Significance of the Study Slide

The significance of the study in research is important as it establishes the purpose,

importance, and potential impact of the research. It helps researchers like us to justify
our work, contribute to academic knowledge, address real-world issues, and potentially
benefit individuals, organizations, and society at large.

- The Tanglawan Festival significantly impacts the city's image, impacting tourism
agencies, visitors, residents, community leaders, media, and future researchers.
The findings guide promotional strategies, enhance visitor experiences, foster
civic pride, craft effective campaigns, and serve as an educational resource for
future researchers and students studying tourism management and event
planning.

Objectives Slide
In any research study, it is a mustl to have clearly defined objectives. Objectives serve
as our roadmap, guiding us through the research process and helping us reach
meaningful conclusions. They provide structure and purpose to our study. With that in
mind, let me explain the objectives of this research.
First and foremost, our objective is to assess the economic impact of the Tanglawan
Festival on the local economy. We seek to determine how this festival contributes to the
financial prosperity of the city. By analyzing various economic indicators, such as
tourism revenue, job creation, and local business growth, we can understand the
festival's significance in driving economic development.
Next, we aim to investigate how socio-cultural elements affect visitors' experiences and
insight during their attendance at the Tanglawan Festival and events. We want to
understand how the festival's cultural aspects, such as traditional performances, local
cuisine, and artistic displays, influence the overall visitor experience. By exploring these
factors, we can gain valuable insights into the festival's cultural impact and its role in
promoting cultural heritage.
We are also determined to analyze the Tanglawan Festival's impact on the local
environment and its commitment to environmental sustainability by event attendees.
Today, sustainability is a pressing global concern, and there’s to assess how festivals
like Tanglawan mitigate their environmental impact. By examining waste management
practices, energy consumption, and eco-friendly initiatives implemented during the
festival, we can evaluate its environmental sustainability efforts.
Lastly, we aim to recommend strategies for enhancing the organization and promotion
of the Tanglawan Festival. This objective is particularly important as it allows us to
contribute to the continuous improvement and success of the festival. By identifying
potential areas for improvement, such as marketing strategies, logistical arrangements,
and community engagement programs, we can provide practical recommendations that
will strengthen the festival's organization and boost its overall promotion.

CONCEPTUAL FRAMEWORK SLIDE

Next, I will be discussing the significance and value of a conceptual framework in
research, as well as explaining the Input-Process-Output (IPO) format that we have
used in my study.
Let's begin by understanding the importance of a conceptual framework. A conceptual
framework provides a clear structure and direction for research, organizing thoughts,
defining objectives, aligning with existing theories, and understanding relationships
between variables. It aids in comprehensively examining the Tanglawan Festival's
effects, ensuring alignment with existing theories and concepts.
The research uses the IPO format, with input, process, and output columns. The input
column examines the Tanglawan Festival's effects on tourism from economic, socio-
cultural, and environmental perspectives. By examining how the festival resonates with
visitors, shapes the local economy, enriches socio-cultural encounters, and
demonstrates eco-consciousness, we can understand its broader implications.
The process of evaluating the festival's influence involves structured procedures,
including formulating research inquiries and objectives, using a qualitative research
approach for data collection and analysis, and conducting interviews with diverse
stakeholders. This approach allowed for detailed insights and substantial insights,
resulting in a comprehensive understanding of the festival's impact.
The Tanglawan Festival has been evaluated and found to be a significant economic
catalyst, with visitors exceeding expectations in areas like lodging, dining, and
memorabilia. It also generates employment opportunities, contributing significantly to
the local job market. The festival is a hub for cultural exchange, fostering interactions
that promote learning and artistic expression. It also demonstrates a commitment to
sustainability through eco-friendly practices and safety protocols, showcasing
responsible event management..
We can say that,The IPO model offers a structured framework for evaluating the
Tanglawan Festival's impact, encompassing its effects on tourism, local economy,
socio-cultural experiences, and eco-conscious initiatives. This framework guides the
study and ensures all important aspects of the festival's impact are considered.

RESEARCH DESIGN SLIDE

I will also discuss the importance and value of the research design utilized in our study.
Specifically, we employed a qualitative-phenomenological research design, adopting a
hermeneutic phenomenological approach.
Hermeneutic phenomenology is a methodology that aims to interpret and understand
the lived experiences of individuals within a cultural or social context. It involves a deep
exploration of the phenomenon under investigation, capturing the richness and
complexity of participants' experiences, perceptions, and interpretations.

Our research design of hermeneutic phenomenology offers a unique and valuable lens
through which we can interpret and understand the impact of the Tanglawan Festival on
the tourism industry in San Jose Del Monte. By utilizing this methodology, we can
capture the richness and complexity of the residents' perspectives, providing a
comprehensive exploration of the cultural dimensions at play.

RESEARCH LOCALE SLIDE

The choice of San Jose Del Monte, Bulacan, as our research locale is significant in
understanding the impact of the Tanglawan Festival on the local tourism industry. By
focusing on this specific community, we can gain comprehensive insights into the
festival's influence on residents and tourists, contributing to a deeper analysis of its
effects.

SCOPE AND LIMITATION SLIDE

Next, I would like to emphasize the importance and value of establishing a scope and
limitation for any study. The scope and limitation of this research study help us to
establish its relevance and applicability. We have defined the boundaries of our
research, including its focus on resident numbers, the local business community, and
the overall economic landscape of San Jose del Monte Bulacan. However, we must
acknowledge the limitations, such as the narrow geographical scope and potential bias
in our data collection approach.
Nevertheless, this study provides valuable insights into the tourism impact of the
Tanglawan Festival and its significance in the context of local tourism development.
Thank you for your attention, and I am now open to any questions you may have

Questionnaire Slide
I will be presenting the questions that aid us in completing our research. For Question 1:
What caught your interest in attending the Tanglawan Festival and how did you first
hear about it? We are able to come up with these findings. That the residents of San
Jose del Monte have a deeper understanding of the Tanglawan Festival due to firsthand
experiences shared by friends who have either narrated their experiences or extended
invitations to attend. Social media, particularly Facebook, played a significant role in
spreading information about the festival, with captivating highlights featuring its lantern
theme sparking the interest of potential attendees. School participation and a sense of
community also motivated residents to attend. Other factors that caught residents'
attention include a Guinness World Record attempt, chance discoveries, proximity to
their homes, and creative exhibits. The Tanglawan Festival successfully captures the
curiosity and attention of residents, making it a significant event for them.

For Question 2: How does the Tanglawan Festival help local businesses to make more
profit? We observed that The Tanglawan Festival in San Jose Del Monte, Bulacan,
attracts high attendance, boosting the income of local businesses. It serves as a
platform to promote Tanglawan products, leading to increased purchases and
supporting the local economy. The festival creates demand for products and services,
resulting in increased sales for local businesses.

And for Question 3: What are the effects of the Tanglawan Festival on local job opportunities,
and which job opportunities have visitors found due to their participation in the festival? We can
say that the Tanglawan Festival has a positive effect on local job opportunities. It opens
up opportunities for local businesses to make more profit and encourages the
emergence of numerous small businesses such as street vendors and souvenir shops.
These businesses strategically offer products that they know will appeal to festival
attendees, anticipating high demand and sales.

Summary of Findings SLIDE

Marketing and Promotion
The diverse and enriched understanding of the Tanglawan Festival among the people
of San Jose del Monte can be attributed to a combination of interpersonal connections,
social media engagement, school involvement, and the unique attributes of the festival
itself. By capitalizing on these factors and continuing to innovate the festival's marketing
and promotion strategies, the organizers can further enhance the residents' appreciation
and participation in the Tanglawan Festival.
2. Job Creation
The festival not only increases income for the local community but also supplies
employment opportunities. Stall vendors and businesses that aim to meet the high
demand generated by the event are able to create jobs for the residents of San Jose del
Monte. Thus, the Tanglawan Festival is seen as a driving force for job creation and
economic opportunities within the region.

3. Revenue for Local Business

The Tanglawan Festival is an important event for local businesses in San Jose del
Monte. It not only helps increase revenue and sales but also provides a platform for
businesses to promote themselves and establish connections with the community. The
festival serves as a catalyst for economic growth and success in the region.

Recommendation Slide
After concluding on the results of our research, we can recommend The Tanglawan
Festival in San Jose Del Monte, Bulacan, is a significant driver of tourism and economic
development. Its positive impact on the local economy, including job creation and
revenue, is significant. To maintain its success, the city should continually improve and
innovate the festival experience. Collaboration with local businesses, communities, and
government agencies can contribute to its growth. Tourism agencies should capitalize
on the festival's economic, socio-cultural, and environmental benefits to tailor
promotional campaigns. Engaging in cultural exchange activities and promoting
environmental sustainability can enhance the festival's appeal.