Dixon Technologies (India) Limited

C O R P O R AT E P R E S E N TAT I O N
Disclaimer

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Dixon Technologies (India) Limited (the
“Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or
subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment what so ever. No
offering of securities of the Company will be made except by means of a statutory offering document containing detailed information about the
Company.

This Presentation has been prepared by the Company based on information and data which the Company considers reliable, but the Company
makes no representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness
and reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that
02
you may consider material. Any liability in respect of the contents of, or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding the Company’s market opportunity and business prospects
that are individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance
and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include,
but are not limited to, the performance of the Indian economy and of the economies of various international markets, the performance of the
industry in India and world-wide, competition, the company’s ability to successfully implement its strategy, the Company’s future levels of growth
and expansion, technological implementation, changes and advancements, changes in revenue, income or cash flows, the Company’s market
preferences and its exposure to market risks, as well as other risks. The Company’s actual results, levels of activity, performance or achievements
could differ materially and adversely from results expressed in or implied by this Presentation. The Company assumes no obligation to update
any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties included
in this Presentation are not adopted by the Company and the Company is not responsible for such third party statements and projections.

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Contents

Corporate Industry Road 03

Overview Landscape Ahead

05 25 29

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Corporate
Overview
04

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

About Dixon Technologies (India) Limited

Leading Diversified Leading Integrated Vision

05
Player in Electronic Product portfolio Brands of electronics Business model has To be the most preferred
Manufacturing Service covering multiple and home appliances helped derive greater & trusted manufacturing &
(ESM) space in India electronic segments as our clients operating efficiencies solution partner to brands
operating across verticals

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Our Journey

Mid to Late 90s 2000 - 2008 2008 - 2010 Last 9 Years

Assembly CTV and VCR Added assembly of PCBs, Added ODM for CTV, Started LCD/LED TVs,
Capability assembly started DVDs, CFL bulbs & STBs DVD & CFL bulbs Mobile Phones, CCTVs

Achievements Joined hands with Acquired leading Indian 1st Indian company Reverse Logistics operations 06
the Global Consumer Consumer Durable brands to develop STB-ODM with multi-location presence
Electronics Giants as Customers solution

Manufacturing First manufacturing Established Multi- Started Sheet metal & Washing Machine & LED
facility operational at location footprint plastic moulding Lighting, Magnetic and power
Noida supplies , Security Cameras.

Prescriptive Operational ODM & High Value- Added

EMS Sophistication Backward Products
Operations Integration

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Our Product Segments

Consumer Electronics

40% Security Devices

share in total Revenue
Home Appliance 3.8% 07

12.5%
Lighting Solutions share in total Revenue

30.8%
share in total Revenue
share in total Revenue

Mobile Phones

11.9%
Reverse Logistics

share in total Revenue 1%

share in total Revenue

Note: Figures as on FY 2019

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Consumer Electronics

Key Highlights

• We have the largest capacity of LED television in India of

4.4 million units p.a.

• Our product offerings include a range of products such 08

as LED TVs ranging from sizes 19 to 65 inches include
ATV, 2k, 4k, Smart, Semi smart, Android certified , Linux
based TV with AIOT platform and voice control features

• Through this vertical we provide ODM solutions to our

customers

• We also provide end-to-end solution including Auto

Insertion, SMT, LCM Module Assembly

• Dixon manufactures and supplies to marquee clients both

customers domestic as well as international customers

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Consumer Electronics

09

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Home Appliances

Key Highlights

• The segment is completely based on ODM business model

• We offer the largest product portfolio right from 6 kg to 10 kg
with 140 odd models of multiple Washing Machines. 10

• We are in the process of initiating production of top loading

fully automatic washing machine from 6kg to 8kg.
• Our cumulative capacity stands at 1 million units p.a
• Leveraging from our strong R&D capabilities in the segment,
we are able to design and produce technologically advanced
washing machine for our customers.

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Home Appliances

11

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Lighting Solutions

Key Highlights
• Through this division, we offer smart lighting solutions including LED
bulbs, emergency bulbs and battens to leading brands in Indian and
International market
12
• Capacity of the segment is 250 million LED bulbs p.a., which is almost
50% India’s requirement
• While, for down lighters our capacity as on September, 2019 is 12 million
p.a. which is almost 25% of Indian requirement.
• Our Lighting division ranks amongst the top ten in the world in terms of
production capacity
• Our products are backed by our strong research and development
capabilities which enables us to develop new and innovative products

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Lighting Solutions

13

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Mobile Phones

Key Highlights

• We have set-up a new capacity for mobile

phones in Noida which is around 224,000
square feet.
14
• Our cumulative capacity stands around 40
million units p.a.

• We have initiated the commercial

production of our marquee customers
feature phones in our Noida facility.

• We have installed State-of-the-art

infrastructures with SMT and other testing
equipments.

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Mobile Phones

15

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Security Devices

Key Highlights

• Through our fully integrated plant, Dixon

is India’s first Company to manufacture
security devices such as CCTV & Digital
16
Video Recorders (DVR’s)

• The capacity of CCTV is 0.7 million per

month while for DVR is 0.15 million per
month

• Over the coming quarters, we expect

significant growth in the vertical with
improvement in capacity utilization.

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Security Devices

17

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Reverse Logistics

Key Highlights

• Through this vertical we offer repair

services of LED TV panel, mobile and set
top box and refurbishment for STBs, LED
18
TVs, Mobiles, Modems and Computer
Peripherals

• Dixon is one of the few companies to

have Panel Repairing Facility

• Dixon is one of the leading company

who offer LED TVs refurbishment

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Reverse Logistics

19

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Our Plant Locations

Dehradun Plants
270 KM from Delhi
UNIT 1 – Lighting
UNIT 2- Washing Machine

Noida
HO R&D Centre for
20
CTVs and Lighting

Noida Factories
20 KM from Delhi
UNIT 1 – PCB Lighting
UNIT 2 – Mobile Phones
Unit 3 – Reverse Logistics
Unit 4 – LED Lighting
Tirupati Plants
LED TVs CCTV/DVR

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Key Statistics

Total Revenue EBITDA ROCE

(J in million) (J in million) (in %)

28,576

25,523
25,001

29,901
13,922
12,031

1,405
1,162
340

1,191
596

926

38%
28%

33%
35%

27%
16%
6 %
2
G R
CA %
4 3 21
G R
CA

FY15 FY16 FY17 FY18 FY19 H1, FY20 FY15 FY16 FY17 FY18 FY19 H1, FY20 FY15 FY16 FY17 FY18 FY19 H1, FY20

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

 Dixon’s Diverse customer base
Dixon’s
Brands
Dixon’sDiverse
we
Dixon’s
Dixon’s serve
Diverse
Diverse
Diverse customer
customer
customer base
base
base
LED TV customer base
Dixon’s
Dixon’s
Dixon’s Diverse
Dixon’s
Diverse
Diverse
Lighting
customer
Diverse customer base base
Mobile

customer
customer base
base
Washing
Phones Machines
Reverse
Logistics
Dixon’s
Dixon’s Diverse
Diverse
Lighting
Lighting customer
customer
Dixon’s Diverse customer base
Dixon’s Diverse customer
LED TV
LED TV base
base
base
Mobile
Mobile
Mobile
Phones Mobile
Washing
Washing
Washing
Machines
ReverseReverse
Washing
Reverse
Logistics Reverse
Dixon’s Diverse
Lighting LED TV customer base
Lighting
Lighting
LED TV
LED TV
Mobile
Phones
Phones
Phones
Phones
Mobile
Washing
Machines
Machines
Machines
Reverse
Logistics
Logistics
Logistics
Machines
Washing Logistics
Reverse
Lighting LED TV Mobile
Mobile Washing
Washing Reverse
Reverse
Lighting
Lighting LED
LED TV
TV Phones Mobile
Mobile Machines Washing
Washing Logistics Reverse
Reverse
Lighting Lighting LED TVLED TV Phones
Mobile Mobile
Phones MobileMachines
Mobile
Washing Washing
Reverse
Machines Washing Logistics
Washing Reverse
Logistics Reverse
Reverse
Lighting Lighting
Lighting LED
Lighting TV
LightingLED TV
LED TV LED TV
LED TV MobilePhones
Phones Washing
Machines
Machines Reverse
Logistics
Logistics
PhonesPhones
Phones Machines Logistics
Machines Logistics Logistics
Phones Machines Logistics
Phones Machines
Machines Logistics

xon’s Diverse customer base

Mobile Washing Reverse
Lighting LED TV
Phones Machines Logistics
22

Dixon’s Diverse customer base

Mobile Washing Reverse
Lighting LED TV
Phones Machines Logistics

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Environment, Community and People Highlights
Environment
• We are undertaking
initiatives to minimize our
impact on the eco-system
• Electricity saving initiatives
within the organisation
• Proper disposal of
hazardous waste
Note: Figures as on FY 2019
Community care People
Our focus areas of CSR activities include the following: • 28% female employees
• Promotion of Child Education • 33 employees in R&D
• Contributed to old Age Homes towards the upkeep of team 23
destitutes and abandoned elderly • H 95.346 million spent
• Contributed towards eradicating hunger through mid-day towards employee
meal programme welfare and benefit
• Contributed towards Natural disaster relief fund expenses
• Conducted sanitation drive to ensure free flow of rain
water into sewage and to prevent the clogging of rain
water/ sewage on the road.
Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N
 24

Industry
Landscape
Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N
EMS and ODMs Industry Overview

Global Scenario
• The global EMS (Electronic Manufacturing services) and ODM (Original Design manufacturer) is
currently valued at US$ 525.99 billion in 2018 and is anticipated to reach US$ 734.40 billion by
2026 growing at a CAGR of 4.26% between 2019 to 2026. 25

• Consumer devices such as mobile phones and digital camera accounts for the largest share in
the total revenue of EMS market i.e. 39.5%.
• The ODMs are developing at a faster rate in sectors such as Consumer electronics as compared
to other sectors because of growing demand in the downstream industry and more brands
looking to outsource their manufacturing in order to ensure cost-effective pricing
• On account of untapped market potential in developing nations such as India, China and
Taiwan, Asia-Pacific region for EMS and ODM market is anticipated to grow at a CAGR of 4.8%,
remain the highest growing segment between 2019 to 2026.
Source: Reports and Data

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

India Scenario

• The Indian EMS market is growing at a phenomenal growth

rate and is anticipated to continue the same in the next five
years
• Factors such as favourable Government policies, Make in India 26
initiatives and rising input cost in neighbouring country has
augur well for indigenous EMS providers
• The sectors that contribute significantly to the growth of EMS
includes mobile phones, consumer electronics and appliance
• Global giants are exploring opportunities to re-locate their
manufacturing base to alternate location such as India. This
is anticipated to provide strong impetus to Indian electronic
industry going forward.

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Unique Business Model
ODM and EMS companies like Dixon are more preferred because of the following distinct features:
Focus on precision
On the back of their
technology advancement
and strong R&D team,
manufacturers are more
focused on bringing precision
to the manufacturing
process to minimize defects,
while optimising assembly
operations to improve
productivity.
One-stop solutions
Large brands generally
prefer companies who can
provide end-to-end solution
i.e. right from designing and
manufacturing to assembly
and distribution of products.
Cost-effective
Owing to their strategic
alliance, global sourcing
and backward integration,
they tend to provide
cost effective solution to
Companies with superior
quality and minimal defects.
Dixon Technologies (India) Limited
Creative solutions
and continuous
innovation
ODMs constantly monitor the 27
market trends and upgrade their
designs accordingly, providing
innovative and improved solution
to their customers. As a result,
Consumer durable brands prefer
to outsource it to the ODMs as
they have the required expertise
in designing and manufacturing
of the products.
C O R P O R AT E P R E S E N TAT I O N
 28

Road
Ahead
Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N
Focus areas

• Constantly innovate and expand product

portfolio with new products
• Capitalise new business opportunities
• Continue to focus on shifting towards ODM
business model across all verticals
29
• Leverage our Industry experiences and
economies of scale to gain competitive edge
over our competitors
• Leverage our Integrated business model to
ensure healthy margins, strong relationship
with customers and expand our presence In
the international market.
• Build long-lasting relationship with customers
on the back of mutual benefit and trust

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Profile of Chairman and MD
Mr. Sunil Vachani
Executive Chairman
Mr. Sunil Vachani is currently the Executive Chairman
of our Company. He holds a degree of Associate of
Applied Arts in business administrations from the American College
in London. He is also the Promoter of our Company and has been
associated with us since inception. He is responsible for our Company’s
growth and business development. He has over two decades of
experience in the EMS industry. He has been awarded the “Man of
Electronics Award” by CEAMA, the “Outstanding Citizen Award” by
the Sindhi Chamber of Commerce and one of the “Top 100 people
influencing EMS” by the ventureoutsource.com. He has held positions
like chairman of the Electronics and Computer Software Export
Promotion Council of India, Co-Chair of the CII ICTE Committee and
vice president of CEAMA.
Mr. Atul B Lall
Managing Director
Mr. Atul B. Lall, is the Managing Director of
our Company. He holds a master’s degree in
management studies from the Birla Institute of Technology
30
and Science, Pilani. He has been associated with our Company
since inception. He is responsible for our Company’s overall
business operations. He has more than 26 years of experience
in the EMS industry. He has served as a member of the
Technical Evaluation Committee for Electronic Manufacturing
Services under M-SIPS (Electronic Manufacturing Services-
EMS) constituted by the DeitY and served as a representative
of ELCINA on the Committee for Reliability of Electronic and
Electrical Components and Equipment (LITD. 02) of the BIS.
He has also authored the book, ‘Gita and India Inc.’.
Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N
Management team

Mr. Sunil Vachani (KMP) Mr. Atul B. Lall (KMP) Mr. Abhijit Kotnis Mr. Vineet Kumar Mishra
Executive Chairman Managing Director President – COO - Television President – COO - Lighting
31

Mr. Rajeev Lonial Mr. Pankaj Sharma Mr. Saurabh Gupta (KMP) Mr. Ashish Kumar (KMP) Mr. Muneesh Dhawan
President – COO - Washing President – COO - Mobile Chief Financial Officer Group Company Secretary Vice President,
Machine Phone and Head of Legal & HR Business Development

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

Awards and Recognition

32

Dixon Technologies (India) Limited C O R P O R AT E P R E S E N TAT I O N

 B 14 & 15, Noida Phase II, Pin – 201305, U.P. India
Phone: +91-120-4737200 | E-Mail: info@dixoninfo.com