GRAPHIC ERA HILL

UNIVERSITY
(DEHARDUN)
MOOCS PRESENTATION
TOPIC - BRAND MANAGEMENT
Brand Equity is the intangible asset that sets your business apart from competitors.
This presentation will provide a comprehensive guide to building and sustaining brand
equity through effective brand management strategies.
Defining Brand Equity

Brand equity is the value that a brand adds to

a product or service. It is built over time
through brand awareness, perceived
quality, brand loyalty, and associations.
Strong brand equity can result in increased
customer loyalty, higher market share, and
premium pricing.
Building a strong brand requires a clear brand identity that is consistent across all
touchpoints. This includes a strong brand name, logo, slogan, and brand personality. It
is important to also differentiate your brand from competitors and ensure that it
resonates with your target audience.
Brand Management

Effective brand management involves

monitoring and maintaining brand equity
over time. This includes managing brand
extensions, brand repositioning, and brand
revitalization. It is important to also protect
your brand through trademark registration
and brand guidelines.
Brand Communication

Communicating your brand effectively

involves developing a clear brand message
and using consistent branding across all
channels. This includes your website, social
media, advertising, and packaging. It is
important to also listen to customer feedback
and adjust your brand strategy accordingly.
Conclusion

Building and sustaining brand equity is a

critical component of business success. By
developing a strong brand identity, effectively
managing your brand, and communicating
your brand message, you can create a
powerful and enduring brand that resonates
with customers.
Thanks