PORTFOLIO

N N
A A YA MEHRA

UX/UI PRODUCT DESIGN Illustration

Education

INTERESTS Strengths
2020 - Ongoing National Illustratons
Accuracy
Institute Of Fashion 3D art
Communication

DESIGN PROCESS
Detail oriented

Hi!
Technology, Kolkata -
Bachelor's in design

Graphics Flexibility
Animation Multitasking
September 2022- Arena StoryTelling
Teamwork
animation, Kolkata - 2D
animation

Experience

SKILLS

ISA GLOBAL

Figma

I'm Ananya Mehra, a final year Illustrator

student at the National Institute of Graphic Design INTERN

Blender

Fashion Technology, specializing in I created ads and After Effects

accessory design. I've immersed myself illustrations for social PHOTOSHOP

in the design process, infusing it into media content.

Procreate
everything I create.
Dec 2022 - Feb 2022

My best tools are pen and paper—I

love sketching and jotting down TIMEX GROUP

ideas in an old-school way. Besides

designing, I'm also passionate about PRODUCT DESIGN INTERN
Ananyamehra1609@gmail.com
3D art and animation. I designed watch dials and
packaging for helix
8800661822
june 2023 - august 2023

PROJECTS

APP DESIGN
Bathroom décor
Luxury product design
ILLUSTRATIONS

(PROJECT 1) (Project 2) (PROJECT 3) (PROJECT 4)

PROJECT 1

Designing an app

Design brief

Create a user-friendly and visually

engaging APP that provides instant
delivery of stationery and art
supplies sourced from local shops.
The platform will not only facilitate
the seamless purchase and delivery
of supplies but will also serve as an
informative hub for users, offering
detailed insights into each product,
artistic techniques, and
comparisons between various art
tools and technologies.

Context Context

Context

Key words
Key Words

Key Words

Needs fulfilled in
one platform
Urge to
experiment and User Empathy Map
learn

Too much time

spent researching
for the right
Context product

Key Words

Instant Creative
satisfaction

The primary target audience

includes artists, creatives,
students, and hobbyists who seek
convenient and swift access to
quality art supplies. The
secondary audience comprises
individuals interested in gaining
knowledge about art tools,
techniques, and digital art
technologies.

Context

Onboarding page
BRAINSTORMING
Onboarding Page

Home page
Options Home Page

) Comparison
) Undiscovered gem
) Research
Item Details

Checkout

1 2
Example. iPad air vs
Buy (Art supplies, tools and
Infolio (In depth information
iPad pro
other related materials) and comparision regarding

the materials tools

Delivery

Adobe animate vs
Adobe After Affects
Infolio (In-depth Information and
Buy now DDigital
igitalart

art
Comparison Regarding the Materials and
and
andtraditional
traditionalart
art Wacom Pen tab vs Xp
Pen tab Tools)

Item details

Search for Exploring Both Mediums of Art

Checkout
Search for exploring

Delivery both mediums of art

The making of

‘THE WISE PALETTE’

I started with an ‘onboarding’ page, which
takes the user to the ‘dive in’ page with 2
options - ‘Buy now’ and ‘ Infolio’.

If the user clicks on ‘buy’, they will be taken

to main screen of shopping, with lots of
brands to chose from. They can select and
see the details of any item, before checkout.
The delivery time is 20-30 minutes.

On that very page, there is a button

underneath the item details which says
‘Know more on infolio’. If this is clicked, the
user will be taken to the page ‘Welcome to
infolio’. There they can know more about
any item, brand comparisons and other
info.

On the ‘infolio’ page, there will be insight 09

:41
about art supplies, materials, tools,
gadgets, technologies, apps, and websites
about art. It will also have a button of
‘buy’, for the products in stock. The user De
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Project potential
Context

Key words

Context
Predict consumer
behavior and
prefernces
Key words

Reducing delivery
Context time as much as
possible

Key words

A more
interactive and
user friendly UI

END OF PROJECT

Project 2

Bathroom Accessories

DESIGN BRIEF

THE AIM OF THIS PROJECT IS to

introduce a product line
tailored for adolescents aged
12 to 17, with a target
audience primarily consisting
of upper-class and upper-
middle-class families. THERE IS
emphasis on playful organic
designs and inviting shapes,
AND THE INSPIRATION HAS TO BE
TAKEN ACCORDING TO THAT.

Context Context

Key words
Key words

USER UNDERSTANDING Context

Age group

12 to 17 Playful organic
shapes to attract Products inspired
target audience by celestial bodies

From children entering

adolescence to those
who are almost adults
The
The design
design concept
concept is
is tailored
tailored for
for adolescents
adolescents aged
aged 12
12 Playful organic
to
to 17, hailing
17, hailing from
from upper - class
upper-class and
and theupper
upper -middle -
-middle-classclass designs
families
families .
. The
The inspiration
inspiration behind
behind the products
products is
is aa Belonging to upper
harmonious
harmonious blend
blend of
of nature
nature and
and space
space ,, with
with aa class and upper
particular
particular emphasis on
emphasis on playful
playful organic
organic designs
designs. andThe the
kkey middle class families
incorporation
thematic of
elements soft
includematerials
celestial and shapes
bodies such. The
as ey
the
thematic
M oon , S unelements
, planets include
, and galacelestial
x ies . The bodies
aim such
is to as thea
create
Moon, Sun
product , planets
line that , and galaxwith
resonates ies. The
the aim is to create
preferences anda
product line of
sensibilities thatthis
resonates
age with, the
group preferences
offering a and
visually User Products inspired by
sensibilities
engaging and of this age egroup
comfortable x , offering
perience that a visually
reflects their Inspiration
preferences nature or space
Space
engaging
fascination and comfortable
with the e x
wonders perienceof that reflects
nature and their
the
fascination
cosmos . with the wonders of nature and the
cosmos.

Designs which tell a

story

Moon, Sun, planets

Yes Celestial Elements
and galaxies

Context
Context
Context

Inspiration -
Inspiration - Galaxy full of
Phases of the Inspiration -Rings stars

3A809E moon
of Saturn

Product-Soap
Product- Soap Product- dish holder

Inspiration and ideation Dispenser Toothbrush

Holder

After a lot of market and trend

research, the product categories I
chose were - Soap dispenser,
Toothbrush holder and Soap dish
holder

3D RENDERED

DESIGN

The process of making the products

PRODUCT #1 - Step 1

PRODUCT #1 - Step 2

PRODUCT #1 - Step 3

PRODUCT #2 - Step 1

Throwing Trimming Cutting Cutting slab

PRODUCT #2 - Step 2

PRODUCT #3 - Step 1

PRODUCT 3# - Step 2

All products ready

for firing and glazing

Shaping

Cutting slabs Putting slabs together

Throwing END OF PROJECT

PROJECT 3 LUXURY PRODUCT DESIGN

USER UNDERSTANDING
The project brief is to make a collection of 3 luxury
products for home or office décor. This target Textures Matt finishes, rough textures
demographic consists of millennials aged 26 to 35,
predominantly residing in metropolitan cities in
India. Their preferences lean towards a
sophisticated and luxurious aesthetic, with a Form Geometric forms and shapes
particular affinity for historic art movements.
Members of this group are part of the upper middle
class and high-class families, reflecting their
appreciation for high-end products to decorate their Materials
Luxurious materials like metal,

marble, or ceramic
offices and homes.

About the users Millennials,age group 26 -35 User preferences Historic art - art movements

Context Upper middle class and

Inspiration Upcoming trends in the market

high class families

Key words
Live in metropolitan cities

Complex structures and details

in India

Historic Art Movements

They go to their offices everyday

and like decorating it

Geometric forms and shapes Like classic, high end products

to provide a luxurious feel to

their offices

Context
Context

F4F4F4 5 15 15 1 Key words

Key words

Geometric
Inspiration and ideation Stacked and
overlapping
elements
abstract
shapes
After a lot of market and trend research i chose
these Product categories - Bookends, paperweight
and fountain pen holder.

CUBISM

3d Rendered

END OF PROJECT

Project 3

ILLUSTRATIONS
study of human and animal
anatomy (POSTURES AND
GESTURES)

Concept art illustrations

The Candy world

the light under water

End of all projects