“The Relationship of Tiktok Advertisement and Level of Brand Awareness on Tumbler Products

Among Senior High School Students in a Selected Private School in Paco, Manila in School Year
2023-2024”

Delgado, Joshua
Fontalba, Christian
Lara, Stephanie
Ramal, Ivahn
Salazar, Janna Mae

12 ABM 1

School Year 2023-2024

 Informed Consent form

Purpose of the Study
You are being invited to take part in a research study. Before you
decide to participate in this study, it is important that you understand
why the research is being done and what your participation will involve.
Please read the following information carefully and feel free to ask the
researcher if there is anything that is not clear or if you need more
information. The purpose of the study is to analyze the relationship
between the TikTok advertisement that is often seen when scrolling in
TikTok and the brand awareness on tumbler products. Senior high
school students were chosen because many teens is very interested in
app named “TikTok”

Duration You are anticipated to invest approximately 2–5 minutes to complete

the online survey questionnaire. The team values your time and
appreciates your commitment to contributing valuable insights to this
study. Rest assured, after completing the online survey questionnaire,
there will be 10 no additional follow-up surveys, ensuring a streamlined
and efficient participation process.

Voluntary Participation
Your participation in this study is voluntary. You have the right to
choose whether or not to participate. Your decision to not participate in
the study will not affect the relationship you have, if any, with the
researcher. However, if you decide to participate in the study, you will
be asked to sign a consent form. You can still withdraw from the study
at any time after you sign the consent form without giving any reason.
If you withdraw from the study before the data collection is completed,
your data will be destroyed. You have the right to review your remarks
in individual interviews and erase a part or all of the recording or note.

Confidentiality Your responses in this research will be anonymous. Every effort will be
made by the researcher to preserve your confidentiality, including the
following:
1. Your demographic profile will be solely used for research purposes
where the researcher only has access for individual answers.
2. The information given will be protected and no names will be used in
discussing data.
3. All information will stay in private even if the research is already
finished.

Confirmation of Participation
I have read the provided information, or it has been read to me. I have had the opportunity to ask
questions about it and any questions I have been asked have been answered to my satisfaction. I
understand that I will be given a copy of this form, and the researcher will keep another copy on file. I
consent voluntarily to be a participant in this study.

Print Name of Participant: ________________________________________________

Signature of Participant:__________________________________________________
Demographics
Age:
O Under 15
O 15-16
O 17-18
O 18 Above

How much is your Monthly Allowance?

O Below 1,0000
O 1,000 – 4,999
O 5,000 above

Gender:
O Male
O Female
O Non – Binary

Strand:
O Accountancy Business and Management ( ABM)
O Humanities and Social Science (HUMSS)
O Science, Technology, Engineering, and Mathematics (STEM)

Instruction: Please read the following and place (/) to your preferred answer.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

My awareness of a tumbler
brand increases when its
design and features give
me convenience.

I always look at a tumbler's

features and design to see if
it is trendy, which increase
my awareness of the
brand.

The features and design of

tumbler products that meet
my practical needs and
preferences impact my
brand awareness.

I prefer purchasing a
tumbler product brand that
is durable, aesthetically
pleasing, and offers
benefits, which
significantly impacts my
awareness on the brand.

I prioritize checking
reviews from previous
customers who have
bought tumbler products to
assess their durability and
determine whether they are
a worthwhile purchase.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

The affordability of
tumbler products
significantly influences my
brand awareness.

Most of the well known

tumbler brands offer a
costly effective product

Tumbler brands I know

offer more affordable
products.

The Affordability of a
tumbler product has an
impact on the customers
brand awareness

If the tumbler is budget-

friendly, I become more
aware of its brand.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

Tumbler products that are

easy and safe to buy in a
physical store increase my
awareness of their brand.
 Tumbler products that are
easy to purchase online
increase my awareness in
their brand

The convenience on how I

buy tumbler products
make me aware of their
brand

I am more aware of
tumbler products when
they are easily accessible
in local stores or online.

Convenient access to
tumbler products makes
me more likely to consider
a specific brand.

Strongly Agree Neutral Disagree Strongly

Agree Disagree

I learned about a tumbler

brand by watching the
testimonial of a Tiktok
influencer.

I discovered a tumbler
brand by searching items
in the TikTok Shop.

I learned about the tumbler

brand from a Tiktok
influence's quality review.

I know about the tumbler

brand by viewing it on my
favorite seller's preferred
on the Tiktok app.

I learned about Tumbler

brand through scrolling in
the TikTok app.

Thank you for participating!