FACTORS TO CONSIDER

• Market analysis:
Barasa needs to conduct thorough market research to
understand the demand for Nyama Choma in the
Eastland region. By analyzing existing competitors and
their price, quality and service, he also gains insight into
market potential.
• Location selection:
Barasa says you should consider high-traffic areas,
preferably near residential and commercial centers in the
Eastland area. Ease of access to a location, parking, and
visibility are important factors in attracting customers.
• License and Permit:
Mr. Barasa must comply with all legal requirements and
obtain the necessary licenses and permits to operate his
food business. This includes health and safety
inspections, food handling certifications, fire permits,
and other relevant regulations from local governments.
• Staff:
Barasa should consider hiring experienced chefs,
experienced waiters and friendly customer service
representatives to provide customers with a pleasant
dining experience.
• Marketing strategy:
This includes building a website and social he media
presence, offering promotional discounts, working with
local businesses, and using word of mouth.
• Funding:
Barasa could consider various sources of funding to fund
the Nyama Choma joint. Possible options are:
• Personal savings:
Barasa can invest his savings in the company. Bank loan:
You can apply for business loans from banks and financial
institutions using your business plan and market analysis
as the basis for your application.
• Investor:
Barasa may seek out investors interested in backing the
company in exchange for shares or a share of profits.
• Government Subsidies and Programs:
He could consider government grants and programs
specifically designed to help small businesses and the
food industry.
Business is likely to grow
• Cafes and restaurants:
As the area develops, demand for catering
establishments will increase, which may lead to the
establishment of cafes, restaurants and other catering
establishments.
• supermarket:
The region's growing population and increasing
urbanization may mean a need for local grocery stores
and supermarkets. Entertainment venue:
As the area grows, entertainment facilities such as
cinemas, arcades, and leisure centers may be required.
• retail store:
Population growth and economic development may
encourage the establishment of retail stores, clothing
boutiques, and other small businesses that serve
consumer needs.