy.
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NAME OF SCHOOL
IN WITNESS WHEREOF, we have hereunto affixed our signatures this ____ day of
______, 20___, at ________.
______________________ _______________________
Name of Student Name of Student
______________________ _______________________
______________________ _______________________
______________________ _______________________
______________________ _______________________
______________________
Name of Student
ACKNOWLEDGEMENT
(REPUBLIC OF THE PHILIPPINES)

(____________________________) S.S.
BEFORE ME, a Notary Public, for and in _________________, this ____day of

_________, 20___, personally appeared the following persons:
Name
Name of Student Name of Student Name of Student
Name of Student Name of Student Name of Student
Name of Student Name of Student JName of Student
known to me and to me known to be the same persons who executed the foregoing
Articles of Partnership constituting of _____pages, including this page where the
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LOGO OF SCHOOL
NAME OF SCHOOL
acknowledgement is written, and they acknowledged to me that the same is their free and
voluntary act and deed.
WITNESS MY HAND AND SEAL on the date and place above written.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
series of 20 ______.
51
LOGO OF SCHOOL
NAME OF SCHOOL
LEWIS ALFRED TENORIO

Barangay Ginebra Cuenca, Batangas
Contact Number: 121110987654321
Email Address: thegeneral@gmail.com
OBJECTIVE
To have an opportunity to practice profession and deeply enhance my knowledge and

skills in the field of human resource management and related profession in an
organization offering growth and advancement in all aspects.
EDUCATIONAL ATTAINMENT
SECONDARY Senior High School : Viva Senior High School

Address : Cuenca, Batangas
School Year : 2017-2019
Junior High School : Viva National High School

PRIMARY School : Regal Elem. School

Address : Barangay 101 Cuenca, Batangas
School Year : 2007 – 2013
PERSONAL INFORMATION
Birthdate :
Birthplace : Macos Memorial Hospital, Cuenca Batangas
Gender : Male
Status : Single
Height : 5’6
Weight : 61 kg.
Citizenship : Filipino
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NAME OF SCHOOL
Religion : Roman Catholic
Language : Tagalog and English
SPECIAL SKILLS
 Computer literate
 Ability to multi-task in a professional way
 Fast – learner
SEMINARS / TRAINING ATTENDED:
Joint Orientation Seminar

Theme On-the-Job Training Job Placement and Student Discipline Platform for Success
Viva Senior High School – Covered Court
January 2011
CHARACTER REFERENCES:
Ms. Jackelyn Jose

Adviser
Viva Senior High School
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
Barangay 99 Cuenca, Batangas
I hereby certify that the above information are true and correct to the best of my
knowledge and ability.
________________________________
LEWIS ALFRED TENORIO
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NAME OF SCHOOL
BAL DAVID
Email Address: theflash@gmail.com
OBJECTIVE


Junior High School : Viva Natioanl High School


Address : Labac, Cuenca, Batangas
Birthdate : November 11, 2001

Birthplace : Labac, Cuenca Batangas
Gender : Male
Status : Single
Height : 5’3
Weight : 54 kg.
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LOGO OF SCHOOL
NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
________________________________
BAL DAVID
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NAME OF SCHOOL
MICHAEL DAIZ
Barangay Kapuso, Cuenca, Batangas
Email Address: runningman@gmail.com
OBJECTIVE


Address : Barangay Kapuso, Cuenca, Batangas
Junior High School : Viva National High School

Address : Barangay Kapuso, Cuenca, Batangas

Birthdate : June 22, 2001

Birthplace : Cuenca, Batangas
Gender : Male
Status : Single
Height : 5’9
Weight : 54 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

Viva Senior High School– Covered Court
January 2011
Ms. Jackelyn Jose

Adviser
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
________________________________
MICHAEL DAIZ
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NAME OF SCHOOL
CHICKEN CURRY
Golden State San Jose, Batangas
Email Address: shooter@gmail.com
OBJECTIVE


Junior High School : Warriors National High School

Address : Pinagtung ulan Lipa City, Batangas
PRIMARY School : Warriors Elem. School

Address : Pinagtung ulan San Jose, Batangas
Birthdate : August 08, 2000

Birthplace : Manila Hospital
Gender : Male
Status : Single
Height : 5’4
Weight : 45 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
________________________________
CHICKEN CURRY
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NAME OF SCHOOL
SCOTTIE THOMSON
Golden State Cuenca, Batangas
Email Address: threepoints@gmail.com
OBJECTIVE

SECONDARY Senior High School : Viva SEnior High School

Junior High School : Warriors Institute

PRIMARY School : Warriors Center

Address : San Felipe Cuenca, Batangas
Birthdate : May 13, 2000

Birthplace : Marcos Memorial Hospital
Gender : Male
Status : Single
Height : 5’1
Weight : 40 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

Cuenca Institute – Covered Court
January 2011
Ms. Jackelyn Jose

Adviser
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
________________________________
SCOTTIE THOMSON
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NAME OF SCHOOL
JAY JAY HELTERBRAND

Email Address: mvpfast@gmail.com
OBJECTIVE


Junior High School : Añejo Institute

PRIMARY School : Añejo Elem. School

Address : Ibabao Cuenca, Batangas
Birthdate : January 13, 2001

Birthplace : Baguio City
Gender : Male
Status : Single
Height : 5’5
Weight : 61 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Ms. Dina Bonivie

Teacher
Hon. Chokies Martin

Barangay Captain
________________________________
AARON BERNARD E. TILDE
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NAME OF SCHOOL
KATHRYN BERNARDO
Email Address: anosayo@gmail.com
OBJECTIVE


Junior High School : Viva Senior High School


Birthdate : February 08, 2001

Birthplace : Marcos Memorial Hospital, Cuenca Batangas
Gender : Female
Status : Single
Height : 5’4
Weight : 58 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Viva Institute
Ms. Dina Bonivie

Teacher
Viva Institute
Chokies Martin
Barangay Captain
________________________________
KATHRYN BERNARDO
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NAME OF SCHOOL
JULIA BARRETO
Mother Ignacia St., Cuenca, Batangas
Email Address: jugen@gmail.com
OBJECTIVE


Junior High School : ABS National High School

Address : Mother Ignasia Alitagtag, Batangas

Address : San Felipe, Cuenca, Batangas
Birthdate : July 30, 2000

Birthplace : San Felipe, Cuenca, Batangas
Gender : Female
Status : Single
Height : 5’3
Weight : 47 kg.
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NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Viva Institute
Ms. Dina Bonivie

Teacher
Viva Institute
Chokies Martin
Barangay Captain
________________________________
JULIA BARRETO
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NAME OF SCHOOL
NATHALIE HEART
Barangay Kapuso Cuenca, Batangas
Email Address: coldmainit@gmail.com
OBJECTIVE

SECONDARY Senior High School : Viva Senior High school

Junior High School : GMA Institute

PRIMARY School : Regall Elem. School

Birthdate : June 18, 2000

Birthplace : Pinagkaisahan Cuenca, Batangas
Gender : Female
Status : Single
Height : 5’0
Weight : 47 kg.
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LOGO OF SCHOOL
NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose
Adviser
Viva Institute
Ms. Dina Bonivie

Teacher
Viva Institute
Chokies Martin
Barangay Captain
________________________________
NATHALIE HEART
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NAME OF SCHOOL
LOVIE POE
Mother Ignacia St. Cuenca, Batangas
Email Address: lipatabs@gmail.com
OBJECTIVE



PRIMARY School : Regal Memorial School

Address : Pinagkaisahan Cuenca, Batangas
Birthdate : February 01, 2001

Birthplace : Pinagkaisahan Cuenca, Batangas
Gender : Female
Status : Single
Height : 5’3
Weight : 53 kg.
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LOGO OF SCHOOL
NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Viva Institute
Ms. Dina Bonivie

Teacher
Viva Institute
Chokies Martin
Barangay Captain
________________________________
LOVIE POE
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NAME OF SCHOOL
MEGAN YOUNG
Barangay Kapuso Cuenca, Batangas
Email Address: beautyqueen@gmail.com
OBJECTIVE




Birthdate : July 25, 2000

Birthplace : Cuenca, Batangas
Gender : Female
Status : Single
Height : 5’0
Weight : 42 kg.
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LOGO OF SCHOOL
NAME OF SCHOOL
SPECIAL SKILLS

January 2011
Ms. Jackelyn Jose

Adviser
Viva Institute
Ms. Dina Bonivie

Teacher
Viva Institute
Chokies Martin
Barangay Captain
________________________________
MEGAN YOUNG
73

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LOGO OF SCHOOL

Business is an organization where people work together. As many people would

say, “Nobody knows our businesses as well as we do.” In establishing a business, we

and expectations. First is "Habapatata." This is made from combination of mashed

will prepare and cook them during business hours.

Entrepreneurship is the process of designing, launching and running a new

businesses are called entrepreneurs. https://en.wikipedia.org/wiki/Entrepreneurship

will be our guiding path to reach our success.

 To provide a remarkable and excellent service for our customers through

 To be known as the highly productive food stall here in Batangas

 To build a good relationship with our customer always;

 To keep the variable and overhead expenses as low as possible;

 To provide outstanding and courteous service to the customers;

 To maintain the cleanliness and orderliness of our stall every day.

_____, ______, __________, __________, ___________, _________. Each member will

Figure 1: Business Model Canvas of Eat Tse Tara

confident that we will still gain profit.

mark-up pricing to maintain the profit of the business.

can be found in our Production plan and Financial Plan.

MARKET AND INDUSTRY ANALYSIS

This analysis presents information regarding the market in which we will be

as the SWOT analysis.

on our customer's wants and business objectives.

1.1 Trends in the Industry

why we decided to build a food business.

the power to influence or change the preferences of the consumers.

new look to satisfy them.

1.2 Marketing STP

This process allows a business owner and marketing consultants or employees to

customer market segments.

can easily buy without thinking twice because of low price.

Figure 1.2.1 Market Segmenting (Demographic and Psychographics)

OF SCHOOL has the biggest graph.

Based on the result of the segmentation, we decided to establish our business in

but also we will give emphasis on the affordability of the prices.

1.2.3 Market Positioning

as an establishment that offers high quality but affordable products.

Figure 1.2.3.a Market Positioning of Eat Tse Tara

1.3 SWOT Analysis

Php 30 pesos. The products are affordable for the students.

2. Cleanliness of the store

Since our business will be offering food products,

cleanliness and orderliness will always be observed.

Customers are the most important element of any business

negative feedback and complaints.

4. Good quality of food

The quality of food is one of the things that seller should

focus on. It will develop customer loyalty and therefore lead to

consistent high sales. We will make sure to provide high quality

1. Limited amount of space of the stall compared to the population in

If there are many customers, the stall will be occupied so

other customers might go to the other stalls.

2. Shortage of supply of products

If there is a shortage of supply, it will have a big impact to

the taste of some of our products.

1. Building a good relationship with customers.

Having a good relationship is a good start to have a regular

2. Direct innovation of products

If the entrepreneur is serious about his/her product, he/she

Few competitors mean more chances that customers will

buy in our stall.

Eat Tse Tara has a product which is the Jellynut, a cold

suit with the cold weather.

_, , __, , _, ___. Each member will