FASHION MERCHANDISING

Detailed Study of Assortment of a Product

Ladies Tops
A top is clothing that covers the upper human body from the neck to the waistline. Tops are sometimes as short as mid-torso, and as long as mid-thigh. Men's tops are generally paired with pants, and women's with pants or skirts. Common types of tops are t-shirts, blouses and shirts. The neckline is the highest line of the top, and may be as high as a head-covering hood, or as low as the waistline or bottom hem of the top. A top may be worn loose or tight around the bust or waist, and may have sleeves or shoulder straps, spaghetti straps (noodle straps), or may be strapless. The back may be covered or bare. Some designers create tops with straps around the waist or neck, or over the shoulders. Some special types of tops are:

t-shirt - with sleeve, either half or full. tank top - sleeveless, maybe just strap over shoulder. crop top - high waistline, exposing belly. tube top - no sleeve, no strap over shoulder, just wraps around bust. halter top - single strap around neck.

Halter top t-shirt

tank top

crop top

To Study detailed assortment of ladies tops I have chosen the retail Store Shoppers Stop

SHOPPERS STOP

Tube top

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai. Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name Shoppers Stop in India. Shoppers Stop has 35 stores across the country and three stores under the name HomeStop. Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services. Shoppers Stop launched its e-store with major cities in India in 2008. The website products available at Shoppers Stop delivery across retails all the stores, including

apparel, cosmetics and accessories.Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad. Shoppers Stop retails products of domestic and international brands such as Louis Philippe, Pepe, Arrow, BIBA, Gini & Jony, Carbon, Corelle, Magppie , Nike, Reebok, LEGO, and Mattel. Shoppers Stop retails merchandise under its own labels, such as STOP, Kashish, LIFE and Vettorio Fratini, Elliza Donatein, Acropolis etc. The company also licensees for Austin Reed (London), an international brand, whos men's and women's outerwear are retailed in India exclusively through the chain.

Mens section

Ladies Section

Kids section

Fragrance and beauty

Home & travel

Accessories

Footwear

Apparel

Kurtas Kurtas

Ladies Tops

Trousers, jeans & skirts

saris

Nightwear & lingerie

PRODUCT MIX

1. 109 F

STYLE RANGE SIZES

Printed Tops Tunic Tops Solid Color Tops Knit Tops

995-1295 1095-1695 895-1595 995

XS,S,M,L,XL,XXL,XXXL XS,S,M,L,XL,XXL,XXL XS,S,M,L,XL,XXL,XXL XS,S,M,L,XL,XXL,XXL

The tops are made of viscose lycra & voile fabric 2. ALLEN SOLLY

RANGE

SIZES

STYLE Logo T-shirts Office wear tops The fabric used is 100% cotton ` 3. AND 499 699-1999 S,M.L S,M.L

SIZES RANGE

STYLE Viscose Lycra Tops Cotton Tops(printed and plain) Printed or checked Tunics 1099-1399 1099-1599 1599-1699 S,M,L,XL,XXL 8,10,12,14,16,18 8,10,12,14,16,18

The tops are made of Mul Cotton or viscose lycra

4.ARROW WOMEN

RANGE

SIZE

STYLE T-shirts Ladies Top Ladies Checkered Top 899-1099 7999-1599 1399-1499 S,M,L,XL S,M,L,XL S,M,L

The Tops are made of Knit cotton and 100% cotton.

5 AUSTIN REED

RANGE

SIZES

STYLE Office wear tops The tops are made of 100% cotton . 299-540 M,L,XL

4. ELLIZA DONATEIN

RANGE

SIZES

STYLE Office wear Tops The Tops are made of cotton 499-899 L,XL,XXL

5. I JEANSWEAR RANGE SIZES

STYLE Polo T-shirts T-shirts Check Tops Ladies Tops The Tops are made of 100% Cotton 342-391 245-538 391-490 391-440 S,M,L,XL S,M,L,XL M,L,XL M,L,XL

6. INSENSE

RANGE

SIZES

STYLE Printed Tops Tunic Knit Tops Evening Wear Tops 630-1099 299 391-699 S,L M,L,XL M,L,XL

The Tops are made of Cotton and Viscose Knit. 7. LATIN QUARTERS

RANGE

SIZES

STYLE Casual Knit Tops(printed and solid) Woven Casual Tunics

750-1450 1290-1800

S,M,L,XL S,M,L,XL

The Tops are made of Cotton or are kntted.

8. LEE

RANGE

SIZES

STYLE Knit Wear Tops 399-799 S,M

9. LEVIS

RANGE

SIZES

STYLE Graphic T-shirts Ladies Tops 10.LIFE RANGE SIZES 599 899-1499 S,M,L,XL S,M,L,XL

STYLE Printed T-shirts Ladies Top 195-490 299-590 S,M,L,XL S,M,L,XL

The tops are made of 100% cotton.

11.MUSTANG

RANGE

SIZES

STYLE Ladies(3/4th & short sleeves)Top T-shirts

999-1199 599-999

34,36,38,40 XS,S,M,L

The tops are made of circular knit fabrics and cotton.

12.NOI

RANGE

SIZES

STYLE Ladies Top Tunic Tops(printed & solid) The tops are made of circular knit and cotton. 13.REMANIKA 999 899-999 XS,S,M XS,M

RANGE

SIZES

STYLE Printed Top Shrugs Knit Tops Striper T-shirts Solid Color Tops The tops are made of cotton fabric. 1200-1250 1800 999-1300 850 990-1500 XS,S,M,L,XL XS,S,M,L,XL XS,S,M,L,XL XS,S,M,L,XL XS,S,M,L,XL

14.STOP RANGE SIZES

STYLE T-shirts Office Wear Tops Satin Shirts The tops are made of 100% cotton 390-799 385-699 599 S,M.L S,M,L S,M,L

15.UNITED COLORS OF BENETTON

RANGE

SIZES

STYLE Printed T-shirts Knit Tops T-shirts Shirts 540-735 400-785 345-440 685=835 S,M,L XS,S,M S,M,L XS,S,M,L

The tops are made of 100% cotton or knit trim fabric.

16.VAN HEUSEN

RANGE

SIZES

. Ladies Top

STYLE 795-995 XS,S,M,L

The tops are made of lycra or knit fabric 17.WIILS LIFESTYLE

RANGE

SIZES

STYLE Tank Tops Ladies Top(Printed & solid) 1499 999-1999 XS,S,M,L S,M,L

The tops are made of Cotton or knit cotton.

Latest Trends and product Innovation

This summer candy colours in ladies top is the latest trend. Theres no running away from animal print trend that carries on from the previous season. No matter what creature you have affinity, this runway favourite of Givenchy, Roberto Cavalli, Vivienne Westwood Red Label and Nalanda Bhandari has everything covered from tiger prints to leopard spots. With so many options to choose from, The Geek Chic look is in. its not about actually forgetting to match your socks, it's about being preppy with an individualistic streak. From animal to geometric - this season there is no avoiding prints. While Lanvin and Cavalli opted for leopard spots and tiger stripes, D&G took a more feminine approach

with florals and miniscule teacup prints. Cute lips and anchors along with the quintessential summer flowers these prints are best suited on petite girls. Gathered blouse is the latest Trend. It gives a sultry appeal. Yet before it gets too revealing, the shirt brings itself together with feminine gathered fabric along the shoulders.