Sinhgad Technical Education Society’s

RMD SINHGAD SCHOOL OF MANAGEMENT STUDIES

(Approved by AICTE & Affiliated to Savitribai Phule PuneUniversity,Pune)
Off.: S. No. 111/1, Warje, Pune-Mumbai Bypass Highway, Pune – 411 058 .
Phone: 020-29996622/33 E-mail: principal.rmdssoe@sinhgad.eduWebsite: rmdstic.sinhgad.edu

Monograph on
Guidelines for Summer
Internship Project
Dr. Swati Vijay
Dean
RMDSSOMS
INTRODUCTION
As per the requirements of the Savitribai Phule Pune University , at the end of Second
Semester each student shall undertake a Summer Internship Project (SIP) for a minimum of
8 weeks. For SIP, 1 credit is equivalent to minimum 40-45 hours of effective work. SIP shall
have 6 credits. It is mandatory for the student to seek advance written approval from the
faculty guide and the Director of the Institute about the topic and organization before
commencing the SIP
Each student shall maintain a SIP Progress Diary detailing the work carried out and the
progress achieved on a daily basis. The student shall submit a written structured SIP report
based on work done during this period. The student shall submit the SIP Progress Diary
along with the SIP Report. Students shall also seek a formal evaluation of their SIP from the
company guide. The formal evaluation by the company guide shall comment on the nature
and quantum of work undertaken by the student, the effectiveness and overall
professionalism. The learning outcomes of the SIP and utility of the SIP to the host
organization must be specifically highlighted in the formal evaluation by the company
guide. The SIP evaluation sheet duly signed and stamped by the industry guide shall be
included in the final SIP report

This training has the following objectives:

1. To expose the students to the current business environment
2. To acquaint with the hierarchy of the various levels of management
3. To understand the processes involved in the working of the various functional
departments of the organization.
4. To know the relationship among the people working in the unit
5. To establish link between theory and practice.
6. To apply multi disciplinary concepts ,tools and techniques to solve organizational
problems
7. To create awareness of various research topics in the business environment.
The students for MBA are required to submit a project report based on the observations
in the field of functional area or general business environment. The project report should
be written in a technical and scientific manner which is not only in a presentable form but
also complete in all respects. This project report is basically a kind of mini research
project. Research is a systematic effort of gathering, analysis and interpretation of the
problems to find meaningful solutions.
A research project report should aim:
1. To discover the answers to business problems
2. To achieve new insight in to a business phenomenon
3. To portray the features of particular business situation
4. To find the frequency of occurrence
 CONTENTS
**************
Particulars
a. Title page
b. Formal feedback from the company guide
c. Declaration (by student)
d. Guide’s Certificate (College Letter head)
e. Company’s certificate (duly stamped and signed by reporting officer.
f. Index (In tabular form with appropriate page numbers)
g. Acknowledgement
h. List of tables
i. List of graphs
j. List of figures
k. List of abbreviations
l. Executive summary of the project
 CHAPTER 1: Introduction
1. Introduction
From news articles or internet or magazines or any other reliable source of
information.
(Reference to be quoted in bibliography)
1.1 Current Indian scenario & Global scenario
From news articles or internet or magazines or any other reliable source of information.
(Reference to be quoted in bibliography)
1.2 Theoretical aspects
From reference and text books (to be quoted in bibliography)
This point should cover the following

 Basic concepts related to the topic

 The theoretical context of the concerned discipline of the problem should be

specified
1.3 Key concepts and definitions
From reference and text books (to be quoted in bibliography)
1.4 Review of literature
Minimum 20 articles (news articles/ journals online/ print)
Name of the author of article/research paper taken for review
Title of the article/research paper taken for review along with year. The year will help in
knowing how recent is the topic and what gap existed at that time. Review write up
should be in scientific manner covering.
i. Name of the author whose paper is under review

ii. Title and objectives in summary form

iii. Methodology adopted to study the objectives

iv. Summarizing the major findings of research paper

v. Highlighting research gaps

1.5 Outline of problem
1.5.a Need for study
 Why this study (Significance)
 Problem originated after study of Indian and Global scenario in context of theoretical
aspect
 Sources of key originating research question(s).
 The selected problem in the theoretical context in the concerned discipline should be
specified.
1.5.b Statement of problem
 It should emerge from need of study
 The problem identified should be clear in one statement enclosed in single inverted
commas
 This point should cover the following:
i. The problem to be investigated should be presented clearly and briefly
ii. Statement should emerge from the need for the study
iii. It should be object oriented
iv. It should be eye view of the project
v. It should be in inverted commas
1.6. Scope of the study
Geographical scope of the study
Scope from researcher’s point of view
Scope from Organizational/Marketer’s point of view
1.7 Objectives of the Study
 Objectives of the study
 Objectives should be clear
 The sequence should be decided as per the flow of the study
 Indicative of the title of the research
 Maximum 4 objectives to be framed
 CHAPTER 2
Profile of organization/ Industry scenario
2.1 Name, Address and Location of the Company

2.2 Vision and Mission of the Organization

2.3 Historical Background of the Organization

2.4 Different Departments of the Organization

2.5 Organizational Chart of the Company / Process Flow Chart

2.6 Different product range profile of the Organization

2.7 Current Status of the Company

2.8 Future Plans of the Organization

2.9 Any special awards to the organization

2.10 Any other relevant information of the Organization

 CHAPTER 3
Research methodology
3.1 Introduction
3.2 Research design
3.3 Sampling design
3.3.a Population: Define population with reference to project
3.3.b Sampling unit: It should be specified
3.3.c Sampling frame: Specify the extent of it
3.3.d Sampling technique used: Systematic/ Judgmental
3.3.e Sample size finalized (Explanation on finalization of sample size is expected)
In case of projects where there is no requirement of research methodology and sample
selection should specify methodology followed and also describing the rationale behind it
while adopting for the project. The rationale should be established as per the guidelines.
3.4 Data Collection
3.4.a Types of data
3.4.b Sources of Data Collection
A. Primary data: Observation, Scheduled interview, Questionnaire
B. Secondary data : Online database, Abstracts of various articles, Full
research paper (online/print), Govt. and industry published report etc.
The sources for each type of data and the tools and techniques that will be used for
collecting different type of data should be specified
3.4. c Tools of data collection
This point should cover the following:
i. Different types of data analysis techniques used in the research project should be
specifically mentioned. Such as:
ii. Basic analytical tools which include Tabular Analysis , Graphical Analysis,
Percentage Analysis or Ratio Analysis etc. should, be specified
However the use of data analysis method will depend upon the type of data.
 CHAPTER 4: Data analysis
If the project is task based/ activity based, relevant task/ activity details, summery tables of
tasks performed , charts, graphs etc. should be compiled in appropriate chapters.
4.1 Introduction and importance
4.2 Data analysis
It should be in tabular form. The table should be enclosed in a box and must have the
following:
Table number
Title of the table
Column heading
Row heading
Footnote (source) if required
Table no: 4.1 Title of table (statement)
Sr. No. Particulars No. of respondents Percentage
Central Right Alignment Central alignment Central alignment
alignment
Source:
Each Table analysis should be followed by the interpretation.
1. Introduce each graph by presenting the title and explaining the topic of the graph. ...
2. Identify variables. Graphs such as bar and line graphs have a y- and x-axis. ...
3. Highlight key information. ...

Each graph / Table analysis should be followed by the interpretation.

This chapter should contain information on the following points

1. Getting data ready for analysis

2. Data Analysis

3. Interpretation of results

4. Discussion on results derived

5. Research Questions Answered

Tables and Graphs:

Tables and graphs should be placed as near possible to the text. Possibly do not break the
tables in to pages.
Statistical tools may be applied for analysis immediately after the interpretation ( If
required).
Discussion on results derived:

 Link the objectives with results of the data

 Implications of findings

 Personal perspectives of the student on derived results

The findings should be reflected in interpretation of data. It should also correlate with the
key concepts defined in chapter 1.
If the project is Project based then entire process will be mention in data analysis
chapter as per the discussion with respective college internal SIP Guide.
If the project is task based/ activity based, relevant task/ activity details, summery tables of
tasks performed , charts, graphs etc. should be compiled in appropriate chapters.
 CHAPTER 5
Suggestions and Recommendations
If the project is task based/ activity based, key leanings, key contributions to the
organization should be documented after the suggestions and recommendations. The utility
and importance of findings in framing suggestions and drafting recommendations should be
mentioned
5.1 Findings
5.2 Suggestions and Recommendations
The suggestions should be drafted on the basis of findings. The suggestions should be
logical and have indications for some practical applications.
5.3 Learning of the students from the project (Conclusions)
The Conclusions should be drafted on the basis of findings. The Conclusions should be
logical and have indications for some practical applications
5.4 Limitations of study
 CHAPTER 6: References
References in appropriate referencing styles ( APA style only)
It is the list of all those relevant referred literature
Books
Journals
Magazines
Newspapers
Websites
 CHAPTER 7: Appendices
-Questionnaire/s
-Tables (if any)
-Templates/Notes/Relevant information provided by company/organization where the
project was done
 Format of Index
Chapter No. & Heading Sub headings Particulars Page No.
1.1 Current Indian scenario & Global scenario
1.2 Theoretical aspects
1.3 Key concepts and definitions
Chapter No. 1 1.4 Review of literature
Introduction 1.5 Outline of problem
1.6 Scope of the study
1.7 Objectives of the Study
2.1 Name, Address and Location of the
Company
2.2 Vision and Mission of the Organization
2.3 Historical Background of the Organization
2.4 Different Departments of the Organization
Chapter No. 2
2.5 Organizational Chart of the Company /
Profile of organization/ Process Flow Chart
Industry scenario 2.6 Different product range profile of the
Organization
2.7 Current Status of the Company
2.8 Future Plans of the Organization
2.9 Any special awards to the organization
2.10 Any other relevant information of the
Organization
3.1 Introduction
3.2 Research design
Chapter No. 3: 3.3 Sampling design
Research methodology 3.4 Data Collection
Chapter No. 4 4.1 Introduction and importance
Data analysis 4.2 Data analysis
Chapter No. 5 5.1 Findings
Findings, Suggestions and 5.2 Suggestions
Recommendations 5.3 Learning of the students from the project
5.4 Limitations of study
Chapter No. 6 References 6.1 References

Chapter No. 7 Appendices 7.1 Appendices

 Instructions for typing
1. Paper: Executive bond, A4 size, white
2. Font style: Times New Roman
3. Font size: 12
4. Font Color: Black, Diagram and graphs can be coloured as per choice of students
5. Line spacing: Double for the text and single in tables and footnotes
6. Paragraph spacing: six (6) points before and after paragraph spacing
7. Margins: Left margin-1.5” , Right margin- 1”, Top margin-1” and Bottom margin 1”
8. Alignment: The entire report should be typed with justified alignment except tables.
Tables should be centrally aligned.
9. Graphs and Tables: These should be placed as near possible to the text
10. Headings: The headings and its text should be on the same page
Chapter Title: 16 Times New Roman
Main Heading: 14 Times New Roman, Bold,
Subheading: 12 Times New Roman, Bold
11. Page numbers: These can be inserted in Arabic numbers at right most top corner or
bottom corner or at center of bottom. Pre factory materials and post factory materials
should be numbered continuously in roman numbers
12. Separators: For each Chapter
Binding the Report:
After the final print of the three copies of the reports, candidate is supposed to check and
confirm the sequence of pagination .Then project report is to be given for binding. In the
process of binding following things are to be carefully monitored:
1. Give the cover page for Golden Embossing

2. Do carefully proof-reading of the cover page.

3. Clearly indicate the colour for the front page, normally Black.

4. Give proper instructions to the binder regarding insert of extra blank butter or plastic
pages.

5. Ask only for Hardbound copies of the projects, (Plastic/Spiral bound not allowed).

6. Binding should be neat and attractive.

7. Clearly indicate the time and date to complete the binding task.

8. Get fully dried project from the binder.

Summer Project Guideline References:
1. Business Research Methods (Second Edition) - Alan Bryman Emma Bell
2. Research Methodology Methods Techniques (Second Edition) - C. R. Kothari
3. Research Methods for Graduate Business and Social Science Students- Adams, Khan.
4. Business Research Methods (8th Edition) - Cooper Schindler.
Do's and Don'ts for students while in industry for summer projects:
Do's
 Always observe the organizational discipline and code of conduct

 Always have professional approach

 Be punctual and responsive

 Be proactive and enthusiastic

 Keep in touch with company guide and faculty guide

 Be fully prepared with your academic knowledge

 Leave a lasting impression in the company, this way you stand a good chance to get
placed in the same company

Don'ts

 Never indulge in any activity which may go against company interests

 Never enter into any department without permission

Sample Pages of Project Report:

“An Analysis of Feedback from Consumers for selected

products at Nielsen India Pvt. Ltd. At Mumbai”

A Project Report
Submitted to Savitribai Phule Pune University
In partial fulfillment of requirement for the award of the degree of

Master of Business Administration

By
XYZ

Under the guidance of

Dr. / Prof.

Sinhgad Technical Education Society’s

RMD Sinhgad Technical Institutes Campus
RMD Sinhgad School of Management Studies, Warje, Pune
Batch 2022- 2024
 DECLARATION

I, the undersigned, hereby declare that the project report entitled“Analysis of Feedback of
consumers for selected products at Nielsen India Pvt. Ltd. At Mumbai” written and
submitted by me to the SavitribaiPhule Pune University, Pune in partial fulfillment of the
requirements for the award of degree of Master of Business Administration under the
guidance of------------------- is my original work and the conclusions drawn therein are based
on the material collected by myself.

Date: XYZ
Place: (Research Student)
List of Tables
Table No. Title of Table Page No.
1.1
1.2
2.1
4.1
4.2

List of Graphs
Graph No. Title of Graphs Page No.
1.1
1.2
2.1
4.1
4.2

List of Figures
Fig. No. Title of Figure Page No.
1.1
1.2
2.1
4.1
4.2

List of Abbreviations