The 2023 FIFA Women's World Cup is the 9th Women's World Cup organized by FIFA.

It will be
held in Australia and New Zealand from July 20 to August 20, 2023. It is the first women's World
Cup co-organized by two hosts(Official Documents, n.d.).

In order to be able to host the 2023 FIFA Women's World Cup, the host country will definitely
build and improve relevant stadiums and infrastructure. Holding this competition at the same
time can better stimulate local residents' interest in football and promote and promote the
development of women's sports. It also showcases the top women's football competition from
around the world.
New Zealand Minister for Sport and Recreation Grant Robertson said the matches, which have
been watched by more than 700,000 people, demonstrate the power of sport to bring people
together and are a turning point for women's football(RNZ News, 2023). Adelaide/Tartanya is one
of the host cities, with more than 870,000 fans flocking to the city's fan site, the FIFA Fan Festival
at Festival Plaza and the temporary live venue at The Drive, formerly Come watch the month-long
competition(Racing, 2023).

During the competition, there is a huge increase in demand from industries such as hotels and
catering. They provide accommodation and dining services to team members, spectators, and
tourists from all over the world. There are also various other services. During the game in
Auckland, New Zealand, the local government provided many considerate services to fans and
spectators who came to watch the game. The World Cup matches are broadcast live on the big
screen at Queen's Pier to help fans enjoy entertainment as well as local culture and food; at the
same time, fans can use all trains and buses for free 4 hours before the start of the
game(OurAuckland, n.d.). In addition, Booking.com has signed with the organizers of the 2023
FIFA Women's World Cup in Australia and New Zealand as a sponsor, and can provide more than
60,000 rooms in Australia and New Zealand for fans coming to watch the games(Booking.com
Announced as Official Online Travel Sponsor for the FIFA Women’s World Cup Australia & New
Zealand 2023TM, 2023). Only by providing convenient accommodation and transportation
conditions for tourists and fans who come to watch the game can they be in a better mood to
travel locally and understand the local culture. Therefore, the warm hospitality in terms of
transportation also provides convenience for the leisure and travel of fans and tourists.

Leisure and travel are inseparable. During the Women's World Cup, it attracts a large number of
fans and tourists, most of whom will seek leisure and entertainment outside of the game, explore
the host city, and learn about local culture and special entertainment activities. For many people,
New Zealand and Australia may be places they have never been. So it is a good choice to take this
opportunity to travel and relax in these two places.
Australia launched a special international tourism campaign during the 2023 FIFA Women's
World Cup. Australia's Minister of Trade and Tourism Don Farrell also said that this Women's
World Cup is an excellent opportunity to invite tourists to travel(New Tourism Australia Campaign
Launches Ahead of the FIFA Women’s World Cup 2023TM - Corporate - Tourism Australia, n.d.).
Even some businesses have even launched relevant travel packages for fans, and developed
travel routes based on local attractions outside of game time(FIFA Women’s World Cup 2023
Travel Packages, n.d.). These activities can better attract tourists' interest in exploring the city,
relax and promote the development of local tourism.

References:
 Booking.com announced as Official Online Travel Sponsor for the FIFA Women’s World Cup
Australia & New Zealand 2023TM. (2023, July 19).
https://www.fifa.com/about-fifa/commercial/media-releases/booking-com-announced-as-
official-online-travel-sponsor-for-the-fifa-womens-world-cup
 FIFA Women’s World Cup 2023 travel packages. (n.d.).
https://wofdi.com/destinations/wwc2023
 New Tourism Australia campaign launches ahead of the FIFA Women’s World Cup 2023TM -
Corporate - Tourism Australia. (n.d.). https://www.tourism.australia.com/en/news-and-
events/news-stories/new-campaign-launch-fifa-womens-world-cup-2023.html
 Official documents. (n.d.). https://www.fifa.com/about-fifa/official-documents
 OurAuckland. (n.d.). FIFA Women’s World Cup 2023: What you need to know. OurAuckland.
https://ourauckland.aucklandcouncil.govt.nz/news/2023/07/fifa-women-s-world-cup-2023-
what-you-need-to-know/
 Racing, O. F. R. S. A. (2023, August 21). FIFA Women’s World Cup scored goals for SA. Office
for Recreation, Sport and Racing. https://www.orsr.sa.gov.au/news/fifa-womens-world-cup-
scored-goals-for-sa
 RNZ News. (2023, August 15). FIFA Women’s Football World Cup a “massive celebration” in
New Zealand. RNZ. https://www.rnz.co.nz/news/national/495886/fifa-women-s-football-
world-cup-a-massive-celebration-in-new-zealand