MANAGEMENT INTERNSHIP PROGRAM 2023

Annexure lI
Mukesh Patel School of Technology Management & Engineering
Management Internship Program Project Proposal Preliminary

Details
Name of the Hushrav Tantra
Student
Roll No. & SAP K057 70461019065
No.
Name of the Airkom Electronics PVT LTD
MIP
Organization
Project Title
Project M/s. Airkom Electronics Pvt Ltd, Mahape, Navi Mumbai - Manufacturer offering Power Back-up,
Description Power Conditioning & Solar Power Generation Systems for Industrial and commercial applications in
(100
words)
a range from 1 kVA to 2500 kVA and operating on pan India basis.
As a Marketing Intern – I will be working in the key marketing functions Inside Business Activities
& Field Business Activities as part of Pre & Post business activities, advertising and promotional
efforts, following product/service management, selling concepts, building social media campaigns
and preparing promotional materials and presentations. These marketing functions involve the
activities focused on understanding customers and providing them the products they want.

Important Aspects Details Remark

Scope of Project 1. Building Social Media Campaigns

(SoW) 2. Preparing Promotional Materials & Presentations
3. Advertising & Promotional Efforts
4. Organizing & Managing Exhibition Events.
5. Marketing Activities – Both Inside & Field Work
6. Maintaining Business Prospect/MIS
7. New Project Developments
8. After Sales Support Management Activities
9. Competitive Analysis – Study Strengths &
Weaknesses Of Current & Potential Competitors

Methodology/ 1 Use of social media apps like instagram for social media
Approach to be campaigns
Adopted 2. Help from industry mentor to understand the effective
ways of maintaining business prospects, development
stages of a new project, how to carry out competitive
analysis, after sales support management activities.
3.attending exhibition events to gain a better understanding
of organizing and managing such events.

Outcomes & Learnings

from the Project
1)How to build an expand a companys image through
social media campaigns.

2.Developing the capabilities to manage and organize

exhibitions to create more awareness about the company
and its products To understand marketing activities in
detail.
MANAGEMENT INTERNSHIP PROGRAM 2023
3)Develop knowledge of new project development since it
is a crucial driver for marketing activities

4) Understand the competition faced by the firm through

competitive analysis to gain a better understanding of the
competitor/competitors the firm faces which affect their
sales.
MANAGEMENT INTERNSHIP PROGRAM 2023