The meeting discussed marketing strategies for Hudson Corporation to expand into the European market while protecting its luxury luggage brand from cheaper imports. Ideas included not overstretching the brand since it is not well-known in Europe. The group welcomed all members and no further questions were asked before concluding the meeting.
The meeting discussed marketing strategies for Hudson Corporation to expand into the European market while protecting its luxury luggage brand from cheaper imports. Ideas included not overstretching the brand since it is not well-known in Europe. The group welcomed all members and no further questions were asked before concluding the meeting.
The meeting discussed marketing strategies for Hudson Corporation to expand into the European market while protecting its luxury luggage brand from cheaper imports. Ideas included not overstretching the brand since it is not well-known in Europe. The group welcomed all members and no further questions were asked before concluding the meeting.
Chairman : hello everyone ,we know a luxury luggage manufacturer is facing increased competition from cheaper imports.
So today the purpose
of this meeting is to Hudson Corporation about marketing strategies expanding into the European market. Let’s begin. What should we do protect our brand and create new markets for its products?Any ideas? THu
- Ok that’s a possibility. What do you think ? MY
- That’s true – let’s move on to the next item Duyen - That’s a great idea, I think you wanted to say something about this vy - Quynh, how do you feel about stretching a brand? - Well , I don’t think stretch brandis a good idea because the brand the Hudson is not well-known in Europe - To sum up , we discussed about stratery expanding into the european , we also talked about how to protect brand and new create markets for its products . Finally we welcomed all member Vy Thu My Duyen Quynh . Right, that’s all for today’s meeting .Are there any questions before finish ?NO great. Thanks for all attending