HEAVENLY BLENDS

“Old vibe with a new brand new taste”

BUSINESS PLAN
I. Introduction

A. Business Concept

Heavenly Blends is a coffee shop that sells coffee drinks, other hot

and cold beverages, pastries, and sandwiches with 80’s to 90’s vibe

through playing music of those times, serve the customers with band

singing their requested song, and giving the customers a chance to

customize their drink and snack with their own vintage feels.

Business Model

It is made out of passion by the company and other stakeholders

which generates income to gain raw materials and resources to produce

delightful products and is affordable to customers.

B. Business Goals

 Vision

To establish a reliable and relaxing environment for the

customers that serves them a retro vibe in the city and improve the

service with new products through building new branches in the

county within the next five years.

  Mission

To fulfill and provide the satisfaction and thirst of the

customers through outstanding quality, services, and value that

would generate sufficient profit for stockholders and improve the

lives of the employees.

 Objectives

1. To establish new branches within the country;

2. To maximize the profit for good financial returns to the owners

and investors;

3. To develop the skills and improve the living of the employees;

4. To improve the job performance for good quality of products and

services for customers satisfaction; and

5. To offer an excellent retro vibe café guest experience.

 Performance Target

Key Results Area 2019 (now) 2020 (1 year) 2024 (5 years)

a. Number of Branches 1 3 10

b. Sales Volume Attained PHP 3 Million PHP 9 Million PHP 30 Million

a. Amount of Net Profits PHP 1 Million PHP 2 Million PHP 8 Million

b. ROE 30% 40% 60%

c. ROA or ROI 15% 20% 30%

d. ROS 14% 15% 16%

a. Growth in sales per 20% 20& 20&

outlet

b. Percentage of repeat 30% 40% 50%

customers

c. Number of 4 out of 20 6 out of 20 10 out of 20

Commendations

Number of Customer

Complaints 1 out of 20 1 out of 50 1 out of 100

a. Management and 3 out of 10 per 2 out of 10 per 3 out of 10 per

Employee turnover year year year

b. Number of Job 10% more job 20% more job 30% more job

Applicants compare to applicants applicants applicants

other establishments

C. Business Offerings and Justification

Heavenly Blends offers its customers the best tasting coffee

beverages with 80’s to 90’s feels in the city. Through high quality

ingredients and strictly following preparation guidelines, good quality

service is achieved. Customers will feel the vibe of the past with the

interior design that fits retro times matching it with 90’s music that will

keep the aura of the store spirited. The store offers espresso drinks as
 well as brewed coffees and variety of refreshments beverages. Pastries,

salad, and sandwiches will also be sold in the café.

The store also offers a band that can play customers’ song request,

or maybe customers can join the band and sing together if they want.

Customers can also play their favorite 80’s or 90’s song while chatting

with friends or maybe doing some paper works. Another service Heavenly

Blends offers is the customization of their own drink. As they are given a

chance to decorate or add some add-ons to their coffee drink or snack.

Having these services, Heavenly Blends is clearly different and

unique from a normal coffee shop. Unlike other stores that just sells

drinks and snacks, our store can give different vibe from the retro style of

the store. Customers can feel the calmness they want after their stressful

day end. All in all, Heavenly Blends give different services that other cafés

do not offer.

II. Executive Summary

Heavenly Blends coffee shop is determined to become a daily necessity

for local coffee addicts, a place to relive the past as you try to escape the

daily stresses of life and just a comfortable place to meet your friends or to

listen to retro music, all in one. With the growing demand for high-quality

gourmet coffee and great service, Heavenly Blends will capitalize on its
 proximity to corporate offices on Greenbelt to build a core group of repeat

customers. Heavenly Blends will offer its customers the best prepared coffee

in the area that will be complimented with pastries, as well as free listening to

their requested song to enjoy their visit.

The company will operate a 2,300 square foot coffee bar within a

walking distance from the working offices along Greenbelt. The owners have

secured this location through a three-year lease with an option for extending.

They have also provided ₱140,00 of the required ₱170,000 start-up funds.

The remaining capital will be obtained through BPI commercial loans.

The company is expected to grow sales revenue from ₱584,000 in

FY2019 to ₱706,000 in year three. As Heavenly blends will strive to maintain

a 65% gross profit margin and reasonable operating expenses, it will see net

profits grow from ₱100,000 to ₱125,000 during the same period.

III. The Business Proponents: Organizer with their capabilities and

contributions

IV. The target customer and the main value proposition to the customer

V. The market, market justification based on the industry dynamics

and the macro environmental factors affecting the opportunities

and the threats in the market, the size, potential and realistic share

of the market

Market Demand and Supply

Heavenly Blends will focus its marketing activities on reaching

employees working in the offices, sophisticated teenagers, and other

professionals or students. Our market research shows that these are the

most likely to buy gourmet coffee products. Since gourmet coffee

consumption in universal across different income categories and most

likely depend on the level of working people, proximity to corporate

offices will provide access to the target customer.

General trend toward quality among working employees definitely

plays an important role in the recent growth inn gourmet coffee.

Additionally, such factors as such factors as desire for small indulgencies,

for something more exotic and unique, provide a good selling opportunity

for coffee bars.

Industry Analysis

Consumer reports say eight out of 10 adults in the Philippines drink

an average of 2.5 cups every day. The retail coffee industry is flourishing

in the country. The local climate, with a long rainy season, is very

conducive for the consumption of hot non-alcoholic beverages. At the

same time, hot dry summers drive people into cafes to order iced drinks.
Further, coffee has really become a part of the lifestyle in the Philippines.

Its discerning coffee drinkers are in favor of well-prepared, strong coffee-

based beverages, which they can consume in a relaxing environment.

Macro Environmental Factors

Social Environment

Heavenly Blends will be established along Greenbelt where

most of the people were employees and call center agents who are

more likely to buy coffees and other pastry products. However,

other coffee shops maybe also be established along the area, but

our company will confidently compete with them with our unique

taste and services.

Political Environment

Our company ensures that all the laws, rules and regulation

of the city and country about creating and working a business is

properly complied.

Ecological Environment
 Heavenly Blends is a eco-friendly business where instead of

using one-use plastic cups or any disposable materials, we use

reusable or recyclable cups to lessen the waste created by the

plastic wastes.

VI. The product and service offerings

Heavenly Blends offers its customers the best tasting coffee

beverages with 80’s to 90’s feels in the city. Through high quality

ingredients and strictly following preparation guidelines, good quality

service is achieved. Customers will feel the vibe of the past with the

interior design that fits retro times matching it with 90’s music that will

keep the aura of the store spirited. The store offers espresso drinks as

well as brewed coffees and variety of refreshments beverages. Pastries,

salad, and sandwiches will also be sold in the café.

The store also offers a band that can play customers’ song request,

or maybe customers can join the band and sing together if they want.

Customers can also play their favorite 80’s or 90’s song while chatting

with friends or maybe doing some paper works. Another service Heavenly

Blends offers is the customization of their own drink. As they are given a

chance to decorate or add some add-ons to their coffee drink or snack.

VII. The enterprise strategy and delivery system: Business

competitiveness
VIII. The financial forecast and expected returns, risk, and contingencies

IX. Environmental and Regulatory Compliance

Heavenly Blends believe that taking care of our planet is important,

also working with and encouraging others to do the same. As a company that

uses agricultural products, it makes good sense. So, Heavenly Blends uses

environmental friendly cups such as reusable and recyclable cups to lessen

the waste creates by disposable materials.

The company is also committed to fulfill its responsibilities with the

law, rules and regulation of the country. Heavenly Blends ensures the

compliance to the laws and rules of the community, such as proper

evacuation plan, fire exit, environmental permits, and sanitation permit to

make sure the service or products are safe for everyone, especially the

customers. Through this, the company can now be recognize as safe and

legit business.

X. The capital and financial offering: Returns and benefits to the

investors, financiers, and business partner

Heavenly Blends will capitalize on the strong demand for high-quality

gourmet coffee. The owner have produced the company with sufficient start-

up capital. With successful management aimed at establishing and growing a

loyal customer base, the company will see its net worth doubling in two

years. Heavenly Blends will maintain a healthy 65% gross margin, which

combined with reasonable operating expenses, will provide enough cash to

finance further growth. Through the continuous growth of the companies

income, the owners proposal to the investors to double the profit is fulfilled.