Search Go Facebook Users in Indonesia Have Highest Mobile Usage Rate Worldwide Indonesia is home to the third-largest Facebook mobile phone audience January 22, 2015 SHARE EMAIL (/ARTICLES/EMAIL ASPX?! 1011896) PRINT (/ARTICLES/PRINT.ASPX?R=1011896) Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to a new eMarketer forecast, which for the first time breaks out mobile phone Facebook users by country. This number of users makes Indonesia home to the third- largest mobile phone Facebook audience in the world, after the US and India. (/Chart/Mobile-Phone- Facebook-Users- Penetration-Indonesia- 2013-2018/165261) Globally, almost 1 billion Facebook users will access the social network on a mobile phone (/Article.aspx?R=1011881) at least monthly in 2015, ‘opie Phone Facanoox Users and Penetration im Indonesia, 2013-2078 eMarketer estimates. ‘The percentage of Facebook users who access the platform via mobile phones is higher in Indonesia than in any other country we study; 92.4% of Facebook's audience there accesses the social networking service through mobile phones at least once per month. ‘That compares with 79.1% of Facebook users in the US and 82.9% in India. eMarketer’s latest worldwide forecast for mobile phone social network usage includes an increased estimate for usage in Indonesia due to a higher-than-expected audience reported by Facebook in the country. In addition, virtually all mobile phone social network users in Indonesia are mobile phone Facebook users. In all, just under a quarter of the country’s population and 42.0% of mobile phone users will use their devices to access Facebook at least monthly. Latest Articles Latest Webinars Navigating the Hype Around Authenticated ‘Audiences | Sponsored Content (https://www.emarketer.com/content/navigatin hype-around-authenticated-audiences- sponsoted-content) Brands Leveraging Digital Audio Don't Have the Metrics They Need to Measure a Campaign's Success (nttps://www. emarketer.com/content/brands- leveraging-digital-audio-don-t-have-metrics- they-need-measure-campaign-s-success) Study: Political CTV Ads More Trusted than ‘Those on Social Media | Sponsored Content (https://www.emarketer.com/content/study- Political-ctv-ads-more-trusted-than-those- on-social-media-sponsored-content) More Artis » eMarketer Daily Nowslattor » (tp:t/wwen.emarketer.com/articbashwsletter)Mobite Phone Social Network UsersandPenetation _ (/Chart/Mobile-Phone- Imindonesia, 2013201 reir weir win -wa SOCial-Network-Users- eepeeeg we es as ma os m3 Penetration-Indonesia- Sina Ee SR AWA HIN H 2013-2018/165188) Rata 7S HA aE eM We Overall, eMarketer expects 63.4 million people in Indonesia to access social networks via mobile phones at least monthly this year. By the end of our forecast period, the number will approach 100 million and will still be growing at double-digit rates. A majority of mobile phone users in Indonesia will use mobile social networks by 2017, and Facebook mobile phone users will pass the 50% mark in 2018. eMarketer bases all ofits forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population, along with company-, product-, country- and demographie-specific trends, and trends in specific consumer behaviors. We analyze quantitative and qualitative data ‘from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness. In addition, every element of each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. 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