Subject: Karma Water Launches Energy Drink with Great Health Benefits

Hi Jenae,

My name is James Melkonian, and I am part of the public relations team for Karma Water. I have enjoyed
reading your articles on Buzzfeed. Your recent article “31 Products That’ll Boost Your Productivity If
You’re Actively Avoiding Your To-Do List” interested me because your list contained many items that
are used in day-to-day life. The Rocketbook smart reusable notebook and bullet journal interest me
because they can help me stay easily organized in the workplace. I greatly appreciate your
recommendations! I especially like the time-marked water bottle. Not only is it great that it can hold 32
ounces to keep you hydrated throughout the day, but it’s similar to our upcoming product because it also
has a well-designed cap that reduces the chance of a spill. With this similarity, I think the release of our
energy drink would be a great topic for your next article. Our main target audience is Millennials and Gen
Z, who are becoming more aware of ingredients and overall health.

Many ingredients in premixed vitamin drinks deteriorate rapidly as they sit on the shelves, which leads to
customer dissatisfaction and a reduction in sales. Our unique push cap solves this problem, which keeps
vitamins and nutrients protected up until consumption. Unlike other energy drinks, our product is all-
natural, containing no processed sweeteners or preservatives. We will be releasing three flavors
(blueberry watermelon, raspberry peach, and melon dragonfruit), and two more (orange mango and
pineapple coconut) coming soon. With the release of our product, we strive to deliver clean ingredients to
our customers and for our customers to obtain functional energy and mental focus from consumption. We
will achieve the latter two using Citicoline, which is critical for healthy brain function. Please see below
for more information about our product.

-Karma Energy Water contains all-natural caffeine, with 150mg sourced from Green Tea extract and B-
complex vitamins

-Contains Adaptogens (Yerba Mate and Maca Extract) which decrease stress

-All bottles are 18 ounces and the vitamins and nutrients in the cap retain their full effect even without
refrigeration. After vitamins and nutrients are dispensed, the drink should be consumed within 48 hours

-Contains low amounts of sugar (4g per bottle) and low calories (20 per bottle)

-All bottles are lactose and gluten-free

Thank you for your time, I will be sure to circle back with you in a few days. I look forward to discussing
more about our potential collaboration with our similar products. If you have any questions, please do not
hesitate to contact me. My phone number is 516-320-1912 and my email is
jameskmelkonian@gmail.com. I hope to talk to you soon!