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Test Bank For Marketing Management Global Edition 15th Edition Philip Kotler Kevin Lane Keller
Test Bank For Marketing Management Global Edition 15th Edition Philip Kotler Kevin Lane Keller
6) ________ goods constitute the bulk of most countries' production and marketing efforts.
A) Durable
B) Impulse
C) Physical
D) Luxury
E) Intangible
Answer: C
Diff: 1
LO: 1.2: What is the scope of marketing?
AACSB: Reflective thinking
3
Copyright © 2016 Pearson Education Limited
8) Car rental firms, hair dressers, and management consultants provide ________.
A) goods
B) experiences
C) events
D) services
E) information
Answer: D
Diff: 1
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
9) Soccer's World Cup is promoted aggressively to both companies and fans. This is an example
of marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
E) service
Answer: D
Diff: 2
LO: 1.2: What is the scope of marketing?
AACSB: Application of knowledge
10) The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and
its multicultural society in order to attract tourists is an example of ________ marketing.
A) event
B) property
C) service
D) place
E) idea
Answer: D
Diff: 2
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
11) In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even
a haunted house. Disney is marketing a(n) ________.
A) experience
B) service
C) event
D) organization
E) good
Answer: A
Diff: 1
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
4
Copyright © 2016 Pearson Education Limited
12) Janet is very upset that she can't get tickets to the Rolling Stones concert because they are
sold out. Which of the following demand states applies to Janet's situation?
A) nonexistent demand
B) latent demand
C) full demand
D) unwholesome demand
E) overfull demand
Answer: E
Diff: 2
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
13) Sales of woolen clothing usually increase during the winter season and decline thereafter.
This is an example of ________ demand.
A) irregular
B) declining
C) impulse
D) latent
E) negative
Answer: A
Diff: 2
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
14) Julia is worried about the rising pollution levels in her city. She doesn't mind paying extra for
goods and services that use sustainable processes to help control pollution. This is an example of
________ for pollution.
A) declining demand
B) nonexistent demand
C) latent demand
D) negative demand
E) unwholesome demand
Answer: D
Diff: 2
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
5
Copyright © 2016 Pearson Education Limited
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